At three o'clock in the morning, the first three episodes of "The First Chaos in History" were online for a full three hours. Pen, fun, and www.biquge.info

"What is the search index of popular topics on Weibo?"

In the tense and busy Tencent Video office area, Brother Xiao Ma sat there, his fingers lightly, without looking at people, and asked softly.

"Don't look at me, report directly to Ma Dong!"

Bai Yiji glared at his assistant, and walked to the background monitoring area with some irritability, and the assistant had to quickly open the professional index search tool in his hand and look through it skillfully.

"As of three o'clock in the morning, the Weibo popularity index ...... 120,000! Probably because there are not many active users on Weibo at midnight...... However, the search index of this hot topic is already in the top five of the hot topic search index of the day! ”

Bai Yiji's assistant faced the big boss of the Tencent empire for the first time, and he was inevitably apprehensive, so he couldn't help but explain.

"Hey! It's a pity, my Weibo ...... If not...... What is the search index within WeChat? ”

Of course, the Weibo mentioned by Brother Xiao Ma is not his own Tencent Weibo, but a certain wave Weibo that is more deeply related to Ali.

Ali is also involved in Youku, Tudou and other original video websites, vaguely and Tencent Video is a different relationship, want to expect a certain wave of Weibo to spend a lot of effort to promote "The First Chaos in History", it is obviously an impossible thing.

Being able to push the search index of "The First Chaos in History" to the top five in the same period on a certain wave of Weibo, and the topic popularity index exceeded 100,000, is already the best effort of Tencent's staff.

"The search index in WeChat is 680,000, ranking first in the same period, Tencent Video has more than 1 million imported visits, and the number of video plays placed in WeChat has exceeded 7 million!"

"Fortunately, WeChat can provide more help, but it's a pity...... WeChat's closedness is still too strong, and the openness of decentralization is not enough...... By the way, what is the popular index on QQ about "The First Chaos in History"? ”

Brother Pony continued to ask.

Tencent Film and Television is an important project related to the national cultural strategy, Brother Xiao Ma is naturally doing his best, and this is also an important step in Tencent's cultural vision, whether Tencent Video Original Channel can be launched in one fell swoop, blowing the clarion call for Tencent to enter the film and television industry, it depends on "The First Chaos in History", the first original drama created by Tencent Pictures since its establishment, which has spent a lot of effort to create, if it succeeds, everything is easy to say. If it fails, then ...... Give up what should be discarded! There is also the use value of nature, and the use of the ......

"QQ on ...... The number of Tencent video import visits to the QQ pop-up window is 8 million! "The First Chaos in History" has more than 500,000 retweets on QQ Space, and the number of views of the film has exceeded 5 million......"

"Go on, Tencent News, QQ Reading, Moments, everything we have under Tencent, report to me!"

"Yes! Tencent News is divided into two parts, one is the Tencent News pop-up window on the PC side of QQ, which has attracted more than 6 million visits, and the first recommendation on the homepage of Tencent News website and the first recommendation on the entertainment interface has more than 9 million visits...... More than 1 million visits were imported from the QQ reading client and more than 800,000 visits from WeChat Moments...... The above is an overview of the number of Tencent Video imported visits recommended by the first party of "The First Chaos in History", of which the cumulative effective import visits exceeded 5 million ......"

"Effectively import traffic?"

"Ma Dong, that's the case, we have an accurate definition of effective import of traffic, that is, a certain promotion, really from various channels to come in, until staying in the product interface for more than 5 seconds, it is effective, and the number of visits imported from the same or similar IP address is actually not beneficial to the popularity and effective diffusion of the product! For the online drama "The First Chaos in History", our first stage is the first party to promote ourselves, and the cumulative number of effective imported visits has exceeded 5 million in three hours, which is actually quite amazing. This is a film and television work that consumes traffic or crowds out the network data channel, no more than commodities or some advertorials, their import cost is very low, and our import cost is more than 10 times that of the product! And ......"

