On the evening of the Chinese New Year's Eve, Rococo did not watch the Spring Festival Gala with his family, but opened his mobile phone to log on to WeChat, waiting to grab the red envelope.

Originally, the red envelope function Rococo wanted to launch it again in the next year, after all, with their current 150 servers with the latest top configuration, it is still unknown whether they can withstand such a large amount of traffic as the red envelope.

Rococo expects that more than 10 million people will join the ranks of grabbing red envelopes this year, and during peak periods, millions of requests per second will be generated in an instant.

Rococo told Zhao Jianwen about his worries, but Zhao Jianwen said that he would not let Rococo's 20 million be spent in vain. And in fact, in the early years, in order to study how to deal with Tencent's follow-up, they had already studied related technologies, and tried to use the least amount of money to match the best server. So! Zhao Jianwen told Rococo that instead of worrying about this, it is better to worry about how to guide users to spend their money immediately after receiving red envelopes and help them make some money by the way.

Now Zhao Jianwen's team has expanded to 50 people, of which more than half are technology, and the other half is other aspects, such as manpower and market.

In this year's red envelope grabbing activity, the role played by the marketing department cannot be underestimated, because it is the elites of the marketing department who call and cooperate with major star brokers and enterprises to make the current red envelope grabbing activity appear. But of course! Rococo also took advantage of her relationship and asked the two directors of Mango Station and Dolphin Station to introduce her to a lot of celebrity friends, and then donated red envelopes through these celebrity friends to support the launch of this red envelope activity.

In fact, the activity of grabbing red envelopes has been planned by Rococo a long time ago, but because it will increase the burden on the server, Rococo did not mention it earlier.

This is undoubtedly another opportunity for WeChat to expand users, if everyone has heard that WeChat can grab red envelopes, it will definitely be relatives and friends who have not yet installed WeChat, and also forcibly pull the installation on. Moreover, it is also very attractive to receive red envelopes by itself.

Don't look at Rococo, she doesn't usually seem to have anything to do, it's just that when she is doing something, no one sees it.

On the evening of the Chinese New Year's Eve, at eight o'clock in the evening, the red envelope grabbing activity began, and the first person to send red envelopes was the WeChat team, and you would never have thought that the WeChat team only sent 50,000 red envelopes, and it was over.

One person is holding a few cents, a few points, that gas! It's almost time to flip the table!

Then, after about fifteen minutes, it was the turn of the "Never Expected" team of the beast, and now the beast is basically able to make money through video placement advertising, with an episode of advertising revenue of 100,000, an average video production fee of about 50,000, and 50,000 left, so that the pressure on Rococo's employees' wages can be much less. So the beast said that they were poorer, and there were more than a dozen people in the team who were waiting to be fed, but they still gritted their teeth and sent 100,000 yuan, after all, the New Year, let everyone be happy.

After another fifteen minutes, many viewers would never have thought of the person who sent the red envelope appeared, but the red envelope said - Luo Shen brought "Breaking the Sky" to wish everyone a happy New Year. What the hell is this!?

People who have watched "Breaking the Sky" have climaxed one by one. Unexpectedly, even the starting point platinum author Luo Shen came, so this time will there be tomatoes, Tang family three youths, silkworm potatoes or something? Cough! You read that right, this is really good!

10,000 per person, and then the starting point helped a few more people to advance another 50,000, making up 60,000, but it's a pity that the gods and others left the starting point, otherwise it's still very good to get together a Chen machine Tang Hongdouluo.

Although Silkworm Potato failed to write "Breaking the Firmament", the problem is that after he finished reading "Breaking the Firmament", he had an epiphany in an instant, and took advantage of the time when the eunuch of "Breaking the Firmament" was a new book "Martial Arts", which still dominated all the lists at the starting point. As a follow-up work of "Breaking the Firmament" - this is what is commented on the Internet, "Martial Arts" is not worse than "Breaking the Firmament", or even better. But of course, "Breaking the Sky" is still the only masterpiece in the minds of many old readers.

After the poverty is over, it is the turn of the richer to appear.

Next is the "Run, Brother" series, which is also the richest 'sponsorship' that Rococo can get. Originally, the members of "Running Brother" didn't think about giving this Rausch WeChat sponsorship, but they are now worth millions or tens of millions, who gave them them? As soon as the two directors said it, the seven people of "Run, Brother" understood. 200,000, 200,000 sponsorships, and finally a seven-person gift package of "Run, Brother", a total of 700,000, so that everyone can continue to be happy.

And here, the mechanism of grabbing red envelopes seems to have become different. In the past, everyone could get red envelopes, and what they grabbed was a few cents or cents, but after "Run, Brother", it is a probability to draw a big red envelope and a probability not to draw a red envelope. The people who draw may break 1,000 in a red envelope, and the lowest is more than 100.

Rococo knows that those who have a lot of money and those who have no money have a lot of money, and they also join the ranks of grabbing red envelopes, the host of Mango Channel, celebrities or something, the TV drama actors that Dolphin Station often cooperates with, it doesn't matter if there is more money or less money, the key is that they can show their faces on the WeChat platform. Especially for those who want to increase their popularity by brushing their popularity, it can be said that Rococo is here to refuse.

The red envelope distribution activity has been from 8 o'clock in the evening to 12 o'clock in the evening, among them, there are some well-known companies, such as Wang Laoji and Coca-Cola. And these companies are even richer, because their annual advertising investment is casually hundreds of millions or even billions, and the WeChat marketing department is just looking for them to ask for one or two million to test the water, and list WeChat now has 46 million daily active users, and your advertising expenses will definitely not be wasted. These well-known companies naturally think that there is no problem, after all, one or two million is really not much.

Finally, according to statistics from relevant websites, on the evening of the Chinese New Year's Eve, people from all walks of life sent nearly 10 million red envelopes through WeChat. Forums, post bars, and the entire Internet, a red envelope wind has quietly risen. This time, even Rococo had to praise the WeChat marketing department and gave these big red envelopes of 2,000 yuan each.

However, the activities on WeChat's side are so high, on the other hand, Tencent's WeChat and Mi Chat, Laijiao and Yixin are ...... (To be continued.) )