The seventh day of the Lunar New Year, that is, February 14. Pen, fun, pavilion www. biquge。 info

Galeries Lafayette, the world-renowned top brand in the European and American fashion industry, held a signing ceremony for the spokesperson of Greater China.

At the signing ceremony, almost all the well-known fashion magazines in China were present.

Its momentum and scene are comparable to the premiere ceremony of a large-scale Chinese film, and reporters from all walks of life attended one after another.

"Click! Click......"

Tang Nian, Tan Songyun, and representatives of Tencent Pictures and Director Zhang's studio signed a one-year endorsement contract with Wei Lin, the head of 'Galeries Lafayette' Greater China.

After the ceremony, the content of the cooperation agreement between the three parties officially entered the public eye.

"'Galeries Lafayette' signed a one-year spokesperson contract with Tang Nian, an artist under Tencent Pictures, and Tan Songyun, an artist under Director Zhang's studio!"

"This endorsement contract is limited to Greater China, including Hong Kong, Macao and Taiwan, and endorsement advertisements will be rolled out in Greater China at the same time...... At the same time, Ms. Tam Chung Wan has officially become the ambassador of Galeries Lafayette in Asia......"

"Galeries Lafayette will entrust Huangliang Performing Arts, a subsidiary of Tencent Pictures, with full responsibility for the production of 'Galeries Lafayette' commercials in Greater China, and will be allowed to use the ...... by purchasing the right to use it."

“……”

At the same time, the definitions and distinctions of 'brand ambassador', 'image ambassador' and 'spokesperson' stipulated within 'Galeries Lafayette' have been well known to the Chinese public for the first time.

"Ma Dan, it's the first time I know that the world-renowned top fashion brand 'Galeries Lafayette', whose celebrity endorsement, is the lowest grade is the brand ambassador!"

"I also opened my eyes, I thought that the brand ambassador was the highest......"

"I was happy for a long time, and I was complacent about my Tang Ge receiving the brand ambassador endorsement of 'Lafayette' at the earliest, but I didn't think that it was just the lowest level of endorsement, and it was only a ten-day temporary contract!"

"Anyone with a discerning eye knows that this is just a trial of 'Lafayette' for my Tang brother......"

"Niu Cha is worthy of being the biggest brand of 'Lafayette', and 'National Love' is popular all over the country, and it can't even get into their eyes!"

"I just picked it up and found out that 'Galeries Lafayette' is the highest-level endorsement in Greater China, and before that, it was only a one-year 'image ambassador', and it is only two super-first-line male and female stars in China who are qualified to endorse ......"

"Big news, I just picked up a big news, it turns out that Xiao Yitao is the chief experience officer of the new fashion products launched by 'Lafayette' in Greater China, which is the kind of Tmall Taobao Jingdong live broadcast!"

"Hahahaha...... Upstairs, I smiled unkindly......"

"Isn't the Chief Experience Officer or something a *sexual* endorsement event? Compared with the TV commercial of the 'Lafayette' brand ambassador temporarily endorsed by Tang Nian and Tan Songyun, it is even worse! ”

"Hey, poor Wuli Taotao, he has become cannon fodder again......"

"Wuli Taotao's army of fans, millions of sets...... Ah no, it's a million waves, about to arrive on the battlefield in three seconds! ”

"In fact, the chief experience officer is also good, as long as the response is good, he can naturally turn into a brand ambassador......"

"Upstairs, it's too late for you to change your words, your nickname and ID have been locked!"

“…… The chief experience officer is great, for celebrities, it is the best shortcut to make quick money, and it can be done at the sight of the stitches, free, easy, and stress-free......"

“……”

"Besides, my little squirrel, how beautiful and cute it is......"

"In the advertisement, my little squirrel is really amazing, if it weren't for my parents at the time, I almost couldn't control myself, knelt down and licked the screen!"

"Well, this advertisement, which was originally limited to Mango Satellite TV's "Legend of Mortal Cultivation of Immortals", has finally been rolled out in various David TV and all network channels in China......"

"Looking at the endorsement agreement, my little squirrel is more favored by 'Galeries Lafayette', after all, on a global scale, it is still women's desire and consumption to contribute more!"

"Tang Nian is the screenwriter, director, and producer of this advertisement...... As for the person in charge, I don't believe he has no selfish intentions when he shoots this advertisement! He must have bad intentions towards my little squirrel...... I'm looking forward to it......"

"Mmmm, I'm going to download it as soon as possible, watch it a hundred times, a hundred times!"

"I've written several fanmovie scripts about this commercial, and I'm ready to submit them to Tencent Pictures to bring this singable and crying love to the big screen......"

“……”

"I love this ad!"

"How I wish Tang Nian and Tan Songyun were together, I always wanted them to be together......"

"The "Cohabitation Blog" version of the advertising fandrama that was mixed by Station B, although it was forcibly *inserted* into the later "Cohabitation Blog" video, I still scattered the coins I had saved for two years!"

"Uh...... I just watched the remixed video again, and it has tens of millions of views and hundreds of thousands of comments on station B......"

"It's all the cry of the masses!"

“……”

There was a lot of discussion on the Internet, thinking that it was an advertising fire, and Shuangfa took advantage of the situation to sign a one-year spokesperson contract.

But they didn't know that Tang Nian and Wei Lin almost collapsed several times.

Eventually, an agreement was reached.

The parties involved still maintain the superficial hello, hello, hello, everyone.

……

On the tenth day of the first lunar month, it is when the nationwide Spring Festival enters the second half.

The great changes in the Chinese entertainment market mentioned by Bai Yiji on the phone, as well as the situation that has been calm for nearly 20 years, have officially entered a turbulent period of major reshuffle.

