Chapter 400 Market Analysis

On this day, Zhao Ming got the business license and various ID photos, and various material contracts were also followed up. Pen "Fun" Pavilion www.biquge.info

At the same time, various news reports and promotional advertisements and job advertisements have also been released.

"Zhao Ming, this mysterious man makes another move! 》

"Fenghuang Recruitment, the reputation is not obvious, it is really Zhao Ming's new enterprise! 》

"The Wind Emperor vs. Bright, which one can have the last laugh!" 》

"Everyone's looking forward to it, the Wind Emperor recruits new!" Recruit talents and join the Wind Emperor! 》

All kinds of media reports have made this matter very loud, and basically the southern provinces know about it. Among them, Guangzhou, Guangdong, and Shenzhen are even more know-it-all.

It was also on this day that various discussions continued, and Zhao Ming also received various phone calls, and even later, he had a psychological shadow on the phone.

"Lao Zhao, I heard that you have set up another fan business, called the Wind Emperor, right? Do you have a general manager there? I can think about it, condescending to help you. ”

"Hurry up and get out, there are still a few cleaning people missing, do you want it?"

"How can you give me such a random job?"

"It's all work, and on our side, there is no distinction between high and low jobs, only the amount of salary, why do you still dislike it?"

Liu Deng on the other end of the phone was speechless.

The leader of Shenzhen also called, and he was the deputy secretary.

"Comrade Xiao Zhao, why don't you come to Shenzhen to run a business? You don't believe me. ”

"Leader, you really wronged me, I'm here to be the Emperor of Wind, that's because this side occupies a favorable location, and my partner is also from here, it's inconvenient."

"I'm just joking with you, but next time you have a company to set up, you can consider Shenzhen."

"Don't worry, it won't be long before I go to Shenzhen for development. And maybe we'll be dealing with each other then. ”

The deputy secretary didn't know why, but he still hurried to applaud.

Zhao Ming smiled secretly, and when the time came, he helped Pang Wenjing win the right to urban planning and design in Shenzhen, which can be regarded as developing in Shenzhen.

Then there were all kinds of business calls, all seeking cooperation. Among them, there are manufacturers of electric fan parts, as well as some material manufacturers.

As for the stores where orders were placed, there was none.

Although many people admire Zhao Ming, and even many people think that most of his business can get up, but the owner of the store is still more rational.

It is impossible for them to place an order because of Zhao Ming's name, in that case, they were still selling the products of the Bright Group, and now they are still selling Zhao Ming's, which is somewhat inappropriate, and they have to help promote the market, which is not worth it.

So they all chose to wait and see, and after Zhao Ming completely produced the electric fan, they decided whether to buy it or not.

This was something Gu Hongyan didn't expect, but after it happened, others took it for granted.

No one has placed an order, the workers are already in place, and the production line is all under construction, but if there is no order, then it will not be able to start.

If there is still no order after a period of time, then their Fenghuang will become the laughing stock of society, the company will be dissolved, and her hard work will be in vain.

It wasn't the ending she wanted.

Thinking of this, Gu Hongyan hurriedly found Zhao Ming.

In the office, Gu Hongyan anxiously stated the current situation.

"Lao Zhao, I contacted several store owners who had previous friendships, but they refused to place orders. And I took out the contact information of some stores from the Red Star Factory, and I also contacted them one by one, and they all said to take a look first, what can I do? ”

She seems to be forced to be anxious and confess her old bottom.

Zhao Ming was speechless for a while, this woman really likes to dig into her own bottom. Fortunately, this is for the good of the Wind Emperor, and he doesn't have to say much.

"It doesn't matter if you don't place an order, so far, the market is still up to the seller. It's like what the Bright Group produces, customers will buy what they want, and they don't have a choice at all. Then we are ready to produce and do not need to worry about anything. ”

"Of course, I know this, but if we produce it, if no one wants it, we can't sell it at all. You can't sell it directly from the factory, right? ”

Zhao Ming raised his head, his face was a little strange and said: "This sales channel can also be considered, and when the time comes, add a sales call, let the customer place an order, and we will deliver the goods." But the main sales channels, we can think about those stores and stores, as well as supermarkets. ”

Hearing that there were still shops and supermarkets to consider, Gu Hongyan's eyes lit up, how could she forget this. You must know that Zhao Ming was blocked by Big Brother in the freezer sales at the beginning, but he still got in touch with the store and supermarket, and the freezer was a big seller.

Now that this matter has not passed for too long, Big Brother knows that he can't bring down Zhao Ming, and he also starts to carry out publicity and promotion, intending to regain his position as the big brother in the market. But everyone almost thought it was impossible.

Now that Zhao Ming plans to sell the fans in the store again, then they don't need to worry about the channel.

Thinking of this, Gu Hongyan was relieved.

