NO.28.II: STANDING ON THE SHOULDERS OF GIANTS

The café environment here is not elegant, and the decoration is not exquisite, because there are many people inside, it looks a little messy, yes, garage coffee, how exquisite can it be.

Garage Coffee, which sounds similar to the garage of an American entrepreneur, is a place where you can find like-minded partners and appreciate him.

The people here are not glamorous, on the contrary, they all look relatively depressed, most of them are pale, and even more of them are vain, and there are almost no people with red faces.

As some people say, starting a business is the reason why you start a business because you don't have money, but that doesn't mean finding a way to get as much financing as possible.

Just like the person in front of the stage, he is now talking enthusiastically about his business plan, there is almost no plan, like Hitler is speaking, but he is not fanatical, so there are few applicants.

Shen Yang was not impressed by him, although what he said was a relatively successful Internet operation model, but since someone has already done it, it can be imagined how difficult it is to enter such a relatively mature market.

Now the more successful is the portal, that is, Sina, Sohu, NetEase, Yahoo, etc., and what he proposed is to make games, and the current game market is all PC, either a stand-alone version or an online game version, and what he proposed is to make online games.

Online games are good, who doesn't know that games are the cash cows of Internet companies, and later games have profits comparable to drugs, but the reality is cruel.

There is no gaming platform yet, which means that game companies have to buy their own servers, just like when Facebook went online, more and more people are online, and the servers that keep them running are almost overwhelming.

If the game had done well, there would have been a lot of venture capital before the dot-com bubble of 2000, but now, venture capital is almost a desert.

The Internet bubble not only made the market float and produce irrational prosperity, but after the bubble evaporated, the Internet winter arrived, which has been affected until now.

Shen Yang listened to the guy in front of him, the content was empty and broad, and he couldn't see any operability, and he couldn't help but feel disappointed in his heart, he hoped that he would be as disappointed as he was, it seemed that he was in a hurry this time.

There are many entrepreneurs, but there are always a few who can get venture capital, and those who can stick to the company's listing are obviously even fewer, and the damage caused by the Internet bubble is obviously not a star.

In later generations, Shen Yang had a certain understanding of the Internet, and he was not very unfamiliar with it, but as a non-professional, he knew the same as most people, and they were all very well-known companies.

Today's Internet companies are relying on the PC side, China has been accessing the Internet since 95 years, and the PC market has been maturing until Apple's smart phone is developed, which opens a new door.

That is the era of a hundred flowers, the mobile market is several times that of the PC side, and it is obvious that there are not many investment projects now, but as long as you accumulate funds, you can shine at that time.

08 iPhone3G, Shen Yang silently remembered this information.

Suddenly, just as Shen Yang was pondering, a person sat down beside him.

Well, the café here is different, and if other cafes were to be quiet, it was never like that, and everyone could sit in a spot and either sell their business plans, or seek partners, or maybe venture capital.

Shen Yang's arrival attracted the attention of some people, because he was wearing formal clothes, he was obviously not an entrepreneur, and he didn't have a plan book in his hand, so the entrepreneur was obviously not like this.

"Dude, you're here to start a business too? My name is Zuoyou, what's your name? ”

Zuo You sat down with a big grin, holding an A4 paper document in his hand, wearing a shirt that was not new, and the button of the collar was unbuttoned.

"My name is Shen Yang."

Shen Yang didn't say much, and stopped speaking after saying his name. The two men did not shake hands or make physical contact, and sat like this.

"Dude, do you read novels, play games, read movies and comics?" Zuo You saw that Shen Yang turned his head at this time, and there was doubt in his eyes, so he immediately explained.

"The novels I'm talking about are online novels, games are online games, movies and comics are ......, anyway, they are derivatives that can be adapted from each other, can you understand?"

Zuo You is very young, he should have graduated from college not long ago, and he is very similar to the later otaku, his face is pale, and he looks like a sling, at this moment he is a little anxious to explain, but he doesn't know how to use words, and he suddenly fell into an embarrassment.

“IP!” Shen Yang spit out this word lightly in his mouth.

In the era of big IP in later generations, as long as there were people who paid attention to this news in that era, there were few people who didn't know, and Shen Yang mentioned this, he obviously found the right person, but it was useless.

Zuo You can know this, and he is obviously a person who usually likes to think, and even fantasizes, but the reason why fantasy is fantasy is because there is no foundation for realization, and Zuo You does not have the ability to realize it.

"What?" Zuo You didn't hear clearly.

"What you're saying is that web novels can be adapted into online games, anime like Japanese comics, and movies like DC Marvel, right?"

Shen Yang remembered that when he met Cai Xiaoxuan in Hong Kong, he said at that time that Tangren's "The Legend of Sword and Fairy" was being prepared, and the game company was Daewoo Communications.

Although "The Legend of Sword and Fairy" is a game first and a TV series adaptation, it does not hide its value, even if it is not the IP of online literature, but the IP of the game.

"Yes, yes, yes!" Zuo You looked overjoyed, as if he had met a confidant.

"You know the Phantom Sword Book League, although online literature has begun to make profits, their works are not fully developed, and there are still many things that can be mined."

Zuo You chattered about his opinion, but Shen Yang interrupted him without hesitation.

"What you're talking about is promising, but what is the direct connection between what you are looking for me?"

Although IP operation is very promising, the current market is not mature, and online literature has not shown its value.

Compared with the Avengers of the Americans, the adaptation of Fantasy Xianxia requires a lot of investment, not to mention the rest, that is, the special effects are enough to discourage many people, and the five-cent special effects should be forgotten.

American blockbusters often cost $100 million in shooting funds, but at this time, the entire online text market, how much is it worth, and how many IPs are worth a year.

"I can set up an online literature website, and as long as there are enough excellent works, I can cooperate with game companies, publishing companies, film and television companies, and even build China's Hollywood."

Zuo You wasn't much fanatical, he was just telling Shen Yang about such a fact, as if he had personally witnessed that era.

"The current online literature market is very competitive, starting point Chinese, Phantom Sword Book League, Dragon Sky, many websites are fighting together, what advantage do you have?"

Zuo Youte was unreliable, and Shen Yang was inevitably a little disappointed.

With the company's more than 10 million Hong Kong dollars, Shen Yang can certainly acquire a starting point, but the acquisition is equivalent to the end of the matter, it is equivalent to being able to sit on the ground and collect money, waiting for it to grow to a dominant position in the future.

This is obviously impossible, in the process of starting point development, the role of Shanda literature cannot be ignored, once a new owner is changed, without the support of Shanda's resources, it will be difficult to say what will happen in the future.

And this is also the reason why Shen Yang wants to be an investor, if the trajectory of the development of the times changes significantly, Shen Yang's foresight will lose its effect, and the future is full of uncertainty.

Therefore, now, Shen Yang can only follow the old trajectory, stand on the shoulders of giants, and move forward step by step.

(To be continued)