In the early morning of March 1, the second day of the premiere of "Cohabitation Blog". Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The sun is shining on the earth, cities are beginning to wake up, and the impact of the premiere of "Cohabitation Blog" has finally swept the entire Internet after a night of brewing and fermentation.

"Cohabitation Blog" premiered, and the ratings broke three!"

"The premiere of "Cohabitation Blog" broke three in the ratings, with the highest rating of 3.5%, and a phenomenal domestic TV series is about to be born!"

"After a lapse of two years, a phenomenal TV series has finally appeared in domestic dramas, congratulations!"

"Let's talk about what kind of TV series "Cohabitation Blog" that swept the circle of friends last night is ......"

"The hit of "Cohabitation Blog" indicates the revival of the theme of pure love?"

"Why can every drama in the Tang Dynasty make waves? Let's talk about Cohabitation Blog......"

"What were we thinking when the ratings of "Cohabitation Blog" broke three?"

“……”

Not surprisingly, major portals and even some serious current affairs news sites have also replaced the front page headlines of their websites with news about "Cohabitation Blog".

There is no way, the ratings break three, and the shock to the entire entertainment market in China can be imagined.

Especially for each David TV, if "Cohabitation Blog" has maintained this high level of ratings, it will be a ratings monster that harvests the national audience, and the impact on the TV station is too great.

When everyone is talking about "Cohabitation Blog", many people who miss "Cohabitation Blog" suddenly find themselves isolated.

In the office, during the break, everyone chatted with great interest about some of the highlights of "Cohabitation Blog", and you drank it all before you knew it, but you could only be a loyal listener.

Because you don't want to expose the fact that you didn't watch the TV series "Cohabitation Blog".

At the unfamiliar negotiation table, the familiar wind chimes from "Cohabitation Blog" sounded, and the awkward atmosphere was instantly broken, and the two parties who had a common topic quickly chatted together, while you could only watch the opportunity slip away in front of you......

Because of "Cohabitation Blog", you and your goddess successfully opened the dialogue mode, and the chat was very enjoyable......

This feeling of being left behind and feeling isolated makes you dive headlong into the Internet and desperately search for information about the "Cohabitation Blog".

"I'm so anxious, when will Ding Ning and Han Xue'er be together......"

"Poof...... Upstairs, this has just started, I want to know the follow-up, let's read the original novel of "Cohabitation Blog", I can guarantee that in addition to the timeline has been adjusted, the TV series respects the original book 100%! ”

"At the beginning, I was quite happy to see Ding Ning being teased by my sister, but when Brother Hu went online, I suddenly had a deep sense of crisis, am I in the play......"

"Yes, I'm thinking, why isn't my brother Hu playing Ding Ning? But after thinking about it carefully, I still think that Ding Ning played by Tang Nian is more in line with the original work, and when my brother Hu comes to play, it will be a proper youth idol drama! ”

"At first, I was so angry when I saw the mutual flirtation between Ding Ning and the three girls, but when Brother Hu went online, I suddenly felt that this was actually very good......

"Hahahaha...... Do I think that the perspective of the second male and the first female is the right way to open the "Cohabitation Blog"? ”

"There is no illusion upstairs, although I was just looking forward to the first offline meeting between Ding Ning and Han Xue'er, but I am resolutely on my side of Brother Hu at the moment!"

"I heard that on a rainy day, Li Yu and Han Xueer are more compatible, let us indulge in silky, galloping horses, and chic...... Hey, why am I singing......"

"Hahaha...... Upstairs, give me a roll~~~"

"It's the first time I know that youth idol dramas with the theme of pure love can still tell stories like this!"

""Cohabitation Blog" has only aired two episodes, but the actors are acting online throughout the whole process, even if it is Zhang Dahai's daughter-in-law who plays soy sauce, she is also a ...... with a strong sense of substitution."

"I really like this kind of pure love story between a small person and a big star!"

"Ah......hh I fell into the poison of love, this kind of heartbeat moment because of the romance bit by bit, the heart is close again and again, and the heart knows each other...... The old man's girl's heart is completely crisp! ”

"Looking back on the past, I also had an unforgettable online dating experience, although I later learned that he was a woman......"

"Poof! The amount of information upstairs is so great......"

"Putting aside the excitement of the story, judging from the first two episodes broadcast, it is really picturesque and beautiful!"

"I used to think that this was a romantic urban drama full of Korean drama flavor, but in addition to the rhythm of storytelling, this drama is more than one faster than Korean dramas, it is full of Japanese drama style, and the sense of reality is too strong, so I can't help but fall into it......"

