After the branches were opened all over Zaoyang City, they were ready to move to other cities, lacking management talents, through Du Xuewen and Zaoyang University reached an agreement, and began to enter the fast lane of development, with funds and talents, all the nearby prefecture-level cities have branches of Lotte Supermarket within half a year.

Then in the first half of 2002, he entered Pengcheng, the largest city nearby, and was boycotted by the head snake when Pengcheng opened, and later Gao Sanye came forward to help Fang Lu settle this matter, so he contacted Gao San, and part of the supermarket's supply was also handed over to Gao Sanye.

In the second half of the year, Du Xuewen approached Fang Lu and hoped that he could directly purchase vegetables, fruits and grains from farmers in Zaoyang City, reduce intermediate channels, and increase farmers' income. After overall consideration and Du Xuewen's persuasion, Fang Lu's Lotte Supermarket and the Zaoyang Municipal Government reached an agreement, with Lotte Supermarket contributing to the establishment of an agricultural and sideline products company to purchase Zaoyang's local agricultural and sideline products.

In 2003, preparations were made in advance, all branches sold Banlangen at a low price, and a wave of prestige was swiped and a large shopping mall was bought in Fuquan City, Huaibei Province, preparing to build a new head office. After the college entrance examination, he was admitted to Huaibei University, and the new head office in Quanshi City was also completed and opened, and the business was very good.

Brother-in-law Zhao Hua's logistics company developed rapidly, expanded rapidly, and became a well-known logistics company in Huainan Province. Then Fang Lu and Du Xuewen discussed to build a large-scale logistics and distribution center in Zaoyang, Zaoyang is located between the four provinces, with convenient transportation, but it has not developed because of Pengcheng. After Du Xuewen's proposal, the government supported the planning and construction of a logistics distribution center covering an area of 10,000 acres.

In Quanshi because of the expansion of the market was boycotted by several foreign supermarkets, fighting a price war, and finally relying on the support of Zaoyang Bank and the other party did not care too much about the Quanshi market, and finally defeated the other party to become the boss of the retail industry in Quanshi, and began the expansion of the province.

In the past four years, it has been expanding its stores in Huaibei Province, reaching more than 100 branches.

In 05, Lotte Real Estate was established, and in the land auction of Quanshi City, it relied on the advantage of rebirth to grab three pieces of land, sold two of them to obtain a large amount of funds, and developed the community by itself.

In the past five years, we have been deeply cultivating in Huaibei, increasing the number of large and small branches, and at the same time relying on the advantages of our own rebirth to grab a large number of high-quality real estate, develop real estate companies, and initially form three carriages of retail, real estate and logistics, and establish Lotte Group.

In 06, Rakuten Online Mall and Rakuten Express were established, relying on the advantages of store network to occupy the provincial market. At the same time, it expanded externally, fully entered the neighboring Huainan Province, Henan Province, and Yibei Province, and fought with local retail companies, regardless of high and low to gain a firm foothold, but further expansion was limited.

Fang Lu and the Zaoyang Municipal Government reached an agreement with Zaoyang Bank, and the government invested in Lotte Supermarket to ensure that it held no more than 30% of the shares.

In 08, billions of dollars were spent to buy a future prime land in the capital, build Lotte Shopping Plaza, and start the Lotte model. In the next few years, we will continue to purchase land in major cities across the country to build Lotte Plaza.