Chapter 51: The Smoke of Business War

Shopping malls are like battlefields, many people just feel that this is a metaphor, but I am afraid that only those who devote themselves to the shopping malls can really feel the smell of gunpowder contained in the fierce competition in the shopping mall, perhaps, in addition to the lack of real gunsmoke, this battlefield is more worrying - the opponent is more like a wolf hiding in the shadows, ready to jump out and bite your throat when you relax your vigilance. Pen "Fun" Pavilion www.biquge.info

This spring, Tokuda and his team continued to work advertising and promotion, expanding channels and integrating resources, which allowed Kameya's sales to stop the decline in the previous stage and attract some young customers who like to try new things.

At the same time, the management of Shiji, which felt the pressure of competitors, also took a series of countermeasures, such as launching differentiated dishes such as family series flavor Sichuan cuisine series flavor on the basis of a series of meals created by Shi Si, further enriching its own product line, and attracting more potential customers with varieties on the basis of consolidating the original customer base.

It should be said that the moves and responses of both sides are in line with their respective situations, and they are also very suitable for their respective development strategies and development goals, so the food delivery market in G City really blew a business war caused by the two companies, and the dazzling advertising and unconventional promotions for a while, so that the originally relatively calm market set off a whirlwind of fast food wars, and the simultaneous online car-hailing war was called two world wars by good netizens.

As some small catering companies joined the war, this scuffle caused by the war between the two sides reached its climax on the eve of May Day, with various coupon discount cards flying all over the sky, fast food advertisements overwhelming, and online promotions emerging in an endless stream. Many customers used to be worried about what to eat, but the reason was that there were too few choices, and now, more customers are worried about what to eat, and the reason is that there are too many choices to resist the inner entanglement.

As the parties of Shi Si and the fifth sister, now there are not so many troubles, the current company's income is very stable, although there is no explosive profit growth, but under the operation of professional managers, the company's income is very objective, and they can accumulate a lot of wealth for Shi Si every month. After all, many people have no way to do things in the company, and Shi Si and Fifth Sister are not willing to let these people re-enter the society, so the two of them decided to organize them for training and become part of the force to protect the company, after all, in the future layout, it is likely to conflict with various forces, and under this conflict, not having their own strength will be a fatal weakness. Shi Si handed over this matter to the fifth sister to do, and in order to avoid people's eyes, the fifth sister also bought another remote venue, slowly built a training base, and gradually transferred these people there for training, trying to make them a strange soldier in their hands. In addition, Shi Si invested another part of his wealth to make money with money, and strived to further enrich and expand the source channels of funds, so as to greatly accelerate the accumulation of wealth and provide more guarantees for the implementation of future plans.

The competition between Shiji and Kameiya became increasingly fierce, especially due to the coincidence of certain factors, which caused the domestic public to be dissatisfied with the actions of the Japanese politicians, and then spontaneously boycotted the products of the Japanese country. In this way, the development of the market is just combined with this external force, forming a multiplier effect with half the effort. In this way, by the middle of the year, statistics showed that the market share of Shiji was close to 60, while Kameya was probably less than 30, and after several months of promotional wars, the basic positions of both sides have been quite consolidated, and it is difficult for conventional promotional methods to receive better results. With the formation of this balance of power, the management of both sides is also aware of this situation, so there is no need to blindly adopt some extreme measures to kill the enemy and lose 800 to promote, in that case, the losing side is likely to face a situation of no return, so this delicate situation temporarily formed a balanced situation, as if the smoke of gunpowder had dissipated, and the result was that Shiji won the final victory of this battle.

Bang, Maeda flashed, and the furious Tokuda Takayoshi threw his favorite Iga ware handmade pottery cup at him, and the residual tea in the cup spilled on Maeda's dark gray suit, although it didn't hit his head, but the whole person looked very embarrassed. Blue-gray glazed cups shattered on the walls, small pieces bouncing off the floor.

Yaga, Maeda, you fool! A sucker! Rubbish! Tokuda Chongyi didn't care about the gentle and elegant image he had always established, and sprayed hard at Maeda, as if he wanted to turn his saliva into a hellfire that burned Maeda, you tell me why? Are we investing less? Are we not promoting enough? Are our management all wooden?

A series of questions erupted from his mouth, Maeda subconsciously wiped the saliva on his face, and secretly complained in his heart: How do I know what's going on, the decisions are made by you, and there is no problem with my implementation, the ghost knows what the company is coming from, our competitiveness is indeed a problem, isn't it the problem of you, the general manager?

Thinking so in his head, Maeda still apologized vigorously in his mouth, with a ninety-degree bow: I'm really sorry for bothering you, we are incompetent, let's go back and find a way

Looking at Maeda who was bowing down, Tokuda Chongyi didn't want to spray for a while, and he said slowly: Maeda-kun, in fact, there are many things that we can't solve with conventional power

What you mean is that Maeda didn't continue to speculate, but a vague shadow also made him gasp, although in the country of the Japanese people, the gang is a semi-legal existence, and has controlled a large number of political and business resources, but the political and business circles still maintain a certain distance from these groups on the surface. This time, in the face of competitive pressure, Tokuda seemed to be desperate to use the power of the gang to solve the business problems, and the huge power of this double-edged sword and the results of its use made him feel a little scared.