15. Sponsors (Part I)
"Boss, I think there's something here that you need to get back to the club. Pen × fun × Pavilion www. biquge。 Seeing that the club's youth system and medical system are operating in an orderly manner, and the first team is also soaring, and gradually getting better, Arthur is ready to be a complete manager, no longer going to the club every day, but he didn't expect the club's commercial director Chad Arnold to call him to make sure he go to the club.
"Sponsors from China?" Arthur already had a rough idea of what was going on from Richard Arnold on the road.
Yesterday, an electronics company from China came to the door and asked for a sponsorship with Blackburn, and it is one of the most important sponsorships - chest sponsorship.
"Our chest sponsorship expires right next season, and it's just the right time for this company. However, the sponsorship contract has not yet been drafted, so why should I go over and decide? Arthur drove the Aston V8Vantage and wondered.
The head of Blackburn's business system is Commercial Director Chad Arnold, and Arthur's top management talent poached with a high salary.
Historically, Richard Alexander-Arnold has played for the Red Devils since 2007. At Manchester United's sales office in central London, Alexander-Arnold has a team of up to 80 people looking for potential partners for the Red Devils and peddling the power of the United brand at the right price.
Under the leadership of Richard Arnold, the Reds earned £320 million in total revenue in 2011/12 through tickets, television rights and commercial contracts, giving them a lead of £59 million.
Real Madrid and Barcelona, who have the most revenue in La Liga's share of TV rights, earn more than Manchester United, and even the two biggest clubs in La Liga are the envy of the Red Devils' business machine.
Thirty-seven per cent of Manchester United's revenue comes from the commercial sector, surpassing ticket sales and television broadcasts. They have contracts with telecommunications companies in more than 40 countries around the world, from Bulgaria to Burkina Faso, with each sponsorship amounting to between £1 million and £2 million.
Although many stadiums have been flooded with billboards since the 70s, English clubs have been late to join the shirt sponsorship revolution due to FA regulations.
In July 1979, Liverpool signed a low-value contract with Japan's Hitachi Electronics for just £50,000, a figure that was ridiculous even at the time.
Peter Worth, the advertising executive at the time, said: "If the top management realised the value of the team, the amount of sponsorship they would receive would be immeasurable. I thought they would get at least £200,000 worth of contracts. "Some even think that £1 million is not impossible.
The Reds were the first to sponsor shirts, with the vast majority of clubs following suit, but until the 1983-84 season, shirt sponsor logos were not allowed to appear on television screens on matchday days.
Then the Premier League kicked off, and in the 21 seasons since, the wave of commercial sponsorship has gradually swept across England, truly activating the market potential of football.
In the first decade of the Premier League, the sale of stadium naming rights, press conferences for sponsor logos and the development of the Asian market by the league became commonplace.
However, not all marketing strategies were successful, and in 2005, when Austrian side Salzburg was in financial trouble, Red Bull owner Matt Skitz bought the club and hired Beckenbauer as an advisor. Not only did Matt Kitz change the name of the club to Red Bull Salzburg, changing the team's traditional purple jersey to red and blue, but he also announced that it was a brand new team with no history. This approach has caused dissatisfaction among some die-hard fans, and although the team has won the league championship four times in the past six years, SV Salzburg, Austria, formed by thousands of fans, stands on the opposite side.
At the end of the day, talented players will go to the club with the most money. A more powerful off-field business model would allow the team to achieve more success on the pitch, and with the support of commercial sponsorship, United could choose between signing Robin van Persie or having their rivals snatch it up, and the deal became a key addition to the Reds' 20-game title.
"Chinese Electronics Enterprise...... Could it be that company will be the one who took the initiative to find this time? Arthur suddenly recalled a mobile phone company that had sponsored a Premier League club during this period in the original time and space, and everything suddenly became clear.
As soon as Arthur got from the elevator in the underground parking lot to the third floor of the club's conference room, Abby, dressed in an OL suit, stood at the elevator entrance, obviously waiting for him.
"Abby, what's going on with this sponsorship? It wasn't clear what Monchi said on the phone just now. Arthur asked, confused.
Although Arthur chose Abby because of the other party's appearance, his secretary also passed the first two rounds of elimination before reaching the stage chosen by Arthur in the end, so his work ability is also quite good.