On February 17, Wanda, a domestic cinema giant, issued a global notice and successfully purchased ABM cinemas.

After nearly a month of arduous negotiations, Wanda International Cinemas won the ABM cinema line with the highest market share in North America.

Coupled with the previous annexation of Western European cinema chains, as well as international cinema chains throughout Southeast Asia, Wanda International has become an international cinema chain with the largest number of cinema chains, screening halls and screens in the world.

Coupled with the previous move of Wanda Pictures to acquire Legendary Pictures in North America.

As a result, Wanda Group successfully broke the default convention that 'film and television companies cannot own movie theater lines' in North America, causing turmoil in North America.

On February 18, Alibaba announced that its Alibaba Pictures and North America's Warner Bros. had reached an agreement to exchange shares.

The two companies will jointly fund the establishment of a new film and television company to cope with the changing international film and television market.

On February 19, Baidu announced that its Baidu Pictures and Spielberg, a well-known and internationally renowned director in North America, have reached a cooperation.

The two parties will use Baidu Literature as the original script to open a new chapter in Hollywood blockbusters.

On February 20, Tencent Group reached a cooperation agreement with MGM, which had previously been in contact.

At the same time, Tencent Group will take a stake in ABC, a well-known North American TV station, officially opening its international film and television road.

On February 21, Paramount North America announced the acquisition of Haice Film and Television in China, officially entering the world's largest entertainment market.

On February 22, Universal Pictures and Huayi Film reached a cooperation and made a strong stake in Dadi Cinemas.

On February 23, Disney Pictures acquired five small and medium-sized film and television production companies in the Huaxia entertainment market in one go, forming Disney (Huaxia) Film and Television Production Company, with a capital injection scale of up to 500 million US dollars!

……

On February 24, Russia's TNT TV and Zhejiang Satellite TV reached a copyright import agreement.

The copyright variety shows owned by both parties were exchanged for free authorization, which officially opened the strong alliance between domestic TV stations and foreign TV stations.

On 25 February, CBS and Dragon TV reached a cooperation.

The fully copyrighted programs and TV series owned by both parties can be exchanged with each other for free use.

On February 26, Neon TBS TV and Mango TV reached a cooperation agreement, and Mango TV exclusively owns the right to broadcast Japanese dramas broadcast by Neon TBS TV with full copyright.

On February 27, BBC Television and Jinghui Satellite TV reached a cooperation agreement to jointly produce more excellent TV programs, starting with documentaries.

On February 28, France Television 1 and Suzhou Satellite TV reached a cooperation.

……

At a time when film and television companies and TV stations around the world are converging in the Chinese entertainment market because of the threading of international capital.

Time flashed, and it was the beginning of March.

The first season of the TV series "The Legend of Mortal Immortals" premiered exclusively on Mango Satellite TV, and also entered the fourth story unit, "Chaotic Stars and Seas".

After nearly a month of broadcasting, "The Legend of Mortal Immortals" has also entered a period of weak ratings.

The highest ratings have not been able to break through 20% for a long time.

The average viewership has been hovering around 15% and has not been improving.

In the early stage, Tencent Pictures fully cooperated with the recorded variety shows, but it could not play a higher role in driving the ratings of "The Legend of Mortal Immortals".

Although "The Legend of Mortal Immortals" aired nearly half of the TV episodes, it was able to pull the average rating to 15%, which is already the highest rating of Huaxia TV since it entered the 21st century.

But both Mango TV and Tencent Pictures were unhappy with the weak ratings in early March.

But as most of the young people return to the city and devote themselves to work.

It is basically impossible for the ratings of "The Legend of Mortal Immortals" to return to the explosive increase during the Spring Festival.

Just when Mango Satellite TV was racking their brains for this.

Time flickered, and on March 8, the broadcast of "The Legend of Mortal Cultivation of Immortals" had just experienced a natural month.

That night, the first season of the TV series "The Legend of Mortal Immortals" finally ushered in a story of the fourth story unit "Chaotic Stars and Sea Storms".

Han Li, after a lot of hardships, finally ushered in the Golden Pill Tribulation.

In the camera, in the sky above the cave mansion after Han Li's retreat for sixty years, suddenly black clouds rolled, lightning flashed and thundered, and golden snakes danced wildly.

The aura within a radius of thousands of miles was like encountering a devouring vortex, and it was swallowed by a whale into Han Li's cave mansion.

The great vortex of aura that mortals could see triggered even greater changes in heaven and earth.

Within Han Li's dantian, the Milky Way-shaped Technique that had been desperately expanding suddenly suddenly retracted and condensed into a golden round pill.

On this golden pill, the silk is entwined.

Then, inside Han Li's dantian, a celestial anomaly that was exactly the same as outside the cave mansion appeared out of thin air.

In an instant, one thunderbolt after another slashed towards the golden round pill that had just formed in Han Li's dantian, and the entire dantian was plunged into turbulent waves.

After the long Yudan Thunder Tribulation passed.

The visions of heaven and earth inside the dantian and outside the cave quickly dissipated, and the sky returned to cloudlessness......

And this scene also made the average ratings of the TV series in the first season of "The Legend of Mortal Cultivation of Immortals" finally break the shackles of 15% and reach an unprecedented 16.2%!

So far, the ratings of "The Legend of Mortal Immortals" have once again jumped to new heights.

The ratings weakness brought about by the month-long broadcast was reactivated because of this catastrophe.

In the expectation of the national audience, the ratings of "The Legend of Mortal Immortals" once again resumed its momentum of soaring, rushing all the way to late March.