Wine culture has different meanings in the East and the West, such as ourselves, wine culture has existed in people's hearts for a long time, and when it comes to happy events, it will be a wine banquet for relatives and friends, and some other things, but the West does not need it, it is completely for wine tasting, which Wang Yu sees very clearly, since you want to auction wine, you must understand the market situation.

Needless to say, Western wine occupies a very large proportion in the world, red wine, wine, vodka, brandy, these are all well-known wine brands, to say that domestic liquor is difficult to show in the international market, which he knows very well, for example, now there are a lot of wine and red wine during the New Year's holidays, and they are in line with international standards, almost all of them are drunk.

At least Wang Yu knows that the sales of liquor in China are very good, but it is not good to come to the international market, some remote places in some areas have their own brewed liquor, these belong to the farmhouse, but not to mention, there are some liquor is much better than some liquor sold in the market, and the price of liquor sold in the market is not everyone can drink.

For example, Moutai, the first two years was a sky-high price, thousands of dollars a bottle, how can the people have the money to buy it, in saying that buying wine in this year is to look at face rather than novelty, and then there is another point is the matter of red wine and wine, some domestic agency companies have begun to develop their own, no way, Western wine culture is like this, parties and everything is these.

This kind of words seem to have face, wine tasting is very popular in the upper circles of the West, but the country is not so enthusiastic, but there is no doubt that some of the upper circles still like this, to put it bluntly, this is pretending, what kind of garlic is not used for red wine and wine, and it is said that some low-alcohol liquor is not drunk, and drinking those high-end wines seems to have an identity? Apparently not.

Look at the current domestic wine and red wine publicity, wine has a very large proportion, are with some well-known European wineries and production cooperation, to be honest, wine Wang Yu really does not like and, it is better to make his own fruit wine, in the manor there are orchards and grapes, their own fruit wine taste is also very good.

Everyone in the office was chatting, and the fat man knew a little about red wine and wine, "Xiaoyu, don't you know that the sales volume of domestic wine and red wine is very amazing, and if you want to talk about the high-end market, forget it, some high-end goods are sold very little in China, but some mid-range wine and red wine are very popular, and the value generated in a year is very large." ”

The fat man, the rich second generation, definitely has the right to speak, and he himself admits that in the past two years, he often went to some parties with his father or something, not to mention that he uses liquor for dinner now, and now people pay attention to identity and status, and they all use wine and red wine or champagne to entertain, white wine? Don't be funny, there's nothing to be seen on this table.

Of course, unless it is said separately on some special occasions, liquor is, to put it bluntly, some people who are looking for officials to do things drink too much, who else dares to do this now? The anti-corruption situation in China is very big, and besides, most of those officials also drink wine and red wine, to put it bluntly, it is just for the sake of face, and it can be said that the value of wine and red wine is high, not to mention the situation in China.

Some big brands do not occupy the domestic market, but the high-end market is controlled by them, and some domestic agents of red wine and wine also have some share, but to put it bluntly, the sales volume of a year is very limited, it is not enough to sell, many rich people in China are not bad for money, it is still okay to get a bottle of good wine, if you want more, it will not work, this is the problem.

If Wang Yu sells wine, the fat man is very optimistic about killing those red wines and wines, they have drunk medicinal wine, it is very delicious, and it is good for the human body, not to mention some good fruit wine, and a large part of it is not brewed well, if it appears on the market, then it will undoubtedly cause a fire, the most important thing is issued by Shennong Group, and many people will buy it.

Anna Ke very, very much agreed with the fat man's analysis, "The fat man is right, as long as the god pesticide wine and fruit wine appear, it is not a problem to kill those high-end wines, don't underestimate the interests in the wine industry, 30 billion US dollars a year is easy, only more and not less, it can be seen how large the consumption of wine is, and the beer included in it is in it." ”

Anderson also agreed, "That's right, the sales of high-end wine are limited, and the Chinese market gets a very small part of the main market is still in Europe and the United States, Fat Man and Anna are right, anyway, since we are going to the high-end market, then there is no doubt that it is certain to have a hard time with them, and it is not surprising that your wine is so delicious and sold at a sky-high price." "He's very optimistic about good wine.

