Chapter 137: A Fashion Invitation from 'Galeries Lafayette'
The sun is in the sky, and the sun is dense and warm. Pen @ fun @ pavilion wWw. biqUgE。 info
Breezy and breezy.
Tang Nian took a look at the time, and at ten o'clock in the morning, Sister Lan's fashion tutoring class came to an end temporarily.
The girl is gone.
"Waves and Flowers" is a youth fashion idol drama, which is very consistent with the realistic attributes of girls, and Yunduo, the heroine, should be very good at controlling.
Tang Nian, who was squinting slightly because of the rich sun, suddenly opened his eyes.
Just a short distance from view, several cars came speeding up.
"Mr. Tang, we have seen you, please wait!"
"I'm Wei Lin!"
Before Tang Nian could react, he received two strange text messages on his mobile phone.
"Sister Lan, 'Lafayette' is here, you can stay here for a while, this is the first time I've encountered this kind of thing, I don't have ...... experience."
Inexplicably, Tang Nian was a little flustered.
"It's okay, I'll accompany you ......"
"However, I can help you negotiate the price, but I can only provide you with reference for the specific cooperation content and cooperation agreement, and you have to decide for yourself!"
Sister Lan hesitated for a moment and nodded.
As he spoke, several cars had already arrived in front of him.
Led by a car, the door was pushed open, and a very standard middle-aged handsome uncle with British style walked down, and as soon as he looked up, he locked Tang Nian with his eyes.
"Hello, Mr. Tang, I am the head of Galeries Lafayette Greater China, Wells. Wei Lin, you can call me Wei Lin! ”
"This is my assistant, Hans, and they are some of the new creative team of Galeries Lafayette Greater China......"
The handsome middle-aged uncle of the British style stepped forward and stretched out his hand very enthusiastically.
"Hello, I'm Tang Nian, welcome to your arrival, I'll call you Mr. Wei!"
"This is my assistant, Arashi ......"
Tang Nian and Sister Lan got up one after another and shook hands with Wei Lin and his subordinates.
After that, the two sides took their seats.
"Mr. Tang, I got your contact information through Mango TV, and then I got in touch with your agency Tencent Pictures, and I would like to invite you to be the brand ambassador of 'Galeries Lafayette'. But what you mean by Mr. Bai is that let me talk to you directly......"
As an authentic British person, Wei Lin retained the habit of speaking straightforwardly, and directly stated the reason as soon as he sat down.
He has just come to Huaxia, and he has not yet learned the subtlety of the Chinese people.
"Hehe, Mr. Wei, since you have understood my situation, you should know that I have not endorsed products before, let alone filmed advertisements, and I have devoted myself to filming and acting......"
"The reason why we say this is because he is not sure if I have time to endorse the product for advertising!"
"You know, the exclusive premiere of "The Legend of Mortal Cultivators" on Mango Satellite TV has just begun, although the ratings have refreshed the historical record at the beginning, but this TV series has one hundred and eight episodes, and the broadcast cycle is nearly two months, I don't dare to take it lightly......"
Tang Nian said.
If it weren't for the fact that Wei Lin had just served as the head of 'Galeries Lafayette' Greater China for less than three months, he would very much suspect that Wei Lin's words just now were sowing discord.
After all, according to the common sense of Huaxia performing arts agency, under normal circumstances, advertisers express their intention to cooperate through the agency, and their artists only have to cooperate, and usually there will be no phenomenon of letting their artists decide whether to cooperate.
Although because of the Huangliang Performing Arts Workshop, Tang Nian and others have formed a relatively independent small group in the Tencent film industry.
But Tang Nian couldn't let Wei Lin say this, it would have a bad impact.
Especially when Sister Lan had just given herself pre-class psychological counseling, Tang Nian naturally wanted to protect the relationship between him and the company.
