As we all know, Tencent Group is a behemoth that has grown up on the Internet. Pen "Fun" Pavilion www.biquge.info

In terms of instant messaging, Tencent Group has QQ and WeChat.

But at present, the instant messaging market is basically saturated.

Without particularly groundbreaking technology and amazing ideas, the instant messaging market will usher in a long lag.

Games are the second growth pole that Tencent Group is looking for.

But the game didn't last long.

The entertainment industry, which has evolved from the extension of games, is the core growth pole that Tencent Group attaches great importance to.

Starting with the Tencent video website, Tencent Group has increased its involvement in the entertainment industry.

First of all, through its own platforms such as Tencent Video website, Tencent Comics, and QQ Music, it has increased its integration with film and television works and music works in the traditional entertainment market.

During this period, Tencent Group shouted the slogan and concept of 'pan-entertainment' to the outside world.

Coupled with the year-long planning, Tencent Group finally included the original novel websites of the original series such as Qidian Chinese Network and Qiqi Girls' Network, and established Reading Group in one fell swoop, obtaining the core key of the 'pan-entertainment' strategy.

The newly established Tencent Pictures is the most important part of Tencent Group's 'pan-entertainment' strategy.

It is a key step in the filming, gamification, and animation of China Literature's massive novels.

Through Tencent Pictures, Tencent Group's games, animation, music, novels, etc., have completely formed a semi-closed virtuous internal cycle.

This virtuous internal cycle will be the most important layout of Tencent Group in the next 50 years!

With this 'pan-entertainment', Tencent Group dares to face any opponent, even Baidu Group and Alibaba Group, which are also in the same step, are not looked upon by Xiao Ma.

Three years ago, Tencent Pictures opened in a high-profile manner.

In just three years, Tencent Pictures has completely opened the door to the TV drama market, and has established Tencent Pictures' position in the TV drama market with two phenomenal TV series "Living Together Blog" and "The Legend of Mortal Immortals".

Tencent Pictures' Tencent Video website has become a testing ground.

Relying on China Literature's massive original novels as scripts, Tencent Video commissioned Huangliang Performing Arts to be responsible for the production of the original online drama, and then tested the market acceptance of the new genre through Tencent Video website.

If the response is okay, then transfer to Tencent Pictures, and take a further upgrade approach to film and television dramas of the same type, broadcast on stars and release them in theaters.

On video sites, you can produce original web dramas and big web movies.

The market response is good, then quickly launch the same type of TV series and the same type of big-screen movies broadcast on the stars, which is a very potential internal circulation, and it is fully closed!

Now, Tencent Pictures is ambitious and intends to make a name for itself in the film market.

is different from Tang Nian's daring to think and dare to break through, after winning the Golden Horse Award for Best Newcomer and Best Supporting Actor with "Meng Jiangnu", he relied on the "Midnight Coffin Man: White Fox Cover" and other big-screen movies adapted from excellent novels on the Internet to break the "Orange Red Entertainment" ban order, with a box office score of nearly 1.2 billion, refreshing the box office record of the month, and ranking among the top five at the annual box office of the year...... Tencent Pictures' film road is very cautious.

"Master of Memory" is the sister chapter of "Master of Hypnosis" starring Xu Zheng, and invited its joining studio Huang Bo to take the lead.

The Chinese version of "Hurricane Rescue" is adapted from the same version of the movie in North America, and the plot story is not said, even the consultants are invited to be the screenwriter of the original "Hurricane Rescue", or a big-name actor like Sun Honglei to lead the starring role.

It stands to reason that Tencent Pictures is fearless in such a configuration.

But this is the first time Tencent Pictures has challenged the big screen.

"The White Fox Cover of the Coffin at Midnight" is not counted, it was participated by Tencent Pictures in the way of 'Mr. Bai lent money to Tang Nian'.

And the movie "The White Fox Covering the Coffin at Midnight" was basically created by Tang Nian + Director Zhang's studio, because the director at that time was Director Zhang's royal assistant director, Lao Cheng.

In terms of publicity and post-production, Tencent Pictures has systematically and comprehensively involved in the entire process of film production.

From "Master of Memory", it has just begun.

This is not something that Tencent Pictures is not worried about.

Especially in the face of the situation of China Film Group, Huayi Film, and Guangguang Media, Tencent Pictures has experienced it for the first time.

And people are still Chiguoguo's conspiracy.

You can't avoid it, you can only face it head-on and face the siege!

"This time, Tencent Pictures can only win, not lose! Whether it's a movie, or it's TV! ”

"Because we are Tencent and the leader of the Internet era, we can't let Alibaba and Baidu see the jokes!"

