November 10th, almost early in the morning. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Inside Tmall.

In the technical department, technicians are standing in front of one computer after another, waiting for the arrival of 0 o'clock.

In addition to this, there are many others.

At this time, he stood aside with his coffee in hand.

"Make a big fuss..."

"Isn't it just a promotion, Xingshi mobilizes the public..."

"I'm sleepy..."

Some people are very dissatisfied.

If they had a choice, they didn't want to stay in the company in the middle of the morning, but who called the boss Ma Yunyun still stuck here, so they had to accompany him.

"It's all the boy's fault."

"Young people now..."

"Be quiet, don't be heard..."

"What are you afraid of!"

Several people were talking.

They occasionally looked to one side, where a figure was also holding a cup of coffee, but the other hand occasionally flipped through a book on a round glass table.

But it's Lei Feng!

"Mr. Ma is really, he actually believes this kid's nonsense!"

"It was probably stimulated by last year's 200 million sales."

"What about 200 million? Maybe it was just an accident. ”

"Also shopping carnival, heh......"

Several people were still whispering.

Lei Feng sat alone.

He didn't care what these people said, even if he heard it, it didn't matter, because most of those people were from the Tmall operation department, and such a big event was not from them, so he was naturally unhappy.

"It's 12 o'clock!"

"It's 0:00."

"Hurry up and prepare..."

Voices were heard, people were moving, and the sound of some people tapping on the keyboard became clearer.

"Singles' Day?"

Lei Feng heard the movement, closed the book on the use of storyboards in his hand, and stood up.

At this time, a person came, but it was Ma Yunyun, the boss of Tmall.

He was in good spirits, looked at Lei Feng and said, "Do you want to take a look at the data together?" ”

"Of course!"

Lei Feng nodded.

"Now is the time to witness the miracle." Lei Feng threw the book on the table and followed.

A few people who followed in the distance pouted.

"And witness miracles..."

"With this lot of capital investment and such publicity, the number of orders will definitely be higher, but I'm afraid that the income and expenditure are not proportional, is it possible to really think that it is the online version of 'Black Friday'?"

"I heard that the server was upgraded for this event."

"This money is wasted..."

In a few cold words, the "Double Eleven" event has begun, and the promotional products of various Tmall stores have appeared together, not only electrical appliances, but also many other types of stores, such as clothing, skin care and cosmetics... The number of participating stores is not only several times more than last year, but nearly 100 times.

There are even more product categories participating.

Even several major offline electrical appliance companies that have always disliked e-commerce, after seeing the publicity of this time, they also opened some Tmall stores and joined this Double Eleven.

"There are more merchants, so I don't know how many buyers there are."

"I hope someone actually buys it."

"It's the middle of the night, the ghost is shopping now?"

"Maybe this time tomorrow, we're going to be the joke of the industry."

"I'm sleepy, those who have to go to work tomorrow, unless they have a nervous heart, they will buy things in the middle of the night! ...”

A few people muttered quietly.

They didn't notice that a few seconds after 0:00 on November 11, the technician monitoring the trading system was nervous, and after 10 seconds, the technician monitoring the payment system was also nervous.

"Ah, I'm sleepy."

"I don't know how many transactions there are."

"I guess it's a little more than usual, but it should be like that, it's so late after all."

"In the middle of the night, even if someone buys it, it shouldn't be much, the peak should be tomorrow morning, I think the most important thing we should do now is to go back to sleep and come back tomorrow......"

While the group was talking, there was a commotion in the technical department!

"Old K, pay attention to this torrent!"

"Are you crazy?"

"This traffic is too exaggerated, fortunately the server has been upgraded!"

"Da Fei, pay attention to the peak situation at any time!"

Someone in the technical department shouted.

Lin Yangui, the general manager of the mall, stood behind a technician and stared at the data on the computer screen!

"What's wrong?"

The people on the side were curious.

The operations department also often deals with data, and several senior executives of the operations department also came over when they saw this atmosphere.

"Wow, so many people?!"

Someone exclaimed!

The traffic data displayed on the screen startled these high-level executives who were not optimistic about Double 11 before.

"Maybe it's just to wait and see?"

Someone wondered.

This time, Tmall's publicity efforts are extremely high, and the advertising fee has been spent so much, and it is normal to attract these people, but it is useless to have more people, the key depends on how many buyers are willing to spend money.

