Volume 1 Campus Situation Chapter 13 Publicity Preparations
After returning to China, Zhao Chenfeng directly brought the legendary team to his own network company, because it has just been established, the company has not yet chosen a location, so he had to live in Zhao's father's office building first, after arranging the team, Zhao Chenfeng asked how long it would take to start operating, after all, knowing that the legend is hot, the sooner you make money, the better. Pen, fun, and www.biquge.info
"Boss, it will be officially operational on February 10th, we just need to make some changes and build the server." Choi Jae-hyun, the director of the legendary team, replied.
Knowing the operating time, Zhao Chenfeng directly contacted the provincial TV station to advertise, and dialed the phone number of Director Wang of Jiangsu and Zhejiang TV Station, this Director Wang happened to be from Yuecheng, and Zhao's father was also an old friend.
"Chen Feng, why did you think about calling Uncle Wang? Is it going to be signed by celebrities again? "The voice of Director Wang came from the other side of the phone. In the past, Zhao Chenfeng asked Director Wang for the autographs of some celebrities, and bragged to his classmates, but Director Wang thought he wanted to sign again.
"Uncle Wang, I'm not here to ask for an autograph this time, I want to advertise on the provincial platform this time." Zhao Chenfeng directly explained the intention.
"Advertising? Is your dad going to advertise? Director Wang thought that Zhao's father wanted to advertise, but if Zhao's father's company wanted to advertise, it would not send his 14-year-old son to talk to him.
"Uncle Wang, no, I acted as an agent for an online game in South Korea, and it will be launched in just a few days, so I plan to advertise it on the provincial platform."
This made Director Wang a little surprised, Zhao Chenfeng is only 14 years old, and he has actually started acting as an agent for online games, but now there are not many domestic online games, and Director Wang doesn't know much about this thing, but since it is the son of an old friend looking for his help, it is natural to come up with the most affordable price, and finally after some negotiations, hang advertisements on the provincial station at a price of 200,000 yuan, of course, it is not a prime file and it is not like a certain platinum, which is repeatedly scrolled and played, otherwise the price will have to add a 0 to the back.
Zhao Chenfeng naturally doesn't need to use brainwashing advertisements like a certain platinum to make a reputation, one is to have confidence in the game he represents, and the second and most important thing is that his own advertisement will definitely be an instant hit. The advertisement is naturally produced by the legendary team, similar to CG, but there is not so much money at present, and there is no technology, which seems relatively rough, but this roughness is also for Zhao Chenfeng, who has experienced the baptism of various Hollywood blockbusters in the previous life, for the current audience, this advertisement must be very enthusiastic and attractive.
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On this day, Jiang Haotian, as in the past, turned on the TV and began to watch his favorite program, at this time an advertisement suddenly attracted his attention, under the blood-red sky, the war was burning, several beast-headed monsters were holding blood-stained maces, and were patrolling, suddenly there were footsteps not far away, the beast-shaped monster turned his head to look, and a handsome young man with a big sword came out of the shadows, the monster roared and rushed up, the young man took out the big sword on his back, waved it and greeted it, after a burst of brilliant moves, the monsters spurted blood and fell, At this time, the ground suddenly began to shake regularly, and when he looked up, he saw a monster riding an earth-walking dragon, walked over, and rushed over after a roar, opening his bloody mouth. As soon as the picture dimmed, a word appeared on the screen, "Bloody Legend, Passion will be launched on February 10th!" ”
"I'll go, this is too good." Jiang Haotian was directly stunned by this picture, what kind of game is this? Thinking about running to the computer quickly, I started to search for the bloody legend on the Internet, and found that the same promotional video was also on the official website, and I found that the forum below was already full of messages.
"This promotional video is so handsome, when will this game come out, I'm looking forward to it!" "On the top floor! It seems to be a game of foreign agents.,My God.,I don't know how the picture is done.,It looks like it's fun.。 ”……
Basically, all the messages are full of expectations for the legend, and the advertisement has only been broadcast for half a day, and the entire online world has been shaken because of the legend. Even the provincial station has risen a few points in the ratings because of this advertisement, which makes Director Wang a little bitter, but when he watched this advertisement for the first time, he was also stunned, an advertisement can be done so meticulously, especially when the dragon rushed over, Director Wang unconsciously shrank back, I have to say that the shock of the legendary promotional video is too strong.
Due to the popularity of the legend, newspapers in many places also began to report on it.
"What is a legend for an ad that can affect ratings?"
"Online games are hitting the mainland, is a new era of games about to begin?" ……
It has to be said that in terms of marketing, the legend is a success. Now the reputation of the legend has been played, although many newspapers have reported on it, but it is also written by some tabloid local newspapers, in order to increase the popularity of circulation, after all, the game has not yet operated, and I don't know whether this so-called legend can be an instant hit in the mainland, or it can't receive the love of the people in the mainland, and it will sink into the sand.
"Boss, our server has been detected, there is no problem, and now the online registration has exceeded one million, and it is estimated that after the official start of operation, it will be even more popular." Cui Zaixian is naturally very excited, after all, this is a game produced by his own team, which is equivalent to his own child, and he is quite proud of being so popular before he can operate in the mainland.
"The main thing is the charge for this game, let's use the point card to charge for the time. Each account is free on the first day, and after that, you will be charged for 10 minutes per credit. Zhao Chenfeng mentioned the idea of charging to Cui Zaixian, after all, he is a game company, and he can't let go of the place where he should make money. Cui Zaixian doesn't have any ideas in terms of fees, he is just a game-maker, and the fees are naturally determined by the company, he only needs to be responsible for setting up the charging mechanism.
Zhao Chenfeng hurriedly called Li Sanjin and asked him to help him contact the printing house. In the afternoon, the manager of the Yuecheng Printing Factory entered the office, and the manager heard that the company was looking for his own factory to cooperate, so he hurriedly came over, and now the reputation of the legend is quite large.
"Manager Chen, I have a sample here, you see, the cover has been designed by our company, the back is the card number and password, the password I hope can be covered with coated ink, when the time comes, the card number and password on it are issued by our company, you only need to be responsible for production, we will send someone to supervise, I hope to quickly produce three million sheets." Zhao Chenfeng directly said his thoughts.
Manager Chen naturally has no opinion, it is a large order, almost 300,000 income, Zhao Chenfeng drew up the contract first, paid 100,000 first, and the remaining 200,000 was paid in the next month.
Zhao Chenfeng is now completely negative assets, if it weren't for the regular funds given to Zhao Chenfeng by an Internet café, plus the support of his father, Zhao Chenfeng may not even be able to get the advertising expenses of the provincial Taiwan, not to mention that there are still 2 million unpaid in the South Korean Wemade company, and the bank has a loan of 1 million.
In less than a week, all the point cards have been produced and distributed to various provinces, but Zhao Chenfeng knew that this point was not enough, so he contacted several major banks and made a payment port on his official website, which can be purchased by bank card transfer. Zhao Chenfeng can't help but miss online banking payment, now online banking has not yet begun to popularize, many people are relatively unfamiliar with online consumption, but at present, there is no hurry, or physical cards.