In 2013, the football transfer market is more likely to sum up the changes in the football market this summer than in the past. Pen, fun, pavilion www. biquge。 info

Keyword 1: chaebol

The transfer market has the concept of "capital chain", for example: the giants invest in the midstream team to poach talents, and the midstream team then uses these funds to poach people from the downstream team, and so on. The source of the capital chain has been rolled over, making the ball market hot. Ten years ago, the capital chain of the European ball market was traditional giants such as Real Madrid, Inter Milan, and Manchester United, which had deep pockets and high incomes.

But now, it is no longer the traditional giants who are calling for wind and rain in the European ball market, but the oil gold dollar led by Russia and the Middle East chaebols.

Among the European teams in the summer, the top of the net investment list is not the traditional giants such as Milan and Manchester United, let alone the membership-based clubs such as Barcelona and Real Madrid. Monaco ranked first with a net investment of 160 million euros, Manchester City with a net investment of more than 100 million euros ranked second, Paris ranked third with a net investment of 80 million euros, and Chelsea also had a net investment of more than 70 million euros......

In the face of such a chaebol, even Blackburn, Manchester United, Barcelona, Real Madrid, and Bayern Munich, which are at the top of the income list, can only look up. Blackburn Rovers has rarely made a profit in the transfer market this year, with a net investment of only 33 million pounds, Manchester United's net investment of only 34 million, Real Madrid's net investment of less than 50 million, Barcelona's net investment of about 40 million, and Bayern's net investment of about 20 million.

Keyword 2: The finale of the show

In this transfer period, there are few transfers that have been "lightningly completed" like Cavani's transfer, and many transfers have to be made until the final moment. For example, the Kaka deal, which has been hyped by the Italian and Spanish media for more than half a year, finally became a fact before the closure of the Serie A market.

In the early years, there were not many precedents for blockbuster trading before the market closed, and transactions such as Nesta were regarded as classics; However, in recent years, there have been more and more major transactions before the transfer window closes, from Ibrahimovic and Berbatov in previous years, to the finale almost every year, which shows that there have been some interesting changes in the rules of the game in the European ball market.

Keyword 3: brain drain

La Liga has been hit harder in the summer transfer window. The plutocrats of the Premier League and Ligue 1 have waved cheques to bring in a large number of stars, and the competitiveness of the league continues to improve; Serie A has lost Cavani, Jovetic and others, but it has also introduced a large number of stars to replace; The Bundesliga operates sensibly and maximizes the retention of league talent in the Germanic region. But what about La Liga? The team's "blood loss" is serious, which makes people have some worries about the new season of La Liga.

If Real Madrid's sale of Higuain and Kaka is just to balance the finances, then Atletico Madrid's loss of Falcao, Valencia's loss of Soldado, and Sevilla's loss of Negredo and Keylor Navas are worrying. These La Liga giants, who could only be "weak" to fight against the "Spanish Super League Giants", have been sold to other leagues, which makes people worry about the decline in La Liga's overall combat power, and they are also worried about the growing gap between the rich and the poor in La Liga.

Keyword 4: business philosophy

In this summer football market, a business philosophy of "sell high and buy low" has begun to be adopted by more and more teams. There are many examples: Napoli sold Cavani in exchange for a large number of excellent stars, and their strength has increased greatly; AC Milan manager Galliani has once again made a god-level transfer, signing back the player who sold him to Real Madrid for 65 million euros four years ago for zero price, showing his skills. There are also many counter-examples, such as Inter Milan's lackluster sales of players, so the team has no money to buy in the summer, and many promising players have been robbed by other teams.

In recent years, the oil chaebol teams have become more and more interfering with the transfer market, resulting in inflated prices for players in the European ball market, and many giants can no longer buy stars as casually as in previous years. The more this is the case, the more important it is to have a smart and wise business philosophy. This summer, this philosophy of management has influenced more and more teams and has become a new phenomenon.

Blackburn Rovers had been the best practitioners of this philosophy in previous years, but this summer, dissatisfied with the team's results last season, Arthur finally opened his purse and let the team not make a profit for the first time in nearly a decade.

In last season's FA Cup final, Arthur told Taylor Swift to play big, so in his opinion, who is worth letting him, who has always been stingy in the transfer market, spend a lot of pounds?

