Compared with Tan Songyun and Tang Nian, Sister Lan has been in this circle for a longer time and has experienced enough, because Tan Songyun is even interested in Tang Nian. Pen ~ fun ~ pavilion www.biquge.info

These things, Mr. Bai of Tencent Pictures will not tell Tang Nian, and the powerful actors and artists of the same company will not tell Tang Nian.

Lao Liu and the others in the Huangliang Performing Arts Workshop haven't figured it out yet, let alone told Tang Nian.

As for Brother Hu, he is also a fan of the authorities, if he hadn't experienced this in the stall where he went overseas for further study, I am afraid he would not have realized this.

Only Sister Lan is in this circle, but she has always maintained a clear perspective of a bystander, so she can naturally see it more clearly.

"Sister Lan, thank you!"

"If it weren't for Yun'er, I don't think you would have told me this, because there are some things that I can't feel if I don't experience them. These words of yours should be ......"

"Forget it, there's no need to let Yun'er know this, it's good that she can be happy in the entertainment industry!"

"Sister Lan should have such thoughts, right?"

Facing Sister Lan's words, Tang Nian was deeply moved, and his heart was very moved, and he also understood the reason why Sister Lan did this.

"Yes, what a sunny and cheerful little girl, since her debut, I have accompanied her, watched her grow little by little, cheered when she received the play, and secretly cried when she didn't act well......"

"I'm here to accompany her to grow up, but the person who protects her needs you to do it!"

After recalling the past, when Sister Lan said this, her eyes looked at Tang Nian tightly, very serious.

"Don't worry, Sister Lan...... If one day she gets tired of playing in the entertainment industry, I will quit with her and travel the world happily! ”

Tang Nian's gaze was equally firm and unwavering.

"Let's not talk about this for a while, let's talk about brand ambassadors, 'Galeries Lafayette', when people from the province come over, you are still a fashion blind stream!"

It was only at this time that Sister Lan woke up to the fact that in less than an hour, the person in charge of Greater China of 'Galeries Lafayette' was about to arrive, and she had to hurry up to eliminate the literacy of the fashion blind Tang Nian.

"Let's start, Sister Lan!"

After listening to Sister Lan's words, Tang Nian hurriedly sat down and put on the expression of a primary school student who was listening carefully.

"Time is limited, let me first tell you about 'Galeries Lafayette', as well as the fashion industry's clothing circle, and make a surprise attack, and strive to reach a cooperation intention with 'Galeries Lafayette'!"

Sister Lan ignored Tang Nian's funny, took out the tablet she was carrying, and skillfully called up the information of 'Lafayette'.

"Huh? Sister Lan, why do you have so much information about 'Galeries Lafayette'? Did you premeditate? ”

Seeing that Sister Lan swiped and pulled the tablet, dozens of pages of 'Lafayette' information appeared, and the Tang family was shocked.

"I'd like to give you a few common senses!"

"First of all, it is about celebrity endorsements, which are generally divided into three types: 'portrait use rights', 'advertising spokespersons', and 'image spokespersons'!"

However, this division is the way of celebrity endorsement in the domestic advertising circle. The first is the least costly, celebrities only need to authorize their portrait rights to advertisers, as long as both parties agree on the scope of use and the period of use, and then there are the responsibilities and obligations of both parties; The second is advertising endorsement, as the name suggests, it is promoted in the form of advertising through traditional print media, TV commercials, radio channels and other channels, but there is only an advertising contract between the star and the product, and the product will not be additionally promoted, and its advertising remuneration is more than twice as high as the "portrait use right"; ”

"The 'image spokesperson' of a product means that the star has to take on the image promotion of the product, and some offline publicity activities and counter activities require the star to attend the ......"

"For example, Cui Yongyuan, who signed a 'image spokesperson' contract with a product at a price of 120 million yuan in five years, will fulfill the contract by shooting advertisements and attending counter activities, etc., and the product party will pay the advertising fee in installments according to the agreement......"

