Chapter 144 Advertising Ideas That Can Be Made into Movies
It seems that they were infected by the "Lafayette" advertisement just now, and the audience in front of the TV can no longer devote themselves to the real-time commentary of the plot while watching the sixth episode of "The Legend of Mortal Immortals". Pen "Fun" Pavilion www.biquge.info
In the live broadcast room, the barrage was as if it was blocked by the system, and everyone just quietly watched "The Legend of Mortal Immortals" broadcast by Mango Satellite TV.
WeChat groups and QQ groups also seem to have suddenly disconnected from the Internet, losing their usual liveliness.
Weibo, which is constantly refreshing, also because of this sudden advertisement, the activity quickly fell to the freezing point.
But the broadcast of the sixth episode was not affected in the slightest.
Following the freeze-frame at the end of episode 5, the plot line of episode 6 spends up again.
Han Li and Li Feiyu, who didn't know each other, became good friends.
Han Li also discovered the secret of the big-bellied vial after unexpectedly going mad, and began to ripen the medicinal herbs and practice the elixir, and the cultivation progress of Changchun Gong began to improve by leaps and bounds.
Han Li, who was open-minded, also noticed the distorted relationship between himself and Doctor Mo, and began to guard carefully.
In this process, the battle between the Wild Wolf Gang and the Seven Xuanmen began to become more and more intense.
Thanks to the elixir provided by Han Li to alleviate the pain, Li Feiyu quickly jumped up, and with the miraculous effect of the marrow extraction pill, his skill improved by leaps and bounds, and he killed the top leaders of the Wild Wolf Gang one after another, and his status also improved rapidly, and he was soon promoted to the protector of the Fa, and he had the right to participate in high-level deliberations.
As time passed, the fight between the Seven Xuanmen and the Wild Wolf Gang began to enter a new stage.
The Wild Wolf Gang began to unite with other small sects in the rivers and lakes, and the Seven Xuanmen further increased the intensity and pace of recruiting new disciples and recruiting people from the rivers and lakes.
In the blink of an eye, a year is fleeting.
Just as Han Li's Changchun Gong had officially broken through the fourth layer, Doctor Mo's 'cough-cough' sound wafted from outside the Divine Hand Valley.
The scheming Doctor Mo finally sensed Han Li's wariness of him.
After a small fight, the two finally completely tore their faces, and changed from the former master and apprentice to today's enemies.
However, the fledgling Han Li was obviously not Doctor Mo's opponent, and was coerced and restrained by Doctor Mo, so he had no choice but to devour the corpse worm pill given by Doctor Mo and make a one-year appointment.
The picture finally froze on the expressions of Han Li, who had devoured the corpse worm pill, and Doctor Mo, who had succeeded.
On the left was Doctor Mo's unscrupulous greedy and eager expression, and on the right was Han Li's angry and unwilling expression.
At this point, the third night of the exclusive premiere of "The Legend of Mortal Immortals" on Mango Satellite TV officially ended.
"I'll go, the sixth episode is so exciting!"
"Doctor Mo and Han Li's public face-turning, Han Li and Li Feiyu's friendship warmed up, Li Feiyu's rise in the sect, the fight between the Seven Xuanmen and the Wild Wolf Gang, the transaction between Doctor Mo and Yu Zitong, and the encounter between the Wild Wolf Gang and the Golden Light Venerable Venerable Jinguangguan...... Six lines are staggered! ”
"The Venerable Jin Guang is from Qin Yeling, a descendant of the Qin family, and his ancestors have an unsolvable grudge with the Seven Xuanmen, and the Seven Xuanmen and the Wild Wolf Gang are also grudges that are difficult to resolve...... Tineema is wonderful! ”
"This episode has a lot of information, but although it is multi-line interlaced, there is no sense of disobedience in the camera editing and screen switching......"
"The special effects scene of the madness is very good, the scene of the demons dancing in my mind, and the illusions created by the demons, clinging to the edge of reality, is simply exciting!"
"Han Li's mysterious little bottle is starting to show its might......"
"That half-year-old ginseng was matured into a hundred-year-old ginseng, which is simply drooling!"
"The process of a few rabbits swelling and bursting because they have eaten too much green liquid is too bloody, but I like ......"
