"Judging from the audience coverage of "The Legend of Mortal Cultivators", this is a large-scale long-form TV series for all ages!"

"Different from the costume fantasy dramas broadcast on TV stations in the past, more than 70% of the viewers are between the ages of 12~28, and the audience age of "The Legend of Mortal Immortals" is relatively balanced......"

"From the elderly to the 70-year-old to the children of seven or eight years old, in proportion, they are all more in line with the age ratio of the overall population of our country......"

"I think this is also one of the roots of "The Legend of Mortal Cultivation of Immortals" that can reproduce the grand occasion of thousands of people chasing dramas in the nineties of the last century, TV dramas of all ages can maximize the exploration of TV audiences who have been precipitated for many years!"

“……”

"Thank you, Mr. Sikong Tilt, for your statement!"

"After listening to your speech, I have a question: Can film and television production companies adjust the creative direction and ideas of film and television works according to the audience age ratio information fed back by ratings measurement and control?"

After listening to the speech of Sikong Tian, the person in charge of the third-party ratings agency Suo Ruifu, Bai Yansong raised a question that made the eyes of people in front of the TV industry light up. Pen % fun % Pavilion www.biquge.info

"Theoretically, very likely!"

"Recently, I have been paying attention to some novel film and television production companies in North America, although they started later than some of our small-scale film and television companies in China that focus on customized film and television works on video websites, but they have made good use of the powerful tool of network big data......"

"Because the TV series in North America are broadcast weekly, this gives them a whole week or even more time to adjust the shooting ideas and characters in time!"

"For example, some emerging film and television production companies in North America, they often conduct big data analysis based on the audience information of film and television works that are paid to be broadcast on the Internet in the early stage, to see which storylines and shots are more popular with the audience, and then make slight changes by adjusting the roles and scenes to further meet the needs of the audience.......

"But this model can't be implemented in China for the time being!"

"Our domestic TV dramas are usually broadcast for free through TV stations, and then TV stations use ratings to gain audiences, and then sell advertising time to get returns......"

"At the current stage when TV dramas have not entered the full paid viewing, TV stations are greatly restricted by advertisers in buying dramas, and advertisers are affected by TV audiences, especially young audiences, because young audiences are the most potential consumer groups!"

"Extrapolating from this point of view, young audiences like to watch youth dramas, no matter what kind of skin this kind of youth drama wears, even if it is a costume drama, it is just a change of the background of the characters in the youth drama to a fictional world; Normally, the foundation of ratings is closely related to young audiences, and most of the TV sets in domestic families are controlled by young people...... Young audiences determine the tendency and trend of TV stations to buy dramas, and they also dominate the types and styles of film and television drama creation......"

"At this stage of the domestic TV drama market, it is difficult to have popular TV series of all ages!"

"Even "Latent", "Golden Wedding", "The Legend of Zhen Huan", "Bright Sword", "Soldier Assault", "Langya Bang", "The Pretender", which are popular TV series with a bumper harvest in the 21st century, both word-of-mouth and market, are not for all ages!"

"Through the example I just given, it can be clearly divided into two age groups, one is young audiences, and the other is middle-aged and above!"

"Like "Golden Wedding" and "Soldier Assault", either young people watch it with their parents, or parents watch it with their children......"

"The production of domestic film and television works is usually carried out in the most secure way, such as following the trend that everyone has been criticizing!"

"If the spy war theme is popular, then it will be launched in a swarm until the TV series of this theme is rotten on the street, and then take a look at the current stage of the theme is popular, and continue to follow the trend......"

"The deep-seated reason for this is that film and television production companies cannot accurately grasp the market according to the ratings measurement and control feedback of the TV audience age ratio information!"

“……”

Listening to Sikong's explanation and analysis, many industry insiders who stayed in front of the TV, especially those in charge of small and medium-sized film and television production companies, sighed in their hearts.

Under the premise that it is impossible to get a direct return through broadcasting, it is difficult for film and television production companies not to follow the trend of production.

Now that there are successful cases on the table.

Why not follow in the footsteps of those who have succeeded?

On the road of paying tribute to the successful, following the trend has also invisibly helped many industry peers to open up and broaden the market depth of the same film and television drama genre......

"Well, I see......"

Bai Yansong pushed the glasses on the bridge of his nose and said to the camera: "According to Mr. Sikongtian's remarks, I think the audience in front of the TV has sorted out a clearer idea like me."

"First, customizing or adjusting the production direction and ideas of film and television works through the mode of big data analysis has congenital defects in my country's TV drama market!"

"Second, most of the film and television works in China's entertainment market, usually the largest buyer is the TV station, the TV station is in a strong position, the film and television production company is in a weak position, and the film and television production company cannot maintain independent production!"

"Third, subject to the obvious fault line of TV audiences, the TV series broadcast by TV stations are either youth idol costume dramas that young people love to watch, or war-themed realistic TV dramas that older people love to watch, and the polarization is relatively large!"

"Fourth, the market risk of new types of film and television drama creation is too high, and audiences and advertisers may not sell it, resulting in film and television production companies mainly following the trend of production!"

"Fifth ......"

The audience sitting in front of the TV, listening to Bai Yansong's eloquent talk, quickly understood the congenital defects and market constraints of the TV drama industry at this stage.

"Sure enough, it's a serious type of host, and his logical thinking is very thorough!"

"I just listened to the words of the Si Kong, and the long talk almost confused me......"

"I finally understand the reason why "Focus Interview" needs a host, without the host to effectively extract the views of the guests, it may be difficult for me to keep up with the ideas of the show......"

