Chapter 139: The Shortest Advertising Shoot in History

"A profiteer is a profiteer, and 'Galeries Lafayette' also has three kinds of endorsements, namely brand ambassadors, image ambassadors and spokespersons!"

"In general, the specifications and endorsement of brand ambassadors are the highest, which will appear on the official website of the brand, and the specifications and status of image ambassadors and spokespersons are reduced in turn. Pen, fun, pavilion www. biquge。 As long as the advertising effect is not good, the brand will quickly terminate the contract and replace it with others, until it achieves the desired desired market expectation, which will be promoted to image ambassador for the promotion of the whole social channel, and the brand ambassador is not an international star can not endorse, the brand ambassador means the highest degree of binding with a certain star artist, and it is an alliance that is both prosperous and ...... loss

"Isn't this normal?"

The girl wondered.

"This Wei Lin is an old fox!"

Sister Lan glared at the girl and continued: "Globally, the spokesperson of 'Lafayette' is also these three categories, but these three categories are exactly the opposite. According to the internal regulations of Galeries Lafayette, the spokesperson of one of their sub-brands is the brand ambassador, which is divided into three types: temporary contract, short-term contract and long-term contract, and at the same time, according to the country, continent, race, etc., the lower the level, the longest time the agreement signed. ”

"The lowest-level brand ambassador is the spokesperson of a certain sub-brand of 'Galeries Lafayette' for a certain period of time. Galeries Lafayette's internal regulations, in a normal sense, will be a sub-brand's most avant-garde fashion trend style new products to the least popular star artists to advertise to test the waters, once it causes a strong response, it will quickly replace the bigger star to push, in a country is popular, it will use the image ambassador level of international stars to push, the highest is to use the spokesperson level of international stars to promote, and will immediately become the next quarter's 'Galeries Lafayette' quarterly show main fashion trend...... These are all things that a professional in the industry who has dealt with 'Galeries Lafayette' in the team sent by Mr. Bai just now, and I almost got ...... way."

"Ah Tang, we will negotiate the price later, and I will explain everything that happened before to the people sent by Mr. Bai one by one!"

"But you have to remember, talk to the old fox of Wei Lin later, if you have a good idea, you must have reservations, I am afraid that you will talk too much, people will directly get rid of us and do it yourself, then we will fight ...... chickens and eggs"

"Since he values your attainments in ancient Chinese elements, he will definitely tempt you to enrich his advertising plan with ancient Chinese elements in a while, and use your creativity for free as a matter of course, you must be careful!"

“……”

Sister Lan, who almost suffered a big loss, was still telling Tang Nian with palpitations at the moment.

"And his advertising plan? It's clearly a plagiarism of my and Tang's 'airport photos' to make it! ”

After hearing what happened to Sister Lan just now, the girl pursed her mouth and was very angry.

If it weren't for 'Lafayette', she really wanted Tang Nian to give up this advertising cooperation, such a chicken thief profiteer is not a long-term partner.

"In that case, then you're welcome!"

"Sister Lan, you and the people sent by Mr. Bai will negotiate together, I only have one request, that is, to sign a temporary contract for the 'brand ambassador' endorsement, the time is not more than half a month, the limited scope of advertising can only be in Huaxia, and it can only be Mango Satellite TV, and this one advertisement cannot be placed on other TV stations, online and overseas. In addition, he didn't want to use the inspiration from the 'airport photo' directly, let's fulfill him! ”

"I will directly contact Lao Chen of the performing arts studio and ask him to register all the advertisements and ideas derived from the 'Airport Photos' in the name of Tencent Pictures! In addition, we have to get the advertising shooting of 'Galeries Lafayette', since he wants to use me and Yun'er to promote, we can also use the name of 'Galeries Lafayette' to promote it in reverse! One of the ideas I just had was to combine "The Legend of Mortal Immortals" and "Waves of Flowers" with "Airport Photos" as the core inspiration, plus the gimmick of time travel, to have the most poignant and moving love story in ancient and modern China and abroad...... Don't worry, although I'm not very good at dealing with people, I'm very good at filming and acting, and with the special effects team of "The Legend of Mortal Immortals" as the foundation, I can definitely impress Wei Lin, an old fox! ”

"As long as this advertisement is shot well and can cause a sensation, then the offensive and defensive momentum will be reversed, and you won't have to worry about revenge today......"

"Of course, if the advertising response is poor, then it will only be half a month of advertising, or even shorter, and it will not cause a negative impact......

"They want to secretly Chen Cang, then I'll have a Ming Xiu plank road!"

Tang Nian, who was aroused, quickly thought of countermeasures.

"Will it be too late?"

The girl hesitated, but still asked questions.

Because according to Tang Nian's advertising shooting plan, there is no way to complete it in a short period of time, and he has the scene of "Waves and Flowers" on his body, and it is impossible to leave a crew alone.

"Waves Blooming" is a youth urban drama with her as the main theme, and she naturally wants to concentrate on filming well.

But right now, Ah Tang has a problem, and she wants to help.

And the advertising plan in Wei Lin's hand was inspired by the sensational 'airport photos' group pictures that she was photographed at the airport when she went to North America to shoot "Civil War" when Tang Nian went to North America to shoot "Civil War".

"Hehe, Yun'er, you don't have to worry!"

"We can ask Chang Xiaoyang, the director of "Waves", to assist in the filming......"

