Chapter 24: Tiger who doesn't want to endorse
After the game, the Clippers got Wang Zhizhi's diagnosis report, and the concussion was estimated to be rested for 1 week, and the wound was not too problematic and had been stitched. Pen ~ fun ~ Pavilion www.biquge.info Bill Fitch hurriedly ended the press conference, took the Clippers players, including Wang Zhizhi, and flew back to Los Angeles overnight, and then they will usher in 3 consecutive home games, which also allows them to stay in Los Angeles for some time.
In the wee hours of the morning, the Clippers arrived in Los Angeles, and Coach Fitch announced the news of the morning holiday at the airport, and then let everyone disband. After lunch the next day, Tiger came to the office of Andy, the manager of the Clippers, Andy is not only the manager of the Clippers, but also Tiger's agent contract. "Both NK and AD have changed their contracts again, starting from scratch to chase you, this is their new contract, you take a look at it first, and you're making a choice."
Tiger didn't reach out to pick up the contract that Andy handed him, shook his head and said, "There's no need to look at it, since they terminated the negotiations because of what happened to me with the Clippers, there's no need to continue now." β
"Tiger This is a very normal phenomenon, the performance of the players is related to the interests of the business, this is a multi-faceted consideration, you don't have to be willful. These two are some of the most influential sports companies in the world, and don't you want the Clippers to be noticed by fans around the world? It's also an opportunity. Andy has arranged several good commercial endorsements for Jason, but Tiger has not had a single commercial endorsement for various reasons.
"Andy, I'm not short of money, there's no need to have commercial endorsements, maybe I didn't understand before, but now because of the Clippers, I understand too much of the league's insider, these two major sporting goods companies play a big role in the league, they can even hinder the transaction of players, and after signing with them, they will be restricted in many ways, due to the constraints of the contract, slowly I need to compromise a lot with them, the league is a commercial league, there is nothing wrong with this, only good business development can promote the progress of the league and make the team make money, Let the players get a high income, but I'm not just the player Tiger hsd, I also have to think about the interests of the Clippers in the future. "Since taking over the Clippers, Jessica and Stevens have had their own jobs and are laymen in basketball, so Tiger has been exposed to a lot of things that he couldn't touch before.
"Tiger, no one will dislike too much money, commercial sponsorship is a win-win situation in itself, I will solve the problem you just said, this is my job. You have rejected a lot of products so far, you have rejected the endorsement of Coke because you don't drink it yourself, you have refused the endorsement of the car, you say that you can't drive, you can't deceive the public. I've thought about it seriously, you have nothing to endorse except sneakers, if you're afraid of problems, then I can compress the next years with them, only one endorsement won't take up too much of your time, and the current alliance commercial endorsement has become a manifestation of value. Andy worked hard to persuade Tiger as a qualified agent.
"Andy, the cooperation between the players and the business is a win-win, but what about the fans? Fans queue up for a long time, and some even spend their savings for a long time, just to buy a pair of shoes, and the merchants will never be satisfied, all kinds of limited editions, collector's editions, commemorative editions, one after another means of collecting money, they never care about the mood of the fans, only staring at everyone's pockets. The fans like me, which is an affirmation of me, and it is not right for me to spend the fans' support for me for the sake of endorsement money. Yes, I also try my best to get the fans to come to the stadium to watch me play and earn money for their tickets, so I do my best in every game and give them a show because they love basketball first and then me, but what about the sneakers? In particular, which expensive limited editions, collector's editions, commemorative editions, how many fans are really willing to wear them on their feet? β
"Tiger, if you don't do it, there will be a lot of people who will do it, and now the big players in the league, which one doesn't have a sneaker endorsement? Now the level of endorsement fees, the number of endorsement years, has become the embodiment of the value and status of the players, you are not short of money, but most players are short of money, you know that many NBA players retirement means bankruptcy, many of them work hard to play, just to increase contract income, enhance the value of the industry, these are the main body of the social economy, consumption and the flow of funds, not you can understand the young master. "Andy was really laughed at by Tiger, can you be more naΓ―ve?
"Yes, there's nothing wrong with that, the fans are willing and the players need it, but if I don't need a lot of money, why can't I be different?" Tiger was dumbfounded by Andy's words, and in the end he was a little tricky.
Andy looked at Tiger with a smile and said, "Are you sure you don't need a lot of money?" I remember we owe Jessica close to $1 billion right now, when are you going to pay it back, or are you not going to pay it back? β
"Well! You're the manager of the team, you're responsible for the team's problems, I'm only responsible for playing. β
"Money! Looks like you borrowed it. β
"Alright! Andy, you bastard, I know, I need a lot of money, but I don't sell myself, I just don't accept endorsements from these two families. Tiger was forced by Andy to break the jar directly, anyway, he said that he would die, but he didn't accept the endorsements of these two families.
"It's okay if you don't accept it, but well! The money owed by the team has to be repaid mainly by you, which is no problem, right? β
βokοΌ The team's business, I absolutely cooperate. β
"Well, I recently found out that the influence of the Clippers in Huaxia has begun to expand, I am ready to increase the publicity of Huaxia, you and Wang should take time to do some publicity work for the team, I remember that you speak Chinese very well, Huaxia is going to arrange a visiting program, you and Wang are going to prepare, it should be in these few days, the team will stay in Los Angeles to record." Andy finally showed his real fangs, and Tiger immediately found out that he had been fooled, any endorsements, all fake, this kid's real purpose is here.
"Andy, you bastard, you're designing me again? Do you want to increase the publicity, and you won't make a stop in the team yourself? Play more team highlights and player updates, why do you have to drag me? ....β
"Wait, what did you just say? Stand? Kindness! That's a good piece of advice, you wait for me to remember it, and then you can move on. After Tiger reacted, he expressed his dissatisfaction with Andy, and inadvertently said something, he remembered the operation methods of the NBA team, but Andy sensitively grasped the key point, interrupted Tiger's words, took out a notepad, and asked Tiger to explain in detail, and he recorded it.
These things are some of the things that Tiger used to be common, but in the NBA at this stage, they still haven't appeared, and Andy's serious appearance made Tiger realize that there are many details that were missed before. "Andy, man, I thought about it, we can build an official website of the Clippers, where we promote the team and the players, and at the same time, we can also do some activities, such as buying or booking home tickets on the official website, at a fixed time, arrange for players and fans to interact on the official website, and even add some lucky draws, and give out some small gifts to the fans. Ha ha! What do you think? That's a good idea, right? β
"Well, that's a good idea, I'm going to talk to Stevens about it, and then decide, he's familiar with the Internet." Andy began to think in his head about the feasibility of this thing.