During this Spring Festival when the whole people are resting, the outdoor activities of celebrities are becoming more and more frequent. Pen & Fun & Pavilion www.biquge.info

And this inadvertently emerging new trend of fashion was led by these stars.

No more than ordinary people, the star idols of the entertainment industry are very closely integrated with the fashion industry, and seeing that the new fashion products launched by 'Galeries Lafayette' for Greater China are popular because of the advertisements of Tang Nian and Tan Songyun, and are about to sweep the entire land of China.

These celebrities invariably wore the new fashion clothing and clothing of 'Galeries Lafayette'.

In particular, Xiao Yitao, a popular idol in China and who contributed 'unspeakable' amazing cut-out acting skills in "The Emperor of the Immortal Kingdom", took the lead in wearing the latest men's fashion new products launched by 'Galeries Lafayette' in Greater China.

Although some reporters added to the blockage, he responded to him in the Tang years.

Xiao Yitao is still talking and laughing at the new product launch conference of a certain brand.

The Chinese fashion industry, which has been closely following the fashion trends of Europe and the United States, has made efforts together, and through well-known fashion magazines such as Harper's Bazaar, they have taken advantage of the situation to praise and strongly recommend the new fashion products of 'Galeries Lafayette' launched in China.

Almost overnight, the new fashion products of 'Galeries Lafayette' in Greater China, which could not be sold, began to sell well.

Coupled with the No. 1 rated drama in China, the amplification effect of "The Legend of Mortal Immortals".

Galeries Lafayette's market development in Greater China, especially in mainland China, has finally achieved a breakthrough and victory.

In just a few days, this inadvertently emerging new trend of fashion swept the entire Chinese fashion industry, and even the Chinese clothing industry.

Taobao, which is known as a giant in the Chinese clothing and clothing industry, finally reacted.

In just a few hours, hundreds of online stores of clothing and clothing with the same style as celebrities and 'Lafayette' appeared on Taobao for public sale.

Some clothing online stores that specialize in Internet sales and do not have physical stores offline have quickly put on the shelves a batch of identical clothing and clothing, and the clothing and clothing worn by Tang Nian and Tan Songyun in the advertisement, except for people, are not bad at all.

"Quick! Hurry up and shoot! ”

"These two people, the man looks a little like Tang Nian, and the woman looks a little like Tan Songyun......"

"They shoot the same style of stars, and Lao Tzu has the same style of advertising!"

"Click! Click! Click......"

“……”

Just when various clothing online stores are trying their best to get a piece of this fashion trend.

On this morning on the sixth day of the Lunar New Year.

On the sixth floor of the Mango TV building, in the large conference room.

Advertisers from all over the country, as well as well-known brand advertisers from all over Asia, as well as the heads of well-known brands in Europe and the United States in Greater China, gather here.

The first season of the TV series "The Legend of Mortal Immortals" has achieved a fantastic rating of more than 10% in just five days after its exclusive premiere on Mango Satellite TV, and it has won more than 28% of the ratings share on the national network.

It means that in mainland China, Mango Satellite TV, which covers more than 99% of the viewers, has harvested 360 million viewers in one fell swoop!

This is almost equivalent to the entire population of Europe and the United States, and everyone is watching "The Legend of Mortal Immortals......

The huge advertising market and potential contained in this cannot be ignored by them.

Even if Mango Satellite TV starts from the ground, the price of advertising space and advertising time has risen by 50% in the second story unit.

They're still flocking to it.

The entire large conference room was full, and some less important assistants and assistants were not qualified to sit at all.

In the face of the rising ratings of "The Legend of Mortal Immortals".

Shangguan Ouyang and other senior executives of Mango Satellite TV coincidentally only took out the advertising space and advertising time of the third story unit of the first season of the TV series "The Legend of Mortal Cultivation of Immortals" to bid for this time.

Not much to say.

In the face of many advertisers eyeing each other, Shangguan Ouyang quickly opened this advertising auction.

"Thirty thousand!"

"Fifty thousand!"

"Seventy thousand!"

“……”

As soon as it came up, the auction of advertising space in the first 12 minutes of the prime-time broadcast entered the fierce competition.

"Forty thousand!"

"Seventy thousand!"

"Ninety thousand!"

“……”

At ten o'clock in the morning of the same day, the middle advertising time auction when "The Legend of Mortal Cultivation of Immortals" was broadcast finally ushered in.

