How hot is Blackburn at the moment?

According to the latest news from The Times, Blackburn will hold a press conference on Wednesday local time to announce the new shirt chest sponsor. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The Times reported that the new contract will run from the 2007-08 season until 2012, with an annual sponsorship of at least €30 million, or €150 million over five years, according to The Times.

The Times report did not name the specific sponsor, other than to say that the sponsor was from Asia and was no longer the original sponsor, HP Computers. Previously, HP Computer sponsored Blackburn at a cost of 16 million euros per year, although it was reported that HP may sponsor Blackburn's training uniforms next season.

It is worth mentioning that according to a previous report by the Blackburn Post, the Japanese company Toyota will be one of the potential sponsors of Blackburn.

After naming the NBA's Houston Rockets stadium for a huge profit, Toyota has put its next sports advertising investment in Blake itself.

In addition, there are Ford Motor from the United States, Samsung Electronics from South Korea, and Lotte Co., Ltd. from Japan. In addition, local media in Blackburn also reported that Chinese company Tencent may also become Blackburn's chest sponsor.

On January 16, 2007, Blackburn Rovers held a press conference to officially announce the sponsors of the chest advertising that will begin next season - they have reached a partnership with South Korea's Samsung, which will become the chest sponsor of Blackburn's latest jersey.

The new contract will run until 2012 from next season. Speaking at the press conference, Blackburn vice-chairman Mensa Bonsu announced: "The annual base sponsorship cost is €30 million, with an increase of €1.5 million for winning the Premier League title and an additional $5 million for the Champions League title. Samsung Vice President Lee Jae-yong personally attended the signing ceremony.

In fact, among the many sponsors, the Japanese company Lotte Co., Ltd. and South Korea's Samsung bid the same, under the influence of emotional factors, although Arthur also hates the country of sticks, but compared to Japan, the sticks that will only be obscene are good.

According to previous news, including Chinese companies Tencent and Baidu, as well as Amazon and Rakuten, have entered the final shortlist of Blackburn's main sponsors, but in the end, South Korea won Blackburn's jersey chest sponsorship with the highest price.

After the new contract is signed, Blackburn will earn more than 30 million euros in sponsorship fees annually, surpassing Manchester United and Real Madrid, and becoming the player with the highest sponsorship fee in the world. Previously, HP signed a one-year contract with Blackburn with a total value of around 16 million euros.

Before Blackburn announced the sponsorship of the jersey chest, it was once rumored that Alibaba won the sponsorship, but then Alibaba refuted the rumors, saying that it did not participate in Blackburn's sponsorship cooperation, and Alibaba's name will not appear on Blackburn's jersey next season.

The reason why Blackburn Rovers will be favored by enterprises is that in addition to the team's outstanding results in recent seasons, many superstars in the team are also favorites of the media and flash, including the two Ballon d'Or Jack Frank Lampard and Cannavaro, England stars Ashley Cole and Bentley are the darlings of advertisers, and the most eye-catching of them is naturally the most "coquettish" Ronaldo.

Cristiano Ronaldo has been on fire again recently.

Of course, it's not that he scored twice against underdogs Latvia in yesterday's European Championship qualifiers – after all, goals are a regular occurrence for him.

In the last Premier League match before the European Championship qualifiers last week, Cristiano Ronaldo and Blackburn Rovers played a small game in the dressing room: when the background music played, everyone in the dressing room immediately turned into wax figures, and a companion took a picture of the frozen expressions of his teammates with his mobile phone.

The next video was uploaded to social networking sites and quickly went viral.

Cristiano Ronaldo is once again the protagonist of this video, and the Blackburn stars are basically wearing jerseys or training clothes and pretending to take selfies on their mobile phones, all of which are ordinary actions, except for Ronaldo wearing his own brand of white underwear, posing for his signature celebration after scoring a goal - just like Lineker appeared in the studio of "Game of the Day" in underwear, so standing out from the crowd.

After beating Blackburn Rovers at Camp Nou last season, Ronaldo was "shirtless" in the dressing room photo after the game, which became popular on the Internet at that time, causing countless imitators.

So much so that Kahn, the former German goalkeeper, said playfully earlier: "Recently, I have watched Ronaldo's six-pack abs more than my wife's chest." ”

The game played by Cristiano Ronaldo and the Blackburn stars is called the "Mannequin Challenge", in which everyone poses and pretends to be a model, and one person holds a mobile phone to film the whole scene.