On the morning of May 26, half a month after Blackburn won the FA Cup, Blackburn officially announced the signing of Neymar da Silva for a total price of 50 million pounds, equivalent to 62 million euros, breaking the record for the highest transfer fee in the history of the team. The Brazilian star signed Blackburn Rovers for five years with a salary of £7 million a year and has full image rights of his own.

Blackburn's official Twitter account also updated to confirm the news, and Neymar himself also updated his status on his social media platform Instagram, saying that he will sign with Blackburn Rovers on Monday.

The Brazilian striker wrote: "Thanks to the support of the Santos club and the fans, I have had a happy nine years this year, even though I am only 21 years old. At Santos I try to provide what I can, I am happy both on and off the pitch and my feelings for Santos will never change. It's always sad to say goodbye, but happy because there are new challenges ahead, may God bless each and every one of us and bless me for making the right choice. ”

In 2010, Robinho recommended Dunga to take Neymar to the World Cup. Although Neymar was ultimately missing out on the trip to South Africa, with his flawless performance at Santos, he quickly gained the reputation of New Pele and was almost recognized and courted by the world's biggest clubs. After three years of transfer soap opera trouble, Neymar finally chose Blackburn. Why did Neymar choose Blackburn? The answer gradually became clear.

Among the five major leagues, Neymar initially wanted to go to La Liga, but in the end he chose the Premier League, which is a reasonable thing. For the vast majority of South American players, the Camp Nou and the Bernabeu have always been the most desirable temples of their lives. In terms of living habits and language, South American players are relatively more adapted to Spain, and Portuguese and Spanish are also quite close. In terms of style of play, La Liga emphasizes offense over defence, which is also the favorite style of South American attackers. Among the two giants of La Liga, Real Madrid got up early in the morning when pursuing Neymar, but rushed to a late meeting.

The first big club to take a fancy to Neymar was Real Madrid. As early as the age of 13, Neymar had a trial at the invitation of Real Madrid and was highly praised. However, because Neymar was too young to adjust to life away from his home country and hometown, he returned to Brazil with his father by his side. After Neymar became famous at Santos, Real Madrid threw an olive branch to him.

In 2011, Neymar was even very close to joining Real Madrid, and he even got a contract with Real Madrid. However, Neymar's attitude changed radically in a short period of time, with the new Pele and Santos getting a salary increase, but cutting his contract to expire in the summer of 2014. At that time, the Spanish media believed that Arthur, who also owned a club in Brazil, persuaded Neymar to change his mind and that the new Pele would eventually choose Blackburn.

This scene finally became a reality this summer.

Neymar's father revealed the answer to his son's choice of Blackburn, which suits Neymar's style. In other words, Blackburn Rovers are more conducive to Neymar's future career development. Neymar himself has stated on several occasions that he is looking forward to playing alongside Gareth Bale, Luis Suarez and Marcos Alonso.

At Blackburn, Neymar can have a relatively solid position in the main team. Arthur himself has pledged to define Neymar as a right winger, with the Brazilian's only rival being Raheem Sterling. At that time, Blackburn will form the forward trident of Neymar, Suarez and Bale. Neymar's priority next season will be to play more games as he prepares for the 2014 World Cup in Brazil. Once he is suppressed by Cristiano Ronaldo and Messi at Real Madrid, Neymar's World Cup journey will be difficult.

Of course, Blackburn will not disadvantage Neymar financially. Blackburn offered him an annual salary of £7 million and full image rights at the same time. Real Madrid's annual salary offer is as high as 12 million euros, but it will take away 50% of his image rights. Neymar currently earns 8 million euros a year in advertising in Brazil, and his revenue is likely to grow by leaps and bounds after joining Blackburn.

This also means that although Neymar's annual salary in Blackburn is not as good as that of Real Madrid, his overall annual income will be higher than that of joining Real Madrid. In addition, Blackburn has already paid 10 million pounds to initialize Neymar, once Santos and Neymar tear up this agreement, they will face economic losses, and Blackburn paid a transfer fee of 50 million pounds, of which Neymar's signing fee is about 20 million pounds, which is also one of the important reasons to attract Brazilians to join.

And Barcelona was once very close to Neymar, but Barcelona's transfer plan about Neymar's transfer fee will be paid in 3 years, and the annual salary is not as good as Real Madrid's 12 million euros annual salary, only 7 million euros Although Blackburn Rovers finally gave the figure of 7 million, but it is pounds, which is close to 9 million euros, which is far more sincere than Barcelona.

