Chapter 136: Hunger Marketing

136

Lan Haoyu's mood is getting worse and worse!

Because everyone who meets him will ask him: "Have you seen the sales data of Su Qin's album?" ”

Lan Haoyu's temper is already hot, and he has been on fire for the past two days, so if the person who asked him this question is just the same relationship as him, he can't help but scold: "I don't see your!" Who the are you? ”

Of course, the other party was scared away, but he didn't look at him with disdain, the meaning in that look, Lan Haoyu is not a fool, how could he not read it, it is nothing more than "You can't compare to Su Qin, what kind of anger are you making at me, stupid!" And so on. Pen % fun % Pavilion www.biquge.info

So on New Year's Day, Lan Haoyu has been a little restless, and he hasn't had a good holiday, and this situation lasted until ten o'clock in the evening.

At ten o'clock in the evening, he dialed the phone of a deputy general manager of Jinghua Audiovisual: "Hey, Lao Zhao, it's me, Lan Haoyu, I want to ask you something, have you counted the sales of Su Qin's album today...... Counted...... How much...... What the...... No way? Is there really only thirteen thousand two hundred and twenty-one? You didn't lie to me...... Well, thank you, I'll treat you to a drink someday. ”

Hung up the phone, Lan Haoyu looked at the phone in a daze, he didn't come back to his senses for a while, and after thirty seconds, he raised his head, ha-he laughed first, paused, he suddenly laughed loudly, the sound shook the house and buzzed everywhere, scared his daughter-in-law, and hurriedly ran over: "Old Lan, what's wrong?" ”

"It's okay, it's just a little fun." Lan Haoyu waved his hand at his wife, then leaned comfortably on the soft backrest, and cocked Erlang's legs, and after a while, he took out a cigarette from the coffee table, lit the fire, and took a comfortable puff.

"Good! All right! ”

After spitting out a smoke ring, he couldn't help but grin proudly.

"It's already ten o'clock, but now more than 13,000 tickets have been sold, so seven days a week, it shouldn't exceed 100,000.

On our last album, the first week was more than 140,000, and the second week was 180,000, so there is no doubt that the sales of Su Qin's album can't catch up with us! ”

"Even if he sells 100,000 a week, then according to the latest empirical formula, the album sales of pop music are equal to the sales of Jinghua Audio-like Xijing in the first week multiplied by 150, and Su Qin's album is about 15 million at most, and it is impossible to catch up with our 25 million."

Spit out another smoke ring, Lan Haoyu stood up excitedly, he simply walked to the window and looked at the dark sky outside.

"Su Qin, Su Qin, I remember that you boasted to the media that your album would sell at least 50 million, 50 million? Hehe! ”

What Lan Haoyu never expected was that Su Qin's album adopted a completely different sales strategy - he used hunger marketing!

The reason why this is the case is, of course, to increase sales and popularity, and second, it is also because the production cycle of their album is too short, recording songs for a week, mixing for another week, and post-production for another week, so the production time is very short, and the production capacity cannot keep up at all; Therefore, based on the above two points, he can only adopt the method of hunger marketing!

Before, he formulated a plan for Li Jiao of Su Qin's Fan Legion, after his album was released, the people in the legion were going to start fighting, and they wanted to increase the sales of the album with him, and the people in the legion should mobilize their relatives and friends to buy this album as much as possible.

When the battle is over, he will reward each person according to their military merits, and the top ten people in terms of military merits, he will personally meet them, and give away an exclusive photo book, in addition, he will invite these fans to dinner, personally sing songs written for them especially for them, and will also give out a VIP card for free in the 2046 performing arts bar.

As soon as this news came out, the people in the fan army were immediately excited, especially those little girls, who were eager to squeeze out all their abilities, so everyone hurriedly asked how to calculate this military merit.

Li Jiao smiled, and then said everything Su Qin taught her one by one.