After Cristiano Ronaldo and his Blackburn team-mates, there were plenty of teams that started to learn from their moves. The Mexican national team, like Cristiano Ronaldo, chose the "stage" in the dressing room, while teams such as Manchester City, Tottenham, Borussia Dortmund and Santos were in the gym.

Although Ronaldo is not original this time, as an athlete with a large number of fans on social networks, after he spreads it, it will naturally trigger a chain effect.

The most recent imitation in football circles is Barcelona's Ronaldinho and Xavi, who are just having a little fun at home with a few friends, while Ronaldinho is still cutting his hair. However, their innovation lies in the fact that they do not stand still the whole time, but jump to the rhythm of the music.

Predictably, this is just the beginning, and the players may continue to play as the international break is over and the players return to the club. Celebrate with this after a goal? Why not.

The Blackburn stars not only made a "game" popular, but also a single.

Many fans noticed that during the "Mannequin Challenge", the background was basically the same brainwashing song. The song is "tim_mcgraw" released this summer by 17-year-old American country singer Taylor Swift.

Before being challenged by the Blackburn stars, the unknown Taylor and her mom had to help pack the CDs into envelopes and send them to major radio stations. The entire album sold less than 20,000 copies.

But after the Blackburn game video went live, it is said that the song has now reached nearly 10 million views online, and as the "challenge" continues, the song will undoubtedly become a hot mess.

Across the ocean, Taylor Swift understands the power of football superstars, and she reacted quickly to make a revamped version of "tim_mcgraw" at the Denver concert to better fit the "mannequin challenge" game.

And the series of games set off by Blackburn is far from over.

On 12 March 2007, Arthur and the club's vice-president, Mensa Bangsu, joined Blackburn Rovers at the Abu Dhabi Rose Theatre to launch a fun but rewarding Ice Bucket Challenge.

Seeing the early arrival of the "Mannequin Challenge" game, Arthur was also an inspiration, in Arthur's previous life, the equally popular "Ice Bucket Challenge" was also the first to detonate from Meipai, and then it was ignited on many social platforms, and the popularity continued unabated.

And compared to the "mannequin challenge" game, the ice bucket challenge is obviously more positive.

The Ice Bucket Challenge, which requires a participant to post a video of themselves being dossed with ice water on the Internet, and then the participant can ask others to participate in the event.

The idea is simple: you upload a video of yourself pouring a bucket of ice water over your head and then publicly challenge your friends to do the same within 24 hours, or donate to the MSSC Public Interest Association.

The aim is to raise awareness of the rare disease known as ALS, as well as to raise funds.

On the day of the event, the temperature in Blackburn Rovers was just under 10 degrees Celsius, but under Arthur's leadership, nearly 50 people, including the club's vice-president Mensa Bangsu, who is almost 60 years old, and sports director Monchi and Eduff, Frank Lampard, Cristiano Ronaldo and Cannavaro, participated in the ice bucket challenge

In addition to the whole Blackburn Rovers club, there were also nearly 1,000 Blackburn Rovers fan groups who came spontaneously, all pouring buckets of ice water directly over their heads!

Thousands of people gathered in front of the state government to take on the challenge, many in suits, as they expressed their support for all those suffering from this terrible disease, as well as their families.

Of course, given that the temperature is less than 10 degrees Celsius, after the Ice Bucket Challenge, all the challengers present will receive a Blackburn towel and a rare bath in the Rose Theatre.

After completing the Ice Bucket Challenge, Arthur named Google founder Larry Page, Facebook founder and CEO Mark Zuckerberg, and new "Batman" Christian Bale to accept the challenge and continue the campaign.

Compared to the tall and tall opponents named by Arthur, the Blackburn stars have chosen some football players, such as Cannavaro's named relay of the trio of national team teammates Buffon, Nesta and Gattuso.

Under Arthur's leadership, Blackburn's "Ice Bucket Challenge" set off a wave far beyond the impact of the "Mannequin Challenge" game, and even became a major event that all the media talked about in 2007.

It was only then that someone realized that Arthur and his Blackburn's influence was by no means limited to football. (To be continued.) )