"The fight of the Jianghu sect, although there is nothing new, is good at the fast pace, the editing is compact, and it is neat, but it looks very burning!"
"There are too many characters in this episode, but they are all powerful, and even the low-level children of the sect who were killed in an instant are all acting schools......"
"It is said that those with good acting skills are acting, and those with poor acting skills are acting, I believe it!"
"I think, since He Shen, Mr. Wang Gang has once again created an amazing character, Dr. Mo, in the future, whenever I mention Dr. Mo in "The Legend of Mortal Cultivation of Immortals", everyone will think of Mr. Wang Gang's face for the first time......"
"Yes, yes, everyone used to say that it was Mr. Wang Gang who brought the historical He Shen to life, and now everyone can say that Mr. Wang Gang let a fictional Doctor Mo come out of the world of fiction!"
""The Legend of Mortal Immortals" is really getting more and more exciting......"
"The first story unit alone makes people want to watch it, and I'm looking forward to the next few story units of "The Legend of Mortal Immortals"!"
"It's a pity, "The Legend of Mortal Immortal Cultivators" has only been filmed for the first season, if it has been filmed until the scene where Han Li soars to the immortal realm, it would be great......"
"Don't be delusional upstairs, the production cost of the first season of "The Legend of Mortal Immortals" is as high as 500 million, if you shoot all the more than 8 million words of the original novel, without an investment of more than 100 million, it is simply impossible!"
"With dramas, if the first season of "The Legend of Mortal Immortals" has good income, it will naturally attract more investment in order to shoot the second season well, which is a virtuous circle......
“……”
Although most people watched the 'Galeries Lafayette' commercial jointly shot by Tang Nian and Tam Songyun from beginning to end because they stayed in front of the TV, there were still many viewers who missed the first commercial of Tang Nian.
Thanks to the bad impression that David TV has left on the national audience, most viewers in front of the TV set will habitually go to the toilet or make a cup of coffee during the advertising time.
In short, people don't honestly sit in front of the TV and watch commercials.
Especially after Mango Satellite TV is very scoundrel to extend the middle advertising time of the two episodes of "The Legend of Mortal Cultivation of Immortals" to 17 minutes, everyone will take advantage of this time to take a break, brush up on the circle of friends, brush up on Weibo or something, and interact with netizens who are also chasing dramas.
Although the TV set is still on Mango TV.
Therefore, there is really a large proportion of TV viewers across the country who did not see the advertisements jointly shot by Tang Nian and Tan Songyun.
Therefore, as soon as the sixth episode was broadcast, they entered the WeChat group, QQ group, Weibo, post bar, forum and other places they often go to, and swiped the comments one after another, pointing out what they think is exciting, trying to get the support of their like-minded people.
They like, they comment, they are excited, they are happy, they ......
They finally noticed something was wrong.
"Ahhh......h Dropped? ”
"Then I'll 'walk like the wind' and come out to talk!"
"Am I the only one? Aite 'fallen leaves don't come back' group leader, I want to quit the group!!! ”
“……”
"Didn't you watch the 'Lafayette' advertisement that Tang Nian and Tan Songyun left together during the advertising time just now?"
After half a ring, the group leader replied faintly, "The fallen leaves don't come back."
"What advertisement?"
"I know 'Lafayette', but this advertisement was shot by Tang Nian and Tan Songyun...... How did I not know? ”
"I just went to the toilet and didn't stay in front of the TV...... Am I missing out on something remarkable? ”
"You don't speak one by one, and you make me die in a hurry!"
“……”
The people who missed the advertisement were like being kept in the dark, and it was very uncomfortable to say that everyone knew about this embarrassing scene that only I didn't know.
"Tomorrow night, remember to stay in front of the TV and don't miss the commercial, or you'll regret it!"
"I just searched the Internet and found that Tang Nian and Tan Songyun's 'Lafayette' advertisement was not published on the Internet, and 'Lafayette' was not released on the official website of Greater China, and it seems that it was only broadcast on Mango TV......"
"I was unwilling just now, so I went to Mango TV's website to search for it, and there was no such advertisement......"