“……”

"Ahh

"Upstairs exposed the fact that Dragon TV didn't lock in last night to witness "Cohabitation Blog"! Then again, who won the Spring Festival tour last night? What was the question at the end of the second episode last night......"

"Question: Ding Ning and Han Xueer have known each other on the Internet for four years, and through bit by bit exchanges, they have established a deep tacit understanding, so the question is, between the two of them...... What is Ding Ning's QQ level? The closest person is considered to have won! ”

"I'll go, this question...... Damn, worship the Data Emperor, someone really answered, within an hour...... Bless him, seven days on the highway! ”

"I'm sorry, I did miss the premiere of "Cohabitation Blog", but under normal circumstances, the TV series broadcast by the TV station should be updated simultaneously with the video sites on the Internet in the early hours of the night, right? Why not......"

"Everyone is talking about it today, and I feel deeply that I am isolated...... Heavy money for children, phew! Heavy money for resource ......"

"Upstairs, you die! Send you a link to see the latest statements from Dragon TV and Tencent Pictures! ”

In order to better serve the audience, Dragon TV added 30 million funds to purchase the exclusive premiere right of "Cohabitation Blog", and before the end of the first round of broadcasting, Tencent Video, the exclusive online broadcast copyright owner, will not be on the shelves of "Cohabitation Blog" episodes for the time being. At the same time, Tencent Pictures and Dragon TV formed a piracy resource crackdown team to track down the so-called gun version and TV recorded version of the "Cohabitation Blog" on the Internet 24 hours a day, and offered a reward of 100,000 yuan to crack down on online piracy, and gave rewards ranging from 1,000 to 10,000 depending on the severity of the piracy......

"Is Dragon TV stupid? Delaying the synchronous update for one day can quickly expand the network influence of "Cohabitation Blog", further increase the audience of the drama, and the ratings can continue to rise! ”

"It's not worth it to spend nearly double the purchase funds for the exclusive premiere rights, right?"

Youku, iQiyi, LeTV, ...... When you search all the video sites, you find that the most popular videos on these video sites are the seven trailers of "Cohabitation Blog", and there are no other online resources about "Cohabitation Blog", even Tencent Video Site, which has the exclusive online copyright of "Cohabitation Blog...... Then you will also have a deep doubt, Dragon TV's purchase cost of nearly double, is it really worth it......

"Of course it's worth it! Someone asked me if it was not worth it if the original purchase cost of 1 million episodes was raised to nearly 2 million per episode, but when I saw everyone here, I knew that this decision was the right one! ”

In the Oriental Pearl, in a small conference room, the auction for the advertising time of "Cohabitation Blog" is underway, and Deputy Director Zhang Hong is standing on the stage and speaking.

"The news that the ratings of the premiere of "Cohabitation Blog" broke three, I think everyone knows about it, so I won't say more, because this show has restrictions, no advertisements can be inserted during the broadcast of a single episode, and no patch ads can appear at the end and beginning of the film......"

"However, all of you here are long-term cooperative customers of Dragon TV, and there is another ratings curve chart about the premiere of "Cohabitation Blog" last night, which can only be disclosed here!"

"That's the 10-minute advertising time before the start of "Cohabitation Blog", the 10-minute advertising time between episodes, and the 10-minute advertising time at the end of the second episode.

With a wave of Zhangtai's hand, a technician projected the ratings curve of the three time periods onto the big screen on the stage.

Suddenly, there were bursts of exclamations.

More than a dozen well-known brands in the audience who have a long-term cooperative relationship with Dragon TV have shown incredible looks, and some anxious people have even shown expressions of wanting to speak and stopping.

"I understand, you can't believe that the ratings of a TV series during the advertising time are actually higher than the ratings when the feature film is broadcast, and some people have another question in their hearts, is it that the TV station has done something to the ratings?"

Because Zhang Hong's words exposed the minds of many people, those who just wanted to speak and stopped couldn't help but show a stunning look.

"I can guarantee that this rating has no moisture at all, and I guarantee my qualifications for 20 years of working at Dragon TV! Of course, you can also commission a third-party ratings company to conduct a data spot check, and they will give you an even more surprising answer! ”

"Looking at these ratings curves, the first 10 minutes of the first episode were only 0.4% of the ratings, but the average rating of the first episode when it aired tripled to 1.2%, which is enough to prove the success of "Living Together Blog". However, before the second episode aired, the ratings soared to 2.1%, and for the whole ten minutes, they stabilized at around 2.0%, and did not fall below 2.0%; The average rating for the second episode was 2.6%, with the highest rating being 3.5%. In the first ten minutes after the second episode was broadcast, the ratings did not decrease but increased, reaching 3.7%, and it only fell back to 1.5% in the eleventh minute, as of 8 o'clock this morning, Dragon TV's average ratings soared to 0.7% throughout the whole period, which is twice the ratings of previous TV stations! This is the powerful effect of "Cohabitation Blog......"