The 17-minute advertising time has sparked a fierce battle among many advertisers.

Advertisers who have killed the red eye have quickly pushed the unit price of advertising in second-by-second auctions with a duration of no less than seven seconds per auction to a new level.

"Deal!"

"Deal!"

"Deal!"

"Deal!"

“……”

With the increasingly excited shouts of Shangguan Ouyang and other senior executives of Mango Satellite TV, Wei Lin, the head of Greater China of 'Galeries Lafayette', overwhelmed Zhuxiong and once again won the seventeen-minute core advertising time closest to the next episode before the broadcast.

The cumulative advertising cost of the third story unit of the first season of the TV series of "The Legend of Mortal Cultivation of Immortals" has reached 1 billion!

Even so, there are still many advertisers who have returned home without getting the advertising space and advertising time of Mango Satellite TV's prime time.

Now, they weren't happy.

"Director Shangguan, we strongly request that Mango Satellite TV come up with more advertising time!"

"I came all the way and sacrificed the time of the Spring Festival vacation, not to be a foil in the background!"

"Director Shangguan, we have been a partner of Mango Satellite TV for many years......"

“……”

Faced with the dissatisfaction of many advertisers, Shangguan Ouyang, who had been prepared, smiled slightly.

"Don't panic!"

"This is the all-weather rating of our Mango TV station, and the lowest is also above 3%!"

"In particular, Mango Satellite TV's nighttime ratings, driven by "The Legend of Mortal Immortals", easily broke eight, which is unique in the history of domestic TV stations and is an unprecedented ......"

"There are still ninety-eight episodes of the first season of the TV series "The Legend of Mortal Immortals" that have not been broadcast, and in this long broadcast cycle, Mango Satellite TV's all-weather ratings will basically not be lower than 3%!"

"In line with the principle of win-win cooperation, our station is willing to take out all the advertising time in these time ends......"

"I don't know if you're interested in participating in the Mango Satellite TV Spring Advertising Auction to be held at the Lingsha International Hotel next week?"

Looking at the many advertisers in the audience, the faces with bright eyes because they saw the all-weather ratings curve of Mango Satellite TV, Shangguan Ouyang smiled with great satisfaction.

……

"Mr. Wei, recently, the sales of our 'Galeries Lafayette' in Greater China have skyrocketed more than three times!"

"In particular, the sales of our exclusive stores, flagship stores and authorized franchise stores in mainland China during the Spring Festival are very amazing......

"More than 20 franchise stores have already called, seeking to expand the purchase volume, and the purchase amount is more than five times the original!"

"I have notified the various agents and asked them to work overtime to produce, and be sure to occupy the mainland of China in a short period of time and win the highest territory of fashion trends in Greater China in one fell swoop......"

“……”

"However, Mr. Wei, recently, the recommendation intensity and frequency of fashion magazines about the new fashion clothing and clothing products launched by 'Galeries Lafayette' in Greater China have plummeted a lot......"

"Moreover, because this fashion trend is too fierce and intense, Huaxia's Taobao has been eyeing it, and they have launched new fashion trends that are exactly the same as ours overnight, and the price is one-tenth of ours......"

“……”

The proud head of Galeries Lafayette in Greater China, Wei Lin.

He was sitting in the office of his Greater China headquarters in the magic capital, smoking a cigar while listening to the report of his henchman Hans.

Overall, he chose Tang Nian and Tan Songyun to advertise the new fashion products that 'Galeries Lafayette' debuted in Greater China, which is the right thing to do.

In this short period of two or three days, 'Galeries Lafayette' officially entered the sales quota that the Chinese market, which has been working hard for three years in Greater China, has not achieved, but he has achieved it in a few days.

This is enough to prove that his ideas and practices are wise, great, and supreme......

However, Wei Lin's brows still furrowed.

Because Hans's latest report on the situation of 'Galeries Lafayette' mentioned one of the biggest problems encountered by 'Galeries Lafayette' in opening up the market in mainland China.

That's the almighty Taobao!

"Damn it!"

Suddenly, Wei Lin cursed.

He took a sharp puff of his cigar, and the best cigar that would normally make him flutter and out of his body was now inexplicably tasteless.

"Give an order to the legal department, asking them to mobilize as many lawyers as possible at all costs, issue a lawyer's letter to the online store selling the same style of clothing on Taobao, and at the same time directly sue Ma Yun through the Huaxia Ministry of Commerce!"