"The story is probably like this, Yun'er, you and I were immortal partners in your previous life, but you suffered misfortune and entered reincarnation, I have been chasing you in the mortal world since I cultivated into an immortal, thousands of years have passed, I have traveled from one world to another, and finally came to the earth, I met you in the crew of "Waves and Flowers", and we approached step by step. In this process, your clothes change little by little from modern clothes, and eventually become the makeup of your previous immortal cultivator's companion; And I changed from the immortal makeup of the previous life of the fairy wind bone, little by little, to the modern makeup, just like when I was in the 'airport photo', until we stretched out our hands to each other...... At this point, the picture is frozen, and the modern clothes on our bodies can pass the 'Lafayette' logo on the post-P page! ”

"The whole scene can be directly filmed through the director Chang, and then send the film to Mengdie Studio, which is the special effects team of "The Legend of Mortal Immortals", and ask them to handle the special effects in terms of costumes and clothing......"

"If nothing else, you can get the commercial before six o'clock tonight!"

Needless to say, when Tang Nian decided to act, he was always able to think of a way.

"Jingle Bell ......"

Suddenly, Tang Nian's mobile phone rang, and Sister Lan hung up after answering the phone and saying a few words, and said happily: "The team sent by Mr. Bai has arrived in Sanya and is rushing here!" ”

"Then I'll go to Chang Dao to explain the situation and ask him for a favor! I'll leave the matter here to Sister Lan......"

The girl quickly comprehended Tang Nian's words, took her task, and left in a hurry.

"Then, I'll try to get Wei Lin, the old fox, to agree to my plan in a short time!"

Tang Nian nodded, watched the girl go away, and also started to act.

……

Minutes and seconds passed.

At 12 o'clock at noon, with the arrival of the team sent by Mr. Bai, the advertising cooperation negotiations officially began.

And before that, Tang Nian finally persuaded Wei Lin and impressed Wei Lin with the advertising idea he had just negotiated with the girl and Sister Lan.

Lao Chen, who was far away in Hengdu Film and Television City, directly contacted the legal department of Tencent Pictures after receiving Tang Nian's call and began to implement Tang Nian's plan.

After hearing the girl's words, Director Chang stopped filming without hesitation, turned the shooting scene into an advertising plan shooting site, and tightly transferred a batch of 'Lafayette' style clothing and clothing, ready at all times.

The special effects team of "The Legend of Mortal Immortals", after receiving a call from Tang Nian, the people of Mengdie Studio temporarily recalled several backbones who were also in the imperial capital and stayed in the studio, waiting for Tang Nian to send the film materials here.

As Sister Lan expected, Wei Lin didn't mention that Tang Nian had just combined the ancient and modern creative remuneration of his advertising plan, and naturally ignored it.

Since this is the case, the trace of guilt in Tang Nian's heart completely disappeared.

Fraudulent business practices, let the conscience see the dog.

Quietly, Tang Nian sent a text message to Zhang Nianshan, the person in charge of Mengdie Studio, asking him to use all means to complete the special effects of the film materials that will be sent later, and then file and register in a short time to obtain ownership......

At half past one in the afternoon, the negotiations between the two sides were formally reached, and a paper contract was signed, and the contract term and restrictions reached what Tang Nian wanted.

Even the temporary contract of this 'Lafayette' brand ambassador was shortened to ten days by Hans, Wei Lin's henchman, and it seemed that he was deliberately retaliating against Tang Nian and others just now, so that he was reprimanded by Wei Lin for no reason.

Perhaps in Hans's opinion, such a short temporary contract will definitely cry to death after the Tang Dynasty......

But such an unexpected effect is what Tang Nian wants more.

He is confident that this advertisement, which is based on the "airport photo", combined with the ancient and modern elements of "The Legend of Mortal Cultivation of Immortals" and "Waves Blooming", will definitely be very popular and win strong responses.

At two o'clock in the afternoon, at Tang Nian's insistence, the advertising shooting began rapidly, and the shooting site was surrounded by curious crews, and Ning Zetao was among them.

At three o'clock in the afternoon, the shooting was completed, and the film material was sent back to Mengdie Studio.

At five o'clock in the afternoon, Mengdie Studio sent back the film with special effects, Wei Lin was very satisfied, and said that before the official launch of the advertisement tonight, 30% of the down payment would be paid to the designated account.

At six o'clock in the afternoon, Mango Satellite TV came with news that the advertisement of 'Galeries Lafayette' passed the review of Hunan Optoelectronics and was officially included in the advertising time of the prime time that night.

At seven o'clock in the afternoon, Wei Lin and Tang Nian left by plane.

Tang Nian wants to go to Lingsha to promote and record the variety show "The Legend of Mortal Cultivation of Immortals", and Wei Lin wants to return to the Greater China headquarters of "Lafayette" in the magic capital and report the matter to the Paris headquarters.

"This is the shortest advertisement I've ever seen in my career, and I hope the response can be expected!"

"Don't worry, Mr. Wei, I have used all kinds of manpower and material resources, and I owe a lot of favors for the New Year......"

When they were separated at the airport, Wei Lin felt a little uneasy in his heart, but Tang Nian was full of confidence.

Tan Songyun stayed in the crew of "Waves Blooming" to continue filming, and Sister Lan returned to the imperial capital with the people sent by Mr. Bai, and she needed to report to Director Zhang's studio about the advertising this time.

Time passes quickly in the hectic and hectic.

At eight o'clock in the evening on the third day of the Lunar New Year, quietly came, and the fifth and sixth episodes of "The Legend of Mortal Cultivation of Immortals" entered the countdown to the start of the broadcast in the expectation of thousands of TV viewers across China.