Zhao Ming said with a smile: "Don't let go of your mind so early, thinking that we have a store sales channel and relax." Our opponent is not simple, as a real giant in China, its position in the fan industry is better than that of the big brother in the freezer industry. ”

Thinking of the Bright Group, Gu Hongyan's face turned blue, and his expression became even more solemn.

That's right, as the largest fan production and sales enterprise in China, Bright Group can even be called the only fan company.

In China, there are basically no other companies in this business, and Zhao Ming is the second.

In other words, Bright Group has mastered all market resources, and it is also a state-owned enterprise, with abundant funds and sufficient personnel.

It can be said that the Bright Group is a Mount Tai, and the Wind Emperor is just an ant, and it is difficult to get past it.

It can be said that the only advantage that the Wind Emperor has over the Bright Group is Zhao Ming personally. Zhao Ming has mastered the most core technique of the Wind Emperor, that's all.

However, sometimes technology is the greatest strength, and this is why Gu Hongyan is optimistic about Zhao Ming.

"It's okay, anyway, as long as there is a market, with your name, you won't have to worry about not being able to sell it when the time comes." Gu Hongyan said casually.

Zhao Ming shook his head and said, "If we fight this battle with the Bright Group, we may not be able to win the battle if we have a market." ”

When Gu Hongyan heard this, her eyebrows frowned slightly, and she was stunned just when she wanted to refute. She thought about it carefully, and she understood, and then she broke out in a cold sweat.

Yes, if you fight with the Bright Group, it seems that the odds of victory are not great. It's not a private company like Big Brother. Bright Group is a state-owned enterprise with abundant capital, transcendent market position and sufficient personnel.

If the Bright Group directly fights the price war and lowers the price, it can completely drag the Wind Emperor to death. People can withstand consumption, but the Wind Emperor can't stand it.

Even people may not need to reduce the price, and even if customers believe in Zhao Ming for the same quality products, they may not necessarily believe in the brand Fenghuang.

The brand is already an old brand, and its position in the market is even more transcendent than that of the big brother. People don't reduce the price, that is, they go to the market at the same price as the Fenghuang alone, and the guests also choose the bright group.

Not for anything else, it's because of the bright brand.

Zhao Ming was able to fight out of the joint blockade of Big Brother and others before, and that was because Dongxing's quick-freezing little expert had his own advantages.

Some time ago, Zhao Ming also gave some of his ideas to the scientific research team of Dongxing, and I believe that after the Hope Star is released, it will occupy an absolute advantage.

But that's because Zhao Ming has a crushing advantage in quality and price, and now against the Bright Group, these two advantages are directly gone.

The electric fan technology of Bright Group was developed by Zhao Ming, which is already first-class in the industry, and it is impossible for Zhao Ming to develop more excellent technology in a short period of time.

Then there is no advantage at all in terms of quality and technology.

In addition, Bright Group has always been large-scale production, and the cost is very low. Fenghuang was established late, the financial strength is weak, can only produce on a small scale, the cost is not low, and the price on the shelves and sales at that time cannot be lower than the bright one, then there is no advantage at all, but a disadvantage.

On the other hand, the overall strength of the bright group is transcendent, with low cost, excellent quality, loud brand and exclusive market share!

It can be said that the four most important conditions analyzed before are all occupied by Bright Group.

On Zhao Ming's side, there is only one one with excellent quality, and none of the others!

And the quality is still the same as others! That's all!

Thinking of this, Gu Hongyan fell into an ice cellar, and his previous calmness was completely gone. She looked at Zhao Ming directly, hoping to get a solution.

"Lao Zhao, you have always been so calm, you must have a good way, hurry up and say it." Gu Hongyan saw that Zhao Ming said these words very indifferently, and seemed to have a way.

Zhao Ming smiled, "There is no good way, because in terms of ceiling fans, we don't have any advantages at all, and excellent quality is not our advantage." But ......" △≧miào.*bi(.*)gé△≧,

"But what? Hurry up! Gu Hongyan was in a hurry, but suddenly caught the content of Zhao Ming's words, and his eyes lit up.

Ceiling fan?

She remembered that Zhao Ming had told her about other market segments before, and also said that electric fans can be divided into many types, not just hanging from the ceiling.

She herself had studied in Hong Kong, and in addition to her open-mindedness, life there also influenced her. Thinking of this, she thought that there seemed to be other fans in Hong Kong.

"A standing fan is also a standing fan!" Gu Hongyan said excitedly: "Let's not compare ceiling fans with Bright Group, we can develop standing fans." I remember that there was already a standing fan in Hong Kong, and it was very popular because it was easy to move. ”

Zhao Ming's face was full of smiles, it seemed that Gu Hongyan had already thought of it.

He nodded, tapped his finger on his desk, and said slowly, "But don't forget, what we can think of, others can think of too." The order placed by Donghuang Group is not only a ceiling fan, but also a standing fan, which will also be produced by Bright Group. ”