"I think it's better to simply give up the positioning of the Xiaobawang game console in the Japanese market and directly let the second-generation Xiaobawang game console come up." After getting into the car, Tripp. Hawkins tentatively said his plan.

"Will the second-generation Xiaobawang game console be directly priced at 30,000 yen?" Tang Huan looked at the other party with some surprise, and muttered, "That's really a loss when you sell one, and the more you sell, the more you lose." ”

"As long as we sweep Nintendo, we will be able to completely win the Japanese market, and we will naturally be able to recoup all our efforts at that time."

Tripp. Hawkins replied viciously, "FC was designed from the beginning, and in terms of performance and cost, the Xiaobawang game console was targeted and crushed. Even if the optimized 1984 version of the Xiaobawang game console was launched on time at the end of the year, it could tie with FC at most, and the other party at that time may have occupied a market share of nearly 1 million units. ”

"It seems that the biggest problem with the second-generation Xiaobawang game console is the price."

Tang Huan turned his eyes to the car and said leisurely: "EA is sitting in the position of the industry leader, and the time has not been short, but it can still maintain such a strong fighting spirit, I am very pleased, you can do it." The lion fights the rabbit, and it still needs all his strength. Let the second-generation Xiaobawang game console enter the same price range as FC in the form of 29,800 yen or something, and I won't set a lower limit for you. ”

"Great." Tripp. Hawkins slapped his thigh happily, "Actually, we all have the draft, I'm afraid you don't agree to fight a price war under pressure under the current collapse of the North American home TV game console market." ”

"You're all well-intentioned." Tang Huan bowed slightly approvingly. "Then you guys should do Nintendo. Be gentle. Try not to let the outside world say that we are bullying. Actually, we don't necessarily have to kill Nintendo, if it is willing to give up its own hardware platform and become a software developer for the Xiaobawang game console, we are still very welcome. ”

……

The war in the shopping mall, how can you send and receive it from the heart and control the force appropriately.

On August 5th, the long-prepared second-generation Xiaobawang game console was represented by Taidong in the Japanese market. Officially launched to consumers, it is priced at 28,800 yen, which is a cut below Tang Huan's suggestion, and as many as 15 games are launched at the same time to cater to all kinds of players.

In addition to finding more well-known Japanese artists to advertise and endorse, Taidong also released a murderous promotional slogan, that is, to get at least three times the beautiful entertainment experience by paying less than half the price.

Undoubtedly, this is a comparison of products that are not directly named.

In addition to these operational killer moves, Taidong also emphasized the characteristics that the second-generation Xiaobawang game console has, which other game consoles cannot provide. For example, it is compatible with a generation of Xiaobawang game console games, and it can even be connected to Xiaobawang's palm treasure. It has become the central platform for all of EA's home entertainment products.

The most interesting thing is that Sharp, which has maintained a cooperative relationship with Tang Huan for a long time, launched a color TV at the same time, which is said to be paired with the second-generation Xiaobawang game console, which can provide better results than other similar products.

……

Nintendo did not expect that EA would adopt such an aggressive price strategy and directly abandon the generation of Xiaobawang game consoles that still have a market.

Hiroshi Yamauchi quickly put away the joy of the previous FC sales situation and held an emergency meeting to discuss countermeasures.

Actually, there is nothing to negotiate at all, and such price wars in the Japanese market are commonplace, such as the calculator battle between Sharp and Casio, and the motorcycle battle between Yamaha and Honda...... are all vivid examples of blood.

What's more, video game consoles are not necessary for life, nor are they related to the lifeblood of the national economy, so they are naturally far from reaching the level of official attention.

Everyone's opinion is very unanimous, Nintendo has no way back at all, you have to fight that, it happens to be the Christmas sales season next, and you have to prepare for a big sale.

Just as Nintendo was united in its efforts to fight EA to the death, Hiroshi Imanishi, who was in charge of FC operations, hurriedly sent the collected feedback from players to Hiroshi Yamauchi.

Seeing that the report clearly stated that the service department had received hundreds of complaints about the failure of the FC host, Hiroshi Yamauchi, who was high-spirited, suddenly felt a muffled thunder ringing on his head.

"Ahh Yes! Why is the quality gate everywhere this year? The third-generation Fangyuan personal computer and the second-generation Xiaobawang game console have just been tossed and rushed, and Nintendo's FC has also been hit! ”

Seeing that his president was about to enter a petrified state, Hiroshi Imanishi hurriedly reminded softly, "Maybe it's not a big problem, it's better to let Yokoi Junhei quickly find out the reason." ”

"Let Junhei Yokoi and Masayuki Uemura quickly check the game console together." Hiroshi Yamauchi, who came to his senses, immediately commanded.

The two people who were named were also terrified. You know, now Nintendo has almost put the treasure on FC, and if there is a serious problem with this product, the consequences are simply unimaginable.

Fortunately, after a night battle, Yokoi finally discovered the problem, which is indeed a design bug - in some cases, the game host will be blocked due to the rapid increase in the amount of data, resulting in downtime.

As for the solution, it's not too complicated, just change the wiring inside the game console.

After getting this report, Hiroshi Yamauchi's heart that had been hanging was put down.

But the trouble is not so easy to solve, in the next meeting to discuss countermeasures, Nintendo's senior management agreed that the market pressure brought by the second-generation Xiaobawang game console is too heavy, plus to prepare for the Christmas sales season at the end of the year, this quality gate, should be solved in the most resource-saving way, that is, only free replacement of those FC that have downtime problems.

But Hiroshi Yamauchi has other ideas, don't look at Tang Huan who lost hundreds of millions of dollars because of the quality of the three generations of Fangyuan personal computers, but he also turned bad things into good things and established a good corporate image on a global scale.

Therefore, Hiroshi Yamauchi also wanted to follow the example and recall all the hundreds of thousands of FCs that had been sold to the factory for processing.

After learning about Hiroshi Yamauchi's thoughts, Hiroshi Imanishi couldn't help but be frightened for a while, and hurriedly admonished bitterly: "President, the competition situation is too severe now, and we are not as powerful as Tang Huancai. If you really want to pursue this perfect corporate image, it is tantamount to giving up market opportunities. At that time, Nintendo doesn't know if it can hold on. (To be continued.) )