Chapter 223: Confessions of an Advertising Man
223
The room was quiet and you could hear the pins dropping. Pen ~ fun ~ pavilion www.biquge.info
Su Qin looked at Li Guangya blankly, while Li Guangya looked at Su Qin with burning eyes.
The atmosphere was a little strange for a while.
After a while, Su Qin blinked, looked at Li Guangya and asked, "Mr. Li, today is not April Fool's Day, don't joke with me." ”
Li Guangya looked at Su Qin very seriously, and said almost word by word: "I'm already in my fifties, can I be joking with you?" ”
"But......" Su Qin wanted to speak and stopped.
"Qin Shao, I know what you want to say, you just want to say that you are not from a professional background, and you have not received professional marketing and advertising training, but what I want to tell you is that it is precisely your non-professional that I fancy you!"
Su Qin frowned.
Li Guangya continued: "The decision I made today is by no means a whim, but the result of careful consideration, of course, without the advertising you put on this time, I might have pushed back the time of this decision by a few months, or even a year or two. ”
Su Qin narrowed his eyes.
Li Guangya continued: "Actually, I have been paying attention to you since a long time ago, since you established Su Qin Culture, I have begun to pay attention, but at that time I was just out of curiosity, but what you did then was hire people to line up to create hot sales momentum, find people to call and order songs, create topics, hype up a specific event, let your album maintain a high degree of market attention, set up a fan army, use the fan army to promote sales, then hunger marketing, and then the advertising bombardment a few days ago." ...... Looking at these things independently one by one, it will only make people feel that you are lawless and fearless, but if you connect them, what I see is the most professional advertising and the most professional marketing in the world, so, Qin Shao, you must believe me, I came to you in person today with considerable sincerity. ”
Su Qin didn't speak, just frowned.
Li Guangya continued: "Qin Shao may not know that inviting you to join the advertising industry is actually not just my idea! ”
Belch?
Su Qin was stunned.
Li Guangya took a sip of water and said seriously: "On October 28th, the 31st Global Advertising and Marketing Conference will be held in our Qin country, this conference, Qin State is the organizer, so in order to do a good job in this conference, our Qin advertising industry can be said to be racking their brains, we want to throw out something weighty at this conference, and make our Qin State advertising people famous, but to be honest, until now we can't think of any way."
Last night, we received many requests from the United States, Europe and other countries, they requested that we can invite Qin Shao at this advertising conference, please talk about the marketing plan and advertising plan of your Su Qin culture album, Qin Shao, you may not know that foreign countries are very interested in your various marketing methods and advertising methods during this period of time, Qin Shao, our Qin advertising industry has never been so concerned by overseas advertisers, this is a good time to enhance the status of our Qin advertisers......
Listening to this, Su Qin's heart couldn't help but skip a beat: "This is also a great time to gain the power of fans!" ”
Advertising and marketing don't have as many audiences as pop music, but once a person is identified, those people will only be more loyal than their fans, because for these people, what they identify will guide and guide them for a lifetime.
However, if you just talk about the marketing of the album "Comprehension", the impact will not be too great!
Either you don't do it, or you have to do it with a big vote!
After thinking about it, Su Qin raised his head and looked at Li Guangya: "Mr. Li, are you sure you're not joking with me?" ”
"I'm pretty sure, I can use my personality to vouch for it, if Qin Shao agrees, I can at least get an honorary committee member for Qin Shao." Li Guangya said.
"I don't care if I am a member or not, and I don't hide it from Mr. Li, if I join, I ask the Guangxie to make some efforts for our album sales."
"Of course!" Li Guangya said excitedly: "We have nothing in the Guangxi, but we have channels, as long as Qin Shao agrees to come to this conference to give a keynote speech, I promise you that we can use all the resources we can use to help the sales of your albums." ”
Su Qin's heart was pounding, if he could get the help of the Guangxie, then the sales of the album "Comprehension" would inevitably rise, although Su Qin's culture spent a lot of money and won many TV stations and media advertisements, but to tell the truth, the real heavyweight media has not been able to talk about it, people don't care about your cyclical short-term advertisements at all, people's advertisements are auctioned year by year, who cares about your short-term advertisements for a month or two at most, but if the Guangxie comes forward, it will be very different.
"Mr. Li, that's what I think." Su Qin rubbed his nose, organized his language, and said: "Since our advertising people in the Qin State want to take this opportunity to fight a turnaround battle, then simply fight bigger, I wrote a book before, and recorded some of my previous thoughts on advertising and marketing, called "Confessions of an Advertising Man", I am not afraid to tell you that these marketing methods and advertising methods I have been doing in accordance with the theories and operations in that book over the years, this book ...... It's not that I'm boasting, but if my book is published, it will definitely set off a huge wave in the advertising industry, and may even be designated as a classic textbook by many advertising people......."
In fact, Su Qin has not written a book yet, but since he is going to do a big job, some lies and gimmicks are necessary, so he plans to publish the famous advertising book "Confessions of an Advertising Man" by David Ogilvy, a master legend of the modern advertising industry. Known as the classic work of the "modern pope of advertising", the book has been translated and published in more than 20 languages, and has sold more than 1,500,000 copies worldwide. If it can be published here, then.... That would establish his status as the godfather of the advertising industry!
However, as soon as Su Qin said this idea, Li Guangya stood up in shock!
"Qin ...... Qin Shao...... Don't be kidding me, I'm serious about talking to you about this today. ”
It can be seen that he doesn't believe that a hairy boy like Su Qin can write the kind of work he said.
"Mr. Li, do I dare to scare you?" Su Qin smiled faintly.
"But I can't believe you." Li Guangya frowned and said bluntly.
"Then let me tell Mr. Li some of the ideas in my book?"
Li Guangya looked directly at Su Qin and watched it for five seconds, then nodded seriously: "Okay." (To be continued.) )