Chapter Sixty-Eight: The Afterlife is Terrifying
Although Mr. Zheng and Mr. Lin look down on Qiao Chuan, but they have nothing to do, they might as well listen to Qiao Chuan's creativity, if his creativity is not good, he can just sneer and trample on him. If his creativity is good www.biquge.info of course, this is absolutely impossible.
"Okay, you tell you to hear it." Mr. Lin looked at Erlang's legs, his fingers were tapping carelessly on his legs, and he said in a domineering tone.
"I just have a prototype of an advertisement in my head, and I still need you to design it. As you know, I don't know anything about advertising, and that's why I'm working with you. Qiao Chuan said neither humbly nor arrogantly. I'm going to write down the ideas in my head, and if you two think something is wrong, you can point it out. I've already stated that I don't know anything about advertising, so you don't have to put up a fight in front of me. ”
Qiao Chuan took out a pen from the pen holder, took out another piece of A4 paper, and wrote down the idea in his mind:
Title: Spree Coke Commercial
Theme: Carnival because you are young
Time: Evening
Venue: Concert site
Actors: Male No. 1 (singer, singing), Male No. 2 (singer, singing, behind Male No. 1), Male No. 3 (singer, singing, behind Male No. 1) Crowd: Fans listening to concerts
Advertising introduction: The three singers are holding a concert, the atmosphere is dull and can't be driven. A fan in the audience unscrewed the "carnival coke" and drank it, and the sound of drinking water attracted the attention of the surrounding fans and grabbed the attention of the singer. The three singers on stage noticed the anomaly and also set their sights on the fans who were drinking water. After drinking the water, the fans noticed that everyone was looking at him and smiled.
The fans took out three bottles of "carnival coke" and threw them to the three singers on stage.
The three singers couldn't wait to unscrew the lid and drink, and every fan under the camera was drinking "carnival coke".
After drinking Coke, the three singers instantly found their feelings, sang and danced, bringing the atmosphere of the audience to a high climax.
"Carnival Coke" appears on the screen, with "Because I'm Young" on the left and "So Carnival" on the right.
Qiao Chuan neatly wrote the advertising idea on the paper and handed it to Mr. Zheng. Mr. Zheng pursed his lips not very optimistically and took it casually.
In terms of advertising, Qiao Chuan himself is a layman, and he has never been favored by Mr. Zheng and Mr. Lin. After taking over the advertising idea from Qiao Chuan, Mr. Zheng glanced at it perfunctorily and did not look carefully. When he saw the last sentence "Because he is young, so he carnival", his eyes widened and he was very shocked. This advertising slogan is really wonderful, I don't know how many times better than the advertising slogan they came up with, "Come on, let's carnival together".
The advertising words they came up with seemed to be a hard set of the word "carnival", which was not as smooth and natural as Qiao Chuan's advertising words.
The subtlety of Qiao Chuan's advertising slogan lies in the fact that he associates "youth" and "carnival" together. Being young is inherently passionate and energetic, which is precisely the true portrayal of carnival. If you don't carnival when you're young, can you still carnival when you're old?
Moreover, this advertising slogan also uses the related words "because" and "so", which is used just right. It is this group of causal related words that connects the two unrelated words "young" and "carnival", and there is no conflict at all. And it's catchy and easy to remember.
Mr. Zheng's lazy standing posture became upright, and he solemnly took a closer look at Qiao Chuan's advertising creativity.
Mr. Zheng watched and praised endlessly. He threw himself to the ground with Qiao Chuan's admiration and said, "It's amazing my brother!" Advertising with a concert, how the hell did you come up with it. This ad is really much better than ours, it's much better. ”
Seeing Mr. Zheng's praise and a happy smile, Mr. Lin on the side couldn't wait to see and snatch Qiao Chuan's advertising creativity from Mr. Zheng. After reading it, he also clapped his hands and was dumbfounded.
"W-that's really what you came up with?" Mr. Lin asked suspiciously. He couldn't believe that this was Qiao Chuan's own idea, don't be a plagiarized advertisement. This can involve the issue of infringement, don't let the fox not eat at that time, and cause a commotion.
