Chapter 126: Urgent Takedown

Reasonable and legal collective enrichment? Li Mingji and the others felt that their heads couldn't turn around.

This statement is not wrong, but it is not easy to actually implement! As a supermarket chain retail enterprise, if you want to make a profit, you can only rely on buying low and selling high. And the lower the purchase price of the commodity, the greater the initiative they naturally have in the setting of the selling price.

In today's China, when people are shopping, most people still pay more attention to the price. The lower the price, the more customers will be attracted, and the better the supermarket's business will be. Carrefour Group, naturally, is no exception, and it can be said that it is probably the lowest cost price in China. But this price is not infinitely lower. After all, supermarkets still have to guarantee their own costs.

Although they also understand that it is absolutely undesirable to squeeze manufacturers without restrictions, but now, in the face of the low-price offensive of the Refur Group, where can they still take into account the needs of those manufacturers, it is already difficult to protect themselves!

"Mr. Hua, when did Sun Zhaolun say this?" Li Mingji asked urgently.

"Uncle Sun did say something like this, and it was said at a collective meeting of the Shanghai Supermarket Association!" Fang Mingyuan smiled. Although Sun Zhaolun put forward this idea himself, without his own acquiescence, Sun Zhaolun would not have said it openly in such a public place.

In the previous life, Huaxia was known as the "Shijie Factory", but it was also a country where fakes, counterfeit and shoddy products and piracy were rampant. In addition to the protection of local protectionism and the illegal profits of black-hearted enterprises, the excessively heavy tax burden of Huaxia is also one of the important reasons why they have to bow their heads.

Although it is said that those brick family beasts have repeatedly said that the tax burden level of China is not the heaviest in the world. But they consciously or unintentionally ignore that in China, both citizens and enterprises, in addition to paying the taxes stipulated by the state, have to bear a lot of fees that are almost as good as the tax burden!

In addition to these expenditures, the normal profits of these enterprises have been greatly suppressed, and the costs remain high, so that for these large supermarket customers, the profit retention between their ex-factory price and cost can be said to be very thin.

In the previous life, the reason why many entrepreneurs later gave up the real economy and devoted themselves to the real estate industry and the stock exchange was because it was easy to lose money in business, but it was too difficult and difficult to earn satisfactory profits.

This is also the reason why workers' wages have been difficult to raise and keep up with the growth rate of the country's GDP. Not all entrepreneurs do everything to exploit workers because of their black hearts, but they give workers a long salary, and the rest of the profits make people feel that the busy year is not worth it. Entrepreneurs are also people, and they should also pay attention to a balance between investment and return, especially in the business industry, it may take ten years or even decades for the enterprise to become bigger and stronger, but it may take a few years to fail!

In the long run, China's enterprises will show a trend of hollowing out.

Sun Zhaolun saw the harm of this, if a large number of small and medium-sized enterprises have closed down or changed production, leaving only large group companies, then as a retail industry, it is not a good thing. Because their upstream channels will be concentrated in the hands of a small number of companies, in that case, retail companies will be controlled by the other party.

Therefore, in recent years, Carrefour Group has been expanding to the second and third-tier cities in China on the one hand, and on the other hand, it is also acquiring some factories to establish and improve the internal supply system of supermarkets. But this can only be said to be a stopgap measure, or a supplement, and does not play a decisive role.

Therefore, Sun Zhaolun believes that in order to ensure the rapid development of Carrefour Group at a predetermined speed, it is necessary to ensure that there are stable commodity supply enterprises, so how to make these enterprises can develop stably? It has become the main content of Sun Zhaolun's recent thinking. And his conversation at the Shanghai Supermarket Association was naturally a stone-throwing to ask for directions. It's just that from the feedback of the members of the Shanghai Supermarket Association, most of the people agree with Sun Zhaolun's point of view, but in practice, it is difficult, and no one is willing to try.

"But if that's the case, aren't we putting ourselves in a price limit?" Lin Rong was a little incomprehensible.

