In the boom of adapting video games from Hollywood blockbusters, EA took the lead and got "007" from its affiliated company United States, the veteran toy manufacturer Parker Brothers got "Star Wars", and another video game giant, Atari, naturally not far behind, got "Raiders of the Lost Ark".

I have to say that compared with EA and Lianmei, Atari and Warner still have a lot of gaps in resource integration.

But that's in the category of advanced management, anyway, the market is very good now, as long as the game can be made, then there is no worry about sales, and Atari has made a lot of money on the game "Raiders of the Lost Ark".

But looking at the statement Warner President Steve? Rose, but not smiling, Guy Atari CEO Ray? Some of Kassa's practices made him feel unhappy.

The game "Raiders of the Lost Ark" was produced by Atari in two versions, the version that supports the Atari 2600 platform was published by itself openly, and the version that supports the Xiaobawang game console platform was entrusted to a subsidiary to distribute it, and as a result, the version of the Xiaobawang game console platform earned more than the version of the Atari 2600 platform.

After all, Atari is different from those third-party game developers, it has its own game hardware platform, the Atari 2600, Keray? Casa is so deviant that he has a big brain, and the effect is so good that he can't open his mouth if he wants to accuse.

Thunder? Of course, Casa, a senior worker, can have the idea of "as long as he makes money", but Steve, as the boss? Rose, but has another idea, and now Tang Huan is on him. It's not your average heart disease.

Especially recently. The founding team of Orion Productions. rejoined the arms of Lianmei, and the latter came out stronger, competing for the rights of several of his new favorite movies and Warners.

Originally, Orion Productions was just a little talented in film production, and because the distribution process was handled by itself, Warner really took a lot of advantage, which is also in line with the convention of big fish eating small fish in Hollywood's capital operation.

But I didn't expect Orion Productions to change its door so soon. and defected to Warner's old rival, which made him embarrassed as a former collaborator.

Originally, Steve? Ross planned to hold a sneering attitude and watch coldly, but for the copyright of those movies, Lianmei dragged Warner to court, which really made him unbearable.

In Steve? In Rose's view, Tang Huan was clearly demonstrating to himself. He couldn't remember exactly when he and the young rich man had formed a bond.

But it's not worth digging into anymore, the reality is. The two sides are becoming more and more at odds with each other.

Ray who sat across from him reporting to work? Casa, too, is proud of his god on the Raiders of the Lost Ark video game project. Can Steve? Ross looked at the number on the report that represented sales, and felt very uncomfortable.

"Don't you think that Atari secretly develops games for EA's Xiaobawang console platform, which is a kind of hostile behavior?" Steve? Rose asked lightly.

"Of course, you can't think so, such an idea is completely ignoring the current market pattern." Thunder? Kasa shrugged his shoulders disappreciably, "The Xiaobawang game console has become a monopoly and cannot be shaken, this is the consensus in the industry." However, God may not be able to see this phenomenon of eating alone, so it ended up with the same fate as the Atari 2600, and the original private hardware platform became a public platform, and anyone could go to this environment to make money. In fact, EA is equivalent to being cut every day, but it has no effective way to deal with it. ”

Hear that, Steve? Ross didn't feel comfortable in his heart, but asked rhetorically, "According to you, EA is also developing games for the Atari 2600 platform?" ”

"This ......" Ray? Casa had an embarrassed look on his face, "It doesn't seem to be, the direction of EA's extended game platform is a personal computer." ”

"Then why did we choose the platform of our rival, hasn't it been a long time since Atari launched its own personal computer?" Steve? Rose's tone began to show a hint of obvious dissatisfaction.

In the face of reproach, Ray? Casa was full of slander, how do you know the ups and downs of Silicon Valley if you, a big boss like you who are only willing to sit in a luxurious office in New York and give orders.

Despite Ray? Casa sensed that Warner's senior management in New York in the east and Atari in Silicon Valley in the west were becoming more and more cheating, but he was powerless to fight and could only explain it in a compromised way.

