The four of Mo Yuanwu were overjoyed, although it can be said that the four of them made a somewhat bottomless decision in a hurry, but this is also a helpless result, if you don't take the hot iron, God knows when this one will not come to school again. Chai Jingyu knew that a while ago, this one was not even in the capital at all, and he didn't know where he had gone.

Wait until the next party, and who knows when it will be! So Mei Yuanwu hurriedly said the exit. But at the same time, the four of them are also bottomless, after all, it seems that the relationship between the two sides can only be regarded as ordinary friends and classmates, and they are in a good mood and are willing to give a few words, which is good; If people don't want to take care of this idle matter, the four of them have nothing to complain about.

"Yuanwu, I can help you make this wish come true. But I have a few requests. If you can't do it, then I can only express regret. Fang Mingyuan said in a deep voice.

"You say!" Mei Yuanwu sat up straight, not only him, but also Chai Jingyu and the three of them sat up straight, looking at Fang Mingyuan solemnly, there is no free pie in this world, since you want to get something, then you must have to pay, such a reason. How could they not understand.

"First, I won't cooperate with you to run it, since it is the will of the four of you, then the four of you will run it yourself. Of course, I'll give you some tips on that. Fang Mingyuan's first sentence made Mei Yuanwu and the four of them look at each other. Although several people are also mentally prepared, Fang Mingyuan is likely to look down on this kind of petty fight with an annual income of tens of thousands or hundreds of thousands. But Fang Mingyuan said it straight to the point, which also made their hearts half cold. But Fang Mingyuan promised to guide them to operate, and gave them some hope.

"Second, I hope that after contracting this canteen, you will not further deteriorate the quality of the food in the canteen in order to make money! On the contrary, I want you to use this canteen as a signboard! Even for a long time, you have to be prepared to lose money. Fang Mingyuan paused when he said this, and glanced at Mei Yuanwu and the four of them. Then he continued, "As the saying goes, there is a way to steal. If you want me to say, there is a way in business, I am not willing to earn this kind of black money that relies on resource monopoly and charges high fees to provide inferior services, if you can't do this, then forget it! ”

Mei Yuanwu knew that Fang Mingyuan was right, whether it was his Fang family restaurant or Carrefour supermarket, in the past few years, there have been no scandals about the shortage of catties and shortages, quality and low price, but in Qinxi Province, the reputation is very good! Up to the leaders and staff of the Qinxi Provincial Party Committee and Provincial Government. Down to the ordinary citizens of Qinxi Province, many people still have a great affection for each other's family.

"Fang Mingyuan, didn't you say that such a canteen, even if it doesn't make black money. There is no problem in earning tens of thousands of yuan a year, and we still need to be mentally prepared to lose money for a long time? Chai Jingyu asked puzzled.

Fang Mingyuan smiled and didn't answer, just looked at the four of them.

Mei Yuanwu understood that he was waiting for the promise of the four people. "I promise. We will not take this opportunity to earn a little bit of black money! Mei Yuanwu said solemnly.

Fang Mingyuan nodded, everyone is not an ordinary person, and they don't sign an agreement. It doesn't make any sense, Mei Yuanwu and they should also understand what the result will be if they don't keep their word in the future.

"It depends on your attitude towards this matter, if you just plan to make a small pocket money and earn tens of thousands of yuan a year, then it is very simple, contract our school's canteen, find a competent and knowledgeable manager, and then remove the school's constraints on his management and use his brains, take some effort in the pattern and taste of the food, and then grasp the power of procurement, and there is no problem in earning tens of thousands of yuan a year. But if you're going to make millions, or even tens of millions, a year. Then take a long-term view! Fang Mingyuan said with a smile.

"Millions, even tens of millions!" Mei Yuanwu and the four of them couldn't help but gasp, how could such a huge number be possible?

