A few days later. Pen, fun, pavilion www. biquge。 info

The promotional video for "The Masked Singer" aired.

The premiere was at 8 p.m. on Saturday on Beijing Satellite TV, and the promotional video swept the Internet as soon as it was broadcast, and the appetite of many viewers was once again suspended!

"Drop the halo."

"Put on a mask."

"Returning to the battlefield like a newcomer."

"There are many strong people, why leave a name, and use music to have a fair competition."

"Legends need to be witnessed."

"Perfection can only be conquered."

"The power of truth, the power of music."

"The Masked Singer."

"I'm coming!"

Momentum like a rainbow picture!

There are surging shots in literature and art!

And that blood-pumping line!

This promotional video is only a few dozen seconds long, but it is very shocking!

There was a lot of discussion.

"It's finally coming!"

"The shows planned by Zhang Ye have always been so exciting!"

"The promotional video is very enthusiastic! Drop the halo and put on the mask? Who will come this time! ”

"I don't know, Beijing Satellite TV has never revealed it!"

"I heard that there are A-list stars!"

"Really?"

"The first-line and above the first-line stars, they are all the top names in China, will people put down their identities and put on masks before PK with other players? If you win, you should be, and if you lose, you will be ashamed! What if you lose a few more newcomers in the music industry? It's even worse on the face! ”

"That's why I'm looking forward to it!"

"Do you think there will be movie stars?"

"Yes! A lot of movie stars sing very well, too! ”

"Hahaha, inter-line performance. This one is the most exciting! ”

"This show is really appetizing!"

"I've been waiting for a month! Hurry up! ”

"The only regret is that the host is not Zhang Ye! The program case planned by Mr. Zhang, but because of the blocking, he did not participate in the host and the chief director! What a fire! ”

"Dong Shanshan is not bad."

"Hmm. I also like Mr. Shanshan. ”

Soon after, another list was announced!

List of "The Masked Singer":

Chief Director: Hu Fei.

Chief Planner: Zhang Ye.

Music Director: Bai Yuanfei.

Guest Band: Miracle Wheels.

Moderator: Dong Shanshan.

Guess the guests of the jury: Chen Guang (famous singer in the mainland), Zhang Xia (famous singing artist), amy (one of the members of the popular group Spring Garden), Chen Yidong (famous variety show host), Yao Jiancai (famous cross talk actor), Wang Chaishu (famous lyricist and composer).

The list is exposed!

The audience was in an uproar!

Some personnel lists. They already knew it before, such as the chief planner Zhang Ye and the host Dong Shanshan. But a large part of them have no news at all!

Bai Yuanfei?

Chen Guang?

Miracle Wheels?

These are all famous people in the music industry!

"The miracle wheels have been invited?"

"That's amazing! This is one of the best bands in the country today! ”

"The music director is Bai Yuanfei?"

"Boss Bai just won the Music Achievement Award abroad last year!"

"Yes, Boss Bai has contributed a lot to the development of the domestic music field, and his artistic level is also high. He came to be the music director of "The Masked Singer". The professionalism and excitement of the show will definitely go to the next level! ”

"Why did Chen Guang become a guest?"

"Khan, I'm still looking forward to Lao Chen's mask!"

"Hahaha, Lao Chen is cowardly, he doesn't dare to play!"

"Come on, in the music world, among the male singers, how many of them have done too much? On singing skills, on popularity. Chen Guang is all first-class, so why don't people go to the competition? ”

"Grandma Zhang Xia is here too!"

"yes. You have to have a bel canto artist in charge! ”

"I like Amy!"

"What surprised me the most was Yao Jiancai, hahahaha, Lao Yao actually came to do the show, no need to ask, he must have come for Zhang Ye's face, and ordinary people may not be able to invite him. I like Lao Yao so much, the cross talk he cooperated with Zhang Ye is really seamless, and the two of them are golden partners who have not met in a hundred years in the history of cross talk! He came to be a guest, and the atmosphere of the scene must be no different, alas, if Zhang Ye also went to guess the jury as a guest, it would be even more exciting! ”

"It's all big names!"

"This guest lineup is amazing!"

"How much does it cost to Beijing Satellite TV?"

"I don't know, but that's it?"

