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At ten o'clock, the host knocked on the microphone: "Fellow journalists, distinguished guests, please be quiet, our press conference today is now officially started." Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

The people who were chatting enthusiastically stopped talking and sat upright, and the reporters in charge of filming and taking pictures also hurriedly found a place and started to work, and the conference room quickly became quiet.

"First of all, on behalf of the Organizing Committee of the 31st Global Advertising and Marketing Conference, please allow me to introduce to you the guests attending today's press conference, first of all, the president of the Qinguo Advertising and Marketing Association, Mr. Li Guangya ........"

Li Guangya stood up and greeted everyone with his hands folded.

"The second one I want to introduce to you is Mr. Zhao Qingping, vice president of the Qin National Broadcasting Association."

Bang bang bang.

Everyone applauded.

Zhao Qingping also stood up and met with everyone.

The host introduced them one by one, and it didn't take long for Su Qin to introduce Su Qin, who was sitting at the bottom.

But the host was not busy introducing Su Qin to everyone, but joked with everyone: "Have you found a thing, the reporters and friends who came here today are very mixed, some are engaged in current affairs, some are engaged in entertainment, and some are engaged in advertising and marketing. I'm going to tell you now, I'm not crazy, I'm normal, I don't believe you look at my eyes, isn't it blazing? ”

After saying these words, the host also deliberately widened his eyes for everyone to observe.

Reporters from all walks of life couldn't help but laugh softly together.

The host continued: "Current affairs, advertising and marketing, entertainment, these three fields are indeed unrelated, belonging to three parallel lines, but today, because of a person, such a situation is about to be broken, I believe that everyone knows who this person is without me, yes, he is ours-"

"Qin Shao!" Many people who participated in the press conference shouted together.

The host smiled: "Yes, he is our Qin Shao!" ”

After a pause, the host continued: "But there will still be people who ask, Qin Shao is powerful, but he has nothing to do with the advertising field?" It's not even like the 31st Advertising and Marketing Conference? Then I'm going to tell you now, wrong, you're really wrong! ”

Wrong?

Many reporters present were stunned, if there were companions beside them, they would exchange a look together, everyone felt that the host's statement was a bit outrageous, Su Qin is just a musician, how can he have a connection with the advertising field? Is it true that if you make an advertisement, you are an advertising person? They can't be so ignorant, can they?

The host looked around and said with a smile: "I know what everyone thinks as soon as I look at everyone's eyes, okay, let me give you a little hint, what strategy was used to promote the first album of Su Qin Culture?" A trolls? Right? I heard someone say that there is a troll? Yes, a botnet is a marketing strategy. And then what...... A fan of someone? Yes, fans are a kind? And then what? Hunger marketing? Yes, so is hunger marketing. Okay, then let me ask you a question, whether it is a water army, fans or hunger marketing, before Qin Shao, has anyone used it? ”

The reporters at the scene, you look at me, I look at you, they are all stunned.

"I don't think anyone has ever used these things!" Someone was stunned.

"It won't be Qin Shao's first creation, right?"

"Shhh..... Thinking about it this way, Qin Shao turned out to be a marketing master! ”

Everyone was stunned by what the host said.

The host continued: "Let's talk about advertising. The album that Su Qin Culture listed this time was personally designed and supervised by Qin Shao, how is the effect of this advertisement, do you still need to use me? An ad causes a stampede, the first time in the world, right? Someone might say that that thing can also be called an advertisement? I want to quote Qin Shao's words to answer this question, whether he is a black cat or a white cat, the one who can catch mice is a good cat! ”

Regardless of whether he is a black cat or a white cat, a good cat is one who can catch mice?

When many reporters heard this, their hearts jumped.

"What a brilliant sentence!"

"If you use this sentence as an advertising slogan, this is definitely a classic advertising slogan!"

"I remembered, I remembered, Qin Shao has also said a lot of classic sentences before, such as the world is so big, you'd better go and see it, for example, you are my most respected opponent, so I must go all out to defeat you, you, Mom, thinking about it this way, Qin Shao is really an advertising man!"

Many entertainment reporters suddenly became excited.

It seems that everyone is here today, and it is really the right place!

But it was not only entertainment reporters who were shocked in their hearts, many professionals in the advertising and marketing industry at the scene, whether practitioners or media workers, were also shocked by Su Qin's words.

"Regardless of whether he is a white cat or a black cat, the one who can catch mice is a good cat? That's right, the fundamental purpose of advertising is to promote sales, so no matter how good the artistry of advertising is, it doesn't work on sales, so what's the use? ”

"him a black cat and a white cat....... Hiss..... I seem to understand a little bit why that advertisement of Su Qin culture is so useful? ”

However, the shock that everyone felt today has only just begun.

I only heard the host quip: "Don't be busy being surprised, there is an important marketing case to tell you, walnut mobile phone, you know, right?" ”

Walnut phone?

Everyone was stunned.

Soon, someone remembered.

Walnut mobile phone is a new mobile phone around June this year, so good that it is often out of stock, and the advertising of this mobile phone is also very distinctive: jingle bell, the mobile phone rings, a man walks forward from behind, picks up the mobile phone on the table, and asks with a smile: "Do you think he is a mobile phone?" After a moment, he smiled handsomely: "Wrong, he is the one who smashed the walnut bricks." As soon as the words fell, he took out a walnut from his body, smashed it hard, the walnut shattered, he picked up a walnut and threw it into his mouth and chewed it. After a while, the mobile phone rang again, and the man smiled and asked again, "Do you think he is a brick?" "No, he's actually a cell phone." After finishing speaking, the man answered the phone: "Hey, Xiaoli, are you looking for me?" ”

As soon as this advertisement came out, the entire Qin Kingdom was suddenly a sensation, in order to buy this mobile phone, many people did not hesitate to trust friends who had not been in contact for many years, and many reporters at the scene held this mobile phone in their hands.

The host waited for a while, about seven or eight seconds, and when everyone came back to their senses, he smiled and said: "Let me tell you a secret, the design of this advertisement, as well as the marketing plan of this mobile phone, are all from Qin Shao's hands!" ”

What the!

As soon as this sentence came out, it suddenly exploded like a bombshell.

Many reporters, many advertising practitioners, and many marketing experts all stood up suddenly, their eyes wide-eyed.

How is this possible!

This advertisement and this marketing case have been called by many industry insiders as a classic in the advertising industry of Qin in the past ten years, how could he be from Su Qin's hand? (To be continued.) )