Chapter 174: A New Model of Filming and Broadcasting
In the room, the atmosphere was somewhat silent. Pen % fun % Pavilion www.biquge.info
Bai Yizhu listened to Tang Nian's advice, his brows furrowed sometimes and sometimes stretched, and finally wrinkled.
The Ming repair plank road is dark, and it is basically useless.
For the current situation of Tencent Pictures.
A modern version of the Tenji horse race?
Even if the broadcast order and schedule of "Fox's Summer", "The Legend of Ruyi", "Daqing 1900", and "Three Heroes and Five Righteousness" are adjusted, can't Guangguang Media be replaced simultaneously?
Besides, even if "The Legend of Ruyi", which is the most optimistic about industry insiders, is put at the forefront, Guangguang Media still uses "Wu Rebellion" to deal with it.
Isn't it the shift version of friend and foe's 'change with the same'?
Moreover, China Film Group also has two military-themed war dramas "Stab" and "King of Soldiers" that will be broadcast on CCTV, and the schedule has been finalized in advance.
Huayi Film also has several TV series in its hands that will be broadcast soon.
"Let's talk about it!"
In the end, Bai Yiji still transferred the right to speak to Tang Nian.
Since Tang Nian can think of the loopholes in the film's publicity, CCTV, then he is looking forward to Tang Nian being able to have a new vision and angle in the TV section.
I thought about the "Cohabitation Blog" and "The Legend of Mortal Cultivation of Immortals" created by Tang Nian for two consecutive years.
The anxiety in Bai Yi's heart finally calmed down.
"In the current situation, the two movies produced by our company are in the stage where they have to be sent on the string, and once the bow is stretched for too long, it is easy to break the bow body, breaking the company's two-legged walking strategy!"
"Film promotion, in addition to online channels, the promotion of satellite TV stations is the top priority......"
"Network channels, I believe that everyone's techniques and strength are half a catty, basically there will not be too much imbalance!"
"If you want to increase the impulse of potential moviegoers to buy tickets as much as possible in the promotion of the movie, you must get the promotion channel of satellite TV, especially in the pre- and mid-release ...... the film is about to be released and released."
"Then the few TV series in our hands have become important bargaining chips for the weight tilt of satellite TV!"
"Just imagine, if the TV series we produce is broadcast on a well-known satellite TV station, the ratings are good, and the advertising costs are very profitable...... Then this satellite TV station, from a natural point of view, or at least during the broadcast of this TV series, will definitely be willing to have more contact and interaction with our company. For example, "Fox's Summer" was broadcast on Zhejiang Satellite TV, and the ratings response was very good, so let's take advantage of the situation to use their variety show "Run" to tie up with movie promotion, they will not refuse...... If you play with the leading actors in "Fox's Summer" in the show, it is not only a very gimmicky ratings explosion for the "Run" program team, but also for the TV series that is being broadcast and the movies that are being released, they are all things that complement each other......"
"In other words, if the ratings of "Wu Wei Qiankun" produced by Guangguang Media have a good response, then the satellite TV station that broadcasts "Wu Wei Qiankun" will naturally give priority to taking care of the main creators of "Wu Wei Qiankun" in its own variety shows, and use the topic degree to push up the ratings of the variety show itself, as well as the ratings of "Wu Wei Qiankun", and the variety show recorded by our company in advance on this satellite TV station with the gimmick of promoting the movie was postponed indefinitely, or even broadcast after the movie was drawn, it would be meaningless!"
"Among them, what impressed me the most was the first season of "Run" before the revision of Zhejiang Satellite TV, because the captain was Deng Su, there was an episode of the program, which deliberately set up a full-program game link with the theme of "Villain Angel", and did not shy away from inviting Sun Li to the past, and recorded a program with "Villain Angel" throughout the entire issue. Not only that, but the file was adjusted in advance and broadcast to the national audience during the release of "Villain Angel", so as to promote the market popularity and box office ...... of "Villain Angel"
"The final result is very ideal, even though the audience of "Villain Angel" has a polarized reputation, it still got more than 700 million, and fought a beautiful victory!"
