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Tang Huan is only responsible for the briefing, and the specific content will be introduced at a separate press conference by Zheru Software Company.

The outside world soon understood that this was a combination of marketing -- the mainstream products of Zheru Software Company, almost all of which became part of the "i strategy".

For example, in addition to the Zerone_Office_i of Zheru's office suite, even Zheru's programming and development tools have also launched a Zerone_Development_Studio_i centered on the Internet application model.

In addition, as for the meaning of "i", Zheru Software Company gave a further explanation, that is, in addition to the meaning of "Internet" in architecture, there is also "intelligent" in function - "intelligent", and "interesting" - "interesting" in use.

How much importance does Zheru Software attach to this "i strategy"?

Just look at the promotion budget – $350 million!

In the first half of the year alone, significant advertising space was bought at important events such as the COMDEX Atlanta Spring Show, the NBA Championship Game, and the 15th World Cup.

Obviously, after breaking away from the huge group, Zheru Software Company, whose business revolves around software, has entered a more efficient, fierce, and flexible state of operation.

If we consider that AOL's move to the Rockefeller Center, which has attracted countless eyeballs, is also promoted by Mr. the richest man, then it is completely foreseeable that the brand of Zheru Software and AOL will definitely come to a joint bombardment of popularity expansion.

At this time, the influence of industry leaders is more and more vivid.

Symantec's computer antivirus, Adobe's Photoshop and desktop publishing software, Autodesk's AutoCAD and 3Dmax, etc., have followed up with the "i strategy".

These companies all belong to the satellite companies laid out by Tang Huan, and it is reasonable to surround them.

However, other companies like Borland and others who have also come over can't help but have the mentality of following the trend and taking advantage of the general trend set off by Zheru Software Company and labeling it with "i", which is equivalent to saving a lot of advertising money in disguise, and at the same time can also take a ride to promote sales.

The most exaggerated thing is that there are also some companies that produce hardware such as boards and printers, and they actually print "i" on the packaging boxes of their products.

Of course, this is not so easy to take advantage of. Gain, which represents passively following in the footsteps of Zheru Software, does not hesitate to sacrifice his knees.

In the case of companies such as Microsoft, Oralce, and Lotus, this is not allowed in terms of business strategy.

It's just that such backbones, no matter how reluctant they are, are without exception classified by the media and industry observers as niche, non-mainstream, and alternative groups.

……

Among the several promotion opportunities this year, Tang Huan attaches the most importance to the 15th World Cup.

Because in addition to the information of the original time and space for reference, the data collected from the current ticket reservations, market research, etc., all show that Americans have a strong interest in this World Cup.

In addition, the global influence of the World Cup is almost second only to the Olympic Games.

Therefore, Mr. the richest man, who has participated in the preparation of this World Cup, will definitely not miss such an excellent publicity platform.

In terms of course allocation, California got two, and only two on the West Coast of the United States, namely Stanford Field in the San Francisco area and Rose Bowl in the Los Angeles area; The other seven courses are located in Dallas, Texas, Orlando, Florida, Chicago, Illinois, Detroit, Michigan, Boston, Massachusetts, and New York and Washington, D.C., all of which are densely populated metropolitan areas.

……

The following is the anti-D part, which will be updated tomorrow morning, so let's ignore it.

……

Let's make it a headless case. History is so fascinating precisely because it has secrets.

In fact, the richest man hides himself very well, because he is not generally busy.

Under the impetus of Tang Huan, the commercial use of the Internet has been ready and has begun to set sail.

The next thing is to build around this center.

For example, more capital is flickered in, forming a real tide. As for whether it is a bubble or not, it is not within the controllable range of personal ability, and the benefits that should be taken anyway have not fallen.

At the same time, 3D acceleration, which can be called the last major gap in the development of microcomputer hardware, has also begun to appear.

The function of the personal computer graphics card was originally just a simple display, that is, the digital display signal sent by the host computer to the display was converted into a general electrical analog signal, so that the monitor could understand what the personal computer commanded it to do.

But soon, after this signal conversion function, 2D acceleration function was added, and there was even a decoding and playback function for digital videos such as VCDs.

At this stage, the level of the semiconductor industry can already put these three types of functions into a chip, and a single ordinary auxiliary accelerator, just like a mathematically assisted processor to a CPU, has been integrated by the manufacturing trend and robbed of living space.

However, although the 2D auxiliary accelerator is gradually losing its necessity, the 3D acceleration is back in place.

Now the 3D acceleration function is also integrated into the same chip, which is not cost-effective in terms of technical difficulty and commercial cost.

Therefore, Mr. the richest man, who holds the power of life and death in the development of the personal computer industry, believes that a single 3D accelerator card can indeed provide a good buffer if it exists in the market for a period of time.

The key now is not to rush to integrate the new 3D acceleration technology into the GPU, but to guide game developers, graphics software developers, and others to learn how to use this new technology architecture.

This kind of two-way interaction has a positive effect on whether it can create a 3D accelerated new industrial ecological chain at the fastest speed and obtain the support of a wider range of third-party vendors.

……

It is no secret that Akio Morita and Norio Ohga and their entourage, who came to visit, visited the results with Tang Huan - it will soon be officially released to the public at COMDEX in Las Vegas this fall.

The richest man pointed to a person in the crowd and asked with interest, "Who is this?" ”

"He is the head of Sony's computer entertainment division, which was only established this year, and Ken Kutaragi." Norio Oga, who hurriedly introduced it, couldn't help but wonder in his heart - what kind of eyes did Tang have, he could actually pick out Kutara Ryoki, who didn't look unusual, from the crowd.