"It was my negligence, I forgot to congratulate Mr. Tang, "The Legend of Mortal Immortals" premiered exclusively on Mango Satellite TV, although it has just aired the first four episodes, the average rating has broken ten, which is a very gratifying thing......
"Congratulations, Mr. Tang!"
"I sincerely hope that the ratings of "The Legend of Mortal Cultivation of Immortals" can be maintained like this, after all, we' Lafayette 'bought the advertising time in the middle of the broadcast of the first two story units of "The Legend of Mortal Cultivation of Immortals"!"
Wei Lin thought that Tang Nian was hinting at something, so he pretended to suddenly realize.
Sister Lan sat on the side, feeling so embarrassed.
This Wei Lin, in terms of Chinese conversation etiquette, still needs to work hard, and he can't do all the plays, which makes people uncomfortable to watch.
"I take your good word...... Mr. Wei, I know that 'Galeries Lafayette' is the number one brand among international fashion brands, and I am very happy if I can cooperate with 'Galeries Lafayette' and be able to serve as a brand ambassador......"
"But before we do that, we need to talk further and see if we can reach a cooperation, right?"
is also embarrassed, as well as Tang Nian.
Because of facing these for the first time, coupled with greetings and politeness with strangers, Tang Nian was very unaccustomed to it.
Although he has experienced thousands of characters in 'A Dream of Yellow Beams', and all kinds of psychological construction and character feelings can be easily used, it is not useful for the first conversation with a stranger.
"Mr. Tang, I have learned about several of your works before I came, in addition to "Meng Jiangnu", the other four works, including "The Legend of Mortal Immortals", in which the characters and costumes are all from your hands, which shows that you have a unique vision and sensitivity in clothing, which is very consistent with our 'Lafayette' sensitivity and avant-garde for fashion trends. And this is the fundamental reason why I have made up my mind to invite you to be the brand ambassador of Galeries Lafayette in Greater China. ”
"Especially the unique 'Legend of Mortal Cultivation of Immortals' series of costumes that you have integrated based on ancient Chinese costume elements and sectarian costume elements in "The Legend of Mortal Cultivation of Immortals" is really amazing......"
"These are more than 100 photos of costumes and clothing that I asked the director of Mango Satellite TV to collect more characteristic costumes and clothing stills in the unaired episodes of "The Legend of Mortal Cultivation of Immortals", I think I have found a way to localize 'Lafayette' in China!"
"Although we'Galeries Lafayette' is the representative and leader of European and American fashion trends, 'Galeries Lafayette' is not satisfied with the leader of European and American fashion trends, but also wants to become the representative and leader of the world's fashion trends......"
"Regarding the cooperation with Mr. Tang, our 'Lafayette' is very sincere!"
Listening to Tang Nian's very unkind words, Wei Lin felt very comfortable, how good it was to go straight, and the subtle and euphemistic Huaxia conversation style made him feel very awkward.
"Mr. Wei, before this, I also carefully understood the brand of 'Galeries Lafayette', and I also very much hope to integrate our Chinese more oriental elements into the world fashion trend through this brand......
"Since the intention of cooperation on both sides is very strong, I am not ambiguous!"
"First of all, I want to make it clear to you, about the price of this cooperation, you can ask your assistant Hans and my assistant to talk, and we will talk about the advertising plan......"
"My view is that as long as we can agree on the advertising strategy and the advertising creative, the price issue will not be a hindrance, right?"
Tang Nian said.
"I very much agree with your statement, and I am willing to talk about it according to your ideas, the price problem, we are not professional, then let the professional talk, we will care about the core elements, to talk about advertising plans and creativity!"
"Hans, you talk to this lady alone!"
Wei Lin liked Tang Nian's direct and rude way of communication, and quickly adjusted.
"Sister Lan, this is my phone number, you can get in touch with Mr. Bai first, just say that I have carte blanche in terms of price, if he is not at ease, then send someone over quickly!"
Tang Nian handed the phone to Sister Lan, and then made a gesture of invitation.