"If Deng Wei is not the captain of "Let's Run", it is basically impossible for the movie "Villain Angel" to be treated and promoted so ceremoniously......"
"Therefore, the broadcast of several TV series at this stage is closely related to the release of the two movies invested and filmed by the company!"
"The more we pay attention to the release of movies, the more we must do a good job in the broadcast of TV dramas, strive for each TV series to be able to satisfy the TV station, integrate the movie publicity released at the same time, and achieve the maximum publicity effect on the variety show of this TV station......
“……”
Tang Nian's point of view made Bai Yiji sit up straight.
As Tang Nian said, the promotion of movies on online platforms is basically the same.
The promotion of the movie on various David TV stations has become the decisive field that determines the victory or failure of the film promotion, especially when the quality, type, and actor positions of the movie are not much different.
In line with the principle of giving priority to interests, TV stations naturally have to take care of their own business.
Such examples abound on various David TV stations.
Take Mango Satellite TV as an example, as long as there is a TV series broadcast on Mango Satellite TV with a good response, they will let the main creators of this TV series take turns in ace variety shows such as "Everyday Upward", "Happy Camp", and "Star Detective".
Do your best to make the ratings of the TV series broadcast as much as possible.
As viewership grows, market share expands, advertisers flock to the market, and TV stations earn more and more profits.
For example, the first season of the TV series "The Legend of Mortal Immortals", which has just brought huge and amazing profits to Mango Satellite TV.
As for movie promotion, Mango Satellite TV naturally welcomes artists and stars during the promotion period to participate in the recording of variety shows broadcast on their station, especially ace variety shows.
As for when it will be broadcast, it depends on whether there is a publicity task in its own station recently.
If not, that's good, the episode of the movie that the artists and stars participate in the recording during the promotion period will be broadcast during the movie's release, bringing unexpected effects to the movie's popularity promotion.
If there is a publicity task in the station recently, then I'm sorry, when the publicity task is over, it will be the turn of the star artists in the publicity period to participate in the broadcast of the episode recorded, regardless of whether the movie has been drawn at this time, or it is at the end of the release period.
If there is no benefit, the TV station will not be a live thunderbolt.
And this is probably the root of Guangguang Media's cooperation with Huayi Film and China Film Group to focus on TV dramas.
Coupled with Huayi Film and China Film Group, while holding movies, there are also several TV series in hand.
This meaning is very obvious, in case Guangguang Media can't bear it or the pill is not enough, then throw out all the TV series in your hand and continue to besiege Tencent Pictures with points and faces.
Strive to cut off or weaken as much as possible the publicity opportunities and publicity efforts of Tencent Pictures' films released on various David TVs, and it is best to knock off the leg of Tencent Pictures' movies and make them a cripple who specializes in TV dramas.
The current situation is that Tencent Pictures knows that the three companies are joining forces to besiege it, but it can't avoid its edge.
On the contrary, we have to bite the bullet and not make the slightest concession.
Even if it's not the tip of the needle, it has to be quite impressive in terms of momentum...... It's all about movie promotion!
"Ming Xiu plank road dark Chen Cang and Tian Ji horse racing, how are you going to implement it?"
Now that he understands the 'pulling a hair and moving the whole body' in this, Bai Yiji is very concerned about the TV drama response plan of Tang Nian.
"First of all, the launch of "Fox's Summer" on Zhejiang Satellite TV, we are temporarily following the original plan, but the three TV series prepared later, I think we need to adjust it......"
"Of course, I'm not referring to schedule adjustments, such a Tian Ji horse race, what if Light Media is Tian Ji?"
"This adjustment is what I call the darkness of Chen Cang, and the "Summer of the Fox", which was broadcast as usual, is the Ming Xiu plank road......"