At 1 p.m. on June 12, Blackburn's huge Brazilian winger Neymar was officially unveiled at the Rose Theatre Stadium, and Neymar took over the No. 7 shirt from Bentley from Arthur, marking the beginning of the Blackburn era in his career.

At 9:30 a.m. today, Neymar arrived at Blackburn's local Blackburn laboratory for a medical check-up. Hundreds of fans gathered at the entrance of the laboratory early in the morning to wait for Neymar to appear, and when Neymar appeared in a red T-shirt, the scene began to commotion. With the cooperation of security personnel, Neymar entered the hospital smoothly.

Under the supervision of members of Blackburn's medical team, the Spanish winger underwent a medical examination. After routine blood urinalysis, electrocardiogram, ultrasound, MRI, fluoroscopy, cardiopulmonary function tests, and muscle nerve tests, the laboratory concluded that Neymar was in a very healthy physical condition.

After the examination, Neymar excitedly walked out of the hospital and took a photo with the person in charge of the medical examination. Because of the large number of fans, Neymar only took photos with a small number of lucky fans, and the popularity of Blackburn's new signing is too strong.

There is a huge photo in the Blackburn News Hall, on which is the young Neymar wearing a Blackburn jersey, combing the "wash, cut and blow" style and smiling and making a "V" gesture, joining Blackburn is Neymar's football dream, and today he finally came true. According to statistics, a total of 30,000 fans came to the Rose Theater to watch Neymar's dream come true.

At 1 o'clock in the afternoon, Neymar appeared on time, his burly body and neat suit, Neymar received enthusiastic applause from the fans when he walked into the chairman's box, and Arthur officially signed a work contract with Neymar on behalf of the club. It is customary for the chairman of Blackburn to give Brazilians souvenirs such as pens and watches with the club's crest, as well as a model of a Rose Theatre stadium, and Neymar also took pictures in Blackburn's Hall of Honour. Later, in the Blackburn News Hall, Arthur took the stage first.

Arthur smiled lightly: "Thank you all for coming, Blackburn Rovers is a club with a history of 138 years, and everyone knows what it means to join this club. It was an honour to sign Neymar, the Premier League player of the year last season, and he fulfilled his great dream as he had been eager to join Blackburn Rovers since he was a child. After complex and intense negotiations, we were able to sign a contract thanks to Santos for allowing Blackburn to have the best player in the world. Neymar has been part of our team since today, Blackburn was touched by his determination and belief, it is the belief that has wanted to join Blackburn for many years that has made Neymar who he is today, boy, your dream has come true. There are a lot of fans who are the same age as Neymar, so Neymar will be their driving force. Now we need Neymar's help to make Blackburn bigger and stronger. It's your stage, it's your shirt, Blackburn Rovers is your home from today, I hope you'll love it, thank you Neymar and welcome to your new home, Blackburn. ”

Arthur's passionate speech caused many cheers from the fans present, and Neymar also had a happy smile on his face.

When the host announced that Neymar would speak on stage, the audience applauded again, and Neymar stood on the stage shyly smiling, raising his right hand to greet the relatives and friends in the guest seat. Neymar then did not speak English fluently, but the young man made it clear what he wanted to say, saying: "Good afternoon everyone, I'm excited, I'm very happy to finally come, to be a Blackburn Rovers player, it's a dream come true, thank you all, I'm here to help Blackburn continue to "go beyond a club", help Messi continue to be the best player in the world, it's my dream to play with him." ”

When the beautiful female reporter asked Neymar to say something in English, Neymar smiled shyly and said, "I'm really excited, long live Blackburn." ”

Then Neymar took over a Blackburn No. 7 jersey from Arthur, with "neymar_jr" printed on it, and the Brazilians will wear the No. 7 jersey to play for Blackburn in the new season.

Arthur invited the club's senior management to take a group photo with him, and then Neymar's family stepped up to the podium to become the second wave of group photos, and the chairman of Blackburn Rovers and Neymar once again held up the number 7 shirt, and the audience applauded again.

Mensa Bonsu, who will leave the club a month later, publicly announced that Neymar's transfer to Blackburn Rovers cost £50 million, of which a deposit of £10 million had already been paid last year, and Blackburn had signed a five-year contract with Neymar for up to £190 million.