"Please, Mr. Wei!"
"Mr. Tang, please ......"
……
The two excused themselves for a moment, then went to the other table and began to talk about the advertising plan directly.
"Mr. Tang, this is on the way here, we have made several sets of advertising plans, you can take a look first, if you have any ideas, you can put forward them directly!"
Wei Lin beckoned, signaled his advertising team, and brought the two sets of advertising plans to Tang Nian.
"Then you're welcome!"
Let's talk about it, Tang Nian turned up the advertising plan on the desktop.
The first set of advertising plans is obviously very attentive, but the copywriting is half Chinese and half English, which makes people feel a little uncomfortable.
In this advertising plan, a scene clip with a duration of less than 15 seconds was designed.
In the dazzling 'Galeries Lafayette' flagship store, Tang Nian incarnated as the store manager, standing at the door with a smile, facing the endless crowd, and made a gesture to invite in...... Then, there is no then.
The core elements and key points of this scene clip are all in the first ten seconds, one shot to the end, all kinds of dazzling fashion and fashion clothing under the 'Galeries Lafayette' brand are passed through the camera, and finally using the fame of the Tang Dynasty to make an inventory. This is very in line with the consistent advertising style of "Galeries Lafayette", that is, the advertising can not appear human voices, because "Galeries Lafayette" is the top brand in the fashion industry, and it has passed the stage of selling along the street, and what you want is this elegant, noble and melodious.
Without a doubt, this advertising scheme is the most clichéd, as well as the least creative and original.
Tang Nian frowned, decisively put down the first set of advertising plans, and picked up the second set.
The second set of advertising plans is a particularly localized advertising plan, and at first glance, it is from the hands of Chinese people.
Tang Nian raised his head and looked at the advertising team brought by Wei Lin, and sure enough, he found a Chinese face with obvious characteristics, and he was locked by Tang Nian's gaze, and his hands and feet began to become cramped and uneasy.
This advertising plan is also a scene fragment.
However, this time, the scene clip designed has a little bit of storytelling, and there is an additional character.
A beautiful girl in the city, sitting in a coffee shop with floor-to-ceiling windows, did not keep her boyfriend who proposed to break up, and quietly watched the goose feather snow falling outside the window.
A few seconds later, the beautiful girl bowed her head and cried.
Then, the beautiful girl pushed open the café, and in the heavy snow, the cold wind made her shiver.
Suddenly, the beautiful girl's eyes froze.
Because in the midst of the hurried crowd, a handsome man wearing 'Lafayette' clothes stood quietly in the wind and snow, and the two looked at each other, and suddenly a smile appeared on their faces.
The picture freezes, and in the shot, the 'Lafayette' logo gradually zooms in the field of vision, and then the picture fades into focus.
For this scene clip, the duration given on the advertising plan is 20 seconds.
But in Tang Nian's view, the duration of 20 seconds will greatly compress the story prelude of this scene fragment, which will make the emotional release of the character insufficient.
If the 'Galeries Lafayette' logo hadn't appeared at the end, people who didn't know would have thought that they would advertise the café again.
Tang Nian continued to shake his head, ready to pick up the third set of advertising plans.
"Ah Tang, Director Chang is going to organize a dinner party at noon, let me invite ......"
The girl's voice stopped suddenly.
She looked at the sudden appearance of so many people in front of her, most of them foreigners, and her steps were very hesitant...... Then she realized that these should be the team in charge of 'Galeries Lafayette' in Greater China, and she couldn't help but show joy on her face.
"Yun'er, you're here, come here!"
Tang Nian didn't think there was anything to avoid, and shouted at the girl.
"Hello, I'm Wei Lin, the head of 'Galeries Lafayette' in Greater China, you are Mr. Tang's girlfriend, right?"
"Huh?"
Suddenly, Wei Lin's eyes widened, and he said with a look of surprise: "May I ask if you are Miss Tan Songyun?" ”