Many people don't want to believe that such a promotion plan proposed by a layman can be successful, but at this moment, someone has already shouted-

"Damn, crazy! The one-minute transaction volume statistics have exceeded 90 million! ”

As soon as these words came out, many people suspected that they had heard it wrong!

90 million!

Last year's "Double Eleven" results were already good, but from 0 o'clock to 12 noon, sales were only that!

90 million a minute, is this going to heaven?

Some people who were not optimistic about the Double 11 project before stepped forward and looked at the data in person with skeptical eyes, but immediately witnessed the emergence of a transaction volume of 100 million!

"Holy! Another wave of large traffic enters, old K, pay attention to your side, if the situation is not right, immediately use the first set of plans! ”

The director of the technical department burst into foul language!

The transaction volume of Tmall continues to rise, and the speed of that transaction is even about to explode the system statistics.

The people on the side were still incredulous.

"Maybe... It's just that this one starts off with a bit of a fierce start, right? ”

Some people thought so, but soon someone shouted - "It's so cruel, more than 200 million!" Sales exceeded 200 million in ten minutes! I'll it! ”

Two hundred million!

As soon as the numbers came out this time, the whole audience was stunned.

You must know that last year's Double 11 event, 24 hours a day, was less than 200 million in sales, and everyone couldn't believe it at the time, but they didn't expect that this year it only took ten minutes to exceed!

"Is there something wrong with this system?"

Some people don't want to believe it.

This is an exaggeration!

People who have not experienced Double 11 have a hard time believing all this, because this is not millions, tens of millions, but hundreds of millions; Moreover, these hundreds of millions of transactions are still completed within ten minutes, if this is placed in an offline supermarket, how many supermarkets may be crowded!

"300 million!"

"400 million!"

"500 million!"

...

An hour passed in the exhilarating yell. The one-hour sales on the Tmall platform exceeded ten figures, reaching an unprecedented billion!

"It's crazy."

Countless people inside Tmall are crazy!

Even those high-level executives who are not optimistic about the "Double 11" project are the same.

billion sales;

An hour!

It's a myth!

"Xiao Zhang, hurry up and notify the media department, I want this set of data to appear in the headlines of major websites tomorrow!"

Some people yelled, and some people turned their eyes to Ma Yunyun, the boss of their own who was standing aside and promoting the "Double Eleven" project, and another young face standing next to the boss.

Many people have mixed feelings.

Especially those who were previously cynical about Singles' Day.

One billion sales, what a terrifying number, even if there is a certain return rate in the future, but at the moment, it is a real amount of money pouring into the Tmall payment system.

What this funding means, everyone knows.

This "Double 11" will not only make Tmall a blockbuster, let more stores join, let more people know and accept online shopping, but also bring unimaginable benefits to the Tmall payment system!

This benefit will be far greater than the previous investment!

What is it to invite a few stars?

What is a few ads?

The emergence of "Double Eleven" will bring a leapfrog rise to the market value of Tmall Company, and these actually originated from the proposal of a "layman" who is less than 18 years old!

What's wrong with the world?

One billion in an hour!

Is the world moving too fast, or are we not keeping up?

Many people are confused.

But everyone was sleepy.

Listening to the data reported from time to time, everyone looked at Ma Yunyun and Lei Feng as if they were looking at a god.

If it weren't for the two of them pushing hard, how could such a myth appear in front of everyone's eyes, and how could everyone witness the birth of this myth in person!

Double 11...

Maybe it could really be a shopping carnival that surpasses the "Black Friday" in the United States!

...

Sleepless nights.

The next day (the morning of the 11th).

Tmall's "Double Eleven" banner of "90 million in one minute, 200 million in ten minutes, and 1 billion in one hour" has made headlines all over major websites!

Compared with the advertisements of these stars, this set of data really shocked the industry.

Countless people have questioned the authenticity of this set of data.

Especially offline businesses.

The rise of e-commerce has been in the past two years, and everyone has been looking down on it, but the emergence of such data can not help but move even if the bullish enterprises are.

Many people suddenly realize that a new era has arrived.

