In recent weeks, a photo of a young boy wearing an Ibrahimovic No. 10 Blackburn Rovers jersey made from a plastic bag has gone viral. Pen, fun, and www.biquge.info

The photo not only illustrates the global popularity of Ibrahimovic, but also piques curiosity about the young boy, whose search for the boy was quickly launched on social networks. And, after seeing the photo, the Blackburn Club promised to arrange for the little boy to meet Ibrahimovic.

But the search was a twist and turn, following Iraqi media reports that the boy had been found, named Homid, who lived in the city of Dohuk in the Kurdistan region of Iraq.

"I like Ibrahimovic, he's an outstanding player. ”

However, some people questioned the authenticity of the news, because the ears of the little boy in the new photo did not match the ears of the little boy in the old photo.

Sure enough, the British media BBC and Blackburn's team then found a young boy in a plastic jersey named Murtaza, who came from a remote area of Afghanistan.

The photo was taken by Murtaza's eldest brother, Ahmadi, and BBC reporters found Murtazar and his family, who live in the Jaghori district of Ghazni province in eastern Afghanistan.

Arif Ahmadi, the father of the little boy, said, "This child really likes Ibrahimovic and football, we can't afford to buy jerseys because we are just ordinary farmers. ”

The boy's father also said that the children were overjoyed to learn that his picture had gone viral, telling the BBC, "Mutalza hopes that you can help him meet Ibrahimovic, and that with your help, we Afghans will become players like Ibrahimovic in the future." ”

The Blackburn team then invited Murtazar and his family to Ewood Park to receive an unnumbered shirt for the new season filled with the lives of all Blackburn first-team players and coaches, as well as a No. 10 Blackburn Rovers shirt that Ibrahimovic had given to Murta.

It is worth mentioning that the two Blackburn Rovers jerseys obtained by Murta have received huge attention, because in line with Muerta's self-made plastic jerseys, Under Armour's new jerseys for Blackburn in the new season are also a "plastic" jersey.

Under the "exploration" of a group of reporters, we were pleasantly surprised to find that Blackburn not only has excellent coaches and players, but also the technical support behind it is also of the highest level, which is reflected in the jersey - waste plastic bottles as raw materials, combined with high-tech manufacturing technology, make the jersey help Blackburn defend the title.

Seeing Blackburn Rovers players wearing the beautiful jerseys specially developed by Under Armour in the new season, who would have imagined that the raw material was actually plastic bottles?

After the plastic bottle is sterilized and other related processes, it is cut into fine flakes by steam technology, and then the yarn used to make the jersey is formed through the dissolution technology, which is the main process of turning the plastic bottle into a jersey.

Of course, Blackburn jerseys are not just as simple as turning plastic bottles into treasure by reusing waste, there are many subtleties that can be seen in high-tech.

"When we execute a major jersey manufacturing project, we start by communicating with the athletes and understanding what they think," said Kevin Planck, chief CEO of Under Armour, the jersey manufacturer.

When it comes to football players, the requirements for jerseys are mainly focused on two aspects: breathability and mobility. Under Armour has put a lot of effort into these two areas, with a dedicated research team to conduct experiments and analysis, such as the sweat of players during the game.

"During the experiment, they would raise the temperature to make the players sweat and then look at how the sweat was distributed," says Kevin Planck, "and the results would find out where the sweat usually concentrates. ”

An important area is the chest, which Kevin Planck says will create an airflow effect in the corresponding position of the jersey to make it more comfortable for the players to wear.

In addition, the lower body of the player is also prone to sweating, and the manufacturer has designed ventilation holes in the pants to enhance air flow. It is reported that Blackburn's new season jersey is 51% lighter than last season's jersey, and the breathability is 35% enhanced.

The subtleties are often more evident in the designer's intentions, Blackburn's new season jersey number uses laser perforation technology, and there is a small strip of velvet on the back of the trousers, which is convenient for players to wipe their sweat when they play, and with this small piece of velvet, it is much more convenient and comfortable to wipe sweat.

Returning to the topic of plastic bottles, Arthur's predecessor jersey manufacturer only began to use the technology of turning plastic bottles into yarn for football jerseys in 2010, and officially used for football jerseys in 2012.

However, under Arthur's heavy sponsorship and special mention, Under Armour has successfully applied this technology, and plastic bottles have become the main raw material in the future Under Armour's sportswear fabrics, accounting for 96% of next year's jersey raw materials.