"It can't be!" Chai Jingyu couldn't help but blurt out. How can a school cafeteria earn so much money? If that's the case, wouldn't it be a joke for his brother-in-law. "One canteen, it's impossible, but have you ever thought about how many canteens are there in the school system in the whole capital alone?" Fang Mingyuan took two mouthfuls of rice. said vaguely, "A canteen earns 60,000, 10 is 600,000, and 100 is 10 million!" What's impossible about this? ”

Mei Yuanwu couldn't help but slap the table and said, "I understand!" Mingyuan, what you mean is that we have to change after our school canteen is contracted. To convince other schools to contract out the canteens to us, and then use the scale to make a profit. The more canteens we contract, the more money we're going to have, right? ”

Fang Mingyuan gave a thumbs up, these three generations of red people are generally well-educated, and they only need to pierce this layer of window paper for them, and they don't have to worry about many other things. Naturally, someone will help them improve.

"You have to take a long-term view, and Weishenme must be limited to school? The parents of the students in this school can't all be officials, they may also be doctors in hospitals, factory workers, and sales staff in shopping malls, so will some of them be senior managers in these places? If your business is big and you have a good reputation, can't Weishenme take over the canteens in hospitals, factories, and shopping malls? ”

"I even grabbed the canteen of the government office. They have the best food allowance! Chai Jingyu exclaimed excitedly.

"It's up to you." Fang Mingyuan said with a smile. Although said. In this process, Fang Mingyuan believes that the four of them will definitely use the resources of their fathers, but if Mei Yuanwu and they can truly fulfill their promises to themselves, then for many people, it is also a happy change.

"I'm really strange, how can your head come up with so many wonderful ideas, if you hadn't said it today, I wouldn't have thought of anything. You can also earn tens of millions of yuan a year as a canteen! Chai Jingyu almost had stars in her eyes at this time.

"Brother Mingyuan, he is smart, when he was a child. I invented the solar water heater myself

"In fact, in today's capital, there is gold everywhere, it depends on whether you can find it, and whether you can catch it after you find it." Fang Mingyuan pushed the rice bowl aside and asked for another cup of tea. Slow and straightforward. Thinking in his heart, Mei Yuanwu and their family's information.

Fang Mingyuan knew that manpower was sometimes poor, not to mention that he was just a reborn ordinary person, he was a superman. It's impossible to be exhaustive. Therefore, he does not plan to blindly expand the Fang family's industrial field, but in this market, some fields must have a certain influence in order to have the most effective effect on their own development. And these areas. Fang Mingyuan thought that he would leave it to his allies and participate in it himself. to guarantee their influence.

After learning about the background of Mei Yuanwu and the three of them from Su Huandong, Fang Mingyuan felt that there was one field that was quite suitable for the three of them, and that was the advertising industry.

On shijie. The advertising industry is often referred to as the "barometer" of a country's national economic development, and the most developed advertising industry on shijie is small in economically developed countries. After the Second Shijie War, with the recovery and take-off of Japan's economy, Japan's advertising industry also dominated the world. The famous Dentsu Corporation is the largest advertising company on Shijie, with an annual pure advertising turnover of more than 100 million US dollars.

Huaxia is one of the most advertised countries on shijie. As early as ancient times, audio advertisements appeared. In the chapter of "Zhou Song Youti" of the "Book of Songs", there is a verse of "Xiao Guan Beiju", and Kong Yingda of the Tang Dynasty explained: "At that time, the people in the market, blowing Xiao to show themselves, it can also be seen that in the Western Zhou Dynasty, the hawkers who sold candy and food already knew how to solicit business with the sound of blowing Xiao pipe.

