The horror of Double 11, Lei Feng is a personal experience, surpassing the United States Black Friday, becoming the world's largest shopping carnival, Tmall transactions exceeded one billion in one minute, 10 billion in 10 minutes, and daily sales exceeded 100 billion... This is like a myth in the present. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

It can be said that in the previous life, Alibaba was able to enjoy a world reputation, and Double 11 contributed a lot.

So in the face of Ma Yunyun's questioning, Lei Feng had only one meaning: increase publicity!

In this regard, Tmall has a great internal response!

Tmall's phone call is in the middle of a meeting, and everyone is also discussing the feasibility of Double 11. It is true that the promotion effect on November 11 last year was unexpectedly good, but at that time, only twenty or thirty stores participated, and it cannot be ruled out that it was just an accident, and now if you want to make Singles' Day a real shopping festival, the cost invested is not a small amount.

Tmall boss Ma Yunyun has a big heart.

Nowadays, the Internet is developing rapidly, and he is reluctant to follow the rules and wants to increase the influence of Tmall as soon as possible. And the Double 11 project, in his opinion, has a lot to offer!

But there is a lot of opposition within the company.

After all, today's Tmall has developed very steadily, as long as it is steady and steady, it can roughly sit in the first place of Huaguo e-commerce; There is no objection to holding a Double 11 promotion, but if you want to "eat fat in one go" and invest a huge amount of money, many people will feel uneasy.

Tmall's development has been bumpy in recent years, and it is not easy to see the dawn, once the step is too big to pull the egg, it is not a joke that the capital chain is broken.

In a way, this "sound" view is correct.

But Ma Yunyun doesn't see it that way.

In his opinion, although Tmall seems to have no opponents for the time being, it is now the time when the Internet in China is developing the fastest, and one or several opponents may emerge one day!

Tmall must devour the cake of e-commerce faster, so as to occupy more market share!

The opposing opinions in the company are short-sighted in Ma Yunyun's view.

These people just want to make money and lack the passion to build a great company!

So he thought of Lei Feng.

The project of "Double Eleven" was originally proposed by Lei Feng, and Ma Yunyun felt that Lei Feng must also be optimistic about this, so he called at the meeting.

He wants to have more voices supporting him.

Sure enough, Lei Feng's point of view coincides with him!

Even, a little more fierce than he thought.

Ma Yunyun originally just wanted to advertise on TV, magazines, and major websites, you can invite a few celebrities, you can send some discount coupons... But who would have thought that Lei Feng would open his mouth to invite the domestic front-line, and invite Hollywood superstars, NBA players, world footballers, etc., Ma Yunyun sweated profusely.

Tmall has spent a lot of money on maintaining machines and developing software in the past two years, and the company's account is very tight, so it's okay to invite a few domestic stars, but find a bunch of world superstars and advertise on CCTV... It's really going to have to be smashed.

"Maniac!"

"Just ask the president of the United States to sing about the love deal!"

"Do you know how much that costs?"

"It's ridiculous!"

Someone immediately shouted!

Lei Feng then thought that the Tmall in this world is different from Ali in the other world.

Perhaps, it was only 2005.

In this world, the rise of Tmall has only been in the past two years, and it is far from being as rich as Ali in his previous life, when he turned the Double 11 party into a superstar carnival in 2016!

But the idea is right.

"There is a reward for the effort!"

Lei Feng said to the other end of the phone: "Once 'Double 11' becomes a culture, online shopping is bound to become a trend, which will bring unimaginable benefits to us who create 'Double 11'!" Companies can skip the world's superstars, but I recommend getting the most out of the hype as much as possible, think of Black Friday in the United States, the shopping spree, and once Singles' Day takes shape, the scene will be even crazier! ”

"Huh."

Someone in the Tmall conference room sneered.

"Arabian Nights!"

Someone scoffed!

At this moment, no one will believe what Lei Feng said, "Black Friday" is the most crazy shopping day of the year for Americans, and its influence extends to Europe and even around the world.

Lei Feng is just a minor under the age of eighteen, even if he has entered the second line, but in business, he is not in the eyes of these people.

Especially the operations department of Tmall.

Last year's Double 11 promotion, some people objected, not because of anything else, but because they couldn't get used to seeing a layman pointing fingers at their own territory.

But it turned out to be a resounding slap in the face!

Now this little ghost is here again, and he is still making nonsense at the meeting, which is unbearable!

The operation supervisor snorted coldly: "It's good to have a goal, but the goal can't be too far, otherwise it will look empty!" ”

Lei Feng couldn't see who was talking, but he could hear that this person was talking very impulsively, he didn't care that these people despised him, because reality would slap him in the face, but he cared about the publicity of Double Eleven, because it was related to the completion of his task!

Lei Feng then sneered: "It's not that my goal is too far, it's that you are too timid and have no confidence in the company!" ”

"I haven't finished the book, and I'm talking about it!"

"The first person to invent a book has never read a book before, relying on the old and selling the old!"

"You know!"

"I don't know you, who told you to eat more salt than I eat, and fart more than I say!"

"You!"

...

The two of you said a word, and soon Lei Feng had the upper hand.

"Enough!"

Ma Yunyun slapped the table heavily.

He praised Lei Feng in his heart, paused and said: "According to the original plan, this time the publicity and promotion efforts must keep up, we want to make Double 11 our own shopping carnival, no need to discuss it, now, immediately, immediately, execute!" ”

The phone hangs up.

