Chapter 311: Fooling the Kids
Wang Yan, Qian Jinyu, Zhou Qin, and Zhou Han gathered in a nearby cafeteria to continue to discuss the issue of the Taekwondo Association. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć infoNo way, Chinese people like to talk about things while eating.
Zhou Han took out his mobile phone and prepared to take notes: "Master Wang, tell us about it!" ā
"With the recording function!" Wang Yan reminded Zhou Han.
"I feel like I look formal with my notes, do I respect you?" Zhou Han explained, turned on the recording function of the mobile phone, and put it in front of Wang Yan.
"Okay, let's talk openly and honestly!" Wang Yan opened the posture again.
The three student babies listened with admiration on their faces.
"In addition to your love of taekwondo, do you also make a little money by the way?" Wang Yan smiled and uncovered some superficial things.
"This..."Zhou Qin hesitated for a moment, but still replied happily: "This means!" This association has been established for nearly 20 years, I don't know how many presidents have changed, and since I joined this association, there has been a tradition of promoting taekwondo and making money by the way! ā
Zhou Qin's expression was a little twisted, as if it was wrong to make money, and at the same time, he also meant to excuse himself.
"I feel that taekwondo is very handsome, and there can be a stage for performance and influence!" Qian Jinyu interjected to express his thoughts.
"I joined the association because I loved martial arts since I was a child." Zhou Han also expressed his original intention directly.
"That's right, it is not possible to organize and promote a project without money, and it is difficult to continue the project without money, and there will be no vitality. How will the project develop? It is also a good choice to find a platform that suits you to exert influence, and the platform should give people this opportunity to increase the development of the platform; The talent who loves this project is the core cohesion of a project and a platform; You have a few key elements, and you will have a future in the future! "Wang Yan doesn't want money, do you want to make friends, the lowest cost is to say more good things.
"However, we still lack too much in the details, please advise!" Zhou Qin lowered his body very low.
"I'm older than you, but I can help you with your staff! First of all, you should not just regard taekwondo as a hobby and a means to make money, but also as a systematic industrial project, which is a matter of mentality and the starting point, which is very important for future development; Secondly, since it is an industry, it must have a product, and it is necessary to make the product into a fist product, which is your taekwondo, including the level of training, organizational model, training results, promotion strength, influence, etc.......
"That's right! Right! Right! That's what we need to do with these detailed, actionable methods! Zhou Qin nodded like a chicken pecking rice.
"First of all, we have to recruit a large number of students, not to mention the training level, because you all have a considerable foundation in taekwondo, and you must be at a higher level than the students, what should you do? Pull out your existing team and go to the big playground to run, kick, and kick target training, and attract more people's attention, and everyone must wear uniforms......"
"However, many people are reluctant to buy clothes, which will increase their consumption pressure." Zhou Qin also has a deep understanding.
"If you buy a gid, you can join the Taekwondo Association and get rid of the tuition fee for the ninth grade, right? You're not at a loss, are you? When it comes to promotional methods, Wang Yan is naturally at his fingertips.
"Well, high!" Qian Jinyu on the side gave a thumbs up.
Wang Yan continued to talk about Dashan: "Print some more propaganda materials, introduce the origin, current situation, characteristics, and culture of taekwondo, plus some beautiful training photos, the most important thing is to print the name of the organization, contact person, contact number, email, Q, WeChat, etc., and send a copy if someone consults during training." ā
"Okay, I'll print the flyer!" Qian Jinyu actively recommended herself.
"Don't, listen to me!" Wang Yan hurriedly stopped, and then explained his reasons, "Now the leaflets are too bad, the city management can't control it, in fact, few people read it, spend money in vain, and the propaganda materials must be creative and carefully planned!" ā
"Flyers can still be printed with flowers?" Qian Jinyu was puzzled.
"Of course, a little change can make a difference!" As a senior advertising person, Wang Yan has a lot to say about this.
"Say it, say it!" Qian Jinyu Monkey was a little anxious and disregarded politeness.