And after the audio advertisement, there is "hanging flags." Ad. For example, in the Song Dynasty, hotels were opened in fixed places, and in order to attract customers, they often set up a high flying wine flag, which was also a form of advertising to attract customers. There is such a description in "Water Margin": "Wu Song has been on the road for a few days," and saw a hotel in front of him, holding a banner in front of the door, with five handwriting written on it: "Three bowls are not enough"

The pharmacy of the Ran Dynasty used the gourd as a symbolic symbol of the pharmacy and hung it on the street or in front of the pharmacy. Here, the "small hanging pot with flags" gives people a very eye-catching visual effect, in modern terms, that is, "signboard advertising modern society is considered to be an advertising society, and there are almost no people who are insulated from advertising in life." It can be said that each and every one of us lives surrounded by advertising. Experts in the United States have even compared the influence of advertising in society to traditional institutions such as churches and schools. And it is believed that advertising has a huge liliang that creates popularity and dominates the media. Advertising not only affects people's consumption choices, but also affects people's ideas. Therefore, there has always been controversy over the function and role of advertising, and the advertising industry has become a special industry in the cultural industry.

China's advertising industry has also developed along with China's reform and opening up and the process of market economy, and the rapid economic growth has promoted the rapid development of China's advertising industry. Fang Mingyuan remembered an article he had read in his previous life, China's advertising industry had an output value of more than 100 billion yuan in 2003, and such a big cake not only made the Chinese people salivate, but also those foreign advertising companies coveted it. So join in Huaxia... At some point, the advertising industry was also required to open up to the outside world.

The importance of the advertising industry, as a reborn person. Fang Mingyuan was naturally clear. And not just because there's a huge business opportunity. At the same time, it also has a huge social role.

It can be said that it is precisely because of advertising that the operation of those mass media is stable. People have the option to get a lot of media information cheaply. Internationally, with the exception of a few government-funded public utility media, almost all mass media rely on advertising revenues to sustain their operations. How much does Huaxia's TV station rely on advertising revenue? Fang Mingyuan didn't know, but he believed that it would never be less than 50 percent, and the newspaper's dependence on advertising was even higher. If there were no ads, people wouldn't be able to watch free-to-air TV. Newspaper subscription fees will also be several times higher than the current price.

The importance of such an important industry is self-evident in the social environment in which private ownership of mass media is now restricted.

In the process of the development of China's advertising industry, Beijing, Shanghai and Guangdong Province have always been the development centers of China's advertising industry. And Beijing has always played the role of the leader and stabilizer of China's advertising industry. In the future, Beijing's advertising turnover has always grown rapidly and steadily, accounting for nearly a quarter of the country's advertising revenue. In other cities, it is more volatile.

But although this cake is good, it is not so easy to eat it, and stepping into this field together with the Mei family, the Chai family, the Lu family, and even the Su family will undoubtedly reduce a lot of obstacles for Fang Mingyuan. At the same time, the common interests will also better bind the Mei family to the Fang family and the Su family. Fang Mingyuan doesn't like this, but since the Song Dynasty in China, politicians standing in line has become a malignant tumor in the officialdom that is difficult to remove, people often treat people wrongly, as long as they are not in their own camp, even if he puts forward thousands of suggestions, he must oppose them for the sake of opposition. In order to realize his wishes, Fang Mingyuan had no choice.

"So what's the living?" Chai Jingyu, whose eyes lit up, immediately asked. She always felt that she was a girl, and it was always a little unpleasant to participate in the operation of the canteen.

Fang Mingyuan smiled and said, "Chai Da" Jingyu, not all money-making businesses are suitable for you to do. After all, we are still students, focusing on learning, although entrepreneurship is a good thing. But you can't miss your studies because of this. Otherwise, your parents will definitely blame me.

I'm just a little junior high school student, but I can't afford the thunderous wrath of your parents. ”

"Hmph, don't let us go, we are students, focusing on learning, but how many times have you been in school in half a semester? I'm embarrassed to say I'm a student! Chai Jingyu said angrily, "Xiaoya, Fang Mingyuan bullies people."

Mei Yuanwu glanced at Fang Mingyuan thoughtfully. Listening to Fang Mingyuan's meaning, it seems that he still has some projects in his hands, but it is not suitable for his own people. Since it is not suitable, what is Fang Mingyuan's intention in bringing it up at this time?