"The Atari 400/800 series of PCs has a far less share of the PC market than the Atari 2600 in the home video game console market. And the pattern of this market is also clear now, Tang Huan's Fangyuan Computer is at the top of the list, IBM's IBM-PC is in second place, and the next camp is Apple, Commodore, etc. EA actually has a natural advantage in developing a gaming platform in this area. ”

Steve? Ross listened impatiently, waved his hand and asked, "Don't always talk to me about how others are, I want to know what you are going to do in terms of market share." ”

"The new video game console platform, the Atari 5200, will soon be on the market, and it will be the successor to the Atari 2600." Thunder with some lack of confidence? Casa, glancing at the boss, continued: "In addition, there is a cooperation, Nintendo of Japan has developed a new TV game console, and they want to find an agency partner in the American market, I think the prospects are good." ”

Steve? Rose is a man who has been in the mall for decades, his eyes are like torches, he immediately grasped the abnormality of the subordinate in front of him, and looked at the other party with a frown, "What are you doing with the Japanese, I want our own video game console, do you think the profit margin advantage of the Atari 2600 is not worth inheriting?" ”

Thunder? Casa was taken by Steve? Ross's aggressive momentum was so oppressive that he sweated on his forehead, but he didn't dare to say that he wanted to represent Nintendo's game console, because he was not very sure about the prospects of the Atari 5200, so he planned to find a spare tire.

Just as there is a gap between Warner's top and Atari, within Atari. Thunder? The management and marketing team led by Casa. There has also been a chasm in the technology sector. These business school graduates seem to be a little uncomfortable with the environment of Silicon Valley, which has caused Atari's follow-up product research and development to be in an embarrassing state of only listening to the wind and not seeing the rain, while the resource consumption is not less at all.

The relationship between the Atari 400/800 series PCs and the Atari 5200 is a mess.

Although the Atari 2600 was very successful in the market, it was after all a first-generation product, and its R&D team could not directly condescend and look at the overall situation to come up with a package of near-perfect solutions like Tang Huan.

As a result, the Atari 2600 has a lot of technical shortcomings. For example, only 128 bytes of memory is a growing criticism.

In this case, the technical team began to develop the next generation of the model, which would solve all the identified defects.

But the Atari 2600 project cost Warner $100 million, and after driving Bushnell away, Ray took office. Casa's first task was to turn the Atari 2600 into dollars as soon as possible, and Atari's business focus immediately shifted from technology to marketing, which led to a stiff situation in the technical department, resulting in the continuous exodus of R&D personnel.

Project for the next generation of the Atari 2600. Obviously, it could no longer maintain its original name, so it became the Atari 400/800 series of personal computers.

However, due to the fact that the project was initially aimed at home game consoles. As a result, there are more radiation-proof designs on the boards, which leads to an unnecessary increase in costs and a lackluster performance in the highly competitive PC market.

Now Atari is going to turn the Atari 400/800 series personal computers back into Atari 5200 game consoles, tossing and turning back to the original point, and there are many problems in this.

Thunder, who is technically a layman? Kasa had no way to do this, and the pressure from all sides made him choose this solution to catch ducks on the shelves.

But Ray? Casa is also a seasoned and experienced business executive, so he naturally wants to prepare himself for a future, and it just so happens that Nintendo took the initiative to come forward at this time, so he began to negotiate.

Didn't expect Steve? Rose didn't rub the sand in his eyes and noticed Ray? Casa is opportunistic in its management and has a tendency to completely lose control of the game console.

"Of course, it needs to be inherited, and the console platform is still its own, which is proven by experience." Thunder? Casa quickly thought of an excuse for prevarication, "But the technology in Silicon Valley is changing with each passing day, and the market is not waiting for anyone, we need to find an appropriate technology and market compromise point, strive for a respite, and then finish the battle and give the opponent a fatal blow." ”

Not to mention, Ray? In a hurry, Casa turned out these retreat words, and really listened to Steve? Rose's ears softened his expression.

At this time, the assistant sent a folder and reported that all the media reports on Tang Huan's recent developments had been collected in it.

Steve? Ross opened the file and the first report he saw was that Tang Huan returned to New York, the United States, the EA stock price officially entered the era of $70, and the entire market value exceeded $10 billion, Wall Street paid tribute to the international humanitarianism of this young billionaire who reached $3.5 billion just by owning EA shares.

Seeing such a sensual toution, Steve? Ross was as disgusting as eating a fly, and the stock price of Warner, which he had worked so hard to run, finally reached more than $60, but EA, a raw melon egg, staggered up the $70 step.