"Maybe, this time they're also making trouble behind their backs!"

"I'll report to Ma Dong immediately!"

Understanding the seriousness of the matter, Meng Shifei immediately made a decision, and took out his phone on the spot and dialed it to the landline of Ma Dong's office in Shenzhen.

"Luo Fei, Yi'er, Delong, let's continue!"

Seeing Meng Shifei walking to the corner of the conference room and reporting the grim situation faced by Tencent Pictures to Brother Ma at the headquarters, Bai Yiji sighed, greeted the three of them, and continued to simulate and deduce the solution to the situation faced by Tencent Pictures.

……

"Ma Dong already knew about this and verified the situation again through the strategic department of the headquarters!"

"Ma Dong just told me on the phone that the entire Chinese entertainment market is now in chaos, the momentum of international capital coming in is very fierce, and the trend of domestic capital and international capital docking and integration is becoming more and more obvious...... Forget it, it's too early to say that! ”

"In a word, because the national level needs Tencent Group to stabilize the domestic capital market and alleviate the impact and shock of international capital on the domestic entertainment industry, the headquarters cannot spare more energy to assist Tencent Pictures ...... for the time being."

"To put it bluntly, the release and promotion of films produced by Tencent Pictures can be publicized through various channels and platforms of Tencent Group such as QQ and WeChat, but the TV series will depend on Tencent Pictures itself!"

"I believe that Tencent Pictures can turn the successful experience of "Living Together Blog" and "The Legend of Mortal Immortals" into its own advantages......"

Putting down the phone, Meng Shifei's face became even more solemn.

Bai Yiji and others can't pay attention to the level of capital at present.

But he, the head of the pan-entertainment strategy of Tencent Group, must have a strategic vision and strategic height at this level.

Capital, Pandora's box, has finally been opened in the domestic entertainment market......

"Understood!"

"Just now, I once again deduced the situation faced by Tencent Pictures with Luo Fei, Yier and Delong, and found that it was far less cost-effective to retreat than to attack!"

"In terms of the promotion and distribution of the movie, I will let my subordinates make a plan as soon as possible, connect with each other at different levels, channels and angles, and strive to achieve the ultimate in the publicity and distribution of "Master of Memory" and "Hurricane Rescue"!"

"As for the TV series, ......"

Bai Yiji hesitated for a moment, and found that he really couldn't find a better solution.

Just now, he and Luo Fei compared the three TV series filmed by Guangguang Media with their own three TV series, and analyzed them inside and out from the production level, the fame of the actors, and the broadcast platform.

found that the three TV series filmed by the company did not have a particularly outstanding advantage.

If it is the most topical, it should be "The Legend of Ruyi".

But compared with "Wu Rebellion" produced by Light Media following the trend of "The Legend of Mortal Cultivation of Immortals", it is really hard to say which ratings are higher or lower.

Especially in the context of the second round of nationwide network-wide broadcasts of "The Legend of Mortal Cultivation of Immortals" has just entered the end, "Wu Rebellion Qiankun" will definitely take advantage of the boom of "The Legend of Mortal Cultivation of Immortals", and the ratings will burst into a small high.

"The Legend of Ruyi", which is the same as the smash hit "The Legend of Zhen Huan" five years ago, is also difficult to say whether it can reproduce the ratings.

"Mr. Bai, I think it's necessary for you to use Tang Nian well!"

"Although Tang Nian is an actor, he can become popular in just three years, at a more exaggerated speed than the company, and become a popular actor at the national level, he must have a unique view on the production of TV series!"

Meng Delong, the person in charge of publicity and distribution of Tencent Pictures, said loudly.

"I agree with De'Longhi too!"

Luo Fei, the head of copyright from China Literature, also followed up with his statement.

"Speaking of which, the person in charge of Tencent News and Tencent Entertainment in my hands has been talking to me for a long time, saying that I want an interview with Tang Nian, but I forgot it!"

"After careful calculation, in addition to the TV variety show when the first season of the TV series "The Legend of Mortal Cultivation of Immortals" was exclusively broadcast on Mango Satellite TV, there was also a short-lived live broadcast of amusing fish, Tang Nian did not even appear on the online variety show seriously, he did not do an interview when "Cohabitation Blog" was on fire, and he also did not contact the news portal when the first season of "The Legend of Mortal Cultivation of Immortals" attracted worldwide attention...... I think it's a miracle that he's been able to get to where he is today...... It's a bit of a detachment from the outside ......."

Wang Yier, the person in charge of Tencent Entertainment, patted his forehead, and finally remembered something that a few of his subordinates would never forget.

They are all the same company, and they are under the same roof of Tencent.