"Has the title sponsor finalized? How much is the naming fee this time? ”

As a result, netizens just discussed it here, and the next moment, the information about the title sponsor of "The Masked Singer" was also released for the first time, which once again detonated everyone!

After several battles for the naming right, it was finally won by a well-known beverage group in China! Exclusive naming fee: 150 million!

"What?"

"How much?"

"Damn, 150 million?"

"Is this all crazy?"

"This, this is a record breaker again!"

"Oh my God!"

"More than The Voice?"

"The Voice" only won the title of 100 million at that time!"

This naming fee is really scary!

After hearing the news, the whole industry was also a bit sensational, and in China, there has never been a variety show that can get such a terrifying naming fee. However, when I heard some specific details, many people in the industry also smiled bitterly and stopped talking, I heard that the battle for the naming rights of "The Masked Singer" this time can be said to be a bloody fight, there are more than a dozen groups involved in the initial competition, and in the end, there are still three groups left to bite to the death, no one refuses to let go, and they can't wait to fight!

Why is this happening?

Why can it be given so high?

It is said that there are many big names in other variety shows, although the guest lineup is not as good as this "The Masked Singer", but it is also quite good, for example, the recent large-scale variety show that is also singing is on Dragon TV, and the naming fee is only 50 million, and the host invited by their program is more popular than Dong Shanshan. But how can "The Masked Singer" get one and a half billion? Why are they?

Someone can't figure it out.

But some people have a mirror in their hearts.

Probably just a name.

Not the guest's name.

Not the host's name.

Nor is it the name of the participating star.

- That man's name is Zhang Ye.

For many advertisers, Zhang Ye's name is worth one and a half billion! As long as Zhang Ye's name is posted on the list of program planners, they dare to spend so much money!

Starting from "Hundred Lectures", Zhang Ye officially debuted in the TV circle, then to "Zhang Ye Talk Show", then to "The Voice", and then to "Tip of the Tongue", Zhang Ye has proved his program planning ability again and again, and he is recognized as the first person in the industry to plan today's programs!

What type of show does Zhang Ye do?

Doesn't matter!

Who directs the show?

Doesn't matter!

Who will be the host of the show?

Doesn't matter!

As long as it is a program planned by Zhang Ye, it will be fine!

Even the food documentary with no host and no star like "Tip of the Tongue" can win the national ratings championship, and it is a national championship more than a dozen times in a row, does the rest matter? Zhang Ye's name is the biggest guarantee! After experiencing no one caring when "The Voice" was planned, and no one was optimistic about "The Tip of the Tongue" before it was broadcast, Zhang Ye has overturned the world's concept again and again, and now, no one questions his level in program production.

Therefore, the title of this 150 million, in addition to the advertisers' optimism about the show itself and their trust in the celebrity guests, more are all aimed at Zhang Ye's name! A program that has not yet been broadcast has become so popular, and it has been talked about by the audience every day, with the addition of Zhang Ye's name, the ratings can't be bad, and the advertisers are not stupid, they will definitely not let go of this kind of opportunity for brand promotion.

It's a record-breaking!

The historical record of naming fees for domestic variety shows has been refreshed again!

And you must know that this announcement is only an exclusive naming fee, and there must be a lot of other types of advertising, if they are added together, I am afraid it will be more than 300 million, not counting the licensing fee for online broadcasting!

……

Afterwards.

A dinner in the industry.

"Have you heard about the title fee for "The Masked Singer"?"

"I heard."

"It's crazy!"

"This is a good thing, Zhang Ye has once again raised the record of naming fees, the highest standard has been raised, and the following programs will be better in the future, and the naming fee and advertising fee must also be mentioned."

"Lao Li, you think too much."

"Huh?"

"No matter how record-breaking the highest naming fee in the industry is, it has nothing to do with us."

"Yes, we just did a show in the station, and we swore to pull the title sponsor, but in the end, they only gave 10 million, and a lot of conditions were listed."

"Well, we're on our side too."

"Well, it's not easy to do."

"Look at the "Masked Singer", it's true or false to say that you can't be blushing!"

"It's useless to be red-eyed, there is only one Zhang Ye, and others don't have this treatment!" (To be continued.) )