[Chapter 2, Volume 2]

253 Chapter 252 How to Skillfully Invite Credit

He took a breath of cold air, raised his wine glass and saluted Wang Yixuan, which was considered to have strengthened his courage, and then settled down, and said slowly: "Speaking from the heart, I didn't think much about it, they were talking about business, I just listened, and let them compete for power." Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoIn short, we don't need to intervene in this kind of market behavior, as long as we expand sales channels, which is beneficial to building traditional brands and protecting national enterprises, it is good! ”

When Wang Yixuan heard this, he laughed: "Good thangka!" This trick sits on the mountain and watches the tiger fight, and responds to all changes with the same, which is very powerful? ”

He calmed down, smiled without saying a word, and clinked glasses with Wang Yixuan before saying, "To you!" Then he drank it all.

Wang Yixuan was very useful, and said happily: "That's true! In fact, what role the government plays in the market tide is an issue that we should pay attention to. Many people say that our country's administrative practices are incomprehensible, not only referees, athletes, but also linemen and technical adjudicators, who want to be everything, but they can't do anything! In fact, we have been engaged in a market economy for so many years, and there is already a rough idea of what the government should and should not do. For example, you just said that you are not changing everything, which is good! This is inherently a market competitive behavior, and the government does not need to do more, it only needs to supervise them not to violate the law, just fine! ”

He took over the conversation at the right time and put on a high hat for Wang Yixuan steadily: "I really haven't thought too much, I always remember what you said, the government only needs to do three jobs." The first is to study and formulate policies, for example, we decided to build a traditional brand, this policy must be right, it is a good policy, and it can be seen from the resurrection of 'Yipinxiang'. The second is to promote the implementation of policies. We helped 'Daughter Red' to enter Xijing for development, which is to promote the implementation of policies. The introduction of various forces and funds to participate in its channel expansion, which is also to promote the implementation of the policy. The third is to supervise and correct policies. Although they say that they are competing for the top three, it is a good thing for the development of the 'daughter red' brand, so just ensure that they don't fight too much and engage in vicious competition! ”

Wang Yixuan nodded: "That's it!" Silence at this time is often more effective than vocalization. In fact, many people's criticism of us is that we can't bear to be lonely, we want to speak out everywhere, we want to intervene in everything, and in the end it backfires! ”

He nodded frequently: "Haha!" Clerk! It seems that I am not mistaken, if only I didn't embarrass you! ”

Wang Yixuan took his top hat: "Haha! Don't say it, the big order you made this morning is quite meaningful, and chatting with you like this is very inspiring to me. ”

He hurriedly waved his hand: "Secretary! Don't say that! I just resolutely carried out your instructions, and I happened to encounter a great opportunity, and it just happened. ”

Wang Yixuan waved his hand: "Okay!" I don't know you kid, but you're beautiful at this time. Besides, how did it rise from 20,000 or 30,000 jin to nearly 80,000 jin at the end, this must be a very critical step. ”

He secretly admired Wang Yixuan's unique vision and sophistication, and groaned slightly in his heart, for this stage, Luo Bingxian is resolutely not mentioned, so how to explain this right of first refusal, it seems that it can only be attributed to Lu Xiaoman, of course, Lu Xiaoman's name is best not to mention, just use the "daughter red" store manager to refer to it.

Having made up his mind, he smiled and said, "You are really insightful, just listen to me like you are on the scene." Really, rising from 20,000 catties to 80,000 catties is the most important hurdle. And the core of this hurdle is the right of first refusal. ”

"Right of first refusal?" Wang Yixuan raised his eyebrows again and laughed: "Okay! I can't see it, you kid is really a person who talks about big deals, and you're getting more and more professional! Next, it's time to talk about options, right? ”

He smiled embarrassedly: "Haha! How's that! Clerk! Don't laugh at me as a layman! In short, the CEOs of these two listed companies, Li and Wang, are really not fuel-efficient lamps, and when they realized that they were always located in Shi Yiping's next home as customers of 'Yipinxiang', they began to change their thinking and began to compete for this right of first refusal. ”

"Hmm!" Wang Yixuan smiled: "It seems that the CEO of this listed company is really not a vegetarian, and I really want to meet these two rising stars of the GEM when I have the opportunity!" ”

"Haha!" He laughed, "If you go to see these two, they're going to be crazy." I will definitely pat my chest and promise you that within three years, you will be transferred from the GEM to the main board for financing. ”

"Oh?" Wang Yixuan narrowed his eyes: "It seems that the ambitions of these two market upstarts are not small!" ”

"Really!" He nodded: "These two people are not only ambitious, but also have a small tone, and they squeezed Shi Yiping enough." In the end, these two wealthy people have completely broken through the confinement, no longer entangled with Shi Yiping, jointly registered 50 million yuan, ready to buy 300,000 catties of wine, and directly bought out the right of first refusal in the entire Xijing area. ”