"And what? Don't be worried, just say it! ”

And this "The First Chaos in History" are all rookie actors, and they don't have their own hot attributes, the only search factor that comes with it is that the original novel of this work has a large number of fans, and it is very well-known in the online literature circle, with more than 100,000 fans. And this type of personnel is one of the potential viewers who are most likely to join Tencent Super Hollywood members in addition to the original VIP members of Tencent Video. For such an original online drama, advertising and implantation are actually unrealistic, the only way to recover costs and earn profits, and even build a popular film and television IP, is to convert the effective import of traffic into paying users to the greatest extent, only in this way will the original channel and original drama officially get off to a good start! ”

"What's your name?"

After Brother Xiao Ma came to the Tencent Video office area, this was the first time he opened his little eyes and looked at a person carefully.

"Uh...... My name is Wang Xiaoshan, and the above are actually all summarized after a long discussion under the leadership of Mr. Bai and the founding purpose and concept of Tencent Video's original channel! ”

Mr. Bai's assistant, Wang Xiaoshan, was very cramped and uneasy under the gaze of Brother Xiaoma, but he still stumbled to tell the above words, seeing Brother Xiaoma's expression of no joy or sadness, he was secretly relieved in his heart, fortunately, his emotional intelligence was not offline.

"Huh...... You're a good man! So, this first stage of promotion is carried out with our own resources, and is there a second party or a third party to promote it next? ”

At this time, Brother Pony became interested for the first time.

The assistant chosen by Lao Bai is really good, no matter what the superior thinks, at least he himself will not deliberately deviate to a certain angle when reporting things, and he can also give full play to his own initiative, which is quite rare......

"The second party recommendation,In fact, it is a video website that has cooperated with Tencent,For example, station B、Station A,There are also major live broadcast platforms,At this time, it is actually when "The First Chaos in History" enters the second stage,The specific promotion strength depends on the response of "The First Chaos in History" after the first stage of promotion,Including the number of playbacks、The number of retweets, discussions、Comment popularity。 If the promotion effect in the first stage is not good, we will conduct big data analysis based on the audience of this original drama to find out its universal attraction to the audience, and make targeted recommendations in the second stage; If the first stage of promotion is good and the response is good, then the second stage of promotion is to roll out in an all-round way, for example, on live broadcast platforms such as Douyu and Panda, an agreement will be signed with the official, and at the same time as the homepage recommendation, the top 20 popular live broadcasts will take the initiative to advertise, and then the pop-up mode of the system of each anchor room of the whole live broadcast platform will be rolled out, and it is completely possible to unite to do activities, give fish balls or something, and you can also broadcast live with the official account......"

"So, how do you get a third-party recommendation ready? The whole network platform is in the second step? ”

For the first time, Brother Xiao Ma paid serious attention to the promotion method of the original drama, and he was very interested, so he couldn't help asking.

"Third Party Recommendation...... In fact, it is a practice of temporarily giving up partial interests. On Youku, iQiyi, Tudou, Sohu, PPTV, PPS, Storm Video and other video sites, the first three episodes of "The First Chaos in History" are uploaded by users by self-submission, including station B and station A. If they delete, we can make a big fuss about it. And in this, there is the most critical step, that is, to take the initiative to extend an olive branch, advertise on major popular satellite TV, promote it in the form of a pilot film, and even use the same way to spend money to buy time slots, and release the first three episodes of "The First Chaos in History" on TV stations......"

"Well, yes, everything is foreseen and nothing is wasted, with such a multifaceted preparation, it is strange that it does not succeed!"

Brother Xiao Ma nodded in approval, then got up, became interested, and began to wander around the various areas, Wang Xiaoshan had to put away the tools in his hand and follow behind him.

……

On May 8th, at eight o'clock in the morning, the whole country started a new day, and the original drama "The First Chaos in History" finally began to break out after seven hours of brewing and fermentation.

As of 8:35, the number of views of the first three episodes of "The First Chaos in History" officially exceeded 10 million!

At 9:30, the first episode of "The First Chaos in History" exceeded 5 million views, the second episode exceeded 7 million, the third episode exceeded 9 million, and the cumulative number of views of the three episodes exceeded 20 million!

At 12:01, the 4~6 episodes of "The First Chaos in History" were officially launched.

At this time, the cumulative number of views of the first three episodes of "The First Chaos in History" exceeded 37 million, and the number of views of a single episode was officially announced to exceed 10 million!

It's on fire!

It's really on fire!

With this amount of playback, it is difficult for "The First Chaos in History" not to become a popular online drama!

