"Hoo ......"

With a loud whistling sound, a plane pierced the haze, accompanied by a ray of golden sunlight, and landed at Lingsha International Airport. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Not long after, a group of the main creators of "The Legend of Mortal Immortals" led by Tang Nian appeared at the exit of the machine.

However, except for Tang Nian, all of them are signed female artists under Tencent Pictures.

Their arrival sparked onlookers at the airport.

The group is wearing sunglasses, but except for Tang Nian, the other women are all dressed in decent big-name clothes, and even the beautiful faces that can't be stopped by sunglasses, coupled with the star temperament that comes to their faces, make the people around them pick up their mobile phones and cameras one after another.

Those passengers who disembarked from the plane who recognized Tang Nian were even more excited and shouted.

"One, two, three!"

With the slogan of Tang Nian, the nine accompanying female artists took off their sunglasses one after another.

"Oh my God, that's Che Xiao!"

"This is my goddess, Zhang Huiwen!"

"Wow, isn't this Chen Tingni?"

"That...... Could it be...... Hu Bingtian? That Hu Bingtian who played "Qin Shi Mingyue"? ”

"This is...... Yuan Li! ”

"These two should have starred in "Cohabitation Blog", called ...... Yes, it is Li Xiang and Zhang Lan, known as the peerless double pride of the Huangliang Performing Arts Workshop! ”

“……”

It was just a blink of an eye, and the exit of Lingsha International Airport was surrounded by water.

Especially when Tang Nian took off his sunglasses, there was a burst of cheers at the scene, and after experiencing the popularity of "Cohabitation Blog", Tang Nian's star temperament finally suppressed his own passerby temperament, and became a popular idol at the airport.

"Ahem, "The Legend of Mortal Cultivation of Immortals" will premiere on Mango Satellite TV on the night of the first day of the Lunar New Year, and please support us, we are here this time to record the broadcast of "Happy Camp" on the first day of the Lunar New Year, which is the publicity ...... before the start of the TV series."

“……”

In order to cooperate with the exclusive premiere of "The Legend of Mortal Cultivation of Immortals" on Mango Satellite TV, the main creative actors of the first season of "The Legend of Mortal Cultivation of Immortals" are on standby at any time to cooperate with Mango TV's promotional activities throughout the process.

When Mango Satellite TV informed the producer Tencent Pictures of the decision to broadcast the first season of the TV series "The Legend of Mortal Immortals" on the Lunar New Year and the decision to use "Happy Camp" for grand promotion, the company set such a guest lineup.

is not as good as "Ancient Sword and Strange Tan", with a huge group of game fans.

It is not as familiar as "The Legend of Sword and Fairy I", "The Legend of Sword and Fairy III", and "The Fan of Sword and Fairy", which are made of classic games and films.

"The Legend of Mortal Immortals" is, after all, a popular online novel, even if he is a masterpiece, but its influence has always permeated the online world, except for physical publishing, its influence in real life is minimal.

Therefore, although Tencent Pictures is confident in the ratings of "The Legend of Mortal Immortals" after it is broadcast, it is still necessary to have a pre-broadcast promotion that covers as much coverage as possible in any case.

So, for "The Legend of Mortal Immortals", from which angle to cut in and publicize, in order to gather as many viewers as possible before the broadcast, and achieve the ultimate publicity effect?

Gorgeous fight scenes? Eye-opening special effects? A bizarre forbidden land? Blood-boiling Xiuzhen team battle? The Yuan Infant Fighting Method that shakes the sky?

In the end, Tang Nian and the others still unanimously agreed to take the protagonist Han Li and the strange woman and confidante he met and separated on the road of cultivating immortals as the starting point to lead the audience into Han Li's long road of cultivating immortals.

For thousands of years, the entanglement of love and hate has always been an eternal topic, and it is the best flashpoint to use it for pre-broadcast publicity.

And through this angle, "The Legend of Mortal Immortals" has the motivation to attract the audience to chase down.

With the growth of the protagonist Han Li step by step, those confidantes who accompanied him at each stage of growth disappeared one by one, affecting the hearts of the audience, but also driving the audience to look forward to the arrival of the next confidant, this is the endless motivation to follow the drama!

"Tang Nian, here!"

Seeing that there were more and more onlookers, Luo Erkang, the producer of "Happy Camp", and the host Ha Jiong, had to say hello loudly.

"Please lock in Mango Satellite TV on the first day of the Lunar New Year, and support it a lot!"

"See you next time!"

"Remember to finish watching "Happy Camp" on the first day of the Lunar New Year, don't change the channel~~~"

"Please lock in Mango Satellite TV and watch "The Legend of Mortal Immortals" on time!"

“……”

The nine female artists, plus Tang Nian, reluctantly waved goodbye to everyone, and under the guidance of Mango Satellite TV staff, they got into the car and drove to the Mango Satellite TV TV Building.

"Teacher He, long time no see!"

In the car, Tang Nian and He Jiong came to a big hug.

"It's been a long time since I saw you, the last time we met was in "Everyday Upward", it was more than a year ago......"

"Tang Nian, welcome to "Happy Camp" as a guest!"

As the core host of "Happy Camp", He Jiong officially stretched out his hand and shook Tang Nian tightly.

"Teacher He has seen the outside, but I grew up watching your show......"

Tang Nian looked at Ha Jiong's pretended angry face and laughed.

"It seems that Tang Nian is very familiar with our "Happy Camp"!"

Listening to Tang Nian's words, Ha Jiong's eyes suddenly lit up, and being able to say such a stalk means that the popular actor in front of him, who has become the hottest actor in the entertainment industry in the past two years, is indeed very familiar with "Happy Camp".

