Chapter 0226 - Portable Personal Computer

The entire EA arena is in sight, and there is a heroic mind of "seeing all the mountains at a glance".

Looking at the high-spirited looks on the faces of Hawkins and several executives, Tang Huan smiled faintly, "Thousands of years ago, there was a systematic method of divination using binary combinations in China - "I Ching", which has a hexagram, which is the upper nine, Kanglong has regrets, for people, it means that people in high positions should guard against arrogance and arrogance, otherwise they will regret their failures; For example, just like the stock market, a bull market and a bear market always alternate with ups and downs. ”

Needless to say, the IQ of everyone present turned serious, Hawkins' face turned serious, "You mean, we have to be blindly optimistic about the current hot game console market, and we must maintain a vigilant mentality." ”

"That's what it means." Tang Huan nodded appreciatively, "So, I hope this team, in addition to providing us with an advertising effect, can also help us consolidate the loyalty of gamers." ”

"At present, other game console platforms have either encouraged or defaulted to open the game program development license, and we have been closed like this, which has been regarded by the industry as extremely conservative and lacks long-term development momentum, which is really noisy." Hawkins grumbled in annoyance.

Tang Huan was unmoved and moved his gaze to the sunlit lawn, "There is no need to pay attention to the comments of outsiders, the video game market is a new thing, and there is a lack of industry rules. You see, in addition to all kinds of low-quality games that will make players lose their appetite, there may also be games involving sensitive themes such as crime and racial discrimination. All in all, many people enter this field with the intention of grabbing a handful and leaving. Will not be interested in maintaining the healthy rules of the gaming market. We don't have to wade into this troubled water. It's good to stick to the established strategy. ”

For Tang Huan's prediction, some people inevitably feel that it is too mysterious, but no one dares to question the authority of this boss, Du Nuonuo said yes.

Tang Huan pointed to the densely packed seats in the stands of the stadium and said to Kogan: "I have seen the ticket pricing, it is not close enough to the people, and I will discuss it with the venue management and make adjustments." Trying to attract more fans to the stadium is sometimes a wonderful thing. ”

Corgan smiled disrespectfully, "Then I'll have to bully the financially strapped City Hall again." ”

"Just see it here." Tang Huan turned around and walked to the parking lot.

"By the way, there's one more thing." Corgan whispered: "Isn't Shennong Fund talking to Nike, an Oregon sporting goods company, about subscribing for Class B shares recently, and the founder of the other party, PhilKnight, heard that we have a football team and tried to sell their products, which will not affect the investment." ”

"This Fell? Rite is also quite good at taking advantage of loopholes. Tang Huan waved his hand indifferently, "The purpose of this investment is very simple, you can decide for yourself whether their products are suitable or not." ”

Nike didn't become a full-fledged company until 1972. Like Apple, an IPO is taking place this year. The Shennong Fund, which has a lot of money in its hands, will naturally not miss it, that's all, not to mention that Nike has not yet developed to the height of the previous life, and Tang Huan does not need to stretch his hand so long.

"Then I'll leave it to those Harvard top students who come to Shennong Fund for summer internships." Old Kogan saw that Tang Huan didn't care, so he also delegated power.

With the increase of Tang Huan's company, Zhuang Menghua's vacation internship opportunities have also increased, in addition to his own gold-plated, but also bring or recommend classmates to come, naturally all the way to the green light, Tang Huan also unceremoniously put pressure on this competitive little girl, Deng Lijun's concert in San Francisco, let her share part of the affairs.

……

Because the Wall Street Journal reported that Zheru currently owns a large number of patents, Tang Huan further strengthened the company's security measures and made some improvements to some office processes in the next few days, which naturally caused some employees to complain because they were not adaptable.

Tang Huan simply held a conference and said solemnly: "Don't look at how the current life is going, just think that the world is too peaceful, compared with IBM, which has a market value of tens of billions of dollars in the stock market, we are just a scumbag, our existing technology is just that people have not noticed it, and it has taken the lead in the market, and Zheru's assertion that it is only 6 months away from bankruptcy will always be effective." For the long-term benefit of all, everyone must adapt to the new rules and regulations. ”

Tang Huan privately guessed that maybe some bankers on Wall Street exerted some influence on the media after confirming the value of Apple, of course, not to tell what to do, but only to blow the wind to achieve the purpose of starting to build momentum.

This kind of manipulation of public opinion, like the mouth of stock market commentators, has imperceptibly attracted mass investors.

It's just that a bullish financial newspaper like the Wall Street Journal also cherishes feathers, and naturally strives to be authoritative and in-depth when reporting, which has dug out the details of Zheru.

As Tang Huan expected, there has been a gradual increase in the number of foreign visitors to Zheru recently, ostensibly to care about Zheru's new product research and development plan, but the actual purpose is unknown.