He pulled out the newspaper and slapped it on the table, and said sourly: "These guys on Wall Street are really getting more and more hypocritical, always looking for all kinds of rhetoric to cover up their greed. ”

Ray, who has already read these reports on the plane? Kasa casually agreed: "That's true, Wall Street likes EA for nothing more than its strength, and what hell does it have to do with humanitarianism." Now EA is not a simple video game company, in the past two years, it has acquired a large number of related industry companies, and even invested in real estate, and all of them are managed under the name of Yanle Entertainment Group, forming a strong backing, and the ability to resist industry risks is not generally high. ”

Speaking of which, Ray? "I remember that in EA's first quarterly report of the year, Latin America's share was explicitly mentioned for the first time. Recently, Tang Huan suddenly ran to the Falklands inexplicably, and he didn't know how. Touted by the media there as a friend of Latin America. Obviously, this is good news for EA to expand its global market share. Wall Street certainly expected this, too. ”

"Tang Huan, an opportunist, is really open-minded, I have to say that he was in danger this time and received the corresponding reward." Steve, with a jealous tone? Ross kept throwing the newspaper he had read on the table.

Thunder? Casa glanced a few times and saw some large pictures. It shows Tang Huan, who hangs his injured arm around his neck with a bandage, and greets UN Secretary-General Perez with him. De Cuellar, Special Presidential Envoy, U.S. Secretary of State George Pratt Shultz-George W. Pratt. Group photo of Schultz and others.

"However, young people are young people, and they went to the Falklands where birds don't, and when they came back, they were impatient to get up." Steve? Rose snorted, shook out the last newspaper he had read, and leaned back on the couch to begin to think thoughtfully.

Thunder? Kasa glanced a few more times, and saw that it was a report on some entertainment pages, saying that in order to welcome Tang Huan's safe return, his friends in the entertainment industry. A condolence dinner was spontaneously held and a preview of Spielberg's latest film, E.T. the Extra-Terrestrial, was held together.

Well-known teenage model Brooke. Xiaosi, the emerging singer Madonna, who has won the top eight results on the US Billboard 200 album chart, and other popular female artists. kissed Tang Huan affectionately, which made all the viewers who saw this scene can't help but think about it.

"It's good to be rich, it's good to be young, it's good to be rich, it's better to be young." Thunder? Casa muttered secretly with envy.

"It seems that the movie "E.T. Alien" will have an extraordinary performance this year." Done talking to himself, Steve? Rose's gaze turned to Ray? Casa, "EA didn't release a rumor about when the video game adaptation of the film will be released to the market? ”

"The movie invested by Tang Huan, how could EA miss it, it has long been circled with 30 million US dollars, but EA now seems to be too focused on the development of personal computer game platforms, resulting in the delay in the launch of this project." Thunder? Kasa resisted the urge to roll his eyes at the idiotic question and patiently answered.

"Circled with $30 million? What does that mean? "Steve? Rose asked, raising an eyebrow.

"When Tang Huan first invested in "E.T. Extra-Terrestrial", he set the video game license at a lower price, as if in order to appease Spielberg, Tang Huan made a pretended agreement, if a third party is willing to pay $30 million, then Spielberg has the right to decide for himself.

Speaking of which, Ray? Kasa snorted mockingly, "The price of $30 million is almost three times the investment in the "E.T. Aliens" movie, how can anyone be willing to pay such a high price, Tang Huan's calculation is really too fine." ”

"So $30 million is what it is." Steve? Rose nodded playfully, "Could it be that Tang Huan really thinks that such restrictions will give him peace of mind?" ”

"Even if this is a loophole, no one wants to take advantage of it." Thunder? Casa shook his head with a smirk.

"Not necessarily. What do you think of having Atari develop the E.T. the Extra-Terrestrial video game? "Steve? Rose's eyes lit up as he asked slowly.

“Ithinkitsadumbidea.Weveneverreallymadeanactiongameoutofamovie.” Taken aback by Ray? Casa subconsciously said what he really thought in his heart, "This is a bad idea, how can we adapt such a childlike movie into an action game." ”

See Steve? Rose's face suddenly turned to the bottom of the pot, Ray? Casa immediately realized that he had lost his words, and hurriedly remedied, "I just think that the childish plot of "E.T. the Extraterrestrial" may not have a good performance at the box office, and there is little point in adapting the video game." ”

"This guy is so ignorant, at most let him do it until the end of the year, and then let him get out." Steve? Ross in his heart to Ray? Casa was sentenced to death. (To be continued......)