Just when Mourinho and Blackburn were in a hurry, Arthur was already in Baltimore, Maryland, on the other side of the Atlantic, and was talking affectionately with an American in his 30s in a suit in a conference room. Pen ~ fun ~ pavilion www.biquge.info

"Kevin, you have to know that compared to Nike, Adidas, it's just insignificant, but it's very different from them. I think that when it is mentioned, it must remind buyers of high-end and professional sports equipment, and gradually become synonymous with 'professional'. ”

"That's right, Arthur, I think so too, we are currently taking the professional route, the products are well made, the price is slightly higher than Nike and Adidas, and the tights are our most famous products." The sturdy white man replied.

"I think the brand's slogan is too simple at the moment, and while 'cotton is our enemy' makes us stand out, it's not enough." Arthur concluded, "'will_you_protect_this_house?' And how about 'think_you_hear_us_ing'? ”

"Hmm......" The white man thought for a moment, his eyes flashed, and then he was overjoyed: "It's amazing, I like it!" ”

The middle-aged man who spoke to Arthur was named Kevin Planck, a big name in American sports, but he was just a fledgling junior in the business world.

And why did Arthur cross the ocean to talk to him?

The reason is that Arthur is ready to buy the other party's business.

After talking with Arthur for two days, Kevin Planck was finally moved by Arthur's optimism about his research results and Arthur's various ideas for his future development, and agreed to Arthur's financing intention, so the topic came to the final key point.

Kevin Plank laughed and asked, "So how many shares do you want?" ”

Arthur frowned, picked up his coffee cup, and said, "$40 million, sixty percent of the shares." ”

Kevin Plank pursed his lips and shook his head slowly: "45 million, forty-five percent of the shares, and if you want to sell the shares, I have the right of first refusal." ”

After a day of intense exchange between Arthur's investment team and Kevin Planck's side, the two sides finally agreed on a $46 million, 49% stake, and Arthur became the sports brand's largest shareholder.

Arthur opened his mouth after signing the contract, leaned over and shook Kevin Plank's hand, and said, "Deal!" ”

Why did Arthur spend a lot of money to invest in a sports brand when he was able to buy the bottom of the US stock market and make a lot of money?

One reason for this is that the company's Chinese name is Under Armour, formerly known as under_armour, or UA for short.

"A pair of Curry's basketball shoes became an amazing boost to the company's fledgling basketball business." -- The Wall Street Journal

This is the Wall Street Journal's assessment of a company's new business, I don't want to guess and hide, yes, this company is the under_armour, the rising star of the industry, who started in the field of professional tights, but the appetite is getting bigger and bigger, from the US market to the world's major emerging markets, from basketball and football to football and marathons......

Of course, in the basketball market, UA is still just a newcomer, before 2015, everyone was not optimistic about the company's performance in the basketball field, many people were skeptical, but as Curry frantically won the regular season MVP and championship, everything began to advance towards the goal of the company's CEO Kevin Planck: to build a billion-dollar basketball brand around Curry.

It seems that their plan is to emulate Nike's Jordan and try to take a bite out of Nike's mouth, which has a 90% share of basketball shoes, but it seems that UA has not only done it, but it looks to be doing well at the moment.

The hole had been torn open, and the jackal bared its teeth.

If you are a stock investor, what kind of stocks do you most want to buy? Don't guess, you must want to ride on the back of a bull, and preferably on the back of a mad cow.

From 2005 to 2015, the company's revenue rose from 300 million to nearly 4 billion, and the revenue increased by more than 10 times. During this period, EPS grew at a compound annual growth rate of 29%, and by 2015, the stock price had increased more than 20 times, with a market value of nearly $14 billion. And with the continuous development of the international market, UA's stock price has also broken the glasses of Wall Street analysts again and again.

UA was founded and started in 1996 by its 23-year-old founder, Kevin Planck, who was originally the captain of the University of Maryland's football team. Every time he exercised, the cotton products sweated and stuck to his body, which made him very uncomfortable, which became the main reason for his business, and he wanted to make some changes to his clothes, so he registered the company and developed a T-shirt called Heatgear. His goal was to keep clothes cool and dry in the hottest weather.