Abby lowered her voice and said: "This Chinese sponsor has a lot of conditions, there are two main requirements, one is that we must appear in the Premier League next season, and the other is to send one or two Chinese players to our club. ”
Premier League team + sponsorship of Chinese players, Arthur can determine which sponsor company at once, after all, the history of the previous Kejian sponsorship of Li Tie and Li Weifeng's landing at Everton, as long as it is a real Chinese fan, there is nothing that is not known.
In the 2002-03 season, Everton signed a sponsorship agreement with Chinese mobile phone manufacturer Kejian, which became the first Chinese company to sponsor a top-flight team, and Kejian was also responsible for paying the wages of Chinese player Li Tie during his time at Everton. But just 12 months later, Kejian's contract with Everton came to an end.
"These are not problems, what price did the other party offer?" Arthur asked as he walked.
Speaking of this, Abby looked happy and said, "Two and a half million pounds in three years!" ”
Hearing this, Arthur was also ecstatic in his heart!
Don't look at the sponsorship of clubs such as Manchester United and Real Madrid every year, but on the one hand, it is because the other party is a club with huge global influence such as Manchester United and Real Madrid, and on the other hand, it is inflation, and the purchasing power of money cannot be the same.
For example, this year's world transfer champion is Figo, who transferred from Barcelona to rival Real Madrid, and the transfer fee is 56.1 million euros that shocked world football, and before Arthur's rebirth, "Mr. 100 million yuan" emerged in endlessly.
Although Blackburn Rovers have won all the way in League One and are currently second in the standings behind Fulham, but the English League One has not paid enough attention after all, and many people still have doubts about Blackburn's true strength, so Arthur does not have any expectations for the amount of shirt sponsorship next season.
I thought that at least I would have to win the English domestic cup or enter the Champions League to have sponsors who sponsor more than a million pounds a year come to the door, but I didn't expect it to be now!
This can definitely be said to be a send-off in the snow, which can solve Blackburn's urgent need!
This is not a trivial matter, and it is no wonder that Arthur will be quickly reported and asked to come over.
Abby helped Arthur tie a blue tie, then looked at it with satisfaction and praised, "Boss, you are really handsome!" More handsome than Brando! ”
"It's hard to give up on being naturally beautiful!" Arthur chuckled and patted his playful female secretary on the buttocks, then said, "Let's go, go meet the sponsors, they're waiting for us." ”
After a long time of twisting and turning, the two finally reached the door of a conference room, where Abby knocked on the door and pushed it open for Arthur to enter.
When Arthur opened the door and entered, he saw five Chinese men in suits and leather shoes, with a typical merchant atmosphere, sitting at the conference table opposite Mensa Bonsu and Richard Arnold.
Seeing Arthur come in, everyone in the conference room immediately got up, and the head of the Chinese sponsor bypassed the conference table and shook Arthur's hand rather politely.
"This should be Blackburn boss Arthur Walker, right? It looks a little young, and sure enough, the hero is a teenager. The man shook Arthur's hand, first complimented him, and then introduced himself through the translator next to him, "My surname is Li Mingyaoxu, and I am the deputy manager of China Kejian Co., Ltd., and I am also the person in charge of this time to negotiate sponsorship with your club. ”
"Manager Li is polite." Arthur smiled and said, "I admire your country very much, so I can still speak some Chinese." I was also very happy to meet Manager Li this time.
Arthur's words were spoken in Mandarin, and although they had a bit of a "foreign flavor", they shocked everyone in the conference room as soon as they came out.
"I really can't imagine that you can actually speak Chinese, it's so knowledgeable." Manager Li of Kejian Company exclaimed.
"Thank you." Arthur switched to English this time, because this negotiation was not only between him and Kejian, but also the entire Blackburn senior management and Kejian, so if he had been talking in Chinese, he would be too ignorant of Mensa Bonsu and Richard Arnold.
After the introduction, both parties were seated.
"Mr. Walker, we have talked to Mr. Bangsu, the vice chairman of your club, and Mr. Arnold, the commercial director, and there are only two questions left...... Manager Li said.
"The question of Premier League qualification and the introduction of Chinese players?" Richard Arnold followed Manager Lee's meaning to address these two questions.
Li continued: "I also believe that you should be able to enter the Premier League this season, although we have confidence in your club, but you also know that the game has always been full of uncertainties, and upsets ......have happened from time to time."