"Lao Zhang, all of you here are acquaintances, and you also know the strong eye-catching power of this "Cohabitation Blog", so you can just say, what are you going to do with this auction of advertising time?"

"Yes, Zhangtai, talk nonsense, show your cards!"

When the well-known brands completely woke up from the shock, the sensitivity of the profession made them realize that they had encountered a TV series that could be called a big hit.

Just when Zhangtai was about to explain the amazing driving effect of "Cohabitation Blog" on Dragon TV's ratings, some brands quickly made a decision in their hearts that they couldn't let Zhangtai continue, otherwise the auction price would increase significantly later!

None of the brands that can maintain a long-term cooperative relationship with Dragon TV are fools.

It's just a matter of how fast or slow the brain reacts.

Only before others have fully reacted, the biggest winner is to win this golden advertising time that can be called the prime time.

"Ahem...... Then I'll put it bluntly, these three advertising time periods, from low to high, are the advertising time at the end of the second episode, the advertising time before the first episode is broadcast, and the advertising time after the first episode is broadcast, the duration is six minutes, eight minutes, and ten minutes respectively, and the maximum duration of a single ad does not exceed one hundred and twenty seconds, and the number of repetitions does not exceed three times. Six minutes for the first time period, with a minimum bidding time of not less than 50 seconds and a maximum of two minutes; The second time period is eight minutes, with a minimum bidding time of not less than 40 seconds and a maximum of two minutes. The third time slot is 10 minutes, with a minimum bid of no less than 30 seconds and a maximum of 2 minutes! ”

"Six minutes in the first time period, starting at a price of 40,000 yuan per second, 95% off for 3 days, 9% off for 7 days, 85% off for half a month, and 80% off for a month!"

"Eight minutes in the second time period, starting at the price of 50,000 yuan per second, 98% off for three days, 95% off for 7 days, 9% off for half a month, and 85% off for a month!"

"Ten minutes in the third time period, the price of 70,000 yuan per second will start, 99% off for three days, 98% off for 7 days, 96% off for half a month, and 88% off for a month!"

Zhang Hong said the bidding price and plan in one breath, but the customers in the audience frowned.

To be honest, according to the ratings of "Cohabitation Blog", in fact, this high price is acceptable, but the discount for a month is not high, and the two episodes of "Cohabitation Blog" are broadcast for one day, which is 18 days long.

It's a bit of a loss to buy for a month, it's a little unwilling to buy for half a month, and I'm afraid that the ratings of "Cohabitation Blog" will be too high for three days, and the price will be raised again, and it's not cost-effective to buy for seven days......

"Zhangtai, is there any eighteen days? Or can I buy it in the form of three seven-day, six-day three? ”

Soon a new auction model was proposed.

"Unfortunately, you only have one chance, and if you bid for three days, you need to participate in the auction again on the third night...... I recommend that you buy a month's plan, which is eight or nine percent off, which is also quite cost-effective! ”

Zhang Hong shook his head decisively and smiled slightly, but everyone in the audience silently wrote two words in their hearts: profiteer!

"Zhangtai, can this auction expand the scale of participation? You didn't have a prior notice this time, we are not fully prepared, can you pause for 30 minutes and let us communicate with the headquarters? ”

Immediately after that, another idea was proposed.

Everyone's glasses lit up suddenly.

Yes, as a well-known brand, there is not only one kind of product under it, you can take another way to buy, and the time period of "Cohabitation Blog" is purchased in batches, all of which are from one manufacturer, which is really cost-effective.

"Yes!"

Zhang Hong was stunned for a moment, and quickly understood the plans of everyone in the audience, but his purpose was to sell the advertising time of "Cohabitation Blog" at a high price, recover the cost of buying episodes, and earn high advertising fees at the same time, and the rest are trivial.

Seeing that Zhang Hong agreed, everyone in the audience took out their mobile phones one after another and began to contact the headquarters.

Half an hour passed quickly, and the small conference room was overcrowded with at least three times the number of participants.

As the director of the advertising department replaced Zhang Hong and walked on stage with a smile, the advertising time auction of Dragon TV's "Cohabitation Blog" officially began.