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The water in Hollywood is too deep, but it is by no means a slogan, and Coca-Cola plunged into it is a little unbearable - when the movie is a big box office hit, it is as excited as if it is in the clouds; When the box office of the movie was bad, I was as disappointed as a mourner. Pen "Fun" Pavilion www.biquge.info

The financial situation is like a roller coaster, and the Coca-Cola executives, who are gradually losing their freshness, are tired. They are more accustomed to keeping their finances sound in order to deliver a nice statement to Wall Street. But as the financial situation of the entertainment division formed by Columbia Pictures has become more and more volatile, it is inevitable that the big ship of Coca-Cola will shake with it.

In the late 1970s, Columbia Pictures had two unconventional troubles, one was the boiling embezzlement scandal, and the other was the scandal of embezzlement. Kirklian was eyeing it, and twenty-five percent of the shares fell into the hands of the other party.

The Las Vegas gambling tycoon who has caused MGM so misery is that Hollywood certainly has something to do with it. Columbia Pictures, which did not want to follow in its footsteps, used methods such as antitrust lawsuits, and finally forced the other party to spit out the 25% stake and give up the plan to control itself.

In stark contrast, Columbia Pictures happily sold itself to Coca-Cola for $750 million in 1982, and began to expand rapidly after embracing the big thigh.

First, Columbia Pictures acquired 81 percent of the historic cinema walter_reade_anization, Wattley Rody, and in 1985 took the remaining 19 percent.

This was followed by the acquisition of Spelling-goldberg_productions-Spanling Goldberg Pictures, co-founded by renowned Hollywood producers aaron_spelling Allen Spanling and leonard_goldberg Leonard Goldberg.

Of course, the most famous operation is Columbia Pictures and Time Group's HBO, as well as CBS, one of the three traditional American television networks, to jointly create Samsung Pictures, thus showing its ambition in the television field.

In the early days before the head frank_price - Frank Price and Coca-Cola management had a conflict and left, Columbia Pictures did quite well in films, "Tootsie" - "Mr. Does" in 1982, "the_big_chill" - "The Big Cold" in 1983, "the_karate_kid" in 1984 - "Kid Difficult", and the box office returns were quite objective.

However, "Ghostbusters", which was also released in 1984 and was a box office success, reached a shooting budget of $30 million, which began to expose Columbia Pictures' problems in cost control.

During this period, Columbia Pictures also suffered a minor setback, being affected by the North American video game crisis that erupted in 1983, and its 1976 acquisition of the pinball game company Gottlieb was forced to close in 1984.

In 1985, Columbia Pictures spent $48,500 to acquire Embassy Media Ltd., a television company, but CBS withdrew from Samsung Pictures the same year.

The following year, Columbia Pictures continued its expansion in the television field, buying the Maeve Griffin Company, famous for the famous American TV quiz show "Jeopardy!" - "The Edge of Danger" for $25,000; Within a few months, it spent $50 million to buy Dannyarnold, Danny Arnold's company that owns the sitcom series Barney Miller.

At the same time, Coca-Cola brought in David Puttnam, the famous British producer, to take charge of its heavily funded entertainment business. As a result, the dude tried to challenge the existing Hollywood production model, but in the end, the work failed, and he was ousted after only one year in office.

At this time, Coca-Cola woke up to how deep the water in Hollywood is, throwing hundreds of millions of dollars into it, but the results are always unsatisfactory.

The straw that crushed the last psychological defense of Coca-Cola's management was the 1987 film "Ishtar" - the unprecedented fiasco of "Istar" - which cost as much as $51 million to shoot, and finally only received a cost of more than $14 million.

This loss, which is worse than Lianmei's "Heaven's Gate" a few years ago, shocked Hollywood, and made Roberto Guo Star, the president of Coca-Cola, who once had high hopes for the integration of fashion and product strategy, unable to calm down, and specially called Tang Huan to consult, "Why is your Hollywood company running so prosperously, and it is difficult for Coca-Cola's turn?" ”

Roberto Gusta really can't figure it out, the lineup of "Easta" is quite strong, the actor who plays the leading role is Oscar winner Dustin Hoffman, and the equally famous Warren Beatty, the actor who plays the heroine is the first beauty in France, Isabelle Adjani, how did the big cast that was combined by the real actor and actress fail?

At that time, Tang Huan couldn't stop grinning, after all, Coca-Cola also had its own share of the money it lost.

It can only be said that Coca-Cola, a self-righteous mallet, stretched out his hand too long when it shouldn't be managed, but did nothing when it should be managed.

"Istar" is obviously a project management failure, although the field is different, but the management experience here can always learn from one or two.

Seeing that filming in the desert areas of North Africa, where the situation is turbulent due to political factors, we should be vigilant, how can we let the investment soar from more than $20 million to more than $50 million?

At this point, it is useless to say more. Tang Huan could only say one sentence regretfully, "It's really too hot-headed!" ”

With HBO also withdrawing from Samsung Pictures, Roberto Guo Star, who was hit hard, quickly and vigorously began to clean up Coca-Cola's entertainment business division: the cinema Huadeli Ruide Group, which was sold to Tang Huan; Embassy Productions and Embassy Home Entertainment under Embassy Media Co., Ltd., also sold to Tang Huan......

In the end, Coca-Cola spun off the entire entertainment business unit and sold it to Samsung Pictures for $3.1 billion.

The reason for this operation is not that the richest man can't afford it, but that he has to avoid anti-monopoly, and Coca-Cola can only turn his left hand to his right hand in order to completely remove the entertainment business unit from its financial statements.