“……”

"If you look closely, you will find that celebrity endorsements are also divided into several grades!"

"The first category is clothing and cosmetics; The second category is fast-moving consumer goods, in a broad sense, including liquor, yogurt, beverages, instant noodles, mineral water, spicy strips, soybean oil, etc.; The third category is technology products, which broadly include automobiles, kitchenware, mobile phones, computers, etc.; The fourth category is medical supplies, which in a broad sense include Yunnan Baiyao, cold treatment, stomach and appetite digestion, skin disease treatment, gastrointestinal disease treatment, etc.; The fifth category is industrial and agricultural supplies, which broadly includes pesticides, fertilizers, paints, vans, trucks, seeders, etc......"

"In today's entertainment industry, all celebrities, artists and idols who are a little famous will crowd into the first category, not the second and third categories, or even the fourth category, but no one is willing to endorse the fifth category!"

"The first type of product is the most willing endorsement by celebrities, and it is also the most common type of advertising on David TV......"

"Take Mango Satellite TV as an example, on Mango Satellite TV, because of its own positioning, it is impossible to appear in the fourth and fifth categories, even if it is the third category, there are not many!"

"Just like the first category that celebrities want to get into, TV stations are also very happy to advertise products in the first category. Because the first type of products are often consistent with the fashion industry, all kinds of cosmetics, all kinds of trendy clothing, all kinds of big stars and popular idol endorsements, the appearance is high, and the advertisements are also very well-made. For the audience, watching these advertisements is naturally pleasing to the eye, and occasionally encountering their idols and favorite celebrity endorsements, they also buy some on a whim......"

"But these are the first type of advertising endorsements that are inextricably linked to the fashion industry, and they have very strict requirements for the appearance of celebrities, but if there is a little flaw in the appearance, they will be eliminated, because this is a world of faces!"

"For example, Wang Baoqiao, when have you seen him endorse facial masks and skin care products?"

"The baby has the most, and he has endorsed razors, which requires endless imagination to have a slight connection with the fashion industry...... Clothing? Heilan House? Will be dressed in work clothes by the baby! Car? The baby has endorsed the van, the BMW Porsche or something, uh...... It's not a chance to be with a baby! Well, the baby of medical supplies has endorsed, it seems to be a crack ...... In fact, advertisers, the most favorite is to let the baby endorse the fifth type of products, and not advertise on the star channel on the third-tier city TV station, which is down-to-earth! ”

"Besides, Sun Honglei, when he swept the TV circle in the early years, he endorsed a cold medicine, and he was about to embarrass me to death, what is it called? Or the four uncles? Sun Honglei's image and temperament, endorsement of Hailan House and liquor, is very good, and the rest ......"

“……”

"Why are cosmetics and skin care products generally endorsed by female celebrities? Because the image and temperament fit! ”

"Have you ever seen that male celebrity endorse the aunt's sanitary napkins? Don't be embarrassed, I'm telling the truth......"

“……”

"That'...... Sister Lan, what do you think of me...... What kind of endorsement is suitable? ”

After listening to Sister Lan's introduction, Tang Nian was eye-opening, but he suddenly thought that his appearance was not outstanding, so he asked cautiously.

"You...... There are no outsiders here, so I'll just say it, you belong to that kind of ...... If you have to endorse, hard and wide will do, don't make a soft wide with a plot...... No matter how I think about it, I feel too ......."

After hesitating for a long time, Sister Lan still told the truth.

"That'...... You also want to say that you will popularize 'Galeries Lafayette' for me, isn't this a pastime for me! ”

Tang Nian was hit by Sister Lan's words, and he was a little depressed.

"Don't be discouraged, the categories I mentioned above, you are actually not that category, if the advertising creativity is good, it is not impossible for you to endorse the first category, because you are moldable, just like the sick pseudo-girl you just made a cameo in "Waves", ......"

“…… Sister Lan, are you sure you will comfort people? ”

Tang Nian couldn't help but complain.