Walking out of the press room, Neymar walked into the Rose Theater Stadium wearing Blackburn's No. 7 shirt on the top half, nearly 50,000 Blackburn fans fell into a frenzy again, and Neymar's family was arranged to sit in the Blackburn coach's box. The Brazilian walked into the Blackburn dressing room after a brief appearance, and the Rose Theatre was boiling as he walked out of the tunnel wearing the number 7 shirt and holding the ball alof.

Neymar showed his skillful skills in front of the photographer, juggling the ball, lobbing the ball, heading everything, and after the freestyle football performance, Neymar squatted on the ground and posed for a photo. The Brazilian then got up, walked to the sidelines and walked around the pitch and kicked each of the 20 balls that had been placed around the stadium into the stands as a gift to the fans. Blackburn Rovers officially organized the Jack Walker Academy players to interact with Neymar intimately, and these children may include future Harry Kane and Phil Jones.

After shooting the last ball, Neymar kissed the Blackburn emblem on his chest, and the fans at the Rose Theatre Stadium burst into applause again.

In the end, Neymar took a football from the staff, walked to the coach's box, and invited his family to come forward to take a group photo on the side of the field, at this time Arthur also walked into the field to take a photo with Neymar again, and then Neymar walked into the player's locker room, and the grand debut ceremony ended.

Neymar's first post-tax salary at Blackburn Rovers was as high as 7 million pounds, ranking fifth in the Blackburn Rovers team, only behind Bale, who has an annual salary of 10 million pounds, and Frank Lampard, Alonso and Torres in the 8 million pounds annual salary range, after a short day trip to Blackburn, Neymar will return to the Brazilian national team's training camp, and the Confederations Cup starting on June 15 awaits him.

After Neymar wore the Blackburn jersey, the Brazilian sports competition consulting agency Pluri announced the latest ranking of the value of global players, the champion on this list is Messi who is worth 140 million euros, the runner-up is Bale's 120 million euros, Ronaldo's 96.3 million euros can only be relegated to the third place, Mr. Golden Ball is worth 23.7 million more than the Portuguese, and the fourth is Blackburn's new signing Neymar, whose value has skyrocketed by 22.6% from 55 million before joining Blackburn, It came to 67.4 million euros, tied with Torres for fourth place in the world. Barcelona midfielder Andres Iniesta is fifth with a market capitalization of 65.6 million euros, while Wayne Rooney is sixth with 62.9 million euros.

"The move from Santos to Blackburn Rovers is the fundamental reason for Neymar's personal value, since then he is no longer a Brazilian football star, but a superstar who has attracted the attention of the world, he plays in the best club in the world, Blackburn Rovers, and is the new No. 10 of the greatest Brazilian national team, he will continue to improve his personal value in the next five years, the important thing is that he is only 21 years old, he has even greater potential for value growth".

"Penalty Point" pointed out in the analysis article that if you simply analyze the economic results, Blackburn has undoubtedly begun to make money from the transfer of buying Neymar, Blackburn has spent 50 million pounds to introduce Neymar, and now the value of the Brazilian teenager has risen to at least 70 million euros, in addition, Blackburn has begun to revise the broadcast contract with sports TV broadcasters in Brazil and North America, and a large number of Brazilian consortium heads are about to embark on flights to Blackburn. The value of the Rose Playhouse billboards is now starting to double exponentially, and Blackburn's financial statements for the next year are sure to be beautiful.

The economic market has reacted quickly to the outcome of Neymar's move to Blackburn, and the athletic side has not been left behind, and Pele, who has previously strongly opposed Neymar's departure from Santos, said: "Although I and all Santos people don't want to see Neymar leave, I have to admit that he can get faster and greater improvement and improvement at Blackburn, which is good for Brazilian football." ”

And Neymar's mentor Ramalho also believes that Neymar can quickly integrate into the rhythm of Blackburn, he said: "Neymar is a smart child, adapting to change and improving is his talent, with Bale, Suarez, Lampard and Alonso, Neymar can quickly find the essence of Blackburn football, he can help his teammates and decide the game himself, I said earlier, Blackburn bought him the right choice."

With Neymar in their possession, Blackburn no longer have to worry about the lack of strikers that occurred in the middle of last season, and with the development of youngsters such as Harry Kane, Anthony Martial and Raheem Sterling in the new season, Blackburn's young eagles are sure to take the football world by storm in the future! (To be continued.) )