Fang Mingyuan shook his head slightly and said: "Rong Rong, if the success of an enterprise is only by constantly squeezing the reasonable profits of upstream supply enterprises externally and the reasonable income of employees internally, then it is definitely not a successful enterprise!" Your idea is obviously a misunderstanding! We at Carrefour never claim that the price of the goods we sell is the cheapest, but only the best! ”

In Fang Mingyuan's view, those supermarkets that advertise that the goods they sell are the lowest prices in the city, and even double the price difference for customers as long as they find that there is a lower price, are immature practices. Blindly driving down the selling price of goods will only create a vicious circle in the supermarket industry. Everyone pays attention to prices, but ignores that the price of goods in supermarkets is determined by a combination of factors.

This is like the price of goods in a supermarket located on Chang'an Avenue in Beijing, can the prices of goods be compared with those offered by similar supermarkets located outside the Fifth Ring Road? If the prices of goods in supermarkets in the city center are lower than those offered by supermarkets outside the Fifth Ring Road, then there is clearly a problem. How is the huge land price difference between the two leveled? The supermarket is not Comrade Lei Feng who does not ask for returns, of course, it is impossible to do a loss-making business! Then it will inevitably be seriously inferior to the supermarkets outside the Fifth Ring Road in some way.

"We provide customers with assured use of goods, convenient after-sales service, comfortable shopping environment, sufficient and cheap supply of goods, happy shopping mood, etc., all of which are combined to be the image of our Carrefour supermarket in the minds of customers!" Fang Mingyuan turned his head to the middle-aged man who followed him, "Luo Shen, you must remember this, Carrefour supermarkets must not rely purely on price to win." I don't want to hear from the citizens of Beijing in the future that Carrefour supermarket is the cheapest supermarket! ”

Luo Shen hurriedly nodded yes. He is the general manager of Carrefour Group's Beijing District, and this time the Refur Group's first store in China opened, so he naturally wanted to come and observe it.

"Fang Shao!" Chen Zhong suddenly handed the mobile phone in his hand to Fang Mingyuan, "Mr. Sun's phone!" ”

Fang Mingyuan took it, and after only listening to a few words, his face showed joy and said, "Uncle Sun, this is great!" Well, I agree, do it right away! Hey, Manager Luo is by my side, you can talk to him directly. With that, he handed the phone to Luo Shen again.

Luo Shen took the phone for some reason, and after only listening to a few words, a look of surprise appeared on his face, and he wanted to speak again and again, but in the end he still responded.

The Carrefour supermarket Dahongmen store is already crowded at this time, and nearby residents are enjoying the fun of weekend shopping here.

Zhou Yulin and his wife are a young couple living nearby, both of them are from Sanxiang, so they have a special preference for this spicy food. Although they came to the dry capital, the taste of the two is still difficult to change.

"Brother Yu, let's buy two bottles of Heinz chili sauce today, I heard that it is a product of an internationally renowned company." Wife Ling Yan put her arm around her husband and pointed to the shelf not far away. As an imported food, the price of Heinz chili sauce is twice as expensive as similar domestic products! If it weren't for Zhou Yulin's first-level salary increase this month, she would be reluctant to say anything.

Zhou Yulin smiled knowingly, of course he couldn't refuse his wife's little request.

Zhou Yulin had just taken a bottle from the shelf and was about to put it in the shopping cart, when a young man wearing a Carrefour supermarket employee sign suddenly walked over from the side, and said softly: "This gentleman, I'm sorry, we got an order from our superiors, and Heinz chili sauce will be taken off the shelves immediately because of quality problems!" The cash register has also received news that the sale of Heinz chili sauce has been stopped. So, please give it to me! ”

"Immediately taken off the shelves?" Zhou Yulin was taken aback and asked in surprise, "Weishenme?" ”

"This ...... The order came very suddenly, and the leader did not have time to explain the reason to us. And not only our store, but all supermarkets under the name of Carrefour Group, today, Heinz chili sauce will be completely removed from the shelves. I think the specific reason, you will know in two days, now, I'm really sorry! The young man said politely.

