Chapter 93: Marketing
93
A few old professors muttered and discussed, but they didn't discuss a single reason, everyone really couldn't imagine what Su Qin was going to do to recruit a hundred college students, so a few people rushed over, surrounded Su Qin and asked, "Xiao Su, you recruit a hundred college students, what are you going to do?" ”
Su Qin smiled and said deliberately unfathomable: "This is a trade secret, you can't say it!" ”
The more he said that he couldn't say it, the more itchy the old men became, so the more they grabbed Su Qin and asked him to reveal a word or two casually. Pen, fun, pavilion www. biquge。 info
It wasn't until the heat was almost in the heat that Su Qin said with a smile: "I don't want to do anything, just find a few college students to help me promote the new album." ”
Publicize?
When several old men heard this word, they were immediately stunned.
Publicize? Do you want to promote the album?
Everyone's hearts couldn't turn for a while.
In fact, it's not that these old men are too stupid, it's that everyone's habitual thinking is too serious.
In everyone's subconscious, even if Su Qin keeps saying that his album is a pop music album, everyone still instinctively thinks that it doesn't matter if you are pop music or serious music, isn't it all music, since it is music, it is art, and art still needs to be promoted? Are you afraid of deep alleys?
In the depths of everyone's hearts, there is actually a kind of pride hidden secretly, that is, Lao Tzu is doing art!
What is Art?
Art is something that most people don't understand! We're doing spring and snow, but we're not Riba people!
In other words, art does not exist for the general public, art exists for those who understand it!
Such an idea sounds a little ridiculous, but in fact, if you think about it carefully, it is really true, taking the world-famous guqin as an example, why the guqin is called the most elegant art in the world, it is very simple, it is because most people can't understand it at all, there are not many people in this world who like the guqin, how many can really understand him? Those guqin albums, although the annual sales are not bad, but how many will you really appreciate after buying them back?
I'm afraid that one-third of it is to decorate its own façade, right?
Just like some big people always like to buy some tomes and put them on the bookshelf to show that they are very cultured!
Based on this kind of thinking, these old professors still tend to look at Su Qin's "You at the Same Table" as any other art album, so everyone thinks that music is an art, why should it be promoted!
It is precisely because of this conflict of ideas that there is often a contradiction between the artists in this world and the audio-visual industry bosses who sell records. You asked Lao Tzu to deign to come to the store to engage in sales, do you think Lao Tzu is the second child of the store?
Of course Su Qin didn't have such thoughts, he was actually happy to call Zhang Hua to go to the store to sign and publicize together, but unfortunately, those audio-visual store owners looked down on him, without him, his current influence is too small.
The reason why some manufacturers of his albums are willing to produce it, to be honest, depends on human relationships, these manufacturers have to agree based on the face of Su Ge and those old professors, in fact, they have already prepared to lose money in their hearts, so although each manufacturer promised to help Su Qin Culture produce albums, the number of promises from each one is actually not much, this one is 500,000, and that one is 300,000, which is completely a practice of sending Hanako.
As for sales, it was also because of Su Ge's relationship with these old professors that those video store owners agreed to come down, but to tell the truth, it was impossible to get those video stores to help with sales.
In a word, if someone agrees to help sell the album, then it is already the reincarnation of Guanyin Bodhisattva, and if they can leave your album in the warehouse, and then take a few copies and put them on the shelf, it will already be a great help, and no matter how much, then don't think about it.
Therefore, Su Qin had to recruit 100 college students to help his album sales through other means.
Su Qin smiled and said seriously: "Zhao Lao, Li Lao, Hong Lao, Gao Lao, I have repeatedly stated before that I am engaged in pop music, what is pop music, in a word, it is the people's own music, in my opinion, pop music is like firewood, rice, oil, salt, sauce, vinegar and tea, in fact, it is a commodity, okay, since it is a commodity, do I need to engage in publicity?" Do I need to find a way to increase the number of sales? ”
Is pop music a commodity?
Everyone was stunned by Su Qin's words, and they couldn't speak, a few old men, you look at me, I look at you, they are all shocked.
Is pop music a commodity?
This?
How can this be?
No matter how popular pop music is, it should also be an art, right? How can it be considered a commodity?
In everyone's thinking, that tendon can't be turned around.
Only Zhao Kun's thinking could keep up, he frowned, and asked puzzledly: "Xiao Su, even if pop music is a commodity, then you recruit a hundred college students, what do you want to do?" A hundred college students can help you get the word out? ”
Zhao Kun is certainly no stranger to commercial publicity, which is nothing more than overwhelming advertising.
So he really can't imagine what he should do when he uses people to engage in publicity, is it like those who engage in sales, everyone walks on the street with an album, grabs a person and asks people if they want to buy a disc?
It can't be, right?
As soon as Su Qin saw Zhao Kun's expression, he knew that he had a fork, smiled, and said: "My idea is like this, first of all, recruit a hundred college students, and after a little training, let them go back to Xijing University to release news and post small advertisements, of course, exquisite large posters are also wanted, their efforts and the fact that these days coincide with the graduation of senior students, within two or three days, I think this school should be talking about the album "You at the Same Table" everywhere, I want to create an atmosphere in the school that "You at the Same Table" is outdated, Especially among graduates, it is best to create a momentum first, and it is best to let everyone have an idea, you graduate, I have nothing to give you, just send a copy of "You at the Same Table", once such an atmosphere is formed, then my album sales will definitely increase significantly.
Of course, the school's song station is also the object of my attention, once the album is released, I want these 100 students to keep making calls to order songs, specifically ordering the songs in the album, and then I will operate a little more, try to have a good relationship with the campus radio, let them play more of our songs, so that the whole campus will have a phenomenon that will hear our "You at the Same Table" wherever you go. At that time, I'm afraid that everyone will involuntarily buy our albums, and as long as this phenomenon occurs at Xijing University, then other universities will quickly become popular, and then I will have a few more activities with the graduates......"
Su Qin talked eloquently.
The few old men around him were stunned for a moment, but after listening to them for a while, they were all shocked to the extreme.
Su Qin's tricks don't seem complicated, and even many merchants are using them, but it is the first time he has heard of combining them together to form a complete set of plans, one after another, like dominoes.
Oh, my God! What is this Su Qin's head made of?
Isn't he just a freshman? How can there be more things in my head than those bigwigs who have been in the business world for decades!
In everyone's hearts, the surprise for Su Qin rose again.
So, on Su Qin's body, the power of fans suddenly flew up again.