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"What? They want to see me? Fang Mingyuan was a little skeptical that his ears were hallucinating, the representatives of the Tirama Group came to Huaxia, it was enough to add to the chaos, they actually came to pick him up!

Krusman Tom, the chief representative of the Woerma Group, Gangwang made a suggestion to Sun Zhaolun. In view of the fact that Carrefour Chaoshu is now facing the acquisition of the group, the Vorma Group is willing to provide some help within its power to get Carrefour supermarkets out of this predicament. And all Sun Zhaolun needed to do was to introduce them to Fang Mingyuan. It sounds like a fantasy, but it's happening.

"Fang Shao, it's true! There is no falsehood! Sun Zhaolun could understand Fang Mingyuan's disbelief. To be honest, when he heard all this, he felt even more unbelievable than Fang Mingyuan, so much so that Mr. Tom had to repeat it again.

Fang Mingyuan picked up the telephone, turned around and sat on the windowsill, Xiangxia looked at the busy highway, but he was quickly calculating the intention of the Woerma Group.

As two of the best companies in the Shijie retail industry, it is naturally impossible to coexist harmoniously, if it were not for the two in Europe and the other in the Americas. I'm afraid I've pinched it a long time ago. But so far, as far as Fang Mingyuan knows, the management of the two companies still maintains a certain degree of restraint, although the group also has its own store in the United States, and the Vorma Group has also opened branches in Britain, France and Germany in Europe, but the two sides have not fought against each other, but have an invisible tacit understanding. Of course, this doesn't mean that they will be in this way in other countries in Shijie.

Woerma Group took this opportunity to suppress the group's layout in China? That's a plausible reason. But what does it have to do with them wanting to see themselves?

Carrefour supermarket has developed to the present, and it can be said that there is no obvious arsenic leakage except for the lack of debt and development funds caused by Fang Mingyuan's withdrawal of a large amount of funds in a short period of time. Of course, this also had Fang Mingyuan thinking twice. In the end, it was related to the management mode of the Zaerma Group. More than 90% of the supermarket's goods are purchased at low prices by the supermarket's purchasing department. Then sell it at a higher price, and not like. Xu Koucan Group rents out a large number of counter-type operations, so the pressure on merchants to settle payments every month is not great, and it will not cause the entire capital chain to break due to the temporary tight capital turnover.

If Sun Zhaolun hadn't proposed to borrow chickens and eggs, taking this opportunity to start the popularity of Carrefour supermarket in China, in fact, they could have given Frank no chance at all. All the equity is in the hands of Fang Mingyuan, and with the foundation of Carrefour Supermarket in Qinxi now, not to mention the Gu Group, which has no influence here, is the provincial party committee and provincial leaders, who really want to move Carrefour Supermarket. You also have to think about it and find some reasons, otherwise it is also very possible that you will be accidentally hit by Carrefour Supermarket and lose face. But Fang Mingyuan believes that it is not difficult to see these from the perspective of the management of Woerma Group. If you want to get a Carrefour supermarket, unless you offer a sky-high price, which makes the Fang family tempted, it is impossible to get a Carrefour supermarket. The management of the regiment must have felt that the Chinese market had just opened to the outside world, and that the national capitalists cultivated before the founding of the People's Republic of China had either fled to Hong Kong, Macao, and Taiwan, or had disappeared without a trace in the previous movements in China. If you say that you are not reborn in the second world, I am afraid that you can't help but agree to such a "beautiful thing" with joy.

But Woerma Group, with their strength. Even if you want to suppress the Xukou female group, it seems that you don't need to show yourself like this? Today's Carrefour supermarket is just a black fish next to two giant crocodiles, and it doesn't pose any threat to them at all.

"Fang Shao? Fang Shao? Sun Zhaolun's surprised voice came from the phone, which made Fang Mingyuan wake up.

"Well, Uncle Sun, I see. So be it. You receive them first, and you set them up for what they are coming for. After I finish dealing with this side of the matter, I will go back to Qinxi! Fang Mingyuan thought about it, this matter has been tossed for a long time, and now that Qingerma Group is also involved, then he will accept it when he sees it. Don't drag around, when the time comes. If the intention of calling the group to make a name for itself is too obvious, this face will almost be meaningless.

Let's go and see for myself, what kind of medicine is sold in the gourd of this Volema Group, and how can I find my head!

Fang Mingyuan had just hung up the phone here, and Xiao Linlian had already pushed the door with someone. The people who came were Chai Yan, Mei Dongze and Lu Mingyue.

Fang Mingyuan hurriedly greeted him and said, "Aunt Chai, Uncle Mei, and Uncle Lu, I just received an urgent phone call and couldn't go downstairs to greet the three of them, I'm really sorry." Chai Yan and the three of them naturally said again and again that it didn't matter.