At 15:30, the 4~6 episodes of "The First Chaos in History" have also exceeded 5 million, with a cumulative broadcast volume of more than 10 million, and the cumulative broadcast volume of the first six episodes has officially exceeded 50 million, and the average number of single episode broadcasts has exceeded 10 million!

At 18:10, the first nine episodes of "The First Chaos in History" were all launched, and the Tencent Video website ushered in an explosive number of visits.

The number of visits in a single day suddenly jumped to the first place of the video website in the same period, and even more than three times the number of visits to the second video website, and the smooth network suddenly became crowded, so frightened that Mr. Bai hurriedly asked the staff to enable the backup server, which restored the smoothness.

At 22 o'clock, the cumulative playback of the original drama "The First Chaos in History" on the Tencent Video website officially exceeded 200 million, the lowest cumulative playback of a single episode exceeded 10 million, and the highest cumulative playback of a single episode exceeded 30 million!

"Mr. Bai, Tencent Video's new registered users have exceeded 1 million, and the cumulative number of registered users has exceeded 6 million! The number of VIP paying users exceeded 300,000, and the cumulative number of paying users exceeded 600,000! ”

"How?"

Bai Yiji had a premonition in his heart, but he still asked subconsciously.

In other words, the original drama "The First Chaos in History" has officially entered a state of popularity, and 24 hours later, it will become a hot topic on the whole network!

"In less than a day, the contribution of "The First Chaos in History" to the Tencent Video website exceeded the entire operation of the Tencent Video website last year, and this original drama is simply amazing!"

The technician didn't look at the stiff face of the person in charge of the Tencent video website at all, and said excitedly: "We succeeded!" ”

"We can't let our guard down, and at 0:00 a.m. on May 9th, the 11th episode of "The First Chaos in History" will start and officially enter the paid stage, and then we can really see the true potential of this original work!"

Bai Yiji suppressed the excitement in his heart, looked at all the staff in the Tencent Video office area with encouragement, and said in a trembling voice.

"Everyone, work hard, and when this work is really successful, I will give you three days off, paid! Lao Bai, you first contact the crew and say that the next stage of filming will be allocated an additional 20 million, as long as it is of such a production level, it will be included in the financial green channel! ”

After Brother Xiao Ma finished speaking, he stood up and cheered at the right time, and then couldn't help but leave tiredly.

"Hey, Ah Tang, the results of "The First Chaos in History" are out......"

In the corner, after sending off Brother Xiaoma, Bai Yijiao dialed Tang Nian's phone in Hengdu Film and Television City, and said excitedly.

……

"We ...... It worked! ”

Putting down the phone, Tang Nian looked around and found that in the abandoned underground parking lot, all the crew members were looking at him, with a look of anticipation, and he couldn't help but wave his fists excitedly.

"Oh~~~"

Everyone in the crew began to yell when they heard Tang Nian's words, and some even left tears of joy.

"Mom, I'm going to be on TV!"

"Mom, I'm going to be a big star!"

“……”

"We've been here for a whole day, let's take a break tomorrow, and the day after tomorrow "The First Chaos in History" will officially resume filming, and at the same time tell you a good news, this original drama has an additional 20 million investment funds, and there is no cap!"

When everyone calmed down, Tang Nian announced again.

"Ah, Brother Tang, you're on the hot search!"

Suddenly, Ah Hua screamed and showed the Weibo interface on his mobile phone to Tang Nian.

"Finally, everything will begin ......"

Tang Nian smiled, handed the phone back, turned off the two text messages he had just received on his phone, and the appearance of the girl and Brother Hu appeared in his mind, and said silently in his heart.

Tomorrow, under the bombardment of "The First Chaos in History", the name Tang Nian will really come into everyone's eyes.

is different from the mysterious mystery of Tang Nian in "Meng Jiangnu", and Tang Nian, who is on the hot search, all the information will gradually appear on the Internet, and everything can no longer be stopped.

Whether or not "The First Chaos in History" can really raise the general trend of the Internet and force the orange entertainment bigwigs to remain silent, it depends on how much the audience loves this original drama.

Hopefully, all the best!

Tang Nian endured his tiredness and sent everyone away one after another, until the abandoned underground parking lot returned to its original emptiness, then he clenched his fists hard and took a long breath.