Wang Yu pondered for a while and agreed, after all, he also had to go to see the auction, Anna was very far-sighted in handling things, and she had already made people taste it, and they all said that such wine should not appear in the world! It is enough to see their evaluation of medicinal wine, and Old Locke, who is also familiar with Wang Yu, knows that medicinal wine is very good, and they have already arranged for people to go to Los Angeles to cheer up.

Undoubtedly, the families of Wilson's little guys also arranged for people to come, as well as Gates, which also played a role in publicity, they will not miss good wine, the auction will be very lively, of course, it is indispensable to give some fees to the auction house, fortunately, the Johnson family has an auction company, and you can participate in the auction with only some fees.

Speaking of wine auctions, he really hasn't seen them, but Christina said that in fact, wine has a very big connection with the catering industry, for example, some Michelin-starred restaurants have fine wines, and some of these well-known restaurants will place some very old wines, and the price is astronomical, more than one million US dollars! Even if someone can afford it, they won't sell it.

The main thing is to attract people, Eddie laughed when it comes to this, Wang Yu's manor has a restaurant, and there will definitely be wine, undoubtedly this is the most important thing, there is food and wine, and the business is not hot, but this guy is not open normally, so many people rushed to it It is a pity, looking at the time, everyone also left the office and flew directly to Los Angeles.

Anna has already arranged, this time there will be some auctions, the auction house of the Johnson family has already started the auction, and when they arrived, it was already more than halfway through, and they happened to see the auction of Wang Yu's medicinal wine, and they didn't know how much a jar was worth, but the low price was 200,000! This is undoubtedly a sky-high price, and some people who have drunk wine know that this is medicinal wine, produced by Shennong Manor.

Now this price is undoubtedly a little confusing, just try the market reaction and don't need to be like this, right? But this can't stop the auctioneers, fortunately, everyone is very sensible, they are all familiar people and don't ask for too high a price, everyone is smart to get a jar of wine, that is, ten catties, and the rest of the ones have caused other buyers to bid enthusiastically.

Some of the remaining medicinal wines were sold for 400,000 fine wines! It can be said that this price is very affordable, a jar of wine is ten catties, five kilograms, compared with some bottled red wine and wine is undoubtedly very affordable, this price is very fair, which makes Wang Yu sigh, "I can't imagine that wine is so valuable, and the uncle is too good at fooling people." "He's talking about the wine merchants.

Wine consent is also inseparable from publicity and hype, of course, some good wine does not need publicity and hype, it is directly supplied by other wine merchants, there is no doubt that such fine wine is good wine, at least Wang Yu saw that his medicinal wine is not bad compared with those famous wines today, and this time many people know that just try the market reaction, the next auction will definitely not be like this.

First of all, there is the problem of price, this auction can be said to be very, very affordable even if it is 500,000 yuan, and this is not the case at the next auction, many people understand that they don't know whether it will be auctioned or sold next time, after all, it is produced by Shennong Manor, and those who know some news know that the amount of wine will not be too much, and it will not be sold to the public.

Now many people found Wang Yu to chat, he happened to be on the scene, this wine is very attractive, not to mention a wine that is beneficial to the human body, these rich people don't care about money at all, they care about their own bodies, there is no doubt that they will not let go of such wine, by the way, ask about the opening time of Wang Yu's restaurant.

They chartered it directly! This doesn't he have an idea, Anna also recruited, it's a matter of chartering, a rich man wants to hold a wedding anniversary party for his parents, but he wants to find the best restaurant, he doesn't know Wang Yu's manor, Wang Yu is very easy to say about things, and it will be done in a few days, which makes Eddie and they stand aside dumbfounded.

Wang Yu is embarrassed to overcharge, and the charter is 100,000 US dollars a day! This is an affordable price, and the rich man also said that it was all his family who participated, and no one else participated, so Wang Yu was relieved, of course, the 100,000 US dollars of ingredients and everything were from Shennong Manor, and there were some other ingredients that he did not provide, and the rich man himself needed to provide them.

These are all small problems, after talking about these Wang Yu left, of course, the old man's wedding anniversary should be more profound, this not very rich man also knows that 100,000 US dollars is not a problem for him at all, and it is not okay to hold a party outside without hundreds of thousands, compared to the price Wang Yu said is indeed very cheap.

The wine auction is over, Wang Yu didn't stay long, but returned to Beverly's villa to rest, tomorrow he still has something to deal with, it's a headache to think about.