Wei Lin patted the table a little irritably and made a decision.

"BOSS, THIS...... I'm afraid not! “

"There are so many infringing online stores on Taobao, I also searched before I came, and there are already more than 500 clothing online stores selling under the banner of the same style as celebrities......"

"And this is in Huaxia, we can't win against Ma Yun!"

"Besides, there are only eleven of our 'Galeries Lafayette' legal lawyers in Greater China, and we have not been in contact with those law firms in the magic capital, and they are unwilling to take these cases for us, because it is time-consuming and labor-intensive......

“……”

Hans hesitated, but objected.

"Hans, you've been following me for three years, and you've been coming to China with me for three months, so why don't you understand the flexibility of the Huaxia people?"

"What are we're 'Galeries Lafayette'? It is the world's top fashion trend brand! ”

"What is infringing imitation? It's the banditry of Chiguoguo, they are like parasites, shamelessly taking away the new fashion products designed by so many of the world's top fashion designers under our 'Galeries Lafayette'......"

"What kind of behavior is this? This is unbridled plunder, this is a powerful trampling on the crystallization of fashion creativity and wisdom! ”

"In the face of this kind of infringement and imitation, we must crack down on it mercilessly!"

"Of course, China's national conditions are here, and we can't do it like we do in Europe and the United States...... But that doesn't mean we can swallow our anger at this behavior, and it doesn't mean that we can turn a blind eye to this behavior! ”

"Suing Ma Yun through the Ministry of Commerce of China is to take the lead, stand on the commanding heights of law and morality, and let Taobao fall into a passive ......"

"The purpose of the high-profile release of the infringement imitation lawyer's letter is to further raise the momentum and demonstrate to a greater extent the supremacy of our 'Galeries Lafayette' in the fashion industry!"

"But we can't do nothing without ......"

"During the advertisement of "The Legend of Mortal Cultivation of Immortals", we have to cooperate with the advertisements of Mango Satellite TV from time to time, adopt the method of fixed-point strikes, concentrate firepower, and knock down an infringing and imitation clothing website every few days!"

"Just like Microsoft's entry into China, we will tolerate the spread of its piracy system first, and after occupying the market, we will be able to gain fame and fortune by high-profile anti-theft!"

"It's just that the name comes first, and the profit comes later......"

“……”

After saying so much in one breath, Wei Lin's mouth was a little dry.

But when he saw Hans's face full of adoration, a sense of superiority made him feel good.

"As for the Chinese fashion industry...... Isn't our 'Galeries Lafayette' going to hold the first spring fashion show in the magic capital this year, tell them that five invitations have been reserved, and the one who has the most publicity is their share! ”

"In addition, I contacted Tencent Pictures and Director Zhang's studio, saying that we're 'Lafayette' ready to extend the endorsement time of Tang Nian and Tan Songyun's 'brand ambassador'!"

"If there is nothing else, this matter is listed as the highest priority, so let's deal with it quickly!"

Wei Lin waved his hand and waved Hans back.

Alone in the office, Wei Lin felt a faint sense of unease in his heart.

"I didn't expect this Tang Nian's mind to be so good, and the advertisements produced in such a short period of time have achieved such an amazing advertising effect......"

"But after all, he is a Chinese, and he doesn't even have the least awareness of creative copyright, so this contract is really profitable!"

"Maybe he can't believe that this advertisement can be so popular......"

"It can be said that an advertisement has saved the path of 'Galeries Lafayette' in Greater China, which is a great credit to me!"

"Now 'Galeries Lafayette' has such a good momentum, all thanks to this advertisement, which confirms my previous thoughts, 'Galeries Lafayette' is not going well in the market in Greater China, the most fundamental reason is that I have not found a suitable endorsement star......"

"Well, the endorsement time of Tang Nian and Tan Songyun's 'brand ambassadors' can be appropriately extended, and it is best to extend it until the end of the broadcast of "The Legend of Mortal Cultivation of Immortals"!"

"By the way, the effect of this advertisement is so good, I should spread it on other satellite TV stations and CCTV, and all major video websites and portals on the Internet, so as to maximize the benefits......"

"No, call Hans right away, this matter is more important than the one just now!"

Thinking of this, Wei Lin couldn't sit still at all.

"Jingle Bell ......"

At this moment, the phone on Wei Lin's desk suddenly rang.