Chapter 291 Strategic Layout

Mo Xie has been hanging out with that group of tech nerds recently, and the development of many games is inseparable from him. Pen, fun, pavilion www. biquge。 info

Walking on the streets, the streets are no longer congested at this time, but although there are no cars, there are still people coming and going, and many people are coming for the Second World theme park.

As these people walked, they were also discussing the Second World Main Park, and it seemed that Zhang Huaqiang's advertising was really good.

"Huh? What are you doing here? As soon as he walked for a while, Mo Xie saw Li Shengnan.

"I live nearby, and I heard that you are still here, so I came over to take a look!" Li Shengnan said with a smile.

Looking at Li Shengnan, who was smiling like a flower, Mo Ye's heart beat violently a few times, compared to Zhang Xiushui, Li Shengnan can be appreciated openly!

"Where's your car?" Li Shengnan looked around and didn't find Mo Ye's car, so he asked strangely.

"It should be nearby!" Mo Ye swept around, and in a small parking lot around the corner, he found Zhu Yuanyue.

There is a community over there, and the residential buildings in the community are a little dilapidated, but the living conditions of the residents there should be good, because Mo Xie glanced around, and accidentally found that there were a lot of cigarettes and alcohol stored in the storage room under the parking lot.

In such a situation, Mo Xie saw it in the Zheng family's villa, and the piles of cigarettes and alcohol naturally would not be bought by himself, nor could he have opened a supermarket, so there was only one possibility, which was given by others.

"What are you looking at?" Li Shengnan pushed Mo Xiedao.

Mo Xie retracted his gaze and said with a smile, "Why do you have time to come?" ”

"The Zheng family has another moth, they have acquired 37% of the shares of the top agent and become the largest shareholder of the top agent!" Li Shengnan sighed and said.

"The 600 million?" Mo Ye immediately thought of the 600 million yuan that had never appeared in the stock market.

At that time, Li Shengnan prepared a large amount of reserves, just to block the 600 million yuan from entering the market, but he didn't expect the first agent to have not moved, and now that the top agent has acquired so many shares, it must be this fund that is working.

"It's not just this fund, it turns out that they hold more than 10% of the shares in their hands, which I just knew!" Li Shengnan said hatefully.

It seems that Li Tiannan did not tell Li Shengnan, so Li Shengnan did not respond, which allowed the first agent to directly acquire 30% of the shares and become the largest shareholder of the top agent.

"What about the other shares?" Mo Ye also had a bit of a headache.

Li Shengnan said helplessly: "My father and the other two major shareholders originally occupied 23% of the shares, after so many years of dilution, the shares in their hands are less than 20%, if the three of them cooperate, they are naturally not afraid of the first agent, but ......"

There are few people who can be rich and prosperous with the same hardship, Li Tiannan's fortune Shi Moxie has also heard of it, they are considered to be the rise of the grassroots, and the three classmates started a business quickly, and finally listed the company.

The hardships are naturally not as good as outsiders, but they are not good at stubble, and after going public, the shares they directly and indirectly control can reach 69%.

Of course, decades have passed, and the major shareholders can no longer control the shares, so many shares are diverted to their relatives and children.

This situation is very common among listed companies at home and abroad, but after a long time, this is the trouble, so now the first agent has taken advantage of the loophole and absorbed a large number of shares.

If it's just like this, it's nothing, I'm afraid that a major shareholder will be told to move and sell the shares in his hand, so that the controlling stake will be lost.

Now Li Shengnan is afraid of this, three major shareholders, jointly controlling a company for more than 30 years, if they say that they have been living in harmony, it is absolutely impossible.

"What do you want to do?" Mo Xie asked.

"The stock price of the first agent is about to rebound!" Li Shengnan sighed and said.

Mo Xie nodded, he also thought of this, at this time, the stock price of the first agent is only more than two yuan per share, this price is the price of cabbage, as long as there is no problem within the first agent, they have investment value, which I believe many people can see.

Therefore, the stock price of the first agent is suppressed, which is actually something that many people like to see, because many people suppress the stock price together, the stock price of the first agent will fall so fast and so ruthlessly.

But why are these people suppressing the share price of First Agent? On the one hand, it is to short the first agent to make a profit, and on the other hand, it is to acquire the shares of the first agent at a low price.

Whether it is a short sale or an acquisition, it is necessary to buy a large number of shares of the first agent, but the outstanding shares of the first agent are only 40%, and the plate is not large, so there is not much room for manipulation.