Like most start-up startups, UA wasn't all smooth sailing, and he got his first order just when his company was about to get off the ground. The company's annual sales in 1996 were only 17,000 US dollars, and a simple calculation shows that he estimated that he only sold about 200 pieces of clothing in most of the year. In 1998, two years after starting the business, UA moved from her grandmother's basement to Baltimore.

Since then, UA has been focusing on and positioning the production and research and development of such tights, which is a bit contrary to the market dominated by staple fiber at that time, but it is in such a small market segment, unremitting intensive cultivation, and slowly UA has become the market leader of tights, occupying 75% of the market share in the United States.

The success that followed was seen from $17,000 in 1996 to $3,963.3 million in 2015, and in 2018 they set a target of $8 billion.

UA started their next step from the boss of a market segment to a broader stage.

From the beginning of his rebirth, Arthur planned how to use the advantages of rebirth to seek a higher status and high power in the sports world.

Although Arthur is not an elite in the stock market, relying on opportunities such as the 911 incident, the subprime mortgage crisis, and Facebook, it is not a fool's dream to become a billionaire.

Don't you see, those reborn predecessors, even if they were just unemployed people who were dismissed in their previous lives, can they quickly become the richest man in the world after being reborn?

And Arthur, who owns Blackburn, has a much higher starting point.

However, even with tens of billions of dollars, it may not be able to play the sports world, Chelsea owner Abu is rich and powerful, NBA Clippers owner Ballmer is rich, but so what?

Among the top 10 giants in football, Chelsea is nowhere to be seen, and the Clippers can't even touch the floor of the Western Conference final.

Maybe becoming the richest man in the world can really accelerate Blackburn's growth, but how easy is that?

After much deliberation, Arthur finally came up with a plan that needed the support of two thighs in addition to Blackburn's own construction.

One is that Arthur is preparing to secretly set up a brokerage company with Mourinho's currently worthless agent Mendes, and the other is the main event - injecting capital into UA.

The market value of UA was estimated to be at least $15 billion before Arthur's rebirth, and at this time it was just a small brand with no name, no one had invested in it at all, and even its founder Kevin Planck was not so optimistic about it.

If you don't plug in at this time, when will you stay?

Therefore, Arthur got in touch with Kevin Plotk before he came to the United States, and then there was a conversation between the two people in the previous chapter - Arthur used the various mature strategies he knew about UA to completely subdue Kevin Plot, and even in the end, Kevin Plott had a proposal to make Arthur the CEO of UA, but Arthur knew how much he was capable and decisively refused.

After the capital injection under_armour, Arthur was calm on the surface, but he was ecstatic in his heart, even if his shares were diluted later, he would have a relative controlling stake.

"Messi, Ronaldo, Curry, Durant...... You all have to be the spokesperson for UA for me! ”

After dealing with the investment affairs in the United States, Arthur was not ready to leave for England, because he was really disgusted with international flights and was ready to purchase a private jet after traveling between the United Kingdom and the United States.

Yes, after making a lot of money in the stock market, Arthur is inevitably ready to start enjoying all kinds of luxury, such as courtyard mansions in Los Angeles, penthouses in New York, and Bentley's latest luxury cars......

And, the Gulfstream 200, which is enough to buy the front trident of Ibu + Duff + Benayoun Blackburn, is the final expense of Arthur's trip to the United States.

However, the Gulfstream 200 is not in stock, and according to Arthur's renovation plan, it will take at least seven or eight months before it can be delivered to Arthur.

Many people may accuse Arthur of being small-minded and enjoying himself after making a small amount of money, but so what?

Arthur, who used to save money in his previous life, didn't want to relive the tragedy of the previous person who died and didn't spend his money.

"Boss, do you want to book a ticket back to England tomorrow?" Eisenberg, Arthur's chauffeur and bodyguard, asked.

"No, go to Monaco." Arthur commanded.

"Boss, are you going to gamble?" Monaco is a gambling country, which is why Eisenberg has this question.

"No, let's go and join Monchi first, there are our goals for this transfer period." Arthur shook his head and said: "The winter transfer window is too short, and Monchi is worried that he will not be able to negotiate before the deadline. ”