"Got it? The domestic TV drama market has accumulated a lot of difficulties, who is the first to change to the paid model, and who is the first to die! ”

"I remember that there was a Wasu TV, and it seems that I got the copyright of a lot of TV dramas......"

“……”

In front of the TV, the audience's discussion did not affect the progress of "Focus Interview".

"According to the process, I should transfer the audience market proposed by Mr. Sikong Tilt to Mr. Chi Chi Sheng, and analyze how the polarized TV audience market can be ...... from the perspective of senior industry advertisers."

"But after thinking about it, I still can't help it, and I want to ask Mr. Ma Guangguang to talk about the root of the success of "The Legend of Mortal Immortals", and why it can become a TV series for all ages in the 21st century?"

The camera hits the body of the veteran industry advertiser Qiu Qiansheng.

Swing Sheng stretched out his hand and made an inviting gesture to clean up, asking Mr. Ma Guangguang on his left hand to speak first.

"Then I'll throw bricks and lead the way, let's talk about my personal understanding of "The Legend of Mortal Cultivation of Immortals"!"

Ma Guangguang smiled and thanked him.

Then he cleared his throat and said: "First of all, I have been chasing the first season of the TV series "The Legend of Mortal Cultivators" all the time, and I haven't pulled down a single episode, and after watching the finale, I didn't sleep well all night......

"Just now the host also introduced my identity, the former ...... The person in charge of the Television Department of the State Administration of Optoelectronics, if this identity is left before I step down, I will not publicly express my stance on a TV series! ”

"I have worked in the TV Department of the State Administration of Optoelectronics for almost ten years, and I have reviewed no less than 500 TV dramas, and I have a certain understanding of various types of TV dramas......"

"First of all, I want to make it clear that the review of TV dramas or film and television works involves all aspects, especially war themes, realistic themes and historical themes, which are the top priority of TV drama review! For each of these three types of themes, the entire TV Department must be dispatched, and war themes need to be reviewed by colleagues from the Ministry of Foreign Affairs and the Ministry of National Defense; Historical subjects must be controlled by experts and professors in history; The dark side of society in realistic themes, especially those involving the police, gangsters, and espionage, all need the final opinions of relevant departments! ”

"As I said just now, my country's TV dramas are broadcast for free on TV stations, so the social impact of these three types of TV dramas, especially the possible negative impact, needs to be controlled and revised in advance......"

"This is also the fundamental reason why my country's TV dramas cannot be broadcast publicly without obtaining a broadcast license, and it is also the root cause of the fact that TV dramas cannot adopt the mode of filming and broadcasting!"

"Of course, at this stage, the review of TV dramas is delegated to the provincial level optoelectronic sub-bureau, and only the State Administration of Optoelectronics is required to file with it, but for some of the three types of themes with relatively large social repercussions, the General Administration of Optoelectronics will still adopt the method of re-examination in the process for intermediate monitoring."

And this is also the reason why some TV series were suddenly removed from the shelves during the broadcast process. Although this kind of management method is very difficult for TV stations and film and television production companies to accept......"

"However, after all, the State Administration of Optoelectronics is responsible for the national function, and is responsible for the guidance of the whole society of positive, positive, upward and other positive factors.

"I believe that every film and television audience is dissatisfied with this one-size-fits-all simple and crude administrative method, but please understand...... The excessive marketization of the cultural industry is not a desirable direction......"

"It is impossible for any national functional organ to operate 100% perfectly, there will always be all kinds of problems, we can only move forward in groping, little by little improvement!"

“……”

When Ma Guangguang said this, he faced the camera very sincerely.

But some of his astonishing remarks still surprised many people in the industry and the people who eat melons.

"Looking at his young age, it's no wonder that he stepped down so early, it seems that officialdom lacks emotional intelligence......"

"I dare to say such things, fortunately, I stepped down, otherwise I would never have escaped the fate of being dismissed!"

"In this way, it's no wonder that domestic TV dramas can't adopt the mode of filming and broadcasting, so the State Administration of Optoelectronics can't monitor it at all......"

"War themes, realistic themes, historical themes...... These are the three most stringent photoelectric control themes! ”

"The real society is always dark and bloody, and blindly positive and positive sunlight guidance cannot play the so-called positive energy effect, but will magnify the negative impact of social dark events tenfold......"

"Wouldn't it be nice to let young people and children see the true face of society as soon as possible? I took a family to chase the drama "The Legend of Mortal Immortals", just because I took a fancy to its dark side! ”

"Huh...... Why did you go earlier? When it was submitted for review, it was not well reviewed, but it was all broadcast but it was removed from the shelves, and then modified, such a toss, is there still a rating? Is it true that when our film and television company has a lot of money? ”

"Would you please forgive us? Who will compensate us for our losses? The TV series that has been removed from the shelves, not to mention the difficulty of rebroadcasting, the balance payment can't be settled, let's drink the northwest wind? ”

“……”

"The fundamental reason why "The Legend of Mortal Immortals" can become an all-age TV series and is sought after by the whole people is that it hides the dark and realistic side well in the depths of every fast-paced story!"

"I believe that the story of "The Legend of Mortal Immortal Cultivation" is different for audiences of every age!"

"It is said that in the eyes of a thousand audiences, there are a thousand Hamlets......"

"Then the average rating of "The Legend of Mortal Cultivation of Immortals" is as high as 21.2%, which means that in the eyes of more than 400 million TV viewers across the country, there are thousands of versions of "The Legend of Mortal Cultivation of Immortals"!"