On this day, Tang Huan watched Shigeru Miyamoto demonstrate the completed "Mario" in the EA game development department, and couldn't help scratching his head, now "Donkey Kong" is selling well, a bit similar to the sequel "Mario", is this pushed to the market?

In fact, even in the original time and space, when the famous "Mario" came out, it was not as earth-shattering as the birth of Monkey King, and the fame was slowly hyped up with the accumulation of market popularity, and this time and space came to the world even more plainly.

Tang Huan pondered for a moment, patted Miyamoto Shigeru on the shoulder and said, "Let's arrange for "Mario" to be released, you are also ready to return to Japan, I need you to be in charge of the game program development over there." ”

Shigeru Miyamoto has been brainwashed almost to the point where he is almost brainwashed, and in terms of current loyalty, even if Nintendo and Yamauchi Hirolai dig back into the wall. Tang Huan was also confident that the other party would return home.

in Japan. Shigeru Miyamoto can play a bigger role.

Well. With this child's temperament, he quickly found a wife for him, started a family, and tied it even tighter.

When he heard that he could go back to Japan, Shigeru Miyamoto couldn't help but smile, completely unaware of the boss in front of him, and was thinking about how to hold him more firmly in his hands.

At this time, a subordinate came down to report. Adam Osborne, a columnist for the magazine InterfaceAge and a well-known industry observer, is also known as Adam Osborne? Osborne, come and visit.

Tang Huan raised his eyebrows, why did he come, he really can't be lazy, because the person who launched the first portable personal computer Osborne1 in 1981 in the original time and space was Adam? Osborne.

Rank by seniority, Adam? Osborne is also an old man in Silicon Valley, and the manual and related technical articles of Intel's first microprocessor chip, Intel 4004, are from this person.

Take this opportunity. Adam? Osborne founded a publishing company, Osborne Associates, over the next five years. In total, the company has published more than 40 technical books, 12 of which are Adam? Written by Osborne himself.

In 1979, Adam? Osborne sold his publishing company to McGraw-Hill, the McGraw-Hill publishing company, and then became a columnist, making a name for himself.

Adam? In addition to a simple analysis of chip technology and hardware products, Osborne's column also ruthlessly exposed the shady scenes in the industry at the current stage, such as the chaos of some technology companies releasing products ahead of schedule even though they have not completed the development of their products, so as to use the money paid in advance by users to continue the development work.

All the idols in the PC industry, including Tang Huan, were almost all replaced by Adam? Osborne criticized.

But Adam? Osborne wasn't exactly sensational, he did have a point, and he was a member of Mensa International whose IQ was the only criterion for admission.

Meet Adam, 41 years old? When Osborne, the other party was not as cold as in the magazine, but very kind, obviously this person in addition to high IQ, emotional intelligence is not low, and the rules of "right things and not right people" are quite in place.

Actually, Adam? Even if Osborne criticized Tang Huan in his column, he was more tactful.

The main reason for the incident is that Zheru and Apple used software and hardware respectively to form a hidden monopoly pattern in the emerging personal computer industry.

However, after Zheru selectively announced some of his own product specifications, interfaces, and industry-standard original technologies, especially the launch of the Z80 expansion card, which allowed the software on the CP/M platform to run on the Apple II platform, he was silent in this regard, and even turned to praise it.

After the pleasantries, Adam? Osborne gets straight to the point: "I learned from the newspaper that Zheru currently holds a number of patents, all of which seem to be related to microcomputers. ”

"It's just to better run the software on the Apple computer platform." Tang Huan snorted a haha.

Adam? Osborne shook his head, his face full of seriousness, "You may be reluctant to say more for business reasons, but in the eyes of people with intentions, especially in the industry, it is far from that simple, such as the design called the ISA bus." ”

"I'm ashamed, it's me who underestimates the heroes of the world too much." Tang Huan smiled and shook his head, and then he didn't continue, he wanted to see, Adam who didn't go to the Three Treasures Hall for nothing? Osborne, what kind of medicine is sold in the gourd?

Seeing Tang Huan so calm, Adam? Naturally, Osborne didn't have much capital to spend, so he had to go on and say, "Does Zheru sell the personal computers he designs and produces in Asia?" ”

"That's true." Tang Huan nodded calmly, he had nothing to hide, advertisements in more than a dozen languages were played, but the boycott of the Moscow Olympics in North America was too thorough, and there was no broadcast, and Japan and Europe, Latin America, and Australia could all see it directly.

"Fangyuan computer should be a personal computer similar to Apple II." Adam? Osborne looked at Tang Huan and gestured, "I mean, they are all computers that are placed on the desk and are not very convenient to move. ”

"Yes, not a laptop." The smile on Tang Huan's face was even bigger, and he vaguely guessed Adam? The purpose of Osborne's visit.