"But these are just the first steps of 'Ming Xiu Plank Road Darkness Chen Cang'!"
"The second step is to confuse the public, first show the enemy to be weak, and postpone the schedule of the remaining three TV series for a week, or three or five days, and avoid the edge for the time being, and it is best to hold the same press conference to confirm such a thing......"
"However, the specific coordination with the TV station requires the company to come forward!"
"The third step is to start the preparation and production of a new TV series as soon as possible, in order to continue to confuse the public, we can announce the establishment of multiple TV series in one go, with various themes, and then choose one of them to start filming......"
"Then take advantage of the broadcast of "Fox's Summer", correctly complete the entire production process of the new TV series, and get the broadcast license, and replace the second part of the remaining three TV series with the first schedule when Guangguang Media does not react, in the way of Tian Ji horse racing, he is strong and I am the weakest, I am the strongest in him, he is weak and I am in the middle, two wins in three games, you can break the offensive of Guangguang Media for the company's TV drama sector, and by the way, clean up the platform and time for film promotion!"
Tang Nian said his entire plan in one breath, and his face was still a little unfinished.
"There are three loopholes in your method!"
"First, will Guangguang Media or the other three film and television giants follow your rhythm?"
"Second, how to ensure the quality of the TV series that are launched in a hurry and the time is limited, especially to ensure the ratings, so that the TV station can trust and replace the original TV series with 100% trust?"
"Third, the time is still too rushed, and it is basically impossible to complete a new TV series with guaranteed quality during the broadcast of "Fox's Summer"! The broadcast cycle of "Fox's Summer" is half a month, and in fifteen days, you can't even shoot a finished film! ”
Bai Yiji listened to Tang Nian's method, his brows furrowed even tighter, and he quickly found out three fatal loopholes.
Obviously, it is basically impossible for the so-called TV series of 'Ming Xiu Plank Road Darkness Chen Cang, and then playing a hand of Tianji horse racing' in the Tang Dynasty.
"These three vulnerabilities can actually be solved!"
"The first loophole, about the rhythm of the problem, since it is the three companies besieging us, then the release time of our movie is what they are most concerned about, with this initiative, then they can't help but follow our rhythm!"
"As long as we cover the real release time of "Master of Memory" and "Hurricane Rescue" to the death, and closely related to the broadcast time of the TV series we produce, we will not be dazzled by their steals to mess up our rhythm......"
"The second vulnerability...... I'm basically resting, Mr. Bai, do you think that if I am responsible for the TV series, is it possible for the TV station to take the initiative to replace the original TV series? ”
Tang Nian paused and asked confidently.
"If you were to lead the production, I think even CCTV would be moved by your proposal......"
"The third loophole, do you have a solution?"
Bai Yi raised his eyebrows, but he was infected by Tang Nian's self-confidence.
However, he still added in his heart that as long as it is not a modern military war theme such as "Traitor", basically the TV series produced by Tang Nian will be green all the way to the General Administration of Optoelectronics.
If there is another TV series like "The Legend of Mortal Cultivation of Immortals", which has caused the whole people to chase the drama, it will definitely make several heads of the General Administration of Optoelectronics laugh from ear to ear.
At that time, at the year-end press conference of the State Administration of Optoelectronics and Optoelectronics, he will definitely say impassionedly, "The prosperity of the TV drama market is closely related to the audit of the State Administration of Optoelectronics and Optoelectronics, which fully proves the outstanding contribution of the State Administration of Optoelectronics in the development of the cultural industry......
It's far away, but it depends on how Tang Nian solves the third problem.
"The third loophole, I think, can only be solved by trying a new mode of filming and broadcasting!"
Tang Nian gritted his teeth and still said the solution to the third loophole.
Listening to Tang Nian's words, Bai Yiji's brows that had just stretched out furrowed once again wrinkled again.