"That's a lot of money! Just such an investment, such a generous shot! Even Wang Yixuan was a little surprised: "Then you finally sold this right of first refusal to these two CEOs?" ”

He smiled and shook his head: "Secretary! Not really! I discussed with the manager of 'Daughter Red', who came to Xijing this time, and it was better to keep the right of first refusal firmly in my own hands. Otherwise, it is easy to be kidnapped by big dealers. The store is a big customer, or in a few years, it will be eaten by the dealer in turn, just like the dispute between JDB and Wang Laoji! ”

"Hmm!" Wang Yixuan nodded heavily: "This point is very good!" In addition to the product, the traditional brand is more important than the process, is the intellectual property rights, if the right of first refusal is transferred at will, it is indeed easy to be kidnapped, and when the time comes, it will be annexed, and the whole brand will change! ”

He smiled and nodded: "That's it! Seeing that we were so persistent, Li and Wang gradually dispelled this idea. Moreover, we also gave them a reassurance, that is, we told them the fact that our annual production capacity limit can only reach 300,000 catties at most. Treat each other with sincerity, even if all the production capacity is willing to give you, what is the difference with the right of first refusal? ”

"Hahaha! This is good! Wang Yixuan praised: "Pulling and fighting, it's really the taste of negotiation with big enterprises!" Speaking of this, the secretary of the municipal party committee quickly changed his words and pointed out another important point: "You just said that they came out of 300,000 catties? But in the end, you only ordered less than 80,000 catties, so you are still leisurely? ”

At this time, he had already given a heartfelt thumbs up: "Secretary! If you want to say that you are still powerful, just for a while, you have already heard another clue! Although they raised 300,000 catties, I and the owner of the 'Daughter Hong' shop, their current annual production capacity is not so much. If you want to reach the production capacity limit of 300,000 catties, you must carry out large-scale mergers between similar companies in counties and cities. Although merger is a method, what is easy to put together on the surface, but it is the most difficult to put together on the inside. I suggested at the time that this kind of merger could take place, but it should be slowed down, especially in the first year, and it should be stabilized. The most important thing is not to ignore the quality of the wine because of the emphasis on production capacity, in that case, it will be all smashed. At that time, the store manager of 'Daughter Red' also had this concern, and as soon as I heard me, he immediately decided to reduce it to one-fifth, that is, only 60,000 or 70,000 catties in the first year, which was the most feasible! ”

When Wang Yixuan heard this, he applauded lightly: "Good boy! It is really not easy to have two moves, both to forge ahead and to retreat. If others heard such a large amount of 300,000 catties, they would definitely boast about it and swallow it, and even want more. In such an era when people's hearts are not enough to swallow elephants, you still know that it is really rare to take the initiative to shrink! ”

He smiled and said: "I have a deep understanding that what really attracts you and me and even Old Man Lu of this 'daughter red' wine is that it is of good quality, but if you only want to pursue quantity, you will lose this most fundamental thing." I believe this will last for a year or two at most, or it won't be long before it will have to be closed! ”

"Good! You can say that again! Wang Yixuan laughed: "You don't forget your roots, don't be conservative, don't be blind, and don't go to extremes, this is the real supervision and correction policy, and it is the foundation for us to lead the development of traditional industries!" ”

Hearing Wang Yixuan say this, a big stone in his heart has fallen to the ground. This report has come to an end, and it can be regarded as a very clever invitation.

The three key points in this are, one is to firmly grasp the three sentences that Wang Yixuan is very proud of, formulate policies, implement policies and supervise policies, and focus on these three points in all the details of the signing of this large order. The second is to emphasize intellectual property rights, which is the most important thing for Wang Yixuan to promote the development of traditional enterprises. The third is to know both advance and retreat, which is completely consistent with Wang Yixuan's consistent and prudent style.

The tongue is all based on a mouth. Although everyone can say it, there is still a lot of knowledge about whether it is good or bad.

I believe that after this invitation, Wang Yixuan's understanding of himself will be further improved, and he will be more assured to let himself do things.

Trust, constantly increasing trust, is the king of political struggle.

It stands to reason that if you are so affirmed by the leader, you should take the initiative to pick up the wine glass, pour a full glass, respect the leader, and say: "These are the results of learning from you!" However, he didn't do it, it's not that he's stupid, and he knows that saying this is just a routine practice, but the person sitting opposite is Wang Yixuan, and using conventional practices against him is often counterproductive, so it's better not to say it, and see if the secretary of the municipal party committee will take the initiative to bring it up.

Sure enough, after Wang Yixuan praised him, there was no reaction from the eldest lady, so he couldn't help but look at him a few more times, and then took the initiative to pick up the wine glass: "Come on!" This thing is done beautifully, not only to help 'daughter red' enter Xijing, but also to completely revitalize this old brand, this is a great thing, I guess if the old man Lu listens, he will be happy to give a thumbs up, did you tell him? ”