The rise of the Internet has brought great changes to the traditional way of life. Whether it is the growth of the influence of online media, or the birth of emerging enterprises based on the Internet, it is like choosing the consumption method of shopping on Tmall... All of them illustrate this fact.

Whether this is good or bad, no one knows.

It's night.

24 o'clock.

Tmall's "Double 11" total sales statistics appeared, a total of more than 9.366 billion!

Unprecedented!

When this number appeared on the big screen of the celebration party held by Tmall, countless people applauded!

It was a hugely successful promotion.

It created a shopping carnival out of thin air from nothing!

Although it is not as good as "Black Friday" in the United States for the time being, many people believe that this time next year, the scale of "Double 11" will be even larger, big enough to shock the world...

"Ding!"

Just when everyone applauded for "Double Eleven", Lei Feng's long-lost system voice sounded in his mind - "Congratulations to the host for completing the task 'National Boredom', and reward the host with 1 'Thunder Bean'." ”

"Fortunately, the mission is done."

Lei Feng breathed a sigh of relief.

This time on Double Eleven, he thought he could become the protagonist, but he didn't expect the media to bird him at all, and attributed the appearance of Double Eleven to Ma Yunyun's insight, most of the news didn't mention him at all, the only thing that mentioned him was the songs he copied!

Lei Feng was depressed.

He originally hoped that the success of "Double Eleven" could help him get to the front line, but he didn't expect that Ma Yunyun would become a myth in the world.

What was left to him was the title of "King of Singles".

Lei Feng was speechless.

Fortunately, he didn't get nothing, at least the task of making a festival was completed.

This gave Lei Feng a little comfort.

Time goes on.

In November, the "Straight to the Spring Festival Gala" officially began, since the student sketch competition in which Lei Feng participated in the No. 1 was broadcast on CCTV 3, the next day, the second episode of "Straight to the Spring Festival Gala" was broadcast immediately.

The national competition of "Straight to the Spring Festival Gala" was launched in December, and throughout the month of November, CCTV 3 sets will broadcast the provincial competition every day, No. 2 is Ji Province, No. 3 is Lu Province, No. 4 is Black Province...

Although Lei Feng did not get the expected effect of the success of Double 11, his appearance in the advertisement was still noticed by many people.

Many people were speechless about it.

There are also people who are snickering.

Because the national competition of "Straight to the Spring Festival Gala" is approaching, Lei Feng actually put his mind on other places, which is an excellent thing for other teams.

The creation of sketches is difficult to say and easy to say, but the appearance of a classic is hard to find.

came out with a "Help or Not", and then a "Selling Abduction", no one would think that Lei Feng could come up with a third classic, originally there was a month's preparation period from December, if you prepare with your heart, even if you can't make a classic, but a better work can still be made, you can Lei Feng is in such a half-hearted state, and the national competition may be eliminated.

And in this way, December is coming!

December 1.

Thursday.

The first game of the "Straight to the Spring Festival Gala" national competition begins!

The No. 1 team in all provinces, municipalities and autonomous regions across the country, as well as the three Lei Feng who qualified as "transfer students", appeared in the capital of China.

In previous years, the sketch actors who were resident in the Spring Festival Gala did not participate in this show, and among the teams participating in the "Sketches that go straight to the Spring Festival Gala", Lei Feng and the three of them can be regarded as "big names", but the other teams are not very worried.

It's not that I think Lei Feng and the three of them must not be able to come up with good works, but in the first game of the national competition, the top 16 were decided, with a total of 16 places, and everyone was full of confidence.

"The results of this game also account for a certain proportion of the results of the next game, so we will compete for the first place this time."

Someone said before the game.

"The first one is a little difficult, I think that Lei Feng is menacing, in case he comes up with another work like his previous level, no one will have a problem."

"Classics are so easy to come out."

"That's right..."

In the discussion, Lei Feng was the first to appear this time.

"Selling a Car!"

The host reported the curtain, and Wang Xitian took the crutch in "Selling Abduction" and walked onto the stage with a simple face-

"I bought abduction last year, I choked on my pockets, lost my job, ran away with my partner, I don't believe in this evil, others can make me suffer, I can't let others be fooled, I also sell abduction! ......”

As soon as the first sentence came out, the provincial champions who watched the show offstage and behind the scenes were shocked!

What is it?

The two-part "Selling Abduction" trilogy?