"I'm also crazy, like a fool, trying to find an advertisement, am I stupid?"
"It's so sensational, so sudden, it's catching people off guard......"
“……”
As if they had finally recovered from the advertisement, the group was once again active, but those who missed Tang Nian and Tan Songyun's 'Lafayette' advertisements could only stare dryly and join in with no empathy.
"It's really surprising, this rating ......"
In the Mango Satellite TV building, the station director Shangguan Ouyang held the instantaneous curve chart of the ratings of Mango Satellite TV's prime time, and he was also deeply shocked.
He looked at the very dazzling instantaneous ratings peak of the advertising time, and his face was emotional.
"This ...... I'm really blindsided......"
"The average rating of the fifth episode of "The Legend of Mortal Immortals" was 10.6%, and the highest rating was 13.9%, which was located in the third minute after the broadcast, and then the ratings fell all the way, but from time to time they rose for a period of time......"
"The ratings of the sixth episode are very strange, from beginning to end they are stable at 11.2%, the lowest is 10.9%, and at the end of the sixth episode, the highest is 16.7%, and the first minute of the sixth episode is ......"
"But tonight's mid-ad hour ratings were pretty staggering!"
"From 11.2% at the end of the fifth episode, it first fell below 10%, all the way down to 6.7%, and then as the sixth episode got closer and closer, the ratings slowly climbed, but it didn't break the nine...... At this time, because of the 'Galeries Lafayette' advertisement jointly created by Tang Nian and Tan Songyun, the ratings suddenly soared to 12.2%, then plummeted to 18.8%, and then jumped sharply to 23.9%, and then remained at about 22% until the end of the advertisement, which fell below 20%. Then it fell off a cliff, and in just three seconds, it fell all the way down to 19%, 18%, and 17%, and remained between 16%~17% until the sixth episode officially started, and the ratings returned to normal ......"
"Of course, this kind of normality is compared to the advertising time in the middle of the broadcast, but the ratings of the sixth episode are very strange compared to the fifth episode, just like the national TV set is locked, and the fluctuation is very small!"
“……”
In the office, Xiao Liu, the advertising supervisor and the real-time monitoring of Mango Satellite TV's backstage, made a report to the station director Shangguan Ouyang about the anomalies in the ratings curve chart of Mango Satellite TV that had just been released.
"So, the ratings of "The Legend of Mortal Cultivators" are no problem, right?"
Obviously, as a huge director of satellite TV, Shangguan Ouyang's focus is obviously not here.
"Lao Tong, the ratings of this advertising time you said are abnormal, because we stand from different angles, it is impossible to evaluate objectively, you arrange for people to search for the discussion tendency of this advertisement on the Internet, and the rest...... We're putting it on hold for now! ”
"After the same advertisement is broadcast tomorrow night, see if it is the same as tonight, if it is still like this, then the advertising auction of the third story unit of "The Legend of Mortal Immortals" that we recently planned can raise the schedule!"
"Xiao Liu, you and your colleagues in the department work harder and check this ratings curve again......
“……”
Just when Shangguan Ouyang was a little worried and told Xiao Liu to review the ratings, the heated discussion on the Internet about the first advertisement of the Tang Dynasty gradually had a tendency to compete with the fifth and sixth heated discussions of "The Legend of Mortal Cultivation of Immortals".
"There is no doubt that this advertisement cooperated by Tang Nian and Tan Songyun amazed me!"
"It's a very storytelling ad!"
"I'm not a person who pays attention to fashion trends, but at this moment, I spontaneously searched for the new fashion trend launched by 'Galeries Lafayette' in Greater China because of this advertisement......"
"From the point of view of advertising effectiveness, this ad is undoubtedly a success!"
"It's an advertising idea that can be made into a movie......
Coincidentally, some people engaged in the fashion trend industry have praised the 'Lafayette' advertisement jointly shot by Tang Nian and Tan Songyun through everyone's account, headlines, official accounts, Weibo headlines and other forms.
And more netizens, according to the advertising creativity of this 'Lafayette', excitedly hit the keyboard and weave touching fan stories......
This night, the online world of China was swept up by the touching and heartfelt love story jointly performed by Tang Nian and Tan Songyun, packaged in the form of advertising.