They came this time in response to Fang Mingyuan's request for cooperation a while ago. The three families solicited the opinions of the family members, and in private, the three families stabbed again, and felt that with Fang Ming's business talent, since the ship values this advertising industry, it must not be untargeted. The 100 billion market may be an exaggeration. But the market of tens of billions is what it should be. Three companies have joined forces with him to test the advertising industry, so you might as well give it a try, anyway, if the four join forces, the average investment amount in each of them will not be too large.

"It's something urgent, and it doesn't matter if we talk about it another day." Chai Yan smiled while looking at Fang Mingyuan's study. After the tail chase of that word, the relationship between Chai Yan and Fang Mingyuan became closer. Fang Mingyuan beckoned the three of them to sit down, and said with a wry smile: "Speaking of urgency, the main thing is that the thing happened too suddenly, and I beat people." Unprepared. As you know, the European Asahi Tuan is now in Fengyuan and wants to buy my Carrefour supermarket. I just received a phone call that the Warmar Group in the United States has also sent people to Fengyuan. ”

"Vorma Group? The Warmar Group in the United States? That American retail giant with an annual turnover of tens of billions of dollars? Chai Yan and the others couldn't help but be stunned and asked urgently.

"In addition to it, is there a second Volma group that can't be found?" Fang Mingyuan smiled and poured tea for the three of them with his own hands.

Chai Yan and the three of them looked at each other, they are not those ordinary citizens, and they are still ignorant of the situation abroad to this day. Fang Mingyuan's Carrefour supermarket was called to the group and wanted to buy it. This matter has been spread widely, and now why does this Volma Group also take a fancy to him? What is so special about this Lefu supermarket, how can it attract the collective attention of two retail giants who are also ranked on Shijie?

This is sensational news, the three of them looked at each other without moving, and their evaluation of Fang Mingyuan in their hearts was undoubtedly a few points higher. Anyway, this is also ability, some people are in a hurry to have a relationship with others, people are ignoring, these people, but people are in a hurry to want to buy, this person and people, can not be compared!

"Mingyuan, we came here this time just to discuss with you, how to distribute the shares of this company?" Chai Yanyan smiled and said, "The three of us have discussed it and decided to join forces with you to enter this industry, drink soup behind you, and take advantage of you, but I don't know if you welcome Mingyuan." ”

Fang Mingyuan couldn't help but laugh and said, "Aunt Chai, of course I raised my hands to welcome it." I once said that the essence of advertising is communication, but the soul of advertising is creativity! But with haode creativity, if you can't get the haode advertising time, it's also half the effort. With Aunt Chai joining me, I have a lot less pressure. "Fang Mingyuan, this is the smoke of the heart, although he said. He is in advertising creativity and advertising spokesperson. There are already full preparations, but in the capital, without huge connections, it is not so easy to do anything. There are too many people who are stuck in all aspects, and with the addition of the Chai, Mei, and Lu families, those who want to make bad things must think twice before doing things.

After some bargaining, the two sides decided to divide 80 percent of the shares equally among the four companies, leaving the 20 percent shares, which will be redistributed at the end of the year according to the role played by the four Chinese people in the company, and the four parties will contribute a total of 10 million yuan.

This result, at first glance, seems to be a little unfair to Fang Mingyuan, as the promoter, he only controls one-fifth of the shares. It can be said that he did not get the initiative, and the relationship between Chai, Lu, and Mei was far closer than with him. If you have the heart, the three of them join forces, and you can completely overhead Fang Mingyuan. But this result was deliberately done by Fang Mingyuan. First of all, his main energy will not be on the advertising industry, although it has a market of 100 billion, but Fang Mingyuan is not interested in being the first person in Huaxia Advertising Company, he just needs to have enough voice in this industry; Secondly, the reason why this industry was chosen. It's also largely because of the industry. For Huaxia, it is still an emerging industry, and it has not yet been monopolized by some people, and getting involved in this industry will not attract a strong backlash from the original interest groups. Fang Mingyuan is now fledgling. Naturally, they are unwilling to provoke others easily; Repeatedly. This industry can be said to be used by him to win over allies, and it can be said that these families are born with an advantage in this industry, strong connections. It's enough for them to live well in this industry, and with their own boost, they can naturally be a blockbuster!

Moreover, Fang Mingyuan believes that the more they understand this industry, the more they will understand that it is not difficult to survive, but they want to become bigger and stronger. To become a leader in the Chinese advertising industry, their own creativity and vision are indispensable, as long as the Su family does not have any accidents, as long as their creativity is not exhausted, they will never do it easily. And after a long time, the friendship and interests between the two sides are mixed together, forming an intertwined relationship, and the interests and needs of the three companies will change, and it is not so easy to join forces to empty themselves!