"I vouch for it with my personality, and it's definitely my exclusive creation." Qiao Chuan said solemnly. It's not strange for Mr. Lin to ask him this, after all, he doesn't know anything about advertising, and no one will believe that he suddenly comes up with such a subtle idea.
"We bought this advertisement, you can set a price!" Mr. Lin and Mr. Zheng exchanged glances and said with a cheerful smile. This advertisement is exquisite, if it is bought from Qiao Chuan, and when the "Carnival Coke" advertisement is released, their advertising company will inevitably rise to fame. Although their company is one of the largest companies in the advertising industry in Hengdian City, it does not have a place in the whole country or even in the world.
"I'm not selling!" Qiao Chuan's face sank and said unhappily.
"Not for sale?" Mr. Zheng and Mr. Lin asked in unison, with a bit of anger in their tones. Why don't you sell it, you come to our company to tell me about your creativity, Nima is here to show off, right?
"I'll give you this ad idea for free." Qiao Chuan said expressionlessly. Yesterday in Shentian Company, he cut down the advertising design of Tianxing Company in one sentence, and also injured two people, which can be regarded as compensation for the two people.
Qiao Chuan didn't plan to use this advertising idea to make money, all he wanted was that this advertisement could bring him influence. But he doesn't know anything about the design of the advertisement, and he still needs to trouble the Star Company to produce it, and give them this advertising idea for free, even if it is their payment!
The most important thing is to achieve a win-win situation for both parties!
"Give it to us for free? Are you telling the truth? Don't tease me. Mr. Zheng asked in disbelief. Such an excellent advertising idea is worth a lot of money, is Qiao Chuan really willing to give it to us for free?
"A gentleman's word is hard to chase!" Qiao Chuan shrugged his shoulders and said with a smile.
"Great, I'll call Shentian Company right away, and I'll use your advertisement." Mr. Zheng was so excited that he danced and said happily. Mr. Zheng immediately took out his mobile phone and dialed Xiao Qin's phone, and said excitedly: "Mr. Xiao, we have designed a new advertisement for 'Carnival Coke', yes, yes, okay, then the specific plan will be discussed in detail with your company tomorrow, OK." ”
Mr. Zheng and Mr. Lin were grateful to Qiao Chuan, and they sent him downstairs to the company enthusiastically, respectfully watching Qiao Chuan disappear from sight.
Back to the company, Mr. Zheng and Mr. Lin couldn't wait to start designing the advertising ideas given by Qiao Chuan, because the ideas were ready-made, they only needed to be designed and produced. That night, Mr. Zheng and Mr. Lin worked overtime until late, and finally finalized the advertisement for Carnival Coke.
"Lao Lin, is it done?" Mr. Zheng asked. Because he had an injury on his buttocks, he couldn't sit down, so the matter of advertising production was handed over to Mr. Lin, and he only gave advice on one side.
"That's it!" Mr. Lin said excitedly, then stretched his waist and moved his muscles.
"Quick, I'll see!" Mr. Zheng couldn't hold back the joy in his heart, leaned over and moved the mouse beside Mr. Lin, and the exquisite pictures on the computer appeared one by one. "Damn, it's amazing, it's great, it's amazing? This is the best advertisement I've ever seen, no wonder yesterday Qiao Chuan would say that ours is a laundry advertisement, and compared to Nima and his advertisement, our advertisement is really scum. ”
Mr. Zheng's emotions became more and more excited, more and more excited, and the joy in his heart could not be contained. Once the advertisement is put out, Skystar Advertising Company is desperate to be popular!
"Qiao Chuan is really a genius, after seeing this advertisement, will you still believe that he doesn't know anything about advertising?" Mr. Lin smiled bitterly. After watching Qiao Chuan's advertisement, and then thinking of his own advertisement, he was really embarrassed.
"If Qiao Chuan opens an advertising agency, we will all starve to death! Alas, the afterlife is terrible, the afterlife is terrible! Mr. Zheng said with admiration. If it is really the back waves of the Yangtze River that push the front waves, the front waves die on the beach.