Wang Yan smiled slightly: "Cut and bind the 16-carat flyer into a 128-carat booklet!" ā
"What's the difference?" Qian Jinyu showed a look like a pig brother.
"How do you react when someone sends you a flyer?" Wang Yan asked Qian Jinyu.
"When you're in a good mood, you'll take it and throw it in the trash, and when you're in a bad mood, avoid it or shake your hand and say no!"
"What if you were given a fancy booklet half the size of a villain's book?"
"There's a real chance I'll take it and take a look!" Qian Jinyu seems to have understood.
"If everyone else took it and looked through it, would you take the initiative to ask for a copy?"
"It's very likely! Herd mentality, curiosity! Qian Jinyu began to think so.
"How much difference is there between this aversion and avoidance and curiosity?"
"That's a lot!" Qian Jinyu completely understood.
"The cost of printing is much worse, isn't it?" Zhou Qin, as the actual operator, must think more.
"Now the printing cost of 10,000 sheets of 16 pages is almost 1,000 yuan, and if it is bound into a booklet, it will double the price, and it will cost 2,000 yuan!"
"So much?" Zhou Qin was a little painful.
"Advertising is a thing, if it can't achieve the effect, it's a waste to spend a dollar, and if you achieve the expected effect, it's worth it!" Wang Yan explained his reasoning, and then let Zhou Qin decide for himself, after all, it was his own business, and he spent his own money.
"Okay, just listen to Master Wang! It's better, and I can afford it! Zhou Qin quickly made up his mind.
"Also, we should seize opportunities such as friendship activities of various faculties to perform and strive for more opportunities to show!"
"Got it!" Zhou Qin nodded.
"Also, don't be too strict at the beginning, gather popularity first, and then slowly look for students with high enthusiasm and good physical conditions, open a small stove, quickly improve the training level of a few people, and cultivate an elite team!" For these humble children, Wang Yan is willing to tell them in every detail.
"Hmm!" Zhou Qin nodded deeply.
"I'll teach you another method of selecting elites! After each training, you have to leave homework, let the students go back to practice by themselves, it won't take long, and those who can insist on going back to train by themselves can show it, which is a material that can be made! ā
"High!" The three of them gave a thumbs up together.
"I'll teach you a little trick again, leave the homework at the beginning, in addition to the decomposition action of teaching, normal kicking, let the new students go back to slow motion kicking, 3 groups a day, 10 times per group, the left and right leg kicks, you can hold on to the wall and other things to maintain balance!"
"High!" The three of them gave a thumbs up again, and they all understood that this kind of training can greatly improve the level of training, and the speed, strength, control, and balance of the kicks can be greatly improved.
"There is also a long-term plan......"
The three of them learned a lot of useful things, and now they all pricked up their ears and listened.
"There are also many schools of taekwondo, all of which have their own training characteristics, and you should also have your own signature characteristic training!"
"What should I do?" This time, I finally talked about the topic that Zhou Han was interested in.
"Taekwondo mainly has basic skills, basic techniques, qualities, stunts, and actual combat, among which the qualities are equivalent to the routines in martial arts, all of which are one-person exercises, and you will make up a set of corresponding sparring exercises for each character!"
"That's right!" Zhou Han slapped his thigh excitedly, grinning in pain.
"Also, a product should also have cultural connotation and historical heritage!" Wang Yan began to enter the routine mode.
"What should I do?"
"As far as you are concerned, I think we should learn about the history of your Taekwondo Association, contact the previous presidents of the association, your old seniors, and witness the history of your Taekwondo Association!"
"That's right!" It was Zhou Qin who slapped his thigh this time.
Wang Yan snickered darkly. In fact, his purpose is to get acquainted with the elites of Hanhua University who have entered the society through the Taekwondo Association. The Taekwondo Association of Hanhua University has a history of more than 20 years, and the earliest people are probably about the same age as Wang Yan, as a graduate of a first-class university in China, he should have made some achievements now, and Wang Yan's continued talent and network problems should be able to solve a lot!