If you want to get military merit, it's very simple, it mainly depends on how much your subordinates have contributed to the sales of this album, there will be a small card on each album, every time your own people buy an album, they will collect that small card, and finally count, an album is counted as a military merit value, but not only look at the quantity, but more importantly, it depends on the time of the day, the sooner you buy it, the coefficient is high, and if you buy it one day later, the coefficient is low, for example, a fan buys three albums, if he buys it on New Year's Day, Then his military merit is three times one point five, but if he buys it after several days, then his military merit will be three times 0.8, so for the sake of military merit, everyone must buy the album as soon as possible.

The role of these fans, coupled with the limited supply of the album itself, of course, the most important point is that the standard of Su Qin's album is quite high, and there is no one in the Qin State today: the best songs - high-quality pop songs that can still be remembered after decades of time testing on the earth, the most natural voice - the natural voice tempered by the big star technique, the most exquisite packaging, the most gorgeous production, such an album, every time it is sold, the word of mouth will be amplified to a certain extent, These factors were superimposed one by one, and finally made Su Qin's hunger marketing strategy unprecedentedly successful!

After Su Qin adopted the method of hunger marketing, the number of albums on sale every day was far from meeting the market demand, so there would be a scene where many fans lined up to buy, such a scene was actually the best advertisement, and others might buy one when they saw it.

But these things, other people don't know.

Therefore, early the next morning, the front page headlines of various media outlets were suddenly full of ridicule or blows.

Xijing Entertainment: Su Qin's "My Youth, My Decision" sold only a few thousand copies on the first day of Jinghua Records, and the sales in the first week may be about 70,000, and according to this sales data, the final sales of this album may also be about 10 million, so it is really difficult for Su Qin to complete his goal!

Xijing Entertainment's report is relatively polite.

Some media outlets simply ridiculed it.

For example, the voice of economy commented: Let's keep our eyes open and witness how Su Qin's huge soap bubble burst!

Just when many media were sneering, one data after another came out:

The next day, 23,000 copies were sold.

On the third day they sold 24,000 copies!

On the fourth day, they sold twenty-eight thousand.

On the fifth day, they sold thirty thousand and one hundred.

On the sixth day, 33,000 sheets.

On the seventh day, thirty-nine thousand.

In other words, in the first week, Jinghua Audiovisual was about to sell nearly 200,000 albums.

When the statistics of the first week were put on Lan Haoyu's table, he was stunned.

"This? Is this true? Wasn't it just over 10,000 on the first day? It stands to reason that it would be good to keep this number in sales after Tuesday, and how is the sales of his album increasing every day! ”

Lan Haoyu was stunned!

I can't figure it out!

Until two o'clock in the evening, he couldn't figure out what was going on, so he couldn't sleep, put on his clothes, and quietly went to the 24-hour video store not far from his home.

"What? Still in line? ”

Lan Haoyu stumbled and almost fell.

It's only the first week, but they're already about to sell 200,000, but there are still so many people in line? This is not to say that the sales in the second week will increase, the first week sold almost 200,000, and the second week may increase, so calculated, the sales of Su Qin's album, even if calculated based on the data of 200,000 in the first week, can easily reach 30 million copies!

30 million, isn't that already more than the sales of our blueberry music?

But they didn't even advertise! How is this possible that there are no advertisements in the newspapers or on television? How is this possible?

Is this album of his really that good?

Lan Haoyu walked to the video store with heavy steps, standing about ten meters away from the video store, the speakers in the video store kept playing the songs in the album on a loop, and the TV in front of the store was still playing the MV, Lan Haoyu listened attentively, the first song was the title song, "Love".

After listening, Lan Haoyu nodded: "It's really good!" That's great! ”

Then he began to listen to the second, the third, the fourth, and the fifth, after which he turned around and walked back home with a gray face.

Every song on this album is so good!

No wonder it's late at night and there are still so many people in line?

Lan Haoyu swallowed his saliva and sighed secretly: "It seems that we are really old!" It's really not as good as others! (To be continued.) )