Chapter 016: How to Build a Local Tyrant
The Sheikh, who was at the center of the discussion, went out on official business for several days in a row. Pen % fun % Pavilion www.biquge.info
Accompanied by the officials he promoted, the Sheikh had the deepest understanding of the real side of Dubai.
First of all, Dubai covers an area of nearly 4,000 square kilometers, which is equivalent to two-thirds of SH, and is one of the member countries of the United Arab Emirates, ruled by the Maktoum family for nearly 200 years, and currently has a permanent population of about 2 million, accounting for about 15% of the local population.
The number of people with UAE citizenship is less than 300,000, and these are the "real tyrants" circulating on the Internet, even if they have no job, they can receive a salary of 7,000 dirhams (about 14,000 yuan) every month, and if they work, their salary will be doubled.
As for studying, medical care and the like are all free, even if they go to study abroad, they are all borne by the government (which is why they love to study in the UK, it doesn't cost money), and there is a monthly subsidy; Returning to China to get married and have children, there is a villa and a bonus.
In short, the welfare of the locals is more exaggerated than that of Northern Europe and Switzerland, and they are also extremely supportive of the royal power, ensuring that the appetite of this group of people will never fall. The remaining 85% are foreigners...... Sorry, you don't have a vote at all!
Dubai's prosperity, however, was built on this group of foreigners.
Looking out the car window at this large pile of hot construction sites, it is these workers from India, Pakistan and South Asia who can start work under the scorching sun that will make Dubai become an international city in ten years, successfully get rid of oil dependence and achieve diversification.
As the car stopped, government officials invited him to visit Dubai's malls and talk about the construction of the world's largest shopping mall, Dubai-Mall, the tallest building, the Burj Khalifa.
Amir noticed that the prince's gaze was fixed on pedestrians, to be precise, two ladies looking at the shop window, whose faces were supposed to be Asian, and their mouths were speaking in a language he did not understand.
However, the prince understood, this is a girl who has come from China to travel. In recent years, Dubai's fame has not yet swept China, and it is not easy to meet Chinese tourists.
They stood at the door of the LV store, discussing a bag that was reluctant to lose, and listened carefully, it was their words of longing for beauty but helpless reality.
The Sheikh hooked his hand, and Amir stepped forward to obey.
"You go ......"
"Understood, Your Highness." Amir smiled, walked into the LV store with a stack of banknotes, took the bags that the two ladies longed for, and presented them with both hands in their surprised eyes.
Amir said in English: "Sorry to interrupt! My husband said that you should not have any regrets when you come to Dubai, so I give you these two bags. β
"For us?"
The two girls were so surprised that they looked at the three or four talking Arab robes on the side, and the most handsome one smiled at them, but politely staggered his gaze.
The two girls finally accepted this surprise from a foreign country, and their hearts subverted their understanding of this crazy city and the wayward actions of the local rich people.
The Sheikh inadvertently created a joke: a girl was on a trip to Dubai, but she fell in love with a high-priced bag, but she had no money to buy it, and a man in a white robe generously gave it away in style.
Looking back at the sheikh, Amir realized the sycophant again: "When it comes to marketing a city, what you just did can be called a textbook case. β
The officials were stunned, and the Sheikh smiled and left with his hands behind his back.
Not only did he pretend to be forced happily, but he also figured out the essence of the life of a local tyrant, just like the one just now, to be a trench that people talk about.
It also begs an important question β how to market Dubai?
Dubai's rapid success and mythologization are inseparable from its textbook-worthy marketing, and the Sheikh, who has been brainwashed by online jokes for later generations, has experienced it even more deeply.
It's 2005, when the name of Dubai has just spread in Europe and the United States, and Sheikh has a lot of classic cases in his mind, and he can't wait to try them one by one.
So he asked Hood, who had recently been promoted to director of the Department of Construction, "How do you market the scene I just had?" β
Hood thought for a moment, then said, "We have a good relationship with the Western media, especially the British ones, and it's easy to get on the front page as long as you pay a certain fee." You know that the mouths of Westerners, for better or worse, are always on their side. β
This Sheikh was deeply appreciative, and he nodded: "What else?" β
"And ......," Hood said, using his brain, "there it is!" We can also start with ourselves, like your generosity, we can create! There's another one that we can find workers to playβ"
Sheikh laughed, he can come up with tricks to recruit people to act, this guy is a thief!
Hood laughed, and Sheikh added: "We should also focus on online channels, its influence in the future is beyond your imagination, so I am going to prepare an online propaganda department." β
"Internet?" The older Hood doesn't understand these things, and feels that the Internet is all the computers that children in the family like to touch, but the crown prince is what he says.
Sheikh's original intention was to form an online water army group, and it was not enough to buy off the media, someone had to push it out, so as to lead more "tap water" without knowing the truth, which is the true meaning.
On the other hand, he has Facebook and YouTube in his hands, which are highly disseminated media, and as the owner, of course, he has to make good use of the resources of the keyboard party.
Amir is more aware of this: "You want to say it's something like a travel website, a blog, or your recent investment in Facebook, to launch a marketing team?" β
"That's right." Sheikh nodded, "And it can be properly embellished, just like just now, even if no one says it, we can find someone to say it." β
"I see." Amir's eyes sparkled with wisdom.
"I now have another idea that will make the headlines in Dubai!"
Sheikh swore that his followers were stunned, it was easy to make headlines, but it was a bit ...... Not realistic, right?
Of course, the Sheikh didn't expect them to believe, so he got into his own Maybach, reported an address, and the driver drove the car smoothly, followed by a government vehicle.
About ten minutes later, Maybach stopped in front of the Ferrari 4S store.
The officials who got out of the car were even more confused, didn't they say that they were going to make headlines, how did they come to the auto shop now, could it be that the prince wanted to buy a car on a whim?
The Sheikh didn't speak, and walked into the store.
The employees in the Ferrari store suddenly found that a large group of white robes walked in, and their demeanor and momentum knew that they were not ordinary people, so they directly alarmed the general manager and came to receive them in person.
The manager also brought two beautiful girls to help, smiling: "What do you need help with?" β
"Does Ferrari Enzo still sell it?" Sheikh asked in a somewhat lazy tone, but his eyes wandered around the store.
"I'm sorry for this, but it's a car that's limited to 399 units worldwide, and it's all sold out."
"Forget it." Sheikh knew he wouldn't be able to buy this classic flagship, but of course he didn't have too much regrets, because he had the means to get his hands on the most unique Enzo.
Let's not talk about it for the time being, the purpose of the Sheikh is to come here to buy a car. Eyes sweeping over the vehicles on sale, the 456GT, 550 Barchetta, 575M, 612 and, most recently, the F430 model, are all works of art.
He casually pointed to a few Ferraris: "I bought all the existing cars, and then sent them to the Dubai Police Station to convert them into police cars, saying that it was a direct order from Sheikh Rashid." β
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PS: Take the recommended ticket to exchange for a stainless steel basin...... There is no news of signing a contract yet, and I am panicking