After the distribution of shares, the rest of the specific affairs will naturally not be worried about by these people here, Chai Yan asked seemingly casually: "Mingyuan, have you thought about it, after the establishment of this company." The first business is very important to our future development, have you thought about it, how to develop a game※

Fang Mingyuan was secretly happy in his heart, Chai Yan's hand, he had already thought of it. This Aunt Chai, among these three people, is a good hand at charging into battle, but if you think about it, you can understand that the Ministry of Foreign Affairs is not the place to manage state-to-state negotiations, and state-to-state negotiations can be done, this private negotiation. Naturally, she wanted it. So far, however, the positions of the two sides have been largely identical. The real level of negotiation of this Aunt Chai. Fang Mingyuan hasn't really understood it yet.

"Aunt Chai, in your opinion. What the hell is advertising? And what role can it play? Fang Mingyuan asked rhetorically.

"Advertising, to put it bluntly, is advertising. Broadly speaking, advertising includes both non-economic advertising and economic advertising. Non-economic advertising usually refers to advertisements that are not for profit, also known as effect advertising, such as various announcements, notices, statements, etc., of government administrative departments, social institutions and even individuals, the main purpose of which is to promote; Advertising in the narrow sense only refers to economic advertising, also known as commercial advertising. It refers to advertising for the purpose of profit, which is usually an important means of communicating information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide labor services, and the main purpose is to expand economic benefits. Mingyuan, am I right? Chai Yan looked at Fang Ming with a smile and said. In the past few days, she has put a lot of effort into researching the knowledge of advertising.

Fang Mingyuan cocked his thumb and said, "Aunt Chai's answer is as accurate as a textbook. Chai Yan's cheeks were red. This is really the definition of advertising in the textbook, and she memorized it.

"In advertising, there is another type of advertising, called public service advertising! Well, how to say it, public service advertisements can be advertisements designed by the government for the purpose of seeking public benefits and improving welfare benefits, such as public service advertisements that promote smoking cessation and drug rehabilitation, such as public service advertisements that promote fire prevention and disaster prevention; It can also be an advertisement in which an enterprise or social group clarifies its functions and responsibilities to the society to consumers, indicating that it is not only pursuing profits from business, but also asking and participating in the intention of how to solve social and environmental problems. For example, automobile companies can make public service advertisements to remind traffic safety, and alcohol companies can do advertisements not to drink and drive. At the same time, it also improves the image of the enterprise and shows the concept of the enterprise to the society. Fang Mingyuan paused slightly and looked at Chai Yan and the others.

"Are you talking about the Huaxia TV station's advertisement, those who advocate water conservation and energy conservation?" Mei Dongze was a little uncertain, "Does this kind of advertising have a definite effect on the development of the enterprise?" ”

"Uncle May, don't underestimate this PSA. It can be said that it is the most widely appealed, and it is a way of disseminating information to the entire public. For example, don't drink and drive ads, direct viewing is only for the driver, but the harm of drunk driving is understood by the whole society, it hurts not only the driver, but also other people on the road. Therefore, this is easy to be recognized and resonated by the masses. I think. PSAs are easy to get caught up in people's hearts. And it is easier for enterprises to be recognized by the public by doing such advertising. Fang Mingyuan explained, "Most of the commercial advertisements can only target a certain part of them. Cosmetics, for example, are aimed at young women; Most of the food is also aimed at women and children, which is relatively narrow and very important, the production cost of public service advertisements is low, and the TV station is relatively easy to approve and pass, and it is easy to get the favor of the corresponding government departments. Our company has just been founded, and it is time to make our own brand, and a few impressive public service announcements can undoubtedly achieve our goals at a low cost. ”

Lu Mingyue couldn't help laughing, but he noticed that since Fang Mingyuan started his business, whether it was the Fang family restaurant or the Carrefour supermarket. It can be said that they all pay attention to the relationship with the local government and gain their favor.

Today, when it comes to advertising, he still does. He had to admit that Fang Mingyuan's hand was very clever, and he had experienced many years of small economy. The government of China can be said to have an energy that no one can compare with in the country, and the government will get help from the government in the process of development, which can sometimes even be said to be decisive.

"PSAs, what?" Chai Yan asked, "And do you plan to do it for government departments, or for enterprise companies?" ”

"Since this is the case, I made the proposal, so I will make the first order. Well. Let me think about whether it is better to do it in the name of Fangjia Restaurant or in the name of Carrefour Supermarket. To be honest, I've thought of all the advertising words! Fang Mingyuan was confident.

"What advertising slogan, let's hear it." Mei Dongze smiled, "Let's also take a look at Fang Shao's creativity." ”

Fang Mingyuan pulled the pen and paper, wrote it on the paper, handed it to Chai Yan, and the three of them came over together.

"Whether there was the bird or the egg first, you don't know, I don't know, only the bird knows whether the bird disappears first or the egg disappears first, you know, I know, only the bird doesn't know. So please take care of the wildlife! ”