There are not many outstanding shares, a large amount of funds, many people want to buy, and the stock price has not soared?

Now the first agent has acquired more than one-third of the shares of the top agent, which is good, with this news, it is difficult for the first agent's stock price not to fly!

"If you don't want them to fly, then dig their corners, what is the most valuable asset of the agency company?" Mo Ye looked at Li Shengnan.

Li Shengnan smiled, and Mo Ye was in a trance for a while, but Li Shengnan didn't feel Mo Ye's abnormality, she smiled and said, "Naturally, it's a talent!" ”

"Yes, it's a talent, and our gold medal agent is also going to open!" Mo Xie said with a wicked smile.

Li Shengnan put away his smile and calculated carefully: "The broker team is very important, but the sales team is more important, plus its sales channels, brand agency rights, and shelf agreements, these are the core of the agency company, and the core of the core is actually the sales channel!" ”

Mo Ye also put away his smile and said, "Then cut off their sales channels!" ”

Li Shengnan immediately shook his head and said: "This is not easy, the establishment of channels is not easy, and it is even more difficult to destroy, all the channels of agency companies are nothing more than shopping malls, department stores, supermarkets, self-operated stores, franchised dealers, these are not affected in a short period of time, not to mention that people have signed contracts!" ”

Mo Xie was still unfamiliar with the business of the agency, but after Li Shengnan explained a little, Mo Xie understood.

Why is an agency able to move from an agent to a sales authority? It's because they have a strong sales pipeline at their fingertips.

Let's take the simplest example, for example, someone has developed a good health care product, as we all know, the health care product market is very chaotic, several famous brands, advertising bombardment every day, so, no matter how good your stuff is, it is not easy to sell.

However, if you find a large agency and give the products in your hands to the agency to help sell them, at this time, it becomes easier to sell the products.

As long as they get the national agency, they have a mature sales team and sales channels, and they will immediately distribute goods nationwide.

They recruit secondary agents, tertiary agents, or recruit dealers, or directly into supermarkets and shopping malls, which is the power of large agency companies.

It is also because they have a strong sales team and a huge sales network, so all kinds of agency rights are easy for them to get, which is a virtuous circle.

"There is no way, if you want to leverage an agency company, you can only start through their sales team and broker team, and their channels are the most difficult to shake!" Li Shengnan smiled bitterly.

"Leave it to me!" Looking at a supermarket not far away, Mo Xie's eyes flashed, if Mo Xie remembered correctly, this was the supermarket chain company under the first agent.

Mo Ye's strangeness, Li Shengnan immediately felt it, and she also looked at the supermarket.

Baccarat supermarket, in the capital is still a little famous, in fact, not only the capital area, several large city circles, there are baccarat branches.

"If you target their channels, then you have to focus on them, such as alcohol, snacks and plastic products, but unfortunately our intelligence department has just been established, if it develops, we can also target their agency!" Li Shengnan said with a little regret.

"Isn't it said that the current physical store is not as good as the online store?" Mo Ye scanned the supermarket and felt that there were quite a few people inside.

At this point now, it is already eleven o'clock in the evening, and there are still many people in this time, which can only show that the business of this supermarket is really good.

"To distinguish what physical stores, it is undeniable that the rise of online stores has impacted many physical stores, but the impact on supermarkets is not so serious, even if there is, it is because the layout is unreasonable and the cost is too high, and the supermarkets under the agency company cannot lose in cost!" Li Shengnan explained.

Why was the first agent able to go public so quickly? In fact, it is not only because of the relationship, the background is hard, but also because of their own strength.

And the strength is also divided into two parts, one part is the relationship, capital and backstage, and the other part is the vision layout.

For example, not far away, this Jiabaile supermarket, the area of this supermarket is not large, and the total operating area will not exceed 1,000 square meters, but there are more than 80 such supermarkets in the capital alone.

Therefore, it is not without reason that the first agent can become one of the largest agency companies in China.

Supermarkets are one of the best sales channels, and how many products can a supermarket sell?

If it's just a supermarket, although the store is a big bully, it can pick up a layer of skin from major manufacturers, but, with the addition of an agency company, it is not a matter of peeling, but a direct division of meat.

A supermarket sells a product, the gross profit is up to 15%, and this is already very high, but the gross profit of the agent accounts for more than 135% of the value of the goods.

Therefore, it is very profitable for agents to be dealers, and how many brands of dealers are there in a supermarket? If the agent becomes a distributor, how much profit is there?