Chapter 14 Advertising is all about advertising
The next day, after Zhao Dabao got up, after breakfast, he took thirty gold from Fan Bing's small vault and went to the Churen jewelry store. Pen, fun, and www.biquge.info
Inside the Chu jewelry store.
Zhao Dabao and Chu Ren sat behind the counter and began to discuss the details of cooperation.
"Big brother, there are two cooperation plans I brought to you today, the first is to advertise, and the second is to open an auction." Zhao Dabao didn't mind telling me about the operation of commodities in real business.
"Wait, man, what's advertising? What is an auction again? "Chu people are confused, what is advertising? Can I eat it?
Your uncle's! I almost forgot that the Chu people are not people in reality, the Chu people are now ancients, and he can't understand the new words of advertising and auctions, but it doesn't matter, what is the hole under the nose for? Explain it to him.
Zhao Dabao explained, "Advertising means advertising, which means that the jewelry we sell together must let many people know that the auction is a commercial means to operate the jewelry and raise the value of the jewelry." Do you get the idea? ”
"Almost, almost understood, but can you say it again?" The dazedness on Chu Ren's face still did not disappear, although Zhao Dabao explained it again, but he was an ancient person who was systematically arranged after all.
I'm dizzy!
Zhao Dabao was speechless, but he still gave Chu Ren patience and explained in detail, then again, and finally again.
After three times, the Chu people understood the principle of this matter.
"But how should this advertising statement be written?" Chu Ren asked.
"Jewels, jewels, you are my jewels,! This is definitely not a good idea, huh? ”
Zhao Dabao suddenly remembered a widely circulated advertising slogan in reality, diamonds are eternal, and one will be passed on forever.
This advertising slogan is well-known, but in reality, there are many things that have happened because of this advertising slogan.
For example, the original advertising slogan was made by many jewelers in Huaxia Bay for an international De Beers jeweler who is not well-known in China, but De Beers directly registered this advertising slogan as a trademark, which also caused the anger of the jewelry union, so they united to sue De Beers, but it was unsuccessful.
Because this advertising slogan was not allowed as a trademark in the previous trademark law, but I don't know what caused the trademark law to repeal this provision, and then De Beers's advertising trademark was successfully registered.
Then came the battle between the two teams, and it hasn't stopped so far.
And Zhao Dabao knew this advertising slogan in chemistry class, because at that time, the chemistry teacher preached that the value of carbon was very different because of various arrangements.
Can the price of charcoal and diamonds of the same quality be comparable? No, absolutely not.
So Zhao Dabao remembers this advertising phrase very clearly.
Back in the book, Zhao Dabao replaced the diamonds in the advertising slogan with the best and least high-quality green jadeite in the Chu jewelry store.
"Emerald is eternal, and one will last forever. Big brother, what's this advertising slogan? Zhao Dabao asked.
Chu people recited the advertising words in their mouths a few times, suddenly raised their heads, raised their hands and gave a thumbs up, and exclaimed, "Good! Good! It's really, really good! Oh, brother, how is your head long, you can think of such a classic sentence, brother, I admire or admire. ”
Zhao Dabao teased. "Hahaha, brother, is my sincerity enough? Do you believe I really want to work with you this time? ”
Chu Ren smiled bitterly and said, "I believe, I believe that this time my brother I can be regarded as seeing how powerful you are, you can rest assured that you can cooperate, what do you want, I will definitely do it for you, by the way, what is the auction going on, you tell the eldest brother, let the eldest brother open his eyes again." ”
"The essence of an auction is to buy a cherished commodity or something else at a low price and sell it at a high price. For example, in the jewelry auction we partnered, the jade you sold me yesterday afternoon was ten gold, and today I said that I found out the history of that jewelry. ”
"The ancient emperor Fuxi once wore this kind of jadeite, so today the jadeite in my house is now worth twenty gold, thirty gold, people are fond of false names, I heard that we have really good jadeite here, I will definitely come to the auction to bid, and in the process of bidding, the original price of jadeite is not too high will be scrambling to buy by these rich people, and the price may reach fifty gold, or even one hundred gold."
This time, Zhao Dabao can be regarded as explaining the auction, Chu Ren nodded while listening, thinking, "This is purely relying on competition." ”
It's not wrong to think so, but it's mainly a matter of face, as the so-called money is hard to buy, I'm happy, I have money, what's wrong with spending some money to buy something that makes you look good on the inside?
Zhao Dabao paused for a moment, and then asked, "Big brother, do you think this plan can be carried out?" ”
Chu Ren didn't think about it and replied directly, "Okay, just do as you say." ”
Now that the Chu people feel that their blood is about to boil, and the time has come to make a fortune, is this old brother sent by God to help me?
If Zhao Dabao knew what he was thinking, he would definitely say that I was sent by the system.
"Now let's divide the labor, I will do the advertising, and you will go to the location of the auction, and then make the 'history' of the best jadeite and other jewelry in the store, and find a place with a lot of people as the address of the auction.
Chu Ren nodded and said, "Yes, just do as you say." ”
The division of labor was clear, and the two immediately began their plans.
Zhao Dabao asked Yaya to take him to a slave market to buy more than 50 female slaves, and then cleaned them and changed into uniform and beautiful clothes.
He went back to his family's cloth shop and took five pieces of cloth, cut them into rectangular shapes, and had Duck Duck write advertisements on them.
"Emerald is eternal, and one will last forever. Churen jewelry store is about to open a huge jewelry auction, are you rich? Whether there is money or not, only tomorrow at noon to participate in the Zuixianglou Chu's jewelry auction will be completely clear, and there are exquisite gifts to give! ”
With this advertisement, Zhao Dabao thought that this auction would definitely be an instant hit, and 300,000 gold would soon be earned.
Time, more than two o'clock in the afternoon, on the street.
"What do you see the woman is holding in her hand?"
"You don't know that, do you? I asked before, it was an auction made by the people of Chu State, and it was held in the Zuixiang Building, do you know what the auction means? I don't know?! You don't even know how you survived in our city? ”