Chapter 0201 - Portable Handheld Game Console
A businessman is a businessman, seeing a business opportunity, full of motivation, Tang Huan said his thoughts, Hattori Reijiro immediately readily agreed, and wanted to personally take someone to San Francisco for identification.
Natural gems are like the equipment in the game, there is a drop rate, as for high-quality gems, they are more difficult to find than orange suits, and there will undoubtedly be many surprises in the collectibles after the barbaric plundering of the colonists hundreds of years ago, Hattori Reijiro is obviously moved.
Tang Huan snorted in his heart, if you go in person, you have to follow the established rules, and it is impossible to swallow them all. In order to evaluate the treasure of the Lady Atoka in the second phase, my brother has given a lot of money to professional institutions, so he naturally wants to brush up his prestige all over the world, and Japan is just one step ahead here.
After Reijiro Hattori finished chatting with hypocrisy, Tang Huan turned his attention to EA Japan, because Son, who had accumulated enough capital, officially proposed that he was going to run his own company, SoftBank.
It is impossible for such an ambitious person to live under the people for a long time, and if he can help him build the structure of EA in Japan, especially after completing the acquisition and resource integration of Taidong, he has already reached the top, and he has lost his potential value by holding it in his hands.
Tang Huan specially set up a banquet to thank Son Zhengyi for his dedication in the past six months, and put an equity document in the other party's hands.
"It's a shame to be ashamed." Son was a little embarrassed and wanted to refuse.
"You're welcome, that's what I want." Tang Huan waved his hand, and said in his heart that in the original time and space, the early stage of entrepreneurship was not as smooth as he expected, and the old book was going to be put in. He even almost hung up because of liver disease. It's better to take my brother's insurance as a back road. lest this potential stock die unexpectedly, and a lot of layouts will fall on this person.
After sending off Son, Tang Huan made a field trip to a Japanese game company under his name.
In the previous life, Taidong was bought by Kyocera in 1986, and finally became a subsidiary of Square Enix in 2005.
The current Taidong. It's not much better than this, the business and personnel have been adjusted, but there is no deliberate layoff, and due to EA's deep pockets, Taidong's financial situation is much stronger than the original, so it is also stable.
In view of the strength of Xiaobawang's game consoles in the Japanese market, Tang Huan continued to follow the "Wai Sanque One" strategy in the United States, and shrunk Taidong's main business with average performance - arcade machines, so as not to force companies such as Nintendo, Sega, and Namco too hard, so that they have a hope of survival. Maybe they can kill each other.
Of course, if these guys do get into the home console space. Tang Huan will naturally have a way to let them know what a pit is.
As for the arcade business, after the MC68000 supporting chips and software have been developed, it is not too late to kill the horse gun, Tang Huan has a comprehensive consideration, but Taidong's current messy product line, in his opinion, are all obsolete products, these old families are enough to clean up for a while, so that Taidong can become a pure game company.
According to Tang Huan's idea, on the one hand, the Japanese companies should be firmly controlled, and on the other hand, they should also generally appoint local people and fully mobilize their enthusiasm for work to adapt to the relatively exclusive market environment in Japan.
Therefore, the integration of resources is completely balanced by EA Japan, one of the specific manifestations is that the financial director from the United States is in charge of the money bag, and EA's game products will be released under the Taidong brand, so as to cater to the preferences of local Japanese players as much as possible.
Mikhail, the original boss of Taidong Company? Kogan was transferred out of the management by Tang Huan and arranged into the Shennong Fund, but the other party found a new field to give full play to his talents, not only did he not complain, but he was also busy with joy, so the atmosphere of this acquisition became more and more harmonious.
And his two right-hand men, Akio Nakanishi, who is in charge of marketing, and Matsushita Shito, who is in charge of research and development, were promoted by Tang Huan to the first level, and concurrently served as the corresponding director of EA Japan, but the position of the first leader was vacant, which was regarded as a thought for those who have a heart.
As for the specific staff, the technical staff was organized to start developing a portable handheld game console similar to the Nintendo GameBoy in the previous life, and the other positions were basically unchanged.
In short, the acquisition of Taidong was not only completed at lightning speed, but also the integration of resources was neat and orderly, and the local Japanese resources available for the operation of Xiaobawang game consoles were obviously raised to a higher level, which surprised the Japanese counterparts who were waiting and watched.