Lei Feng also secretly praised in his heart!

A great leader must have a vicious vision and extraordinary courage, although Ma Yunyun looks good enough to shoot the Lord of the Rings, but his courage is enough to play Napoleon.

"Let's make the propaganda more violent!"

In Lei Feng's attention, the Tmall Double 11 publicity officially began, and at the same time, the provincial competition of the sketch competition has arrived.

Lei Feng is in Zhejiang Province, and the provincial competition venue is Hangzhou.

This time, such as city A, city B... There is only one group of people in a city; However, Hangzhou, the provincial capital, has dozens of universities and colleges and universities, so there are more places.

October 23rd.

Lei Feng, Wang Xitian, Wang Xijun, and several teachers from the Mei Academy appeared at the competition point in Hangzhou Province.

Although there are Zhejiang University, media and other schools this time, in front of "Help or Not", everything is floating clouds, Lei Feng and the three of them successfully won the first place in the provincial competition and got the opportunity to be on the "Straight to the Spring Festival Gala" TV program!

"Ma Dan, why did this guy Lei Feng act in a sketch?"

"Ahh

"This sketch is really good."

"It's a waste to use this kind of sketch here!"

“...”

The people who participated in the provincial competition were jaw-dropping.

The Spring Festival Gala-level sketch "Help or Not to Help" shocked them, especially the members of the two groups ranked second and third, and they felt a lot of pressure in their hearts.

Although the top three can be on TV and participate in the national student competition, but with this "Help or Not", there is no hope for them at all.

"Looks like a round of travel..."

"It's not bad, at least it's on TV."

"Damn Lei Feng, with works of this level, you should directly sign up for the Spring Festival Gala, what are you robbing us of..."

The members of the two teams in second and third place muttered.

Everyone is very powerless.

It's a good thing to be on TV, but the opponent is so strong that they don't have the slightest certainty of winning, and this kind of game that knows the result in advance is too bad.

The crowd sighed.

One of them quietly rolled his eyes, he tightened the DV camera in his hand, and moved a little thought...

But these Lei Feng no longer know.

Today is Sunday.

After the game, Lei Feng did not return to Baofeng immediately, but temporarily bid farewell to Wang Xitian and others, and asked Zhang Qingqing, who rushed over, to send him to the Tmall headquarters in Hangzhou.

These days, the publicity of Double 11 has been launched, and advertisements have been put up on the Internet and TV.

Tmall's action is not small, and in the past few days, several domestic male and female film and television stars have been invited to prepare to shoot a series of advertisements to promote Double Eleven.

No matter what Lei Feng says, he also has the title of operation consultant, and he also has an idea in his heart, ready to shoot while these stars and directors are filming.

After all, Singles' Day is not only a shopping festival, but also a Singles' Day.

The song suitable for Singles' Day in his mind is by no means only "Single Love Song", and now that many stars are here, filming some MVs similar to promoting Singles' Day can be regarded as a reasonable use of resources.

"These songs are fighting, these stars are joining, this advertisement is also high-end and high-grade, should I ask for more advertising money?"

Lei Feng stayed on Tmall all afternoon.

He didn't run around, but followed the crew and asked a few movie stars for a few autographs, and then followed the director with a dead face to ask questions.

Lei Feng can perform and edit now, and he has seen a lot of movies in his previous life, and there is no shortage of scripts, so he feels that he will definitely develop in the direction of film and television in the future.

The director invited by Tmall is named "Baishi Mountain", although he is not a famous director, but he is also well-known in the industry, he has made TV and movies, he is a bit of a real level, he saw Lei Feng (si) and (pi) not (lai) reluctant to learn directing with him, thought about it, and casually responded.

Lei Feng is a typical needle type.

Immediately ran to the vending machine to buy a bottle of iced tea, served tea on the spot, saw Baishishan looked confused, bitter smile, and finally probably felt that Lei Feng's child was very "spiritual", so he temporarily accepted Lei Feng as a registered disciple, reported a few book names to Lei Feng, and said that if he could write it down, he would officially accept the apprentice.

Lei Feng was very happy.

shouted a few times Master Bai, and he was as cute as a thousand bones.

He followed the crew for an afternoon and gained a lot.

It wasn't until the evening that Lei Feng finally went home.

"Understanding Film", "The Concept of Film", "Film Language", "Film and Directing", "Several Problems in Writing Film Scripts", ......"

Sitting in the car, Lei Feng took out his mobile phone and searched for the book that Baishishan had said on the Internet.

"Please stop being obsessed with brother, oh brother is just a legend..."

The phone rang.

"Hello?"

Lei Feng pressed to answer.

The call was from Bai Qianhe, Lei Feng thought he was looking for Xian Xian, but he thought that he was looking for him.

"Lei Feng, I don't know who filmed your sketch "Help or Not" and uploaded it to the Internet, and now the number of hits is very high, and it is getting higher and higher... If it goes on like this, if too many people know, next month you will go straight to the Spring Festival Gala, and the program team may ask you to change the program! ”

Bai Qianhe said.

She was one of the teachers in charge of the sketch contest in the Mei Academy, and her tone was a little angry at this time.

Lei Feng said "oh".

He likes to think badly of people in everything, and he judged in his heart that this was mostly a competitor's ghost, but Lei Feng didn't care about this, because he had already prepared a preparatory plan, and had already rehearsed with the Wang brothers and sisters, and even bought a pair of crutches on the street......