Zhou Yulin couldn't help muttering even more in his heart, what's wrong with Heinz chili sauce, but Carrefour Supermarket has implemented a collective delisting of all stores nationwide!

Ling Yan took the Heinz chili sauce from Zhou Yulin's hand and handed it to the Carrefour supermarket employee. I saw five employees of Carrefour supermarket pushing a cart to the shelves and sweeping away the Heinz chili sauce on the shelves like a whirlwind. Then several employees of Carrefour supermarket pushed new products and put them back on the shelves. Zhou Yulin noticed that the products that were removed from the shelves seemed to be more than just a product of Heinz chili sauce.

"Urgent notice, this is an urgent notice!" A sweet voice suddenly came from his ears, "Dear customers and friends, I have now received an order from the headquarters of Carrefour Group, I have the existing Heinz chili sauce in the supermarket, "Shanfeng" brand fried radish, cabbage king, mustard shreds, mustard slices, delicious mustard, and gold medal delicious mustard...... These fifteen kinds of products will be urgently removed from the shelves! Customers who have already purchased them, please give them to the employees of Carrefour supermarket! For those who have already paid, you can go to the service desk with the shopping receipt, and we will refund your purchase money twice. Please forgive you for the inconvenience caused by shopping activities! ”

The emergency notice was repeated in the supermarket, and Zhou Yulin saw that many customers had taken out the goods from the shopping carts and shopping baskets and handed them to the employees of Carrefour supermarket.

"Zhou Yulin, what are they going to do in Carrefour Supermarket?" Ling Yan pointed to the Carrefour supermarket employees who were busy in the store. Such a scene is really rare.

In fact, a scene similar to this does not only happen in the Dahongmen store of Carrefour supermarket, as the employee of Carrefour supermarket just said, the same scene is staged in all supermarkets of Carrefour Group in China. This undoubtedly immediately attracted a high degree of media attention from all over the world, and people couldn't help but speculate about what happened to make the Carrefour Group headquarters order that these fifteen kinds of goods would be taken off the shelves immediately!

Many media rushed to Carrefour supermarket in the first time, wanting to get first-hand news, but whether it was the Beijing headquarters of the Carrefour Group or the managers of the major supermarkets, they were very unanimous in this -- they received an order from the headquarters of the Carrefour Group to remove these 15 kinds of goods from the shelves, and the headquarters did not explain the reason.

At noon, in the Carrefour supermarket store in Beijing, these fifteen kinds of goods have completely disappeared from the shelves, and in front of the Carrefour supermarket, there is also a formal notice pasted on the customer, who has purchased the above fifteen kinds of goods in the Carrefour supermarket within a year, regardless of whether the goods have been eaten, as long as they can get the shopping receipts at that time, Carrefour supermarket will unconditionally double the payment!

In this way, the effect is even more sensational! For a time, all kinds of speculation were flying all over the sky.

"Carrefour supermarket, they're crazy?" Lee Ming-ki was incredulous. Fifteen items were immediately removed from the shelves, including foreign brands such as Heinz chili sauce, for the first time in the history of Carrefour supermarkets.

"It can't be reckless, Sun Zhaolun, everyone doesn't know, there must be his intentions in doing this!" Zou Hua frowned tightly and said in a low voice. He had carefully studied Sun Zhaolun, and although that person's business style was not conservative, it was definitely a plan before acting!

"The question now is not why Carrefour supermarkets are doing this, but whether we need to follow up!" Hua Liang gritted his teeth and said, although the supermarkets under his name may not have foreign brands like Heinz chili sauce, but there will be state-owned goods such as fried radish and cabbage king under the "Shanfeng" brand.

Li Mingji answered a phone call at this time, and after a while, he looked a little strange and said to everyone: "Other members of the Shanghai Supermarket Association have also completely removed these fifteen kinds of goods from all their supermarkets. ”RO！ ~！