Hear Tang Huan say "portable personal computer", Adam? Osborne was stunned. Then a look of frustration flashed across his face. "Don on the concept of portable personal computers. It seems that I have been thinking about it for a long time. ”

"Just like the cars and airplanes of the industrial age, it's no surprise that similar concepts have been in people's minds for a long time before they were first invented." Tang Huan shook his head disapprerovingly.

"I thought it would take some time for you to understand the concept and then see if we could work together." Adam? Osborne sighed, "Especially after seeing this patent for the ISA bus. I have a hunch that it saves a lot of effort in the whole implementation process. ”

"So you're looking for me for this." Tang Huan pretended to be enlightened, "It seems that you have a lot of ideas about portable personal computers, we can fully cooperate, and I personally invest as an angel investor." ”

The smile on Tang Huan's face is a little intriguing, for no other reason, unlike software, launching hardware out of time is more risky. Tang Huan didn't plan to talk to Adam? Osborne grabbed the title of inventor of the world's first portable computer, originally in time and space. This person's Osborne1 is just a flash in the pan, and it is not impossible for him to be the first person to eat crabs to explore the way, and he should spend a little money to experience a rare and valuable experiment.

Obviously, Adam? Osborne didn't expect Tang Huan to be so happy, the abdominal manuscript prepared in advance was held in his stomach, and he didn't know how to change the topic for a while.

"Needless to say, the concept of a portable PC is fascinating, but in order to be accepted by the market, the cost must be controlled first." Tang Huan raised his hand, wrenched his fingers and said: "Word processing software and spreadsheet software, Zheru can not license the fee, or provide some funds for early development." As for the operating system and programming language, you'll have to figure it out yourself. ”

"Tang, you are really special enough, I didn't expect this trip to be so smooth." Adam? Osborne's face beamed, "However, I hope that when I find an engineer to implement the solution, I can use the technology of the ISA bus." ”

"Why do you pay so much attention to buses?" Tang Huan meets Adam? Osborne was so obsessed with the ISA bus that he couldn't help but be a little curious.

"In the mid-1970s, the bus battle between MITS and other manufacturers is still vivid, and I naturally have a certain understanding of its importance." Adam? Osborne replied with a look of remembrance.

It turned out that Altair, the first personal computer invented by MITS at that time, was roughly constructed on a large circuit board, that is, the prototype of the later motherboard, through the socket, connected to the CPU circuit board, memory circuit board, etc., assembled, and the boss of MITS called the system "Altair bus" and asked others to call it the same.

Because Altair needs to have 4K memory if it wants to use Microsoft BASIC, but Roberts's 4K memory circuit board is very flawed and basically a scrap product, and he not only does not want to improve it, but also tries to bundle it with Microsoft BASIC, so as to quickly increase the sales of low-cost Altair, thereby increasing profits and improving the company's financial situation.

MITS is not the blue giant IBM, which can be said to be the same in the industry, so other microcomputer manufacturers simply ignored Roberts's stupid tricks, and each designed and built its own 4K memory circuit board, plugged into the Altair bus, so that Altair computers can use Microsoft BASIC.

Roberts was furious at this snatching, and a dispute ensued.

Seeing this scene, other microcomputer manufacturers have resorted to bad moves, respectively named after their own so-called buses, in fact, they are compatible with the Altair bus, after all, the Altair bus this level of circuit implementation, there is no too high technical threshold, copycat up quickly, the bus has become the focus of competition between MITS companies and most companies in the microcomputer industry.

It can be said that the naming of the bus is a typical reflection of the peculiar phenomenon of competition and cooperation intertwined in the emerging computer industry.

Harry of Stanford? Garland and Roger? Mellen, who was ready to launch a CPU board for the Altair bus, was reluctant to call it by a long list of competing names, so they came to a consensus that the bus name should not be tied to any one company name, and that the name should let people know that it was a product that had been designed.

For example, the name can consist of a letter and certain numbers. They liked the name "Standard100", which could be abbreviated to "S100" according to the proposed naming scheme.

Various manufacturers also felt that it was annoying to quarrel all day long for a name, so they slowly admitted the name.

For Adam, an old bird in Silicon Valley? Osborne's history is a treasure trove of history, and he understands how easy it is to design a personal computer, a full-fledged bus.

In Tang Huan and Adam? Osborne was enthusiastically discussing laptops and ISA buses at a research and development center in Boca Raton, Florida, where Bill Brown, head of the chess program, was in charge of the Chess program. Lovo, who was with the elite soldiers he had selected, looked at the documents in his hand and frowned. (To be continued......)