Tang Nianhong is so popular that every move can attract heated discussions among the people, and the TV series works he has led the creation of for two consecutive years have attracted the whole people to follow the drama...... But Tencent News and Tencent Entertainment did not have an exclusive interview about Tang Nian.

It's incredible to think about.

Except for occasionally remembering to interact with netizens on verified Weibo.

Today's Tang Nian is basically in a state of disconnection from the entertainment industry, rarely appearing in public, except for 'Lafayette', there is basically no endorsement activity, let alone holding a personal press conference.

"Well, this is easy to say, when Tang Nian comes back from Northern Xinjiang, I will tell him, and then I can come directly to the company for an interview!"

"As for Tang Nian, I, as the boss, sometimes don't arrange too many things...... You all know how much profit "The Legend of Mortal Cultivation of Immortals" brings to the company, and Tang Nian signed a contract with the head of the department! I won't go into detail if I say more......"

"Although I have confidence in Tang Nian's strength, if the company's TV series always rely on Tang Nian, there will definitely be problems!"

"Recently, Tang Nian didn't have a project, it was a modern military theme, "Traitor", the script was adapted, but it was beaten back by the General Administration of Optoelectronics at the stage of project approval and filing, and it died! This is a big blow to him......"

"But this time, three film and television giants are besieging Tencent Pictures, so naturally I won't leave Tang Nian out!"

"Well, he'll be back next Wednesday, I'...... Forget it, I'll call him back right away, some things must be prepared in advance, you can't wait and delay......"

"Today's meeting, here for the time being, let's communicate again if there is a new situation!"

"Tell Tang Nian about these, there shouldn't be any problem, right?"

Bai Yiji paused and asked Meng Shifei.

"No problem, as long as you don't mention capital or anything, you can tell Tang Nian, looking at his words and deeds in the past few years, he is still trustworthy!"

"That's the end of today's meeting!"

Meng Shifei thought for a moment and nodded.

……

"Lao Liu, the entertainment market has been very chaotic in the past two months, you should pay more attention to Hengdu Film and Television City!

"If there is an abnormal situation, call me as soon as possible, and let me come forward if it can't be solved......"

"The three original online dramas recently filmed by the Performing Arts Workshop, contact the media more, don't have any worries, and make the momentum bigger......"

"There may be some chaos in the entertainment industry recently, you have to be mentally prepared, and you must do more pacifying work in the entertainment studio to keep up with all changes!"

“……”

In the general manager's office, Bai Yiji, who had ended the closed-door meeting, threw himself into the exchange with Lao Liu, the person in charge of the Huangliang Performing Arts Workshop.

Some things that can be said and can't be said, Bai Yiji has mentioned some of them.

Those who can make a name for themselves from the extras are not fools.

Lao Liu naturally heard something else.

But as Mr. Bai said, keeping oneself in a position at this time is the best state to deal with the chaos calmly.

"Don't worry, Mr. Bai, the performing arts workshop will definitely keep in touch with the company's headquarters at all times!"

"But there is a situation that I have to talk to Mr. Bai...... Recently, there have been several extras studios modeled after the performing arts in Hengdu Film and Television City, and cooperation agreements have been signed with large and medium-sized film and television companies in the entertainment industry......"

Taking this opportunity, Lao Liu also made a report on the new changes that have taken place in Hengdu Film and Television City in recent months.

Time imperceptibly, in the evening.

"I almost forgot!"

Bai Yi patted his head and said, "Tang Nian's assistant, Xiao Tang, you urge Tang Nian to come back as soon as possible!" ”

"What's ...... What happened? ”

Lao Liu was stunned for a moment, squinted and asked.

"Yesterday, Guangguang Media, China Film Group, and Huayi Film successively announced the press conference on the annual film and television release and broadcast scheduling plan, you know, right?"

"There is a conflict with our company's annual film and television release and broadcast plan!"

Bai Yi pressed his mind and said vaguely.

"Conflict?"

Today's Lao Liu, because he has to manage the thriving Huangliang Performing Arts Workshop, is very concerned about all kinds of news in the entertainment industry and even the entertainment market and the latest developments of major film and television companies.

Lao Liu, whose horizons have been greatly expanded, is very keenly aware of the deep meaning contained in the three words 'conflict'.

The big war is coming!

Whether it is the box office battle of the same schedule of the movie, or the ratings competition of the TV series broadcast at the same time......

"I'll contact Xiao Tang immediately and ask Tang Nian to return immediately!"

"The next thing is fully responsible for Mr. Bai, and the whole performance workshop will fully cooperate!"

The relationship of solidarity and solidarity made Lao Liu completely unable to sit still.