"It's a pleasure to meet you." After shaking hands with Ken Kuta, who was bent over, Mr. The richest man turned to Akio Morita and Norio Ohga and smiled meaningfully: "It seems that Sony's territory in the field of entertainment consumption is getting bigger and bigger. ”

"Compared to Tang, we are just an afterthought." Akio Morita, who was quite unhappy in his heart, replied modestly.

Sony had wanted to work with Nintendo, which was eager to find other technical supporters because Mitsubishi Electric couldn't keep up with the latest developments in home game consoles, so that he could quietly familiarize himself with the rules and master the resources, and finally enter this lucrative field.

It's a pity that Hiroshi Yamauchi still found out that Sony's harboring evil intentions, and he didn't need to be provoked by others, so he decisively tore up the cooperation agreement, which is also very star-although Nintendo can't do the EA of the richest man, but this position of the second millennium, others don't want to worry about it!

After Sony's chicken-and-egg strategy was over, there was a lot of disagreement among the top brass about whether to continue to enter the video game space.

Ken Kuta, who served as the head of Sony's side in the process of cooperating with Nintendo, naturally hopes that the owner will not give up his original intention, otherwise his career will be hit again.

Fortunately, Sony President Norio He made it clear that he supported his independent research and development of a new home game console, which is also making good progress, and thus formed a Sony Computer Entertainment this year, which can be regarded as a formal establishment.

After the release of the 64-bit fourth-generation Holder microprocessor, the video game industry was also shaken up. The CPU used in the current three generations of Gain's Xiaobawang game consoles is a special version of the Holder family - with the technical strength and tacit cooperation between Zheru and EA, it is a matter of course to introduce such a powerful microprocessor into the field of video game consoles.

The home game console currently being developed by Ken Kutaragi also uses a RISC microprocessor, which is a licensed derivative of MIPS and is compatible with the R3000 32-bit chip under this architecture.

Don't look at the current stage of the semiconductor industry in the global spring breeze, but the products it relies on are mainly memory, in terms of technology, in the entire semiconductor industry is actually in a low-end position, and compared with the American counterparts who can independently develop a new CPU architecture, there is still a big distance.

Therefore, under the surface of hegemony, it is inevitable to be controlled by others, and Sony is one of them.

Taking advantage of the excuse of seeking a new graphics acceleration chip this time, Akio Morita and Norio Oga want to take a good look at the possible impact of the fourth-generation Holder on the field of home TV hosts, so as not to die before their product background is successful.

When Ken Kutaragi and other technicians gradually learned that the 3D acceleration chip codenamed "Volcano" developed by Tetsuru has hardware support for Z-buffering, texture compression, linear filtering and texture blending, as well as a pixel fill rate of 10MPixels/s, they can't help but show a happy look.

"It also supports hardware acceleration for MPEG-1, right?" Akio Morita said tentatively.

For digital video represented by VCD, Sony has been coveting it for a long time, and is planning to introduce new technical standards to replace VCD, which has many obvious shortcomings.

"More than that. The latest MPEG-2 is also supported. Tang Huan smiled playfully: "The low resolution of VCD has become increasingly obvious to the limitations of the home theater experience. This level is called low-definition, and the standard definition that can reach 720x576 pixel resolution has naturally become the successor of the indisputable, and it will be more satisfying if it is combined with the digital TV being studied. ”

"Tang's grasp of the direction of the industry is always at the forefront." Akio Morita complimented.

The richest man seemed to enjoy the feeling of being lifted to the clouds, and took the initiative to say: "We can see the latest developments in this area." ”

The next demo platform consists of a personal workstation equipped with a "Volcano" 3D accelerator card and a TV with the "Sharp" logo.

Looking at the engineer while explaining, while connecting the digital TV to the TV interface of the workstation graphics card, Akio Morita secretly frowned - Tang Huan's IT technology, the influence of traditional home appliances, is really becoming more and more obvious.

"This is the performance of the successor to VCD, DVD." Mr. The richest man pointed to the screen where a football match was playing, and said lightly.

"It seems that the sound system has also been improved." Norio Ohga, who loves music very much, is keenly aware of the audio performance of DVDs.

"The latest features, including surround sound and multi-channel, will be officially announced at the upcoming Las Vegas COMDEX." Tang Huan replied pointedly.

After the football match highlights, there was a detailed FIFA promotional video.

Kutaragi boldly asked, "Is this the next version of FIFA, it seems to use 3D acceleration technology." ”

The richest man laughed and replied seriously: "The Football World Cup will be held in the United States next year, which can be described as unlimited business opportunities, and of course FIFA will use some new things to attract more players." ”

……

As a courtesy, Tang Huan's hospitality to Akio Morita and Norio Ohga was naturally very thoughtful and warm, and when they left, they looked very happy.

However, according to the assistant who was in charge of putting them on the plane to Hawaii, he came back and reported -- in private that both Akio Morita and Norio Oga were frowning, and even overheard Akio Morita sigh -- that it seemed that we had to fight for second place.

"I hope Sony can be so interesting." The richest man, who was satisfied with the beating effect, smiled slightly.

Not long after, news came from Hawaii that Akio Morita was playing tennis when he suddenly suffered a cerebral hemorrhage - a stroke.

Tang Huan, who was stunned, said to himself happily: "Fortunately, they left quickly!" ”

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