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On February 18th, Su Qin's album was officially released on this snowy field, and the sales on the first day once surprised many people, and the data was on par with the world of Chunan Music. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info.com

Su Qin's album has never been publicized and promoted, and there has not even been a relevant press conference, let alone publicity and marketing, but the world of Chunan Music has been throwing money at it since the day it was announced, constantly marketing, press conferences, advertising, radio, etc., etc., as long as the methods that can be thought of are basically used, so many people expect that on the day of the launch, the sales of Aaron's new album will be at least ten times that of Su Qin!

But—but the truth is even!

Many people can't figure it out even after scratching their heads!

"How is that possible?"

"Did Jinghua Audiovisual reach some shady agreement with Su Qin Culture, so it made a fake in the data?"

Early in the morning of the 19th, the first thing people who learned the news did was to discuss the topic with each other.

Fortunately, the data on February 19 made people breathe a sigh of relief, and on February 19, the world's sales have been climbing, and the sales growth momentum of the snow has been greatly reduced.

The data on February 2o makes people believe that the data on the 18th must have moisture, or that Su Qin culture used some inhuman means, on this day, the world's sales have increased, and the sales of quickly let me scatter a little wild on this snow have fallen sharply.

Seeing this, many musicians, many fans of Aaron, and many staff members of Chunan Music secretly breathed a sigh of relief.

"It's normal, it's normal!"

"Hehe, it seems that Qin Shao has understood that it is impossible to cheat for a long time!"

"The fox's tail is finally revealed!"

"I've said a long time ago, time will tell."

A group of musicians in Chunan Music kept talking.

In the newspaper the next day, the wind direction changed greatly, and most of the media began to sing about Su Qin's album in various ways!

"The fact that the sales of Su Qin's new album have plummeted once again proves that the fan economy is not sustainable, and the original motivation for fans to buy is actually the product itself." A media outlet commented.

"Has the turning point of the transformation of Suqin culture from prosperity to decay appeared?" One media outlet made headlines with this eye-catching headline.

"Without advertising and marketing, no matter how good the product is, it will be eliminated by the market!" A third media commented.

Of course, among them, there are also some musicians who have begun to shift their focus from sales to music.

A musician commented on the signed article: "I have long predicted that the reason why Su Qin culture is so cold and quick to let me scatter this album on this snow is fundamentally because they know that the quality of this album is problematic and it is not worth investing on a large scale, and it has been proved that my judgment is quite accurate." ”

Another media posted an article signed "Ah Hua": "Thank God, the city idiot responded to my judgment! On the day of February 18th, I lined up three obliquely, spent twenty-five yuan, bought a new album of Su Qin, let me scatter some wilderness on this snow, I hope he can bring me a pleasant enjoyment, but when the first song was released from the CD player, I only received the noise that made me almost have a heart attack, bell and drum tower, let me scatter a little wild on this snow, fake monk, nothing, no place to be ashamed, spring, blooming life, blue lotus, perfect life, once and present you, Han sky, glorious years, Each of these twelve songs is noise

Now, the people who have calmed down finally use sales to tell Su Qin, what you do, that's also called music? Is that noise good? ”

The wind direction of the music scene has changed dramatically!

However, in another field that has no intersection with the music scene at all, a group of people are talking about the sales that have made me scatter a little wild on this snow these days!

On February 21, morning, at 9:05, a regular meeting of the Qinguo Advertising and Municipal Singing and Marketing Association.

President Li Guangya took his gaze back from the document, raised his head, and looked around: "Everyone has seen the data, right?" What do you think, let's talk about it! ”

But there was only silence in the room.

However, this is not because everyone has nothing to say, nor is it because everyone is dismissive of those things in the document, on the contrary, everyone is shocked and does not know how to express their emotions!

Seeing that everyone didn't speak, Li Guangya decided to throw bricks and lead the way, drank a sip of water, and said: "I know, in fact, until now there are still people who have a lot of complaints about me for introducing Su Qin into the Guangxia, although I don't dare to say it, but secretly I don't know what to scold me d I'm afraid that Qin Shao's confession of an advertising man has won unanimous praise from the international advertising community after it was published and listed, or some people will say that it was just a fluke, and even used some shady means to get it from, but now, I want to tell this animal friend that you are wrong, Really, you only need to think about Qin Shao's marketing methods this time, and you will soon understand that it is really not an exaggeration for me to call Qin Shao a marketing master. ”

Li Guangya opened his mouth, and the others quickly responded.

A middle-aged man in his forties said: "Everyone, I won't say anything superfluous, I just want to ask you one question, has Qin Shao's album spent a penny on advertising?" No, right? In terms of advertising and marketing, his cost is zero, how much does Chu Nan Music spend? I don't know the specific data, but I estimate that it will take no less than five million, everyone, you can make five million without spending a penny, you tell me, in today's world, who else has the ability? ”

As soon as the middle-aged advertising man's words fell, a twenty-seven or eighteen-year-old young man retorted: "Brother Li, although I also agree that Qin Shao did a beautiful job this time, but you praised him so high, isn't it a bit too much?" ”

The middle-aged man smiled and said unhurriedly: "I know the reason why you are still not convinced, I also know that you must say that although Qin Shao didn't spend a penny on advertising, his own popularity is already there....." After a pause, he sneered and laughed: "But have you thought about it, even if you remove the factor of popularity, the sales of his album don't have to reach this height, not to mention anything else, let's take Zhenghua Music's singer Hao Xiaodong as an example, his popularity is indeed not as good as Qin Shao, But at most, it is one level lower, when he has a new album, he didn't advertise, but how about his sales, he can't even reach a third-rate singer, but Qin Shao, even if he removes the factors of popularity, his sales still make many first-line singers out of reach, what is the reason? ”

Another advertising man nodded and echoed: "Qin Shao's album, he didn't do anything on the surface, but it was precisely because he didn't do anything and revealed nothing, but it aroused people's curiosity, the louder the advertisement of Chu Nan Music, the more money they smashed, the higher people's expectations for Ah Long, the higher people's expectations for Qin Shao, using other people's money and others to market for themselves, who has done it in the world today?" From this point of view, Qin Shao's marketing ability is really superb, the last album comprehension is to throw money at a terrible time, but this album is silent, using mystery to market, everyone, ask yourself, such a miraculous means, who of you can do it? ”

Li Guangya closed the coffin and said: "Therefore, Qin Shao's marketing ability is really worthy of serious consideration by all of us here, if you want to improve your advertising and marketing level, then give me a serious study of Qin Shao!" (To be continued.) )