If Blackburn can continue to win the title again in the new season ahead of the traditional English giants such as Manchester United, Arsenal and Liverpool, it will be plastic bottles turning into gold (trophies), and that is the power of technology.

In terms of providing jerseys to fans, in addition to the official skinny version of the jersey with Blackburn, Under Armour also has a fan version of the loose version, as well as a women's version that was rarely seen in 2002.

From the plastic jerseys in Afghanistan to the plastic jerseys specially developed by Under Armour in the new season of Blackburn, the sales of Blackburn's new season jerseys and the promotion of the Under Armour brand have greatly increased.

Many young people who pursue unconventionality, many athletes who pursue practicality and professionalism, many pseudo-Blackburn fans, and many female fans who like football all go to buy Blackburn jerseys developed by Under Armour, which are comparable in price to Nike and Adidas.

According to incomplete statistics, although the shirt sponsor was replaced by Under Armour, who was unknown before Europe, Blackburn's jersey sales in the new season increased by 4.6 times compared with the same period.

This data, in addition to the bonus of Blackburn's Premier League title last season, naturally also has the appeal of a distinctive plastic jersey.

"Arthur, you should sit in my CEO seat, this idea of yours is really wonderful!" Inside Arthur's mansion, Kevin Purne is making a toast to Arthur, exclaiming.

"It's not enough to have my ideas, without the plastic jerseys you presided over the research and development, I can't play these buildings in the air." Arthur said modestly.

Yes, that's right, in fact, the plastic jersey of the Afghan teenager Murta was a show secretly prepared by Arthur and Under Armour from beginning to end.

In fact, with the current reputation of Blackburn and Ibrahimovic, there is no way to reach war-torn Afghanistan, let alone remote areas.

It's 2002, and it's unlikely that even the occasional Premier League watcher in the far reaches of Afghanistan will have access to computers and the internet, let alone a peasant family too poor to afford a jersey.

However, it was just how impossible it was, but Arthur and Kevin Blank used money and favor offensives behind their backs to get it done, and in the end, it also had the greatest effect. As a result, Blackburn's popularity was accelerated, and Under Armour, which was previously a second-tier sports brand in the United States, soared to become an international second- and third-tier sports brand.

"By the way, Kevin, Ibrahimovic and Frank Lampard, you've got it all done, right?" Arthur asked, turning his wine glass.

This time Kevin Planck came to Blackburn, in addition to sitting in the United Kingdom and quickly setting up Under Armour's sales outlets in Europe, he was preparing to sign several spokespersons for the company's brand, and Arthur's Blackburn had a number of target candidates.

'Well, Ibrahimovic, Frank Lampard, Marcos Alonso, Duff and Ashley Cole have all signed and are all signed for at least five years, according to you. Kevin Plank replied easily.

Compared with the endorsement fee of tens of millions of dollars a year for NBA player brand signings, football stars are much lower, such as Under Armour's newly signed Ibrahimovic, the Swedish shooter who was the silver boot of the Premier League last season, and the annual endorsement fee is only $500,000, and it is a six-year long-term contract.

"Add one more Drogba, and he's still pretty handsome from a black point of view, and he'll come out soon." Arthur suggested.

"No problem." Kevin Purrank knew from Arthur's words that this Ivory Coast would be reused in Blackburn Rovers in the future.

"I wish us all the best for the future!" Kevin Planck raised his glass.

"Go big!"

"Mr. Jack, you're much faster than I thought."

Philippe Grimaldi, the current owner of Belchshort Belchott, is enthusiastic when he looks at Arthur.

Belgium is a relatively wealthy country in Europe, and it should be said that Belgium's per capita income can enter the top 20 in the world. But Belgians are rich, but Belgian football clubs are not very rich, and even many clubs are in debt.

For a Belgian club, hundreds of thousands of dollars is a lot of money.

As Belgium's top league, the development of the first division is very poor, and their income is too low for many football clubs to sustain. Unless the boards of directors of those clubs are willing to pay for it, the clubs alone will not be able to come up with this money for their own development.

Belshort's current owner, Philippe Grimaldi, is not the kind of rich man, but he is also worth tens of millions of dollars.

Although he is the majority shareholder, he is not a fan of Belshot, the club is not profitable, and it has been losing money for many years, so he has long wanted to get rid of it.

It's just that football clubs are a big hole in Belgium right now, and no one wants to take over such a debt-ridden club.

So when Monchi approached him, he was very bold and agreed to sell the team.