Chapter 54 Deadline Strategy

Anna took the delegation and had a Western-style lunch near the airport. Since we also had to take a plane to Memmingen, where the concrete machinery division of Schweiying Machinery Company is located, this lunch was relatively simple. During the meal, Li Ruoyu learned that the man in his thirties was named Philip, a salesman in the concrete machinery division of Shi Weiying Machinery Company. The intellectual girl with black-rimmed glasses in the screenshot is named Natasha, a translator in the public relations department of Shi Weiying Machinery Company, that is, Anna's subordinate.

In foreign countries, almost every large company has a PR department. The public relations department is a very important department in foreign companies, and it is responsible for many tasks, such as collecting information and reporting to the top management in a timely manner; Liaise with government departments, industry associations and key vendors to expand the company's business opportunities; Regularly arrange meetings and negotiations between government officials and key manufacturers and relevant directors of their own companies; Proactively select appropriate topics and related media to promote the company; Arrange for company leaders to be interviewed by the media to meet the needs of media reports. The public relations department is usually directly responsible to the top management, so this Anna has a high status in Shi Weiying's company, and it is precisely because of this that she was sent to welcome the delegation of the Huhai Construction Engineering Administration.

The person in charge of the two sides had a brief conversation at lunch, and Anna said to Cheng Nandao: "I have long heard that China's Huhai City is a beautiful oriental metropolis, and your bureau is also our old customer, and the company's top management also attaches great importance to your visit, and I must let the guests from Huhai, China deeply feel the enthusiasm of our Germans, and come to Germany can not play for two more days, I don't know how the guests' planned itinerary is arranged?" Can you tell us so that we can arrange that we will take advantage of this opportunity to hold a sorority. ”

Cheng Nantong didn't know that every word of these foreign public relations personnel was purposeful, so he said the planned itinerary of the delegation without thinking about it: "Beautiful Miss Anna, there is nothing inconvenient about this. We plan to visit Germany for five days, and in addition to your Schweiying, we will also visit Putzmeister and, if time permits, other concrete machinery companies. Of course, we are not saying that we do not believe in your company's products, but we are going to introduce the most advanced computer-controlled concrete mixing plant this time, so we hope to make more comparisons and choose the best among them. ”

Hearing Cheng Nantong say this, Anna blinked her beautiful blue eyes and said with a very exaggerated expression and tone: "Oh, respected Director Cheng, is it said that the concrete mixing building of our Shi Weiying Company is not advanced enough?" Or if you are not satisfied with our products, just put it forward, the customer is our God, we can improve the product according to your requirements, until you are satisfied! Both of us have an old relationship, isn't the Schweiying concrete mixing building you bought a few years ago very good? ”

Cheng Nantong smiled: "Miss Anna is really good at talking!" Your products are indeed very good, but the original mixing buildings are already very backward, and we hope to introduce more advanced computer-controlled concrete mixing plants. As long as your company's products meet our requirements, of course we will not refuse. ”

Anna happily said, "Good! Director Cheng speaks cheerfully. In this way, our company has already booked a room for you in the Funken Hotel in Memmingen, and tonight in Memmingen City, our company will also do a good job of the friendship of the landlord, please enjoy the light! After inspecting our concrete machinery division, we will arrange for everyone to go to the most beautiful scenic spot in Germany. ”

Cheng Nantong couldn't help but hesitate when he heard this, he looked at the other people in the inspection group, and accepted the invitation of the supplier to play, which was not very appropriate, and they also had to inspect the Putzmeister company, the purpose of this time is to introduce the most advanced concrete mixing building, not to tourist. But as the person with the highest position in the delegation, he also had to consider a little welfare by the members of the delegation, after all, it is not easy to go abroad once, and it is nothing if you say that you can play for a day and a half. So he was waiting to see how the members of the delegation reacted, and decided whether to accept Shi Weiying's invitation.

I saw that most of the members of the delegation heard that Shi Weiying's company also arranged someone to accompany them to play, and their hearts were full of life, and when they came to Germany once, they couldn't do nothing, so they introduced a concrete batching plant specifically for the inspection, and it was not bad to play for two days. And it doesn't have to be consumed with public funds, although this is a bit out of line, but this is abroad, everyone doesn't say it, who knows? Therefore, most people feel that this Shi Weiying company's arrangement is really thoughtful, and they all have an expectant expression on their faces.

Only one person quietly shook his head at Cheng Nantong, meaning not to agree to this Miss Anna's invitation! This person is naturally Li Ruoyu, not that he doesn't think this is in line with the relevant regulations, but because he has already understood that this is a bureau arranged by the beautiful Miss Anna! This bureau is actually a sales negotiation strategy, called the deadline strategy. At that time, a large German company had fallen for the Japanese, but they did not expect that they would learn to use this strategy on the Chinese delegation.

It was in 1991 that a large German company was invited by the Japanese side to Japan for a four-day visit to negotiate a business in the form of an initialling agreement, which both sides attached great importance to. The German side sent a large delegation led by the president of the company, composed of heads of finance, lawyers, and other departments and their wives, and the delegation was warmly welcomed when it arrived in Japan. On the way to the hotel, the wife of the Japanese president asked the wife of the president of the German company, "This is your first visit to Japan, right?" Be sure to make a good trip. The president's wife said, "We have admired Japanese culture for a long time, and we really hope to have the opportunity to appreciate the long-standing culture and customs of the East. But, unfortunately, we have already booked a return ticket for the return trip back to China on Friday. As a result, the Japanese side spent all of its time on Tuesday and Wednesday arranging tours for the German side, and when the trade negotiations began on Thursday, the Japanese side brought out a mountain of materials and "sincerely" provided the German side with a piece of information. The German side was in a dilemma, and did not sign, and a high-level and large-scale delegation came to Japan, but returned empty-handed, obviously discredited; Contracting, by many terms has not been carefully scrutinized. In desperation, the German delegation chose the latter and hastily signed the agreement.