This also makes the value of this industry relatively clear - Sony does not plan to pick up cheap, if it wants to succeed, it must come up with an offer of at least $3.1 billion.

Columbia Pictures, which has regained its independent status, initially distributed shares roughly between Tang Huan and Coca-Cola, and then Coca-Cola rushed to push it back into the stock market at the beginning of this year.

However, due to the unsatisfactory performance and the impact of "Black Monday" not long after it dissipated, Columbia's stock price fell slightly on the first day of listing.

Coca-Cola, which was in a hurry to get out, quickly traded out 39 percent of its shares; Tang Huan openly inhaled 5 percent, and secretly instructed other investment companies to inhale 15 percent.

Mr. The richest man did this, in addition to preparing for Sony's possible strategy of entering Hollywood in the future in exchange for chips, and the more important purpose was to obtain the copyright.

In the United States, where the business environment is perfect and the awareness of copyright is strong, the general public enjoys entertainment content as easily as the Chinese people are used to, and many cable TV stations in North America are still broadcasting old Hollywood black-and-white movies.

All in all, commercial companies will try to find ways to get viewers to contribute to profits. In this case, the excellent copyright will be more valuable in the future, and the hoarding of the richest man will naturally start from the present.

On the other hand, the reason why Tang Huan is worried that Sony may continue to enter Hollywood's original time and space routine, such as making a fortune from it and exchanging some chips for the purpose of falling second, is mainly to make the "pit" of Hollywood deeper, so as to further drag the other party's footsteps.

Although Sony and Tang Huan are generally compatible, there are still differences like the videotape format.

For example, VCD did open up a precedent for the commercial use of digital video, but this standard is destined to be just a start, maybe Sony is secretly holding back a momentum, and in the next digital video standard equivalent to the original space-time DVD, it will come back to the gun.

In addition, EA's Xiaobawang game console has been beating Nintendo, Sega, NEC and other peer competitors, which has made them embark on various huddle roads, especially the cooperation between Nintendo and Sony is the most alarming - if the two really get married, Sony's hardware technology in consumer electronics, coupled with Nintendo's long-term deep skills in game content production to please players, it is really difficult to assess what kind of energy will eventually burst out.

Therefore, try to distract Sony, so as not to block itself in more areas, the invisible layout is far more important than the income from buying and selling on the surface.

After seeing the instructions with these purposes as the core, Zhuang Menghua suddenly said: "I'll just say, what kind of adult beauty, it's too fake, so insidious, it's your style." ”

Tang Huan laughed, and carefully corrected the other party's biased conclusion, "Sony has implemented its plan to enter Hollywood as it wishes, and I have also alleviated the suspicions of the bored about monopolizing Hollywood, which can be described as the beauty of adults and the best of both worlds." ”

Speaking of this, Tang Huan gently patted the document he had personally drafted in front of him, and muttered: "While quietly stumbling on the negotiation conditions, we should also pay attention not to let Sony's acquisition plan drag on because of this, and try to settle down as much as possible in terms of funds." ”

Zhuang Menghua asked with concern: "Are you worried that the economic bubble on the Japanese side will suddenly burst and hit Sony's plan?" ”

In 1985, when the Plaza Accord was signed, the Nikkei Stock Average of the Japanese stock market closed at the end of the year, with an annual increase of 13.61%; The following year, in 1986, the Nikkei Stock Average soared by 42.61% – a testament to how hot the Japanese economy was.

The Plaza Accord, signed in 1985, aimed to depreciate the dollar against the yen and the Deutsche Mark through bilateral agreements at the G7 Finance Ministers' Meeting. But the momentum was unstoppable, and by 1987 the yen had risen to a new level of 150 yen per dollar.

In order to stabilize the international currency market and stop the continuous depreciation of the dollar caused by the Plaza Accord, the G7 ministers gathered at the Louvre in Paris, France, in February 1987.

However, the Nikkei Stock Average remained unaffected, continued to rise, broke through the 20,000-point mark, and withstood the pressure of the global stock market crash brought by "Black Monday", rising more than 15% for the year.

At this stage, investors are confident that the Nikkei Stock Average will reach 30,000 points this year. But reasonable people know that the stock market has ups and downs, and only by calmly discovering the inflection point can you truly become a winner. But the difficulty is also here, no one can analyze the exact results in such intricate changes, and speculators like Tang Huan, who have a high degree of participation, want to know before the golden wind moves, after all, hundreds of millions of funds cannot be easily escaped overnight.

"I do have that concern." Tang Huan nodded, "I estimate that the Japanese stock market should almost reach its peak next year, plus I may participate in the Arctic scientific expedition plan next year, there will be a gap in control, so I have to be careful." On my next trip to Japan, I'm going to keep my eyes peeled and see for myself. ”

……

Tang Huan soon flew back to Asia, and the first stop was naturally Xiangjiang, which he hadn't patronized for a long time, and it happened that when he was a Hong Kong sister for another year, he caught up with the excitement of the finals.

When the Miss Chinese contest appeared, the final time of the Miss Hong Kong contest, which was originally relatively stable at the end of May and early June, began to be pushed back to curb the limelight of competitors.

After this year's Miss Chinese contest moved to Canada, the final time of the Miss Hong Kong contest was set in late August, which originally belonged to the Miss Chinese contest.

Otherwise, the richest man really missed out.

Looking at the roster of the beauties, Tang Huan had a playful smile on his face, and there was really no surprise that the popular candidate was a big candidate. (To be continued.) )