"Hehe, I'm not welcome to talk about this, it can be said that in the past two years, I haven't been able to watch "Happy Camp" because I am busy with work, the previous show, 'I don't miss an episode!'"

Speaking of this, Tang Nian is not modest at all.

I think that when he didn't enter this industry at the beginning, the popular variety shows on the TV station, including "Everyday Upward" and "Happy Camp", he was a must-watch, even if he didn't watch it for a while, he would take time to make up for it.

"Oh? So, are you familiar with some of the program flow and fun game links in "Happy Camp"? ”

Producers Luo Erkang and Ha Jiong glanced at each other, with light in their eyes.

What are variety shows most afraid of, what variety shows are most afraid of are those star artists who don't have variety show cells and entertainment cells, even if they can't record the show, they will be cold from time to time.

As the producer and host of the most popular "Happy Camp" program group in China, Luo Erkang and He Jiong have experienced this phenomenon many times.

Some big and small artists who have no entertainment spirit, this one is unwilling to do, that one is unwilling to play, on the one hand, they dislike this activity to ruin their image, and on the other hand, they dislike that link is boring, and the program planning plan that has been done well has been temporarily changed, and the quality has seriously shrunk.

"Of course, what I like more are 'who is undercover' and 'Hearts and minds', 'idioms solitaire', and 'talking the opposite'...... By the way, there is also 'it hard to open your heart'! ”

Tang Nian said a lot of game links that he was impressed by in one breath, but some of them were because of the patronage of the star artist variety show god at that time, which was too hilarious and left a deep impression on him.

"You now say you're a big fan of Happy Camp, and I believe it!"

"So, you can accept these game links? So what about Zhang Huiwen and them, can they accept these game links? ”

He Jiong was very happy when he heard Tang Nian's words, but he still asked more safely.

"Yes! As long as it's not physically unfinished, I think everyone can have a play, the New Year, play to their heart's content, and bring joy and joy to the audience in front of the TV, which is good! ”

Tang Nian nodded and replied.

"Before coming, the station mobilized with our program, requiring the theme of "Happy Camp" in the past two months to revolve around "The Legend of Mortal Immortals......"

"On the way here, I heard Brother Luo say that you have some good ideas for the promotion of "The Legend of Mortal Immortal Cultivation", such as this time the theme of 'In those years, the confidantes who cultivated immortals with Han Li' is very good, and it is very characteristic of variety shows!"

"So, what is your main idea for the promotion of "The Legend of Mortal Cultivation of Immortals"? You also know that our host is not very familiar with the original novel of "The Legend of Mortal Cultivation of Immortals", and I really don't know where to cut into......"

Ha Jiong straightened his messy hair and trayed out the current predicament encountered by the program team.

"Teacher He, your understanding of the TV series "The Legend of Mortal Cultivation of Immortals" and the original novel is precisely the main point of publicity, because it is the weakest point that affects the ratings!"

"At present, the TV series and original novels of "The Legend of Mortal Cultivation of Immortals" do not have public awareness in the traditional sense, it is not as familiar as "The Legend of the White Snake", "Journey to the West", "The Cowherd and the Weaver Girl", etc., "The Legend of Mortal Cultivation of Immortals" is a long original novel that has become popular on the Internet. In the case that its influence and familiarity are not satisfactory, how to improve the audience's familiarity and curiosity about it, this is what I think, the focus of the publicity of "The Legend of Mortal Cultivation of Immortals" ......"

"The reason why I made this suggestion to Producer Luo is that the theme of "Happy Camp", which was broadcast on the first day of the Lunar New Year, was set as 'In those years, the confidants who cultivated immortals with Han Li were set as the first perspective of "The Legend of Mortal Immortal Cultivation"!"

"Our traditional culture of cultivating immortals and asking questions only stops at retreating to the mountains and forests and shattering the void, and the extension of a higher level is not ......"

The novel "The Legend of Mortal Cultivation of Immortals" is a systematic and systematic refinement and improvement of the fantasy culture of cultivating immortals, but we should also consider the audience's acceptance of the setting of cultivating immortals in "The Legend of Mortal Cultivating Immortals", which is the root cause of the rapid expansion of the ratings of the TV series in the first season of "The Legend of Mortal Cultivation of Immortals" in a short period of time. For the general audience, what is the cultivation of immortals? What does it mean to build a foundation? What does Jindan mean? What kind of realm is Yuanying? ”

As Tang Nian spoke, both Ha Jiong and Luo Erkang's faces showed embarrassment, these were also ignorant and unknown to them, and they knew very little.

"I think that before the launch of "The Legend of Mortal Cultivation of Immortals", through the well-known variety show platform of "Happy Camp", these settings extended from Taoist and Buddhist culture will be systematically popularized!"

"And this is also the reason why I suggest that the program team carry out game links such as 'who is undercover' and 'make you ugly in your heart'!"

"Of course, in the show, the mysterious corner of "The Legend of Mortal Immortals" will also be preliminarily revealed, and those shocking pictures and shots will be reinterpreted through on-site special effects, including the wonders encountered in the collection of wind all over the country, which can more intuitively arouse the curiosity of the audience......"

“……”

Obviously, when he knew that he was going to use "Happy Camp" to carry out the pre-broadcast warm-up activities for "The Legend of Mortal Cultivators", Tang Nian had already done his homework in advance.

"Tang Nian, I sincerely thank you, with your suggestions, I am confident that "Happy Camp" will regain the ranking of the first ratings at the beginning of the year, and even push the ratings of Kuaiben to the highest position in recent years!"

In the process of Tang Nian's eloquent conversation, Ha Jiong had already written down some good ideas of Tang Nian, and he already had a comprehensive plan for the recording of this episode of the show in his mind.

Looking at the sign of the Mango Satellite TV building that came into view, Ha Jiong was full of energy.