Because of the peaceful co-optation and hugging of the thighs, and at the same time, the interests of the two people were not affected, so when Akio Nakanishi and Matsushita Minoru made a work report to Tang Huan, the kind of respect that their subordinates showed for their superiors was still very sincere, and there may also be Mikhail in this? The credit of Kogan's confession and admonition.
In fact, Akio Nakanishi and Minoru Matsushita still regret Tang Huan's practice of throwing off some of Taidong's old families, but the goal of becoming a pure video game company seems very reasonable, and the two of them have really been conflicted for a long time.
Tang Huan did not express much opinion on the company's operation, mainly talking about the handheld game console project.
This kind of electronic entertainment equipment originated from the American Mattel company, that is, the Mattel that launched the Intellivision game console, the Mattel ElectronicsHandheldGames series, and its first product on the market was called MattelAutoRace, which was the ancestor of the first handheld computer to use LEDs in video games.
In the last year of the 1980s, Nintendo launched the first generation of portable handheld game consoles, the GameBoy or GB, which had three modified models, namely the small GBP, the GBL with backlight function, and the color GBC. As of 2003, GB has sold 120 million units worldwide, making it the highest-selling game console before 2004.
In fact, the technical parameters of the GameBoy's console are not so unattainable, its CPU is an improved Z80, the memory is KB, plus a 4-channel stereo composed of 2-tone rectangle wave, 1-tone arbitrary wave, and 1-tone clutter, and a 2.45-inch reflex dot matrix LCD screen, and the best-selling game on the platform is "Tetris", which has sold more than 30 million copies.
Japanese electronic entertainment products often have a characteristic, developers are not necessarily keen on the latest technology, but prefer the best balance between cost and maturity, in which the decisive role is the creativity of the developers, who can think of kneading these things together to become an attractive product, such as the GameBoy's predecessor, which can only be paired with a specific game.
Nintendo's design concept from 1979 came from Yokoi Gunpei's portable device Game &Watch, just in time for SHARP and CASIO Casio, in order to compete for the market of electronic calculators, the fierce price war eventually led to the overproduction of LCD screens in Japan, so Nintendo picked up a big cost bargain, and finally sold more than 12 million units in Japan, and more than 43 million units worldwide.
However, this kind of R&D idea will also encounter the helplessness of plagiarism because the technical threshold is too low.
This was the case with Nintendo, and after the launch of Game & Watch at the end of April 1980, dozens of game and toy companies began to build their own portable game consoles, and many of them even copied Game & Watch games exactly as they were, which can be said to take the copycat spirit to the extreme.
Now, Nintendo's Game &Watch is selling well, and as competitors in the same industry, Akio Nakanishi and Minoru Matsushita naturally noticed this situation, so they listened to Tang Huan's speech very carefully.
"In my opinion, Game &Watch can be described as shabby, and the reason why people are popular is nothing more than because people have never seen this kind of stuff before, as long as we surpass Nintendo in terms of playability and cost." Tang Huan finally summed it up, and he muttered a little, "You should hurry up and set up the project, and if you encounter difficulties in circuit design, apply for support from the United States." ”
When Matsushita Shiren left Tang Huan's office, he quietly glanced at the main points of the speech recorded in his notebook, and felt a slight headache, he was a little uncomfortable with the fast thinking of the young boss in front of him, and even some technical points were not understood, but he couldn't show his backwardness and incompetence in the profession, so he had to think about secretly using labor in private to make up for it, except for being a little embarrassed, it was not troublesome.
After dealing with the affairs of EA Japan and Taidong, Tang Huan expressed his condolences to the many employees who came from Baodao to do technical support for Fangyuan Computer.
Obviously, the batch of Fangyuan computers purchased by the Japanese government both excited them and kept them busy.
Seeing that the traditional Dragon Boat Festival is approaching, Tang Huan naturally wants to give these Chinese young people in other places some material incentives.
However, seeing that it was the middle of June, Tang Huan could not delay here in Japan any longer, and hurriedly got up and returned to Xiangjiang.
Although he contacted Wang Jing last time, because of Hayakawa Tokuji's sudden invitation, Tang Huan left before he had time to meet the other party, while Wang Jing was a thoughtful person who inquired about Tang Huan's whereabouts almost every day, so he rushed over as soon as possible. (To be continued......)