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October 11, morning, ten o'clock. Pen ~ fun ~ pavilion www.biquge.info

Cloudless and sunny.

At the Jinghua Audiovisual Headquarters, the press conference was held as scheduled.

Holding a press conference for the release of an album is a precedent that has never been seen in Jinghua Audiovideo, but because of yesterday's stampede, Jinghua Audiovisual had to make an exception.

The press conference was very simple, with a briefing on yesterday's situation by the relevant high-level leaders, followed by questions from reporters.

A senior executive of Jinghua Audiovisual cleared his throat and said: "Fellow journalists, first of all, on behalf of Jinghua Audiovideo, I would like to express my deep apologies for yesterday's accident. ”

With that, he stood up and bowed.

"However, we do not accept the accusations of some reporter friends, yesterday's incident, Xijing TV has made a comprehensive report, has restored the real accident scene, and the police have also responded, so, I would like to ask all the reporters and friends here, don't accuse us of Jinghua audio-visual, we will definitely bear the responsibility, but not our fault, please don't blame, yesterday's incident, in the final analysis, or an accident. However, please rest assured, last night our Jinghua Audiovisual has launched all stores across the country to conduct self-inspection, and strengthened the corresponding safety measures, so, I dare to guarantee that from now on, our Jinghua Audiovisual will never have such an accident again, please rest assured. ”

After introducing other relevant information, the press conference entered the question session.

A reporter from the Beijing Times asked: "Mr. Li, you just said that your Jinghua Audiovisual has done a lot of security measures, so can you briefly introduce it?" ”

"Okay." The senior management of Jinghua Audiovisual nodded: "In order to ensure safety, we will implement certain restrictions on customers who purchase audio-visual products from today, and if the number of people in the store exceeds the security cordon, the clerk will temporarily prevent other guests from entering." ”

The reporter asked again: "Mr. Li, may I ask if this security measure of yours is only applicable for the next few days, or will it be maintained forever?" ”

"Of course, it will be maintained, but I think that as long as this album of Su Qin Culture is released, there should be no need for such measures."

The reporter immediately asked: "Mr. Li, did you just say that only the albums of Su Qin Culture can reach such a high sales number, and the albums of other companies are impossible to cause stampede accidents." ”

"I didn't say that." The senior management of Jinghua Audiovisual smiled: "However, at present, it is true that only the album of Su Qin Culture can bring such a terrifying traffic, and I am dissatisfied with telling you that in just one day yesterday, our seventy-eight stores in Jinghua Audiovisual Xijing have sold more than 80,000 albums, and they will sell 80,000 in one day. ”

What the? Eighty thousand? Sold for 80,000 yesterday?

When the reporters at the scene heard this, they were all stunned.

Some albums can't sell 80,000 in a week!

Su Qin Culture's "Comprehension" sold 80,000 yuan in one day, so wouldn't it be more than 500,000 yuan in a week?

More than half a million? Oh, my God!

"Mr. Li, are you sure that your data must be accurate?" An Ran, a reporter from Xijing Entertainment Daily, asked.

"Of course." The senior management of Jinghua Audio and Video nodded: "But I estimate that today's data will break through again, because yesterday was the first day, and our preparation was really insufficient, second, because of the stampede accident that occurred in the afternoon, the sales of other stores were also affected, third, we increased some manpower today, and many employees who were on vacation were urgently called back, and fourth, from today, our sales have increased many links that are convenient for citizens to buy, and the sales speed will be greatly accelerated, so, if nothing else, It is possible to break the 100,000 sales mark today. ”

Lakh?

Hearing this data, An Ran, who was holding the microphone, froze for a moment and couldn't speak!

Sell 100,000 a day?

This..... It's really rebellious, isn't it?

An Ran clearly remembered that the albums released by Su Qin Culture before, even the extremely amazing sales of "My Youth, My Decision" did not reach such a high level, but why is this "Comprehension" so perverted!

After an instant, An Ran came back to his senses, and hurriedly picked up the microphone and asked, "Mr. Li, can you boldly speculate that with your experience in the record industry for so many years, this album of Su Qin Culture can be sold." ”

"If you follow yesterday's performance, I don't think it's impossible to break through 70 million. Dissatisfaction with everyone, our sales department made an urgent analysis last night, and our estimate is that the total sales of this "Comprehension" can reach about 70 million. ”

Seventy million?

As soon as this data came out, many people at the scene were petrified again.

"Seventy million? Impossible, right? ”

"Holy! Seventy million, plus a little more is a hundred million, Qin is only more than two billion people, one out of twenty people will buy their album? This...... Is this possible? ”

"Oh my God!"

An Ran asked again: "Mr. Li, are you too optimistic about this data?" ”

The senior management of Jinghua Audiovisual smiled: "We are businessmen, any judgment we make must be extremely cautious, to tell you the truth, because of Su Qin culture, we Jinghua Audiovisual has been studying the problem of pop music market capacity, at first we thought that 10 million should be the limit, but later, the sales volume of Su Qin culture told us that 50 million is not a problem, we have been studying these days, we feel that if everything is perfect, 100 million may be the limit, so 70 million, Actually, it's not much. ”

An Ran wanted to ask again, but the host of the press conference signaled that she couldn't ask again.

The next question was a reporter from an economic newspaper, she stood up and asked: "Hello Mr. Li, since the launch of the advertisement of Su Qin Culture, the advertising and marketing circles have been constantly criticizing, and even many people have characterized that advertisement as, so may I ask Mr. Li, according to your observation, this album of Su Qin Culture can sell so well, how big is the role of this advertisement?" ”

The senior management of Jinghua Audio and Video smiled: "How big?" To be honest, I don't know, but I have a data to tell you, in our Jinghua audio and video No. 1 main store, we did an analysis, in yesterday's sales data, the proportion of members is only 10%, in other words, at least more than 50% of people are the first time to enter our store, according to the general law, at least half of our daily sales should be contributed by our members. Therefore, if analyzed from this perspective, the contribution of the advertisement of Su Qin culture should be ...... Quite large, in other words, this advertisement, quite successful! ”

There was silence in the venue, and everyone couldn't speak, or they were embarrassed to say that 99% of the people at the scene scolded a lot of cruel